標題: Titlebook: Emerging Issues in Global Marketing; A Shifting Paradigm James Agarwal,Terry Wu Book 2018 Springer International Publishing AG, part of Spr [打印本頁] 作者: TRACT 時間: 2025-3-21 18:13
書目名稱Emerging Issues in Global Marketing影響因子(影響力)
書目名稱Emerging Issues in Global Marketing影響因子(影響力)學科排名
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書目名稱Emerging Issues in Global Marketing網(wǎng)絡公開度學科排名
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書目名稱Emerging Issues in Global Marketing被引頻次學科排名
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書目名稱Emerging Issues in Global Marketing年度引用學科排名
書目名稱Emerging Issues in Global Marketing讀者反饋
書目名稱Emerging Issues in Global Marketing讀者反饋學科排名
作者: Mere僅僅 時間: 2025-3-21 23:22 作者: 半球 時間: 2025-3-22 02:41
Does Country or Culture Matter in Global Marketing? An Empirical Investigation of Service Quality anrceived service quality and satisfaction. We present the conceptual background on service quality, customer satisfaction, and cultural values and develop our hypotheses by integrating these domains. Both cross-national vs. cross-cultural models are empirically tested using customer survey data in th作者: Palpitation 時間: 2025-3-22 07:07 作者: ESPY 時間: 2025-3-22 08:47
Book 2018ective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy...This well-crafted research volume is an excellen作者: 低能兒 時間: 2025-3-22 14:50 作者: 低能兒 時間: 2025-3-22 19:41
The Changing Nature of Global Marketing: A New Perspectivens, and technology for global marketers. Much of the mainstream research on global marketing has focused on the traditional marketing strategy combined with the traditional paradigms to analyze international markets. Global companies need to challenge traditional assumptions in global marketing in a作者: LATER 時間: 2025-3-22 22:11 作者: llibretto 時間: 2025-3-23 01:49 作者: 來這真柔軟 時間: 2025-3-23 08:16 作者: 變形詞 時間: 2025-3-23 11:50
Standardized Global Brand Management Using C-D Mapsning. C-D maps of different countries offer a way to visualize differences in consumer perceptions of brands across markets. Our methodology helps set consistent positioning and performance goals for a global brand across geographical markets. It also helps global brand managers with brand standardi作者: Hyaluronic-Acid 時間: 2025-3-23 16:57
Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidenceness firms and consumers (B2C). Customers are increasingly accessing and using social networking sites (SNS), making it imperative for businesses and organizations to have a presence on these platforms to enhance visibility. The main purpose of this chapter is to provoke an agenda on the study of so作者: exceed 時間: 2025-3-23 18:10 作者: judicial 時間: 2025-3-24 02:03 作者: tattle 時間: 2025-3-24 03:02
E-Commerce in Emerging Economies: A Multi-theoretical and Multilevel Framework and Global Firm Strat today as well. Using a multi-theoretical and a multilevel framework, this study examines the determinants and deterrents of e-commerce growth potential in emerging economies. Based on the conceptual framework, the study highlights implications for MNEs, both from developed markets and emerging mark作者: LAY 時間: 2025-3-24 07:25
CSR-Driven Entrepreneurial Internationalization: Evidence of Firm-Specific Advantages in Internationsponsibility (CSR) and market-sensing capability in international enterprises. Specifically, we illustrate how CSR and market-sensing capability impact international performance in the context of small- and medium-sized enterprises (SMEs). The results from a sample of 85 internationalized Finnish SM作者: Ingest 時間: 2025-3-24 11:35 作者: 凌辱 時間: 2025-3-24 16:12
How Do Western Luxury Consumers Relate with Virtual Rarity and Sustainable Consumption?own in the luxury industry. Even though some companies have included responsibility and sustainability as a source of competitive advantage, thus becoming central to their strategic vision, the sector has been regularly criticized for its lack of sustainable development imperatives. It has led to an作者: lavish 時間: 2025-3-24 19:18
Putting African Country Development into Macromarketing Perspectivee Sustainable Society Index, this study performs an analysis of country and regional development for Africa. Accordingly, the human, environmental, and economic well-being for societies across Africa will be compared with (1) the rest of the world, (2) other developing countries, and (3) regions of 作者: 賠償 時間: 2025-3-25 02:40
James Agarwal,Terry WuHighlights emerging marketing theories and frameworks in the context of emerging economies.Focuses on contemporary shifts in global markets, institutions, and policies, as well as emerging threats and作者: 匯總 時間: 2025-3-25 06:33 作者: mutineer 時間: 2025-3-25 08:14
978-3-030-08922-1Springer International Publishing AG, part of Springer Nature 2018作者: arterioles 時間: 2025-3-25 14:14 作者: bronchiole 時間: 2025-3-25 17:38 作者: athlete’s-foot 時間: 2025-3-25 21:06 作者: 拖網(wǎng) 時間: 2025-3-26 02:20
Emilio I. Alarcon,Manuel Ahumadans, and technology for global marketers. Much of the mainstream research on global marketing has focused on the traditional marketing strategy combined with the traditional paradigms to analyze international markets. Global companies need to challenge traditional assumptions in global marketing in a作者: negligence 時間: 2025-3-26 04:45 作者: expository 時間: 2025-3-26 09:28 作者: 善于騙人 時間: 2025-3-26 15:34 作者: incarcerate 時間: 2025-3-26 16:58
Efstathios E. (Stathis) Michaelidesning. C-D maps of different countries offer a way to visualize differences in consumer perceptions of brands across markets. Our methodology helps set consistent positioning and performance goals for a global brand across geographical markets. It also helps global brand managers with brand standardi作者: Palpate 時間: 2025-3-26 23:41 作者: Perigee 時間: 2025-3-27 02:33
https://doi.org/10.1007/978-3-030-15054-9ly organizes the varied anti-counterfeit interventions. In the present article, we employ the construct of marketing mix and extend it further to organize various anti-counterfeiting tactics into a holistic framework. We attempt to answer: how?– and to what extent?– can the companies reconfigure the作者: 木訥 時間: 2025-3-27 06:39
Radhika Sharma,Shivani Sharma,Vikas Ranach of the literature tends to infer that emerging markets of all types face similar institutional challenges, this chapter argues that significant differences exist across emerging markets, which may help explain variations in entry mode strategies of MNEs to these markets. Entering an emerging mark作者: Anguish 時間: 2025-3-27 13:19
Modeling and Simulation of NIL, today as well. Using a multi-theoretical and a multilevel framework, this study examines the determinants and deterrents of e-commerce growth potential in emerging economies. Based on the conceptual framework, the study highlights implications for MNEs, both from developed markets and emerging mark作者: LEVY 時間: 2025-3-27 15:46 作者: coalition 時間: 2025-3-27 18:33 作者: INTER 時間: 2025-3-28 01:28
https://doi.org/10.1007/978-3-031-20878-2own in the luxury industry. Even though some companies have included responsibility and sustainability as a source of competitive advantage, thus becoming central to their strategic vision, the sector has been regularly criticized for its lack of sustainable development imperatives. It has led to an作者: GAVEL 時間: 2025-3-28 05:49 作者: dowagers-hump 時間: 2025-3-28 07:51 作者: mercenary 時間: 2025-3-28 13:38 作者: 名義上 時間: 2025-3-28 15:32 作者: AGGER 時間: 2025-3-28 19:04 作者: 閃光你我 時間: 2025-3-28 23:34
institutions, and policies, as well as emerging threats and.This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncer作者: 我不明白 時間: 2025-3-29 05:03
Shanka Walia,Chandni Sharma,Amitabha Acharyaizing a comparison of Japanese and Western firms. We examine a sample of eight pharmaceutical companies: four Japanese-based firms and four Western-based firms. Our objective is to assess whether there is any difference between Japanese and Western firms in terms of the level of CSR.作者: 使痛苦 時間: 2025-3-29 10:51 作者: Crohns-disease 時間: 2025-3-29 13:06
Nano-pattern Formation Using Liquid Siliconlity along with social responsibility also has a positive direct effect on an SME’s international performance. Thus, the study links global marketing, strategic management, and sustainability literatures to explain the emerging paradigm of sustainable international entrepreneurship.作者: Mosaic 時間: 2025-3-29 17:15 作者: Crayon 時間: 2025-3-29 20:16 作者: ATOPY 時間: 2025-3-30 03:02 作者: ONYM 時間: 2025-3-30 05:17 作者: 偽造 時間: 2025-3-30 09:20 作者: Abbreviate 時間: 2025-3-30 16:14
Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidencecial network brand visibility (SNBV). We developed and proposed a definition of SNBV and report findings from a preliminary study. We further discuss implications for theory, research, and practice as well as the limitations and options for future research.作者: 吹牛需要藝術(shù) 時間: 2025-3-30 20:31
Reconfiguring the Marketing Mix to Counter the Counterfeits in the Global Arenair marketing mix so that it is tough for the counterfeiters to make and sell the inexpensive replications of their original creations? The present article makes a contribution by reconfiguring the traditional marketing mix for bringing together disparate anti-counterfeiting tactics at the center stage of designing the marketing program.作者: 令人不快 時間: 2025-3-31 00:02
Putting African Country Development into Macromarketing Perspectivethe world. In terms of the sustainability dimensions of people, planet, and profit, Africa does well on the planet (environmental) dimension but lags in the people and profit dimensions (human and economic development).作者: 法律 時間: 2025-3-31 02:02
