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標題: Titlebook: Disruptions, Diversity, and Ethics in Marketing; First International Sergio Martínez-Puertas,Manuel Sánchez-Pérez,Eduar Conference proceed [打印本頁]

作者: Mosquito    時間: 2025-3-21 16:07
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作者: 共同生活    時間: 2025-3-21 22:04
Sergio Martínez-Puertas,Manuel Sánchez-Pérez,EduarExamines new challenges related to disruptions, diversity, and ethics in marketing.Explores the relationship between art, diversity, and marketing.Explores contemporary marketing issues, trends, chall
作者: 克制    時間: 2025-3-22 03:13
Springer Proceedings in Business and Economicshttp://image.papertrans.cn/e/image/284795.jpg
作者: FEMUR    時間: 2025-3-22 07:47
https://doi.org/10.1007/978-3-031-70488-8Consuming Technocultures; Open Access; Creativity, Diversity, and Inclusion; Marketing Practices and AI
作者: 音的強弱    時間: 2025-3-22 12:33

作者: follicular-unit    時間: 2025-3-22 15:19
of 140 studies published in the top 47 marketing journals. Drawing on a comprehensive analysis, we explore various aspects of bibliometric review methodology, including sample size selection, database comprehensiveness, methodological complementariness, contributions to theory, and implications for
作者: follicular-unit    時間: 2025-3-22 18:29
ce of establishment location in hospitality and restaurant industries, the continued availability and depth of geospatial data continuously generated by the consumer and generating maps as visual elements. Assuming that strategies involving group-level customer customization are optimal, this paper
作者: 發(fā)生    時間: 2025-3-22 22:43

作者: 細微的差異    時間: 2025-3-23 04:23
by the United Nations, the role of Higher Education Institutions (HEI) has become a fundamental pillar for the academic training of future leaders to contribute to the architecture of a sustainable society. However, the academic literature focuses primarily on educational institutional analysis rat
作者: 混合,攙雜    時間: 2025-3-23 07:47
, the effectiveness of higher education institutions (HEI) in their pivotal role in educating and instructing the students who will occupy leadership, management, and marketing positions in the future has been questioned. The objective of this study is to examine the performance of sustainability te
作者: 宣誓書    時間: 2025-3-23 10:28
https://doi.org/10.1007/978-3-030-45756-3oduct design and applying active methodologies such as game-based learning (GBL). An educational intervention carried out in a secondary school is presented, trying to investigate if the incorporation of artistic elements to a product is perceived in different magnitude in relation to its value, qua
作者: defibrillator    時間: 2025-3-23 15:46

作者: Nebulous    時間: 2025-3-23 21:09
phasizing the imperative of balancing economic viability with environmental responsibility. As global concerns over climate change, resource depletion, and ethical sourcing escalate, the agricultural industry faces unprecedented challenges that necessitate innovative and enduring solutions. Drawing
作者: 輕打    時間: 2025-3-24 01:29

作者: 迅速飛過    時間: 2025-3-24 02:57
om this trust, interaction with chatbots can impact brand preference and purchase intention A conceptual model based on the Technology Acceptance Model (TAM) and Information System Success Model (IS) is proposed to understand the relationships between the utility, ease-of-use, and responsiveness of
作者: 步履蹣跚    時間: 2025-3-24 10:09
Conference proceedings‘‘‘‘‘‘‘‘ 2025ng issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of topics focused analytics, measurements, and methodologies in
作者: enchant    時間: 2025-3-24 14:32
f GIS in the hospitality and restaurant industries, spatial and hotspot analyses of the hotel sector in Madrid are carried out to identify spatial clusters of hotels and to determine what can explain the possible agglomeration of hotels in certain areas.
作者: comely    時間: 2025-3-24 15:17

作者: triptans    時間: 2025-3-24 19:55
mpetencies, whether they consider them effective, and how their opinions differ depending on the HEI they come from. This study contributes to guiding universities in their actions to ensure that graduates are prepared to navigate the complex landscape of sustainability in their upcoming work career.
作者: 無能力之人    時間: 2025-3-25 02:22

作者: aspect    時間: 2025-3-25 06:21
Sustainability Teaching in Marketing: An Importance-Performance Analysis in Higher Education Institmpetencies, whether they consider them effective, and how their opinions differ depending on the HEI they come from. This study contributes to guiding universities in their actions to ensure that graduates are prepared to navigate the complex landscape of sustainability in their upcoming work career.
作者: Gingivitis    時間: 2025-3-25 10:53

作者: Badger    時間: 2025-3-25 13:07
2198-7246 keting.Explores contemporary marketing issues, trends, chall.As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first
作者: 頑固    時間: 2025-3-25 17:05
A Brief Review of Bibliometric Analysis Use in Marketing Studies,ide recommendations for marketing scholars to navigate the complexities of bibliometric research effectively and make meaningful contributions to the advancement of marketing scholarship. By adhering to established guidelines and recommendations, marketing researchers can harness the power of biblio
作者: 托人看管    時間: 2025-3-25 20:20
Analyzing the Relationship Between Healthcare Quality and Patient Satisfaction in the Case of Spainain contribution of the work is to empirically test the relationship between these two variables in the case of Spain by taking into account the differences between regions. For further research, other quality measures and satisfaction indices should be implemented in order to complete the recent wo
作者: 表示向下    時間: 2025-3-26 02:25
,Sustainability in Marketing Education: Student’s Attitudes at Iberian Universities,of Beira Interior—Portugal). By means of a t-student analysis between the two sample groups, it was analyzed whether the attitudes of students from both universities differ from different perspectives, the personal valuation of the importance of a more sustainable society, the specific integration o
作者: 玉米    時間: 2025-3-26 05:38

作者: 笨重    時間: 2025-3-26 09:11
Unveiling the Collaborative Dynamics of Clusters in Enhancing Cooperation for Green Marketing Initi are influenced by firm relationships such as affiliation, coordination, collaboration, and strategic networks. These relationships influence the degree of non-spatial proximities such as social, cognitive, institutional, and organizational dimensions. Moreover, each facet of non-spatial proximity s
作者: 跑過    時間: 2025-3-26 13:45
Nurturing Sustainability in Agricultural Firms: The Role of Relational Marketing with Stakeholders ion of sustainable practices. By fostering collaborative partnerships and demonstrating a firm commitment to sustainability, companies can enhance their social and environmental responsibility while strengthening their competitive advantage. The study also explores the moderating effect of firm atti
作者: 江湖郎中    時間: 2025-3-26 17:07

作者: APEX    時間: 2025-3-26 23:30

作者: heckle    時間: 2025-3-27 03:33
ain contribution of the work is to empirically test the relationship between these two variables in the case of Spain by taking into account the differences between regions. For further research, other quality measures and satisfaction indices should be implemented in order to complete the recent wo
作者: Hot-Flash    時間: 2025-3-27 08:22

作者: indignant    時間: 2025-3-27 12:04
https://doi.org/10.1007/978-3-030-45756-3, with significant differences between the two groups, in addition to enriching their educational experience. This research highlights the importance of integrating art into the educational curriculum as well as the application of active methodologies in the teaching process in order to improve both
作者: 阻止    時間: 2025-3-27 15:17
are influenced by firm relationships such as affiliation, coordination, collaboration, and strategic networks. These relationships influence the degree of non-spatial proximities such as social, cognitive, institutional, and organizational dimensions. Moreover, each facet of non-spatial proximity s
作者: CODE    時間: 2025-3-27 20:52
ion of sustainable practices. By fostering collaborative partnerships and demonstrating a firm commitment to sustainability, companies can enhance their social and environmental responsibility while strengthening their competitive advantage. The study also explores the moderating effect of firm atti
作者: 招致    時間: 2025-3-27 21:56
https://doi.org/10.1007/978-3-642-61763-8ic era, the golf course experience or the health factor is less important for practicing this sport than the natural surroundings or the environmental factor. This research makes an important breakthrough by finding that golfers’ intentions to participate are influenced by their perception of the en
作者: 昏暗    時間: 2025-3-28 03:36
Conference proceedings‘‘‘‘‘‘‘‘ 2025collective pursuit of understanding their impact on the world of marketing. It is imperative for modern businesses and marketers alike to grasp the intricacies of these factors and their implications. This book provides valuable contributions for marketing researchers and practitioners as well as ma
作者: 懶洋洋    時間: 2025-3-28 08:45

作者: 固定某物    時間: 2025-3-28 11:05

作者: abnegate    時間: 2025-3-28 16:29

作者: invulnerable    時間: 2025-3-28 20:16

作者: 輕快來事    時間: 2025-3-29 00:14

作者: 免費    時間: 2025-3-29 03:35

作者: 枯燥    時間: 2025-3-29 10:54

作者: 上腭    時間: 2025-3-29 14:14

作者: averse    時間: 2025-3-29 15:35

作者: 具體    時間: 2025-3-29 22:06

作者: 鋸齒狀    時間: 2025-3-30 02:21
Use of Online Shop Chatbots: How Trust in Seller Moderates Brand Preference and Purchase Intention,om this trust, interaction with chatbots can impact brand preference and purchase intention A conceptual model based on the Technology Acceptance Model (TAM) and Information System Success Model (IS) is proposed to understand the relationships between the utility, ease-of-use, and responsiveness of
作者: Itinerant    時間: 2025-3-30 04:26





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