標(biāo)題: Titlebook: Dynamic Models of Advertising Competition; Open- and Closed-Loo Gary M. Erickson Book 1991 Springer Science+Business Media New York 1991 Ad [打印本頁(yè)] 作者: 弄碎 時(shí)間: 2025-3-21 17:06
書目名稱Dynamic Models of Advertising Competition影響因子(影響力)
書目名稱Dynamic Models of Advertising Competition影響因子(影響力)學(xué)科排名
書目名稱Dynamic Models of Advertising Competition網(wǎng)絡(luò)公開(kāi)度
書目名稱Dynamic Models of Advertising Competition網(wǎng)絡(luò)公開(kāi)度學(xué)科排名
書目名稱Dynamic Models of Advertising Competition被引頻次
書目名稱Dynamic Models of Advertising Competition被引頻次學(xué)科排名
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書目名稱Dynamic Models of Advertising Competition年度引用學(xué)科排名
書目名稱Dynamic Models of Advertising Competition讀者反饋
書目名稱Dynamic Models of Advertising Competition讀者反饋學(xué)科排名
作者: inventory 時(shí)間: 2025-3-21 23:22
Advertising and Competition,importance of competition; in a survey of leading U.S. advertisers, Lancaster and Stern (1983) reveal that, among various general characteristics describing the advertising budgeting process, “competitive effects” were considered by 52% of the sample (second only to “communication effects” at 55%).作者: 單純 時(shí)間: 2025-3-22 03:50
0923-6716 arketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a作者: breadth 時(shí)間: 2025-3-22 08:30
Book 1991anagers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significa作者: Ointment 時(shí)間: 2025-3-22 09:15 作者: GUILT 時(shí)間: 2025-3-22 13:19
Analytical Models and Strategy Concepts, of competitors to be studied, the nature of competitive interaction, and the information base of the competitors involved. Generally, studies to date have assumed a game theory framework, in which each of the various competitors involved is a decision-maker, although some (e.g., Horsky 1977) study 作者: GUILT 時(shí)間: 2025-3-22 20:04 作者: anarchist 時(shí)間: 2025-3-22 23:11 作者: 急性 時(shí)間: 2025-3-23 02:03 作者: OMIT 時(shí)間: 2025-3-23 05:55
Soziale Aspekte non-propriet?rer SoftwareIn this chapter, we analyze the Vidale-Wolfe model introduced in chapter 2. In this model, it is assumed that the two competitors have the following maximization problems: . which are subject to the dynamic constraint 作者: nettle 時(shí)間: 2025-3-23 12:41
Michael Ehret,Michaela Haase,Martin KaluzaThe final model we analyze is the diffusion (with repeat) formulation. With this model, we assume, again, that the two competitors in the duopoly wish to maximize discounted profits over an infinite horizon: . The dynamic constraint on sales in the diffusion model is ..作者: 立即 時(shí)間: 2025-3-23 17:20 作者: Introvert 時(shí)間: 2025-3-23 18:10
Analysis of a Lanchester Duopoly,Assume we have two competitors in a competition for market share, and that each wishes to maximize its discounted cash flow over an infinite horizon. We have for competitor 1.and for competitor 2作者: Lipoma 時(shí)間: 2025-3-24 00:17
Analysis of a Vidale-Wolfe Duopoly,In this chapter, we analyze the Vidale-Wolfe model introduced in chapter 2. In this model, it is assumed that the two competitors have the following maximization problems: . which are subject to the dynamic constraint 作者: LITHE 時(shí)間: 2025-3-24 04:13
Analysis of a Diffusion Duopoly,The final model we analyze is the diffusion (with repeat) formulation. With this model, we assume, again, that the two competitors in the duopoly wish to maximize discounted profits over an infinite horizon: . The dynamic constraint on sales in the diffusion model is ..作者: 彈藥 時(shí)間: 2025-3-24 06:32 作者: subacute 時(shí)間: 2025-3-24 13:26
Michael Ehret,Michaela Haase,Martin Kaluzaetitive advertising may have on the firm’s market share, sales, and profit, and the interactive nature of a competitor’s advertising with a firm’s own. Competition is ignored only at the firm’s peril; empirical studies (e.g., Little 1979; also see the empirical survey below) have shown quite clearly作者: Nucleate 時(shí)間: 2025-3-24 18:12
Michael Ehret,Michaela Haase,Martin Kaluza of competitors to be studied, the nature of competitive interaction, and the information base of the competitors involved. Generally, studies to date have assumed a game theory framework, in which each of the various competitors involved is a decision-maker, although some (e.g., Horsky 1977) study 作者: admission 時(shí)間: 2025-3-24 22:06 作者: 委托 時(shí)間: 2025-3-24 23:30 作者: 災(zāi)禍 時(shí)間: 2025-3-25 05:48 作者: Mast-Cell 時(shí)間: 2025-3-25 08:26 作者: Admonish 時(shí)間: 2025-3-25 12:53 作者: contrast-medium 時(shí)間: 2025-3-25 19:24
Analytical Models and Strategy Concepts,pective of the market leader that needs to anticipate the reactions of its competitors to its decisions.) That is, each competitor has full knowledge of the nature of the competitive interaction and the motivations and profit structures of the other competitors, so that each competitor can infer wit作者: 完成才會(huì)征服 時(shí)間: 2025-3-25 20:24
Selenium: Prospects of Functional Food Production with High Antioxidant Activityicit intensive investigations in agricultural and medicinal crop products with high levels of selenium, phenolics, and other antioxidants. The present chapter demonstrates the most interesting results of such studies revealing high possibilities of selenium biofortification, increase in soil seleniu作者: 偏狂癥 時(shí)間: 2025-3-26 04:10 作者: Aromatic 時(shí)間: 2025-3-26 07:39 作者: incredulity 時(shí)間: 2025-3-26 11:14
The Other Armyrticipated actively in the war effort. Asked to boost morale, conserve goods, buy war bonds, and take care of everyday activities, women at the home front formed the “Other Army,” as Minister of Munitions Alfred Dallolio described them.作者: Clinch 時(shí)間: 2025-3-26 14:37
Kinko Tsuji,Stefan C. Müllerates. Knowledge of the growth of layers in the film plane, and its manipulation, is used to design electronic devices. Also a number of other oxide superconductors can be prepared as thin films with good properties.作者: 吹氣 時(shí)間: 2025-3-26 17:09 作者: GEON 時(shí)間: 2025-3-26 21:02 作者: GLUT 時(shí)間: 2025-3-27 02:16 作者: 不在灌木叢中 時(shí)間: 2025-3-27 09:22 作者: FLAT 時(shí)間: 2025-3-27 11:32
https://doi.org/10.1007/978-3-642-84570-3arning disabilities and mental health problems. The response to the perceived needs of all these groups was overwhelmingly institutional in the nineteenth and early twentieth century. Current services for these groups carry this institutional legacy and present community care policies are, at least 作者: Perceive 時(shí)間: 2025-3-27 16:28 作者: 慢跑鞋 時(shí)間: 2025-3-27 21:37
,§ 4 Die Wende vom 19. zum 20. Jahrhundert,ahre nach der Reichsgründung in der Aktiengesetzgebung nieder, die deutliche Kontrapunkte gegen den bis dahin geltenden laissez-faire-Standpunkt setzte. Die Anti-Wucher-Gesetzgebung zielte in dieselbe Richtung. Nach au?en ersetzte seit 1879 die Schutzzollpolitik die Freihandelspolitik; innenpolitisc
