標題: Titlebook: Dynamic Models of Advertising Competition; Gary M. Erickson Book 2003Latest edition Springer Science+Business Media New York 2003 Advertis [打印本頁] 作者: 浮淺 時間: 2025-3-21 17:01
書目名稱Dynamic Models of Advertising Competition影響因子(影響力)
書目名稱Dynamic Models of Advertising Competition影響因子(影響力)學科排名
書目名稱Dynamic Models of Advertising Competition網(wǎng)絡(luò)公開度
書目名稱Dynamic Models of Advertising Competition網(wǎng)絡(luò)公開度學科排名
書目名稱Dynamic Models of Advertising Competition被引頻次
書目名稱Dynamic Models of Advertising Competition被引頻次學科排名
書目名稱Dynamic Models of Advertising Competition年度引用
書目名稱Dynamic Models of Advertising Competition年度引用學科排名
書目名稱Dynamic Models of Advertising Competition讀者反饋
書目名稱Dynamic Models of Advertising Competition讀者反饋學科排名
作者: 專心 時間: 2025-3-21 21:50
Analysis of a Diffusion Triopoly,ence” that indicate that a competitor’s existing customers are assumed to be a positive factor in attracting new customers from the part of the market that are not currently customers of any of the competitors. Advertising is assumed to exert an “external influence” on currently uncommitted customers.作者: decipher 時間: 2025-3-22 01:32
Summary and Final Considerations, approach for duopolies and for triopolies the dynamic conjectural variation approach of Erickson (1997), in the search for useful alternatives to the unsatisfactory open-loop concept. Each of the alternative approaches has advantages but also limitations.作者: 嘲笑 時間: 2025-3-22 05:10 作者: Pathogen 時間: 2025-3-22 09:12
https://doi.org/10.1007/978-3-642-56961-6of competitors studied, the nature of competitive interaction, and the information base of the competitors involved. Generally, studies have assumed a game theory framework, in which each of the various competitors is a decision maker, although some (e.g. Horsky 1977) study only the decisions of a s作者: ALIEN 時間: 2025-3-22 15:23 作者: ALIEN 時間: 2025-3-22 18:24
Ausblick,subject to the dynamic constraint.In the Vidale-Wolfe model we analyze, each competitor’s advertising is used to attract industry sales ., which are divided between the two competitors according to brand-strength parameters γ., γ.. The industry sales level changes dynamically according to (4.2). The作者: 異教徒 時間: 2025-3-22 23:40 作者: pineal-gland 時間: 2025-3-23 04:01 作者: 晚來的提名 時間: 2025-3-23 08:14
Gütermarktorientiertes Umweltmanagementence” that indicate that a competitor’s existing customers are assumed to be a positive factor in attracting new customers from the part of the market that are not currently customers of any of the competitors. Advertising is assumed to exert an “external influence” on currently uncommitted customer作者: exorbitant 時間: 2025-3-23 10:20 作者: tangle 時間: 2025-3-23 17:37 作者: blight 時間: 2025-3-23 18:12
Analysis of a Lanchester Triopoly,In this chapter, and the next two, we analyze competitive advertising situations involving three competitors. The move beyond three competitors generates analytical difficulties in developing closed-loop strategies, due to the presence of multiple market share state variables, and a different analytical approach is needed.作者: bacteria 時間: 2025-3-24 00:57
International Series in Quantitative Marketinghttp://image.papertrans.cn/e/image/283672.jpg作者: 太空 時間: 2025-3-24 03:19
Dynamic Models of Advertising Competition978-1-4615-1031-4Series ISSN 0923-6716 Series E-ISSN 2199-1057 作者: synovitis 時間: 2025-3-24 09:54
Ausblick,We have for competitor 1. and for competitor 2 . The parameters .. and .. represent the economic values of market shares for competitors 1 and 2, respectively. Also, . is the discount rate, assumed equivalent for the two competitors.作者: 輕打 時間: 2025-3-24 13:22
Gütermarktorientiertes Umweltmanagementence” that indicate that a competitor’s existing customers are assumed to be a positive factor in attracting new customers from the part of the market that are not currently customers of any of the competitors. Advertising is assumed to exert an “external influence” on currently uncommitted customers.作者: 生命層 時間: 2025-3-24 18:26 作者: 橢圓 時間: 2025-3-24 22:41
https://doi.org/10.1007/978-1-4615-1031-4Advertising; Import; competition; dynamic models; modeling; research; strategy; value-at-risk作者: Ferritin 時間: 2025-3-24 23:52 作者: 搜集 時間: 2025-3-25 06:26
Advertising and Competition,etitive advertising may have on the firm’s market share, sales, and profit, and the interactive nature of a competitor’s advertising with a firm’s own. Competition is ignored only at the firm’s peril; empirical studies (e.g. Little 1979; also see the empirical survey below) have shown quite clearly 作者: noxious 時間: 2025-3-25 08:04
Analytical Models and Strategy Concepts,of competitors studied, the nature of competitive interaction, and the information base of the competitors involved. Generally, studies have assumed a game theory framework, in which each of the various competitors is a decision maker, although some (e.g. Horsky 1977) study only the decisions of a s作者: 不可磨滅 時間: 2025-3-25 15:29
Analysis of a Lanchester Duopoly,We have for competitor 1. and for competitor 2 . The parameters .. and .. represent the economic values of market shares for competitors 1 and 2, respectively. Also, . is the discount rate, assumed equivalent for the two competitors.作者: AORTA 時間: 2025-3-25 18:20
Analysis of a Vidale-Wolfe Duopoly,subject to the dynamic constraint.In the Vidale-Wolfe model we analyze, each competitor’s advertising is used to attract industry sales ., which are divided between the two competitors according to brand-strength parameters γ., γ.. The industry sales level changes dynamically according to (4.2). The作者: Hectic 時間: 2025-3-25 22:31
Analysis of a Diffusion Duopoly,mize discounted profits over an infinite horizon: . The dynamic constraint on industry sales . in the diffusion model is . The diffusion model is similar to the Vidale-Wolfe structure analyzed in chapter 4, with the addition of the word-of-mouth parameter .. As in the Vidale-Wolfe model, . is the co作者: esoteric 時間: 2025-3-26 01:42 作者: 徹底檢查 時間: 2025-3-26 04:24 作者: 同時發(fā)生 時間: 2025-3-26 11:05 作者: 圖畫文字 時間: 2025-3-26 16:10
Book 2003Latest editiono express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.作者: 竊喜 時間: 2025-3-26 20:15 作者: 性行為放縱者 時間: 2025-3-26 22:52 作者: 自制 時間: 2025-3-27 01:40
0923-6716 ry Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.978-1-4613-5360-7978-1-4615-1031-4Series ISSN 0923-6716 Series E-ISSN 2199-1057 作者: 兵團 時間: 2025-3-27 05:17 作者: Cholagogue 時間: 2025-3-27 12:22
Edmund Brandt,Stefan Schalteggerariables are assumed to change across time according to the following relationships: . The objective of each competitor is to maximize discounted profit: . where ... = 1, 2, 3, is competitor .’s contribution per unit of sale.作者: 浮雕 時間: 2025-3-27 17:10
Analysis of a Vidale-Wolfe Triopoly,ariables are assumed to change across time according to the following relationships: . The objective of each competitor is to maximize discounted profit: . where ... = 1, 2, 3, is competitor .’s contribution per unit of sale.作者: 新字 時間: 2025-3-27 18:21
Gütermarktorientiertes Umweltmanagementmmon discount rate, .. and .. are unit contributions, .. and .. are advertising elasticities, .. and .. are advertising effectiveness parameters, . is a decay factor, and . is the maximum market size.作者: TRACE 時間: 2025-3-27 23:04 作者: MEN 時間: 2025-3-28 02:27 作者: BIDE 時間: 2025-3-28 09:47 作者: conscribe 時間: 2025-3-28 13:48 作者: Neutropenia 時間: 2025-3-28 14:36 作者: Arboreal 時間: 2025-3-28 22:13
Analysis of a Vidale-Wolfe Duopoly,dup in sales through advertising, there is a decay at the rate of . times the current level of sales. The parameters .., .., are the unit contributions of the two competitors, and . is the common discount rate.作者: 大笑 時間: 2025-3-28 23:03 作者: 逃避現(xiàn)實 時間: 2025-3-29 04:38
