派博傳思國(guó)際中心

標(biāo)題: Titlebook: Digital and Social Media Marketing; Emerging Application Nripendra P. Rana,Emma L. Slade,Yogesh K. Dwivedi Book 2020 Springer Nature Switze [打印本頁(yè)]

作者: 重婚    時(shí)間: 2025-3-21 17:24
書目名稱Digital and Social Media Marketing影響因子(影響力)




書目名稱Digital and Social Media Marketing影響因子(影響力)學(xué)科排名




書目名稱Digital and Social Media Marketing網(wǎng)絡(luò)公開度




書目名稱Digital and Social Media Marketing網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Digital and Social Media Marketing被引頻次




書目名稱Digital and Social Media Marketing被引頻次學(xué)科排名




書目名稱Digital and Social Media Marketing年度引用




書目名稱Digital and Social Media Marketing年度引用學(xué)科排名




書目名稱Digital and Social Media Marketing讀者反饋




書目名稱Digital and Social Media Marketing讀者反饋學(xué)科排名





作者: 食料    時(shí)間: 2025-3-21 22:55
Ulrike Gelbmann,Christian Pirkerreviews, recommendations and referrals, and forums and communities) impact social trust, which in turn affects customer value co-creation dimensions (functional value, hedonic value, and social value) in social network sites (SNSs). Theoretical and practical implications are provided.
作者: 聯(lián)邦    時(shí)間: 2025-3-22 02:54
Shaping an Inclusive Energy Transitionwe are focusing on understanding what stops customers at collectivist cultures from using such services. We are focusing on materialism as a potential value that might hinder customer’s willingness to adopt CC.
作者: 觀察    時(shí)間: 2025-3-22 04:41

作者: Limited    時(shí)間: 2025-3-22 09:50
https://doi.org/10.1007/978-3-031-20518-7ics making up a more significant part of big data use in sales and marketing and GDPR ensures data are legitimately collected and processed, there are practical implications for Managers as well. Acknowledging that this is a conceptual model, the critical challenges are presented. This is open for f
作者: Androgen    時(shí)間: 2025-3-22 12:59

作者: Androgen    時(shí)間: 2025-3-22 20:59
Martha Georgiou,Matina Moshogianni benefits on the one hand and exploration to revert from technology to complete abandoning of technology on the other. The conceptual underpinning presented and analysed in this chapter advances the scholarship of technology adoption, adaptation and appropriation in entirety and provides useful dire
作者: enflame    時(shí)間: 2025-3-22 22:45
Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creviews, recommendations and referrals, and forums and communities) impact social trust, which in turn affects customer value co-creation dimensions (functional value, hedonic value, and social value) in social network sites (SNSs). Theoretical and practical implications are provided.
作者: 粘連    時(shí)間: 2025-3-23 01:34

作者: 相一致    時(shí)間: 2025-3-23 06:50
Persona Classification of Celebrity Twitter Usersn into six predefined categories and (2) Generating a category if the tweet does not belong to any defined category. The first kind of classification has been done in three different ways; by individually applying Na?ve Bayes, Decision Tree, and Support Vector Machine. For generating a new category,
作者: 數(shù)量    時(shí)間: 2025-3-23 13:20
Using AI to Personalise Emotionally Appealing Advertisementics making up a more significant part of big data use in sales and marketing and GDPR ensures data are legitimately collected and processed, there are practical implications for Managers as well. Acknowledging that this is a conceptual model, the critical challenges are presented. This is open for f
作者: peak-flow    時(shí)間: 2025-3-23 17:27
Psychological Analytics Based Technology Adoption Model for Effective Educational Marketingtrack of the latest demand of consumers to stay ahead of the competition and provide value-laden career-specific courses. This chapter builds a conceptual model for exploring the factors affecting the choice of technical online courses related to career choices with the notion that the concepts of p
作者: bizarre    時(shí)間: 2025-3-23 18:59

作者: Constrain    時(shí)間: 2025-3-24 01:47
2522-5006 oods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and res978-3-030-24376-0978-3-030-24374-6Series ISSN 2522-5006 Series E-ISSN 2522-5014
作者: acheon    時(shí)間: 2025-3-24 03:29
Vasileios Symeonidis,Irma Eloffom social media, companies can produce valuable insights which can help enhance marketing strategies in promoting their products/services. Thus, the aim of this chapter is to provide a review of ROI in social media marketing with a particular focus on intangible outcomes such as brand awareness, customer engagement/relationship and eWOM.
作者: 不幸的人    時(shí)間: 2025-3-24 10:23
Maarten J. Verkerk,Jan Hooglandrience with social media. Furthermore, Saudi customers’ behaviour towards social commerce adoption would differ according to their gender. However, the educational level does not affect Saudi customers’ behavioural intention and usage behaviour of social commerce adoption.
作者: 不妥協(xié)    時(shí)間: 2025-3-24 11:36

作者: Nucleate    時(shí)間: 2025-3-24 16:48

作者: 明智的人    時(shí)間: 2025-3-24 20:21

作者: Indebted    時(shí)間: 2025-3-25 03:14
Exploring the Demographic Differences on Customers’ Adoption of Social Commerce in Saudi Arabiarience with social media. Furthermore, Saudi customers’ behaviour towards social commerce adoption would differ according to their gender. However, the educational level does not affect Saudi customers’ behavioural intention and usage behaviour of social commerce adoption.
作者: bioavailability    時(shí)間: 2025-3-25 07:11

作者: fulmination    時(shí)間: 2025-3-25 11:22
Considerations on Global Social Media Marketingdia marketing, (2) describe the challenges that organizations can find in its application, and (3) to provide some guidance on areas global marketers would need to consider before embarking on a successful social media strategy for their international markets.
作者: Cholecystokinin    時(shí)間: 2025-3-25 14:12
Margot Weijnen,Zofia Lukszo,Samira FarahaniEBs including social media, perceived consumer effectiveness, universal eco-labelling, and price. The rich data provides a useful first glimpse to inform marketing strategies harnessing PEBs in developing countries and a starting point for further quantitative exploration.
作者: anachronistic    時(shí)間: 2025-3-25 19:18
https://doi.org/10.1007/978-3-031-20518-7is project aims to make known what factors whether internal or external, should be implemented to gain visibility in apps stores. The outcome of this project is to suggest hotels (owners/developers) what features need to be implemented to improve their visibility and, at the same time, provide researchers with more information on a new subject.
作者: optional    時(shí)間: 2025-3-25 20:30
A Qualitative Exploration of Consumers’ Pro-environmental Behaviours: Identifying Emerging ThemesEBs including social media, perceived consumer effectiveness, universal eco-labelling, and price. The rich data provides a useful first glimpse to inform marketing strategies harnessing PEBs in developing countries and a starting point for further quantitative exploration.
作者: infantile    時(shí)間: 2025-3-26 03:18
The Importance of App Store Optimization (ASO) for Hospitality Applicationsis project aims to make known what factors whether internal or external, should be implemented to gain visibility in apps stores. The outcome of this project is to suggest hotels (owners/developers) what features need to be implemented to improve their visibility and, at the same time, provide researchers with more information on a new subject.
作者: 享樂主義者    時(shí)間: 2025-3-26 06:08
The Effect of Fashion e-Blogs on Women’s Intention to Useinfluence of them on businesses are limited. Data were gathered from women who interacted in five e-blogs. This chapter contributes to the growing literature on e-blog brands. This study samples a significant segment of fashion blogging consumers. Key implications for managers and researchers are highlighted.
作者: 膽小懦夫    時(shí)間: 2025-3-26 09:13

作者: 圓柱    時(shí)間: 2025-3-26 13:57
Book 2020ns of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic d
作者: 并排上下    時(shí)間: 2025-3-26 17:56

作者: 冒號(hào)    時(shí)間: 2025-3-26 22:01

作者: Affiliation    時(shí)間: 2025-3-27 02:06
Georgios Ampatzidis,Anastasia Armenices for smart cities. In particular attention is paid to cultural bias and all-inclusive multiculturalism in smart cities. This chapter also proposes new vignettes for marketing in smart cities in which the female-relational-perspective, superdiversity, noncultural bias, all-inclusive multiculturalism and Internet of the Things are combined.
作者: GOUGE    時(shí)間: 2025-3-27 07:32

作者: LUT    時(shí)間: 2025-3-27 10:23
Marek Kowalkiewicz,Niz Safrudin,Bert Schulzeervice quality. It uses Twitter analytics for the same. Tweets were downloaded using Twitter API for both Ola and Uber and content analytical procedures were followed. SERVQUAL model is used as a guiding framework for analysis. The analysis indicates that reliability of service is the biggest need for customers of these services.
作者: 不可比擬    時(shí)間: 2025-3-27 14:09
Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Researcement social media into their marketing activities, it is also acknowledged that companies struggle to calculate the return on investment (ROI) from social media marketing efforts as most of them focus only on certain tangible outcomes such as the impact on sales and purchases. Attempts have been ma
作者: 使絕緣    時(shí)間: 2025-3-27 17:48

作者: coddle    時(shí)間: 2025-3-28 01:25
Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-cd issues of social media commerce. It was also noticed that extant literature did not explore or link the impact of social commerce constructs on social trust and how this could impact the customer value co-creation. Hence, the current research aims to identify this gap and to propose a conceptual f
作者: Fortify    時(shí)間: 2025-3-28 05:20
Exploring the Demographic Differences on Customers’ Adoption of Social Commerce in Saudi Arabiaour demographic factors, namely age, gender, education, and customer’s experience with social media, have been examined in this present study. The data was collected from a field survey questionnaire administered to a convenience sample of Saudi customers. The main statistical results (mean and stan
作者: Contracture    時(shí)間: 2025-3-28 08:16
Developing a Research Instrument to Study the Impact of Consumer Brand Perception, Consumer Brand Reconsumer. Increasing number of online shoppers, spurt in mobile penetration, secure payment gateways and improved logistics infrastructure are the key factors affecting the domestic online market. This study aims at developing an instrument to map the three major constructs—Consumer Brand Perception
作者: 抵押貸款    時(shí)間: 2025-3-28 14:07

作者: Physiatrist    時(shí)間: 2025-3-28 14:45

作者: jovial    時(shí)間: 2025-3-28 21:46

作者: 我們的面粉    時(shí)間: 2025-3-29 00:31
Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets: Insightse present chapter compares two sharing economy platforms in transportation in India, Ola and Uber taxi services, in terms of customer experiences in service quality. It uses Twitter analytics for the same. Tweets were downloaded using Twitter API for both Ola and Uber and content analytical procedur
作者: armistice    時(shí)間: 2025-3-29 03:21

作者: cushion    時(shí)間: 2025-3-29 08:40

作者: ANTIC    時(shí)間: 2025-3-29 13:52

作者: 枕墊    時(shí)間: 2025-3-29 19:30
Smart Cities and Marketing: The Female-Relational-Orientationed when they use the Internet of the Things. Humans are privately organized in single, nuclear, and extended families, at work in teams and in public transport as streams of people going in and out of the neighborhood. Secondly, this chapter introduces the concept of superdiversity and its consequen
作者: Left-Atrium    時(shí)間: 2025-3-29 22:22

作者: FISC    時(shí)間: 2025-3-30 02:50

作者: Adulate    時(shí)間: 2025-3-30 06:19
https://doi.org/10.1007/978-3-030-24374-6Digital Marketing; Digital Advertising; Social Media; Social Media Marketing; Information and Communicat
作者: 發(fā)起    時(shí)間: 2025-3-30 08:58
978-3-030-24376-0Springer Nature Switzerland AG 2020
作者: 妨礙議事    時(shí)間: 2025-3-30 12:46

作者: 反叛者    時(shí)間: 2025-3-30 19:18

作者: FER    時(shí)間: 2025-3-30 23:10





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