標(biāo)題: Titlebook: Digital Transformation of SME Marketing Strategies; Innovating for the 4 Riccardo Rialti,Lamberto Zollo Book 2023 The Editor(s) (if applica [打印本頁(yè)] 作者: VIRAL 時(shí)間: 2025-3-21 16:50
書(shū)目名稱(chēng)Digital Transformation of SME Marketing Strategies影響因子(影響力)
書(shū)目名稱(chēng)Digital Transformation of SME Marketing Strategies影響因子(影響力)學(xué)科排名
書(shū)目名稱(chēng)Digital Transformation of SME Marketing Strategies網(wǎng)絡(luò)公開(kāi)度
書(shū)目名稱(chēng)Digital Transformation of SME Marketing Strategies網(wǎng)絡(luò)公開(kāi)度學(xué)科排名
書(shū)目名稱(chēng)Digital Transformation of SME Marketing Strategies被引頻次
書(shū)目名稱(chēng)Digital Transformation of SME Marketing Strategies被引頻次學(xué)科排名
書(shū)目名稱(chēng)Digital Transformation of SME Marketing Strategies年度引用
書(shū)目名稱(chēng)Digital Transformation of SME Marketing Strategies年度引用學(xué)科排名
書(shū)目名稱(chēng)Digital Transformation of SME Marketing Strategies讀者反饋
書(shū)目名稱(chēng)Digital Transformation of SME Marketing Strategies讀者反饋學(xué)科排名
作者: 奇思怪想 時(shí)間: 2025-3-21 21:11
,SMEs’ Digital Transformation from a Marketing Perspective,ion impacted and transformed SMEs’ marketing strategies. By tracing a timeline of the digitalization and innovation milestones impacting SMEs, the authors focus on the Industry 4.0 phenomenon as a revolution for enterprises, stakeholders, and the surrounding socioeconomic environment. The main goal 作者: dearth 時(shí)間: 2025-3-22 04:04
,New Technologies and SMEs’ Business Model: ‘Marketization 4.0’,environments opportunities might be understood, implemented, and diffused within enterprises? To answer this question, the authors explore the way SMEs’ business model is impacted by these revolutionary tools and techniques of business management. The main objective is to stress how the three main b作者: Obstreperous 時(shí)間: 2025-3-22 07:23
Marketing 4.0 for SMEs in the Digital Era: A Customer-Centric Approach, cohorts, from baby boomers to generation Z. A new “digital” customer journey must be conceptualized to better understand customers’ experience and interactions (i.e., touchpoints) with enterprises present in online environments. The crucial role played by data and business intelligence is analyzed 作者: 蘑菇 時(shí)間: 2025-3-22 12:35
Case Studies: From Theory to Practice,chapters. Specifically, five emblematic SMEs operating in different industries—such as fashion, food and wine, fintech, and home furniture—are assessed through a qualitative approach, namely in-depth case study and interview coding analysis. The main findings and insights are illustrated and discuss作者: 起皺紋 時(shí)間: 2025-3-22 15:34 作者: 起皺紋 時(shí)間: 2025-3-22 20:31 作者: Ingest 時(shí)間: 2025-3-22 22:58 作者: RENIN 時(shí)間: 2025-3-23 04:09
https://doi.org/10.1007/978-1-4842-8761-3ion impacted and transformed SMEs’ marketing strategies. By tracing a timeline of the digitalization and innovation milestones impacting SMEs, the authors focus on the Industry 4.0 phenomenon as a revolution for enterprises, stakeholders, and the surrounding socioeconomic environment. The main goal 作者: progestin 時(shí)間: 2025-3-23 06:26
https://doi.org/10.1007/978-3-030-92644-1environments opportunities might be understood, implemented, and diffused within enterprises? To answer this question, the authors explore the way SMEs’ business model is impacted by these revolutionary tools and techniques of business management. The main objective is to stress how the three main b作者: 考得 時(shí)間: 2025-3-23 12:38 作者: exercise 時(shí)間: 2025-3-23 14:07
https://doi.org/10.1007/978-3-030-92644-1chapters. Specifically, five emblematic SMEs operating in different industries—such as fashion, food and wine, fintech, and home furniture—are assessed through a qualitative approach, namely in-depth case study and interview coding analysis. The main findings and insights are illustrated and discuss作者: 無(wú)能力之人 時(shí)間: 2025-3-23 19:50
Bendik Bygstad,Egil ?vrelid,Robin Williamss coping with digital transformation and new technologies adoption. The resulting marketing strategies and main challenges are discussed from a critical perspective. The main outcome is a new practical strategic tool that has been conceptualized to allow SMEs orchestrate digital transformation proce作者: 頌揚(yáng)國(guó)家 時(shí)間: 2025-3-23 22:28
Holger Roschk,Wendy Trabold,Katja Gelbrichmarketing strategies. The starting point of the research was the identification of the importance of advanced digital technologies beyond the manufacturing realm. Henceforth, it was central first to deconstruct the meaning of the term digital in different areas and eras (Rialti et al., 2020).作者: Accommodation 時(shí)間: 2025-3-24 05:13
https://doi.org/10.1007/978-1-4842-8761-3ce. The business world transitioned from a semi-analogic paradigm to a fully digital one. Businesses were then obliged to switch the way they were operating, including data among their core resources, and starting to rely on machine-based decisions.作者: RAFF 時(shí)間: 2025-3-24 10:31 作者: 微生物 時(shí)間: 2025-3-24 14:23
Holger Roschk,Wendy Trabold,Katja Gelbrichmarketing strategies. The starting point of the research was the identification of the importance of advanced digital technologies beyond the manufacturing realm. Henceforth, it was central first to deconstruct the meaning of the term digital in different areas and eras (Rialti et al., 2020).作者: Albinism 時(shí)間: 2025-3-24 15:01
https://doi.org/10.1007/978-3-031-33646-1digitalisation; SME; big data; marketing 4; 0; martech作者: LIMN 時(shí)間: 2025-3-24 19:48
978-3-031-33648-5The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl作者: 顛簸下上 時(shí)間: 2025-3-25 00:12 作者: MOT 時(shí)間: 2025-3-25 05:38 作者: 我不死扛 時(shí)間: 2025-3-25 09:37
Introduction,ce. The business world transitioned from a semi-analogic paradigm to a fully digital one. Businesses were then obliged to switch the way they were operating, including data among their core resources, and starting to rely on machine-based decisions.作者: POLYP 時(shí)間: 2025-3-25 13:41 作者: Ejaculate 時(shí)間: 2025-3-25 16:25 作者: 共同確定為確 時(shí)間: 2025-3-25 20:51
k that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era. It will be an essential resourcefor students and researchers of marketing, innovation and industry 4.0..978-3-031-33648-5978-3-031-33646-1作者: gentle 時(shí)間: 2025-3-26 00:48 作者: Muffle 時(shí)間: 2025-3-26 04:58
Digital Transformation of SME Marketing Strategies978-3-031-33646-1作者: 大方一點(diǎn) 時(shí)間: 2025-3-26 09:54 作者: NORM 時(shí)間: 2025-3-26 16:38 作者: Motilin 時(shí)間: 2025-3-26 20:05 作者: cleaver 時(shí)間: 2025-3-26 23:30
ated overview of the current literature on Marketing for SME.SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout th作者: aquatic 時(shí)間: 2025-3-27 03:11
Bendik Bygstad,Egil ?vrelid,Robin Williamsteractions (i.e., touchpoints) with enterprises present in online environments. The crucial role played by data and business intelligence is analyzed to deep dive the way SMEs might strategically lever market opportunities in respect to new digital experiences of customers.作者: Predigest 時(shí)間: 2025-3-27 08:55
https://doi.org/10.1007/978-3-030-92644-1d through a qualitative approach, namely in-depth case study and interview coding analysis. The main findings and insights are illustrated and discussed by conceptualizing a new framework called “The common path toward digitalization”.作者: 群居男女 時(shí)間: 2025-3-27 13:06 作者: GEN 時(shí)間: 2025-3-27 14:57
Case Studies: From Theory to Practice,d through a qualitative approach, namely in-depth case study and interview coding analysis. The main findings and insights are illustrated and discussed by conceptualizing a new framework called “The common path toward digitalization”.作者: 苦澀 時(shí)間: 2025-3-27 20:52
https://doi.org/10.1007/978-1-4842-8761-3of the chapter is to stress how such innovative paradigms might represent a successful strategic lever for SMEs’ survival and sustainable competitive advantage—especially during crisis periods like the present one.作者: 露天歷史劇 時(shí)間: 2025-3-27 21:58 作者: 財(cái)政 時(shí)間: 2025-3-28 04:47
