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標(biāo)題: Titlebook: Digital Strategies in the Pharmaceutical Industry; Leonard Lerer,Mike Piper Book 2003 Palgrave Macmillan, a division of Macmillan Publishe [打印本頁]

作者: affidavit    時間: 2025-3-21 19:02
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作者: 槍支    時間: 2025-3-21 21:33
Ashok Gaur,Atul Kumar,Raj Kiran,Pooja Kumarik) claimed that the Internet would streamline and standardize communications between physicians, hospitals, insurers, pharmacies, laboratories and patients. The benefits included a reduction in administrative expenses and an increase in customer satisfaction and the quality of care. No longer would
作者: Aqueous-Humor    時間: 2025-3-22 01:22

作者: obviate    時間: 2025-3-22 05:51

作者: 松軟無力    時間: 2025-3-22 11:25

作者: 不愿    時間: 2025-3-22 13:43
Introductionharmaceutical company. At the start of the twenty-first century, we find the global pharmaceutical industry still flourishing, some biotechnology giants and a myriad of smaller companies still dependent on mainstream pharmaceutical companies for financial support and the ultimate commercialization o
作者: 不愿    時間: 2025-3-22 20:22

作者: 袋鼠    時間: 2025-3-22 22:57
Digital strategy is critical across the pharmaceutical value chainrld are working with tighter budget controls that are transferred into pressure on pharmaceutical prices and thereby pressure on margins throughout the entire supply chain [1]. Pharmaceutical companies will need to offset pressures on margins by lowering transaction costs and increasing revenues. Di
作者: GUILT    時間: 2025-3-23 03:14
Digital strategies in marketing to the consumerthcare financial transaction, either directly or through insurance schemes, is indeed forcing citizens of industrialized countries to take a far greater interest in the quality and price of health services and products. Similarly, we face a daily barrage of scientific and lifestyle information in a
作者: Herbivorous    時間: 2025-3-23 07:55

作者: 規(guī)范就好    時間: 2025-3-23 13:45
Introduction tentative steps with sophisticated computing, websites and portals, the fears of competition and powerful intermediaries, the dotcom hype, the disillusionment of the dashed Internet dream and, more recently, the cautious exploration of new approaches and technologies such as e-R&D, e-detailing and
作者: mortgage    時間: 2025-3-23 17:10

作者: Vulvodynia    時間: 2025-3-23 20:06

作者: blister    時間: 2025-3-24 01:39

作者: 出處    時間: 2025-3-24 03:05

作者: 伸展    時間: 2025-3-24 09:33

作者: magnate    時間: 2025-3-24 14:07
Digital strategies in pharmaceutical distributionn process has, until recently, been regarded as relatively simple. Products are transported from company warehouses to pharmaceutical wholesale distributors. From there (based on demand) they are distributed to retail pharmacies and medical institutions, and thereon to patients or consumers. Globall
作者: athlete’s-foot    時間: 2025-3-24 18:32

作者: 問到了燒瓶    時間: 2025-3-24 21:22
Digital strategies in marketing to the physiciantandard against which all marketing interventions in this sector are judged. However, pharmaceutical companies are now caught in a vicious cycle, as they employ an ever-increasing number of sales representatives for the same pool of target physicians. A few years ago, 2000 sales representatives in t
作者: Enthralling    時間: 2025-3-25 02:10

作者: Vaginismus    時間: 2025-3-25 03:53
Digital strategies in health service deliveryarly US e-health ventures such as WebMD were premised on the commercial opportunities offered by the Internet to better manage the huge amounts of documentation and complex reimbursement transactions that characterize health service delivery. Similarly, hospital managers, regulatory agencies, health
作者: 旅行路線    時間: 2025-3-25 09:01

作者: Systemic    時間: 2025-3-25 11:40

作者: Common-Migraine    時間: 2025-3-25 16:04

作者: indenture    時間: 2025-3-25 22:55
https://doi.org/10.1057/9780230598799business; Distribution; innovation; Internet; management; marketing; pharmaceutical industry; planning; Prom
作者: 高興一回    時間: 2025-3-26 00:25
Palgrave Macmillan, a division of Macmillan Publishers Limited 2003
作者: 諄諄教誨    時間: 2025-3-26 07:27

作者: 乞丐    時間: 2025-3-26 11:14
https://doi.org/10.1007/978-981-32-9046-4 immediately saw the opportunities to run efficient, rapid, global clinical trials, for scientific information to be widely and easily disseminated and for truly collaborative research endeavours. Now, at the end of his distinguished career, he confided that he was astonished that he was seen as tec
作者: 反復(fù)無常    時間: 2025-3-26 15:05
Ashok Gaur,Atul Kumar,Raj Kiran,Pooja Kumarirce and the Internet could do for healthcare delivery (as opposed to the development and sale of pharmaceuticals or medical devices). The concept of the ‘health portal’, a one-stop site where the user could obtain information, communicate and transact, came to the fore. This was a seductive idea in
作者: 易受刺激    時間: 2025-3-26 18:51
Somnath K. Holkar,Nagamani Sandra,R. K. Jainceutical or biotechnology companies, developed through a series of clinical trials, manufactured and finally marketed and sold. In reality, the pharmaceutical value chain is indeed fraught with complications. For example, the main customer of a pharmaceutical sales representative is the physician wh
作者: Gyrate    時間: 2025-3-26 21:35

作者: avarice    時間: 2025-3-27 02:18
https://doi.org/10.1007/978-1-4899-1002-8similar to those of many other industries. Companies purchase raw materials for bulk synthesis of active and inactive ingredients, thereafter drugs are formulated and packaged into various delivery mechanisms (solutions for injection, inhalers and pills of various types). Despite this similarity wit
作者: 才能    時間: 2025-3-27 08:35

作者: 驚奇    時間: 2025-3-27 10:12
Thomas H. Maugh II,Jean L. Marx drugs and an easily manageable global market. Creating the demand for a new drug remains a relatively straightforward, although increasingly difficult, process of marketing to physicians (and more and more to consumers) through a range of channels, but has mainly been driven by a sales force that m
作者: Asparagus    時間: 2025-3-27 17:29

作者: Coronary-Spasm    時間: 2025-3-27 20:44
Thomas H. Maugh II,Jean L. Marxcians and pharmaceutical companies increasingly use the terms ‘patient’ and ‘healthcare consumer’ interchangeably, conceding that the end-users in the health value chain are indeed concerned with quality, cost and access to care and information. Healthcare consumers, as compared to passive patients,
作者: 托運(yùn)    時間: 2025-3-27 22:14

作者: Polydipsia    時間: 2025-3-28 02:07
Ivan Ortiz-Monasterio,David Lobell the more acute. The management of patent expiration, new product introductions, price scrutiny and mandated formularies become all the more urgent when the Internet permits changes in the market environment at almost the blink of an eye. Similarly, as communication with stakeholders through digital
作者: FLAG    時間: 2025-3-28 07:01
Digital strategies in health service delivery professionals and patient groups speak (often prematurely) of the role of digital technology in disseminating evidence-based treatment guidelines, speeding up medical care delivery and reducing dangerous errors.
作者: endarterectomy    時間: 2025-3-28 10:59

作者: 時代    時間: 2025-3-28 18:24
Digital strategies in research and development (R&D)g on R&D has increased from less than 10 per cent of sales in 1970 to approximately 20 per cent in 2000 [21, 23], and overall R&D spending has tripled since 1990 (Figure 5.1). The industry estimates that each approved drug must return between $300 million and $600 million to cover the cost of the failures [22].
作者: 2否定    時間: 2025-3-28 21:36
Book 2003tical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician
作者: SEEK    時間: 2025-3-29 00:27

作者: 白楊    時間: 2025-3-29 06:23

作者: 蛙鳴聲    時間: 2025-3-29 10:20
Thomas H. Maugh II,Jean L. Marxrugs approved for use in that particular institution) and providers and payers may reach a contractual agreement with the manufacturer to allow a drug (sold at a discount) to be prescribed and reimbursed.
作者: 尊敬    時間: 2025-3-29 14:43
Thomas H. Maugh II,Jean L. Marxof detailing visits to physicians rose by only 15 per cent, as doctors succumbed to ‘salesperson fatigue’ [95]. The competitive environment demands that pharmaceutical companies continue the sales force arms race in the absence of viable alternatives.
作者: archenemy    時間: 2025-3-29 15:48

作者: 影響深遠(yuǎn)    時間: 2025-3-29 21:11
Digital strategies in pharmaceutical distributionprice of a drug may be high, it generally costs very little to produce (this is certainly changing in terms of innovative biotechnology products) and it was not generally in a manufacturer’s interest to become too deeply enmeshed in the distribution chain (Figure 7.1).
作者: 易發(fā)怒    時間: 2025-3-30 00:05

作者: Cubicle    時間: 2025-3-30 05:19
Digital strategies in marketing to the physicianof detailing visits to physicians rose by only 15 per cent, as doctors succumbed to ‘salesperson fatigue’ [95]. The competitive environment demands that pharmaceutical companies continue the sales force arms race in the absence of viable alternatives.
作者: 發(fā)誓放棄    時間: 2025-3-30 11:28

作者: mitral-valve    時間: 2025-3-30 15:19
mples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.978-0-230-59879-9




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