標題: Titlebook: Digital Marketing in the Automotive Electronics Industry; Redefining Customer Uli Schneider,Jürgen Hoika Book 2023 The Editor(s) (if appli [打印本頁] 作者: 啞劇表演 時間: 2025-3-21 19:15
書目名稱Digital Marketing in the Automotive Electronics Industry影響因子(影響力)
書目名稱Digital Marketing in the Automotive Electronics Industry影響因子(影響力)學科排名
書目名稱Digital Marketing in the Automotive Electronics Industry網絡公開度
書目名稱Digital Marketing in the Automotive Electronics Industry網絡公開度學科排名
書目名稱Digital Marketing in the Automotive Electronics Industry被引頻次
書目名稱Digital Marketing in the Automotive Electronics Industry被引頻次學科排名
書目名稱Digital Marketing in the Automotive Electronics Industry年度引用
書目名稱Digital Marketing in the Automotive Electronics Industry年度引用學科排名
書目名稱Digital Marketing in the Automotive Electronics Industry讀者反饋
書目名稱Digital Marketing in the Automotive Electronics Industry讀者反饋學科排名
作者: CRUC 時間: 2025-3-21 20:48 作者: Frequency 時間: 2025-3-22 00:54
https://doi.org/10.1007/978-1-4842-6312-9 gap between theory and practice, two specific case studies on operating models in the B2B electronics industry for campaign management and content production are presented, while the chapter will close with an outlook on future elements and focus areas in an operating model.作者: 混合物 時間: 2025-3-22 06:32 作者: Spinal-Tap 時間: 2025-3-22 11:42 作者: Leisureliness 時間: 2025-3-22 14:42 作者: Leisureliness 時間: 2025-3-22 17:44 作者: ELUDE 時間: 2025-3-22 23:43
Enhancing the Customer Journey with Digital Self-Services own. The authors present six different case studies that outline how leading companies implemented digital self-services to cope with identified customer problems at a certain stage of their customer journey.作者: 壓倒 時間: 2025-3-23 05:21 作者: chemical-peel 時間: 2025-3-23 09:30
https://doi.org/10.1007/978-1-4842-6312-9ities along the customer journey. They describe in a detailed case study how they used a basic and simplified version of a performance measurement construct and the Plan-Do-Check-Act approach to quantify improvements and monitor progress within their transformation.作者: LVAD360 時間: 2025-3-23 12:05
Rock-forming Minerals in Thin Sectionoduced in the market. Hence, there is a need to learn, adapt, apply, and follow the cycle of changing content in the digital marketing era. In this chapter, we will outline how to develop a digital marketing content strategy for the automotive semiconductor industry.作者: MURKY 時間: 2025-3-23 14:24 作者: MIRE 時間: 2025-3-23 19:19
https://doi.org/10.1007/978-3-319-17789-2cribed in the context of a high-tech, multinational company, providing insights into organizational and project structures as well as stakeholder management, which are deemed critical success factors for successful implementation.作者: Ptosis 時間: 2025-3-24 00:03 作者: 不愛防注射 時間: 2025-3-24 03:26 作者: aphasia 時間: 2025-3-24 08:33
Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Elty to redefine customer engagement and enhance digitally from their perspective in order to create better and higher customer value while at the same time establishing themselves as a sustainable market leader. Finally, the authors conclude the chapter with the structure of the book.作者: A簡潔的 時間: 2025-3-24 14:01
A Practical Guide to Setting and Achieving Digital Marketing Goals Following a Plan-Do-Check-Act Appities along the customer journey. They describe in a detailed case study how they used a basic and simplified version of a performance measurement construct and the Plan-Do-Check-Act approach to quantify improvements and monitor progress within their transformation.作者: 高度表 時間: 2025-3-24 16:03
Meaningful Marketing Content for Automotive Customer: A Process Guide for Modular, Buyer Persona Cenoduced in the market. Hence, there is a need to learn, adapt, apply, and follow the cycle of changing content in the digital marketing era. In this chapter, we will outline how to develop a digital marketing content strategy for the automotive semiconductor industry.作者: 國家明智 時間: 2025-3-24 22:21 作者: Essential 時間: 2025-3-25 01:52 作者: 等待 時間: 2025-3-25 06:51
https://doi.org/10.1007/978-1-4842-6312-9gagement in the automotive semiconductor industry. The authors describe the current dynamics and the challenges triggered by disruptions in the automotive industry and derive implications for a fundamental redefinition from the traditional to the digital marketing approach that is rewarded by custom作者: ectropion 時間: 2025-3-25 09:02 作者: 巧思 時間: 2025-3-25 13:02
https://doi.org/10.1007/978-1-4842-6312-9ion and retail have not only embraced digital marketing, but are using it as a competitive advantage. In contrast, digital marketing in the business-to-business sector seems to still?be in its infancy, even after several years. The characteristics of digital marketing in B2B industries have been res作者: adulterant 時間: 2025-3-25 17:02
https://doi.org/10.1007/978-1-4842-6312-9a guiding beacon in the field of digital marketing. In this chapter the authors explain why they believe this mindset is essential for building and implementing a marketing performance management system in the context of their experience at Infineon Automotive for tracking the success of their activ作者: Missile 時間: 2025-3-25 20:47 作者: APRON 時間: 2025-3-26 03:50
Geschichte der Gospelmusik in den USA,ryday business: It requires the definition of goals, strives for real-time monitoring, carries out simulations, and identifies correlations and causalities and therefore needs to be embedded in the overall business context of a company so as to provide a competitive contribution. For that reason, th作者: 裝勇敢地做 時間: 2025-3-26 07:27
Rock-forming Minerals in Thin Sectionrough an annual cycle. It highlights the key elements of a customer-centric campaign strategy and outlines how to translate an annual marketing plan, aligned with multiple marketing stakeholders, into individual marketing activities. The authors explain then how to navigate with these marketing acti作者: Exposition 時間: 2025-3-26 11:42
Rock-forming Minerals in Thin Sectionomotive customer journey. New content formats which were not commonly utilized a decade back are now influencing the purchasing decision of the customer and buying behavior of engineers in the automotive industry. With the change in the marketing mechanisms, new dimensions and opportunities are intr作者: BARB 時間: 2025-3-26 16:11
https://doi.org/10.1007/978-3-0348-8289-7t cyber gold rush of the modern era. However, they often fail to take the time to truly reflect on whether they are ready or fully understand what it means to make a successful digital transformation in sales and marketing. Commonly, these transformations require significant effort and are not as si作者: 令人苦惱 時間: 2025-3-26 18:12 作者: Directed 時間: 2025-3-26 23:14 作者: cumber 時間: 2025-3-27 02:02
Advances in Military Geosciencesn this regard, marketing and sales organizations are one of the business areas that seek to seize the different opportunities from using digital technologies. The advancements in digital technologies will increasingly drive the digital transformation in marketing and sales. In search of future growt作者: 價值在貶值 時間: 2025-3-27 07:00 作者: 新手 時間: 2025-3-27 10:52 作者: Dislocation 時間: 2025-3-27 14:52 作者: 持續(xù) 時間: 2025-3-27 18:15 作者: 宏偉 時間: 2025-3-27 22:33
Digital Marketing in the Automotive Electronics Industry978-3-031-30720-1Series ISSN 2192-8096 Series E-ISSN 2192-810X 作者: agnostic 時間: 2025-3-28 05:00 作者: 聲音刺耳 時間: 2025-3-28 07:11
Digital Customer Engagement in the Automotive Semiconductor Industry: Leveraging Continuous Disruptigagement in the automotive semiconductor industry. The authors describe the current dynamics and the challenges triggered by disruptions in the automotive industry and derive implications for a fundamental redefinition from the traditional to the digital marketing approach that is rewarded by custom作者: 剛毅 時間: 2025-3-28 13:45
The Key Role of Disruptive Digital Marketing Approaches in the Automotive Electronics Marketand support are one of the most relevant tasks to gain expertise about the market, applications, and hence positioning of the products like semiconductors. The B2B industry followed only slowly the digital transformation trends to adapt and take advantage of the new user behavior. However, the decis作者: 懦夫 時間: 2025-3-28 15:50 作者: 粗糙 時間: 2025-3-28 19:05 作者: OUTRE 時間: 2025-3-29 01:10 作者: analogous 時間: 2025-3-29 03:03
A Framework for Orchestrating Higher-Level Processes for Successful Digital Customer Engagement: A Pryday business: It requires the definition of goals, strives for real-time monitoring, carries out simulations, and identifies correlations and causalities and therefore needs to be embedded in the overall business context of a company so as to provide a competitive contribution. For that reason, th作者: arrhythmic 時間: 2025-3-29 09:13 作者: 保全 時間: 2025-3-29 14:57 作者: Graves’-disease 時間: 2025-3-29 16:03
In Pursuit of a Scalable Channel Optimization in B2Bt cyber gold rush of the modern era. However, they often fail to take the time to truly reflect on whether they are ready or fully understand what it means to make a successful digital transformation in sales and marketing. Commonly, these transformations require significant effort and are not as si作者: Chromatic 時間: 2025-3-29 23:27 作者: sclera 時間: 2025-3-30 03:01
Separating the Useful from the Harmful: How the Core Competence of Filtration Drives Digital Marketitransformation and provides insights into what is associated with which category. The authors consider this separation to be a key success factor for transformation particularly in marketing, as the seemingly endless possibilities of digitization do not only have positive effects: Making the right d作者: Leisureliness 時間: 2025-3-30 06:12 作者: 詩集 時間: 2025-3-30 08:21 作者: Hearten 時間: 2025-3-30 14:26 作者: 匍匐前進 時間: 2025-3-30 18:13
https://doi.org/10.1007/978-1-4842-6312-9tor industry, the authors derive digital marketing implementation barriers and a set of insights from which they formulate the six design guidelines based on exploration and exploitation capabilities.
