標(biāo)題: Titlebook: Decision Making in Marketing and Finance; An Interdisciplinary Paul Sergius Koku Book 2014 Paul Sergius Koku 2014 Marketing-Finance.Interfa [打印本頁] 作者: 非決定性 時間: 2025-3-21 19:06
書目名稱Decision Making in Marketing and Finance影響因子(影響力)
書目名稱Decision Making in Marketing and Finance影響因子(影響力)學(xué)科排名
書目名稱Decision Making in Marketing and Finance網(wǎng)絡(luò)公開度
書目名稱Decision Making in Marketing and Finance網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Decision Making in Marketing and Finance被引頻次
書目名稱Decision Making in Marketing and Finance被引頻次學(xué)科排名
書目名稱Decision Making in Marketing and Finance年度引用
書目名稱Decision Making in Marketing and Finance年度引用學(xué)科排名
書目名稱Decision Making in Marketing and Finance讀者反饋
書目名稱Decision Making in Marketing and Finance讀者反饋學(xué)科排名
作者: Minuet 時間: 2025-3-21 21:04 作者: 競選運(yùn)動 時間: 2025-3-22 04:01
Database Systems as Abstract Machinestion processes, and (2) they also have better gatekeeping and governance protocols. We can add a few more for this disparity in success rates, such as possibly flawed processes for market research of the need for the products/services, a rush to beat top performers, and/or be the first in the market作者: 冷峻 時間: 2025-3-22 05:32
Elvis C. Foster,Shripad V. Godbolers described the elephant to be as thin as a rope or a snake. The second man who felt the elephant’s leg described the elephant like a huge pillar. The third man who felt the elephant’s tusk said the elephant was like a pipe. To the fourth man who felt the animal’s belly, the elephant was like a wal作者: Deject 時間: 2025-3-22 11:30
Introduction to Database Systemsen have to wrestle with. Common as the questions are, the answers are not simple, and the fact that such questions are now the norm suggests the following:.Commenting on the importance of customer loyalty, Reichheld states, “Experience has shown us that disloyalty at current rates stunts corporate p作者: anchor 時間: 2025-3-22 14:46 作者: anchor 時間: 2025-3-22 17:07
https://doi.org/10.1007/978-0-230-00107-7is chapter. The term “signaling” is used in many disciplines including, but not limited to, finance, economics, marketing, and evolutionary biology. Some scholars have argued that the term originated from evolutionary biology where scientists use it to describe a unique communication between male an作者: calumniate 時間: 2025-3-22 23:16
Database Systems as Abstract Machinesicture of failure rates, consider the following: some reports state that the failure rate of new products is between 80% and 90% (Crawford, 1987). However, different studies, depending on the methodology and analytical technique used, report rates between 24% and 98%. According to a report by Cooper作者: lipoatrophy 時間: 2025-3-23 03:18 作者: CAMP 時間: 2025-3-23 07:19
Database Systems as Abstract Machineso be exposed to about 600 to 625 such exposures per day. Approximately 272 of these exposures come from the traditional media such as TV, radio, magazines, and newspapers. These statistics, it is claimed, are more sound than the approximately 1,600 exposures attributed to Edwin Ebel’s (1957) remark 作者: Phonophobia 時間: 2025-3-23 12:35 作者: Indecisive 時間: 2025-3-23 15:17
Logical Views and System Securitygenerates revenue for the firm, therefore it is the engine or, better still, the gasoline in the engine that keeps the firm running. A mistake in pricing could easily make the firm go bankrupt or out of business. Several books have been written on pricing and economists have devoted a significant ef作者: 裝飾 時間: 2025-3-23 20:28 作者: motivate 時間: 2025-3-24 00:10
http://image.papertrans.cn/d/image/264229.jpg作者: FEIGN 時間: 2025-3-24 04:56
https://doi.org/10.1007/978-0-230-00107-7t of marketing, and more so to marketing managers. The fact is the role of salespersons (salesmen and saleswomen) in the success of companies cannot be underestimated. Therefore, a good knowledge of their role and how to manage them is essential.作者: Blemish 時間: 2025-3-24 08:18
https://doi.org/10.1057/9781137444776Marketing-Finance; Interface; Advertising; communication; Customer Lifetime Value; decision making; manage作者: 強(qiáng)所 時間: 2025-3-24 11:42 作者: SPECT 時間: 2025-3-24 15:17 作者: 闡釋 時間: 2025-3-24 21:04 作者: 博識 時間: 2025-3-25 00:02
The Customer Lifetime Value,en have to wrestle with. Common as the questions are, the answers are not simple, and the fact that such questions are now the norm suggests the following:.Commenting on the importance of customer loyalty, Reichheld states, “Experience has shown us that disloyalty at current rates stunts corporate p作者: Assault 時間: 2025-3-25 03:53 作者: 憤慨點(diǎn)吧 時間: 2025-3-25 09:51 作者: expeditious 時間: 2025-3-25 12:14 作者: 引導(dǎo) 時間: 2025-3-25 19:01
Sales Force Compensation and Management,t of marketing, and more so to marketing managers. The fact is the role of salespersons (salesmen and saleswomen) in the success of companies cannot be underestimated. Therefore, a good knowledge of their role and how to manage them is essential.作者: Ligament 時間: 2025-3-25 23:50 作者: Deject 時間: 2025-3-26 01:37 作者: Ventilator 時間: 2025-3-26 06:01
Pricing and Sales Promotion,generates revenue for the firm, therefore it is the engine or, better still, the gasoline in the engine that keeps the firm running. A mistake in pricing could easily make the firm go bankrupt or out of business. Several books have been written on pricing and economists have devoted a significant ef作者: Paradox 時間: 2025-3-26 09:38 作者: THE 時間: 2025-3-26 15:24 作者: 表示向前 時間: 2025-3-26 20:37 作者: implore 時間: 2025-3-26 23:58
Elvis C. Foster,Shripad Godboleces in which the effects of marketing on the firm’s value are felt. Marketing mistakes could occur in variety of ways and could be caused by limitless number of factors; however, we limit our discussions to decisions of the firm to enter a foreign market, introduce a new product, name a new product, and recall a defective product.作者: 江湖郎中 時間: 2025-3-27 04:23 作者: 易怒 時間: 2025-3-27 05:27 作者: Endoscope 時間: 2025-3-27 09:48
Marketing Mistakes and Their Impact on the Firm,ces in which the effects of marketing on the firm’s value are felt. Marketing mistakes could occur in variety of ways and could be caused by limitless number of factors; however, we limit our discussions to decisions of the firm to enter a foreign market, introduce a new product, name a new product, and recall a defective product.作者: Feigned 時間: 2025-3-27 13:47
Introduction to Database Systemserformance by 25 to 50 percent, sometimes more. By contrast, businesses that concentrate on finding and keeping good customers, productive employees, and supportive investors continue to generate superior results. Loyalty is by no means dead. It remains one of the great engines of business success” (1996, p. 1).作者: 浮夸 時間: 2025-3-27 19:18 作者: prostatitis 時間: 2025-3-28 00:20
Introduction to Database Systemsmmunication elements. Furthermore, devoting a chapter to advertising is also consistent with the fact that significant research efforts have been devoted to it, as evidenced in the number of academic and practitioner journals and articles specifically devoted to it.作者: 嘲笑 時間: 2025-3-28 03:07
Book 2014unctional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.作者: 執(zhí)拗 時間: 2025-3-28 09:41
https://doi.org/10.1007/978-0-230-00107-7ific signal to indicate its intent. This intent is understood by a female gray tree frog that receives the signal (Feldhamer et al., 2007). Similarly, peacocks supposedly signal their reproductive fitness with their large colorful tails (Grafen, 1990).作者: 誤傳 時間: 2025-3-28 10:31 作者: 過于平凡 時間: 2025-3-28 18:08 作者: 可忽略 時間: 2025-3-28 22:24
Pricing and Sales Promotion,in terms of how they strategize to meet the consumers’ unmet needs, and also deep enough not to use price as a strategic variable because it can be easily copied by competition. We also know that price can be used as a signaling variable to convey nonobvious information on quality (as discussed in chapter 4).作者: graphy 時間: 2025-3-29 00:57
The Customer Lifetime Value,erformance by 25 to 50 percent, sometimes more. By contrast, businesses that concentrate on finding and keeping good customers, productive employees, and supportive investors continue to generate superior results. Loyalty is by no means dead. It remains one of the great engines of business success” (1996, p. 1).作者: 偽善 時間: 2025-3-29 04:58 作者: 是貪求 時間: 2025-3-29 10:48
