標題: Titlebook: Dealing with Socially Responsible Consumers; Studies in Marketing Jishnu Bhattacharyya Book 2022 The Editor(s) (if applicable) and The Auth [打印本頁] 作者: dentin 時間: 2025-3-21 16:04
書目名稱Dealing with Socially Responsible Consumers影響因子(影響力)
書目名稱Dealing with Socially Responsible Consumers影響因子(影響力)學科排名
書目名稱Dealing with Socially Responsible Consumers網(wǎng)絡公開度
書目名稱Dealing with Socially Responsible Consumers網(wǎng)絡公開度學科排名
書目名稱Dealing with Socially Responsible Consumers被引頻次
書目名稱Dealing with Socially Responsible Consumers被引頻次學科排名
書目名稱Dealing with Socially Responsible Consumers年度引用
書目名稱Dealing with Socially Responsible Consumers年度引用學科排名
書目名稱Dealing with Socially Responsible Consumers讀者反饋
書目名稱Dealing with Socially Responsible Consumers讀者反饋學科排名
作者: Anticlimax 時間: 2025-3-22 00:10
CSR, Sustainability, Ethics & Governancerviews with the most prominent profiles of Turkey’s CSR landscape. Building on these insights, we finally propose a practical guideline for marketing managers and researchers around the world in their pursuits to implement SRM in emerging economies, a tool to integrate CSR into the heart of their business.作者: 愛得痛了 時間: 2025-3-22 00:28 作者: 威脅你 時間: 2025-3-22 05:36 作者: 提名的名單 時間: 2025-3-22 10:10
Xuecheng Chen,Yuping Wu,Rudolf Holzehe fashion industry. We provide outcomes of these campaigns, including campaign accomplishments, learnings, and implications. In concluding, we acknowledge limitations related to using social media for social change, highlight the ambiguities, and a rationale for ongoing regulatory oversight.作者: 脆弱帶來 時間: 2025-3-22 14:32
James Batista Vieira,Luiz Fernando Mirandaal approach to the marketing mix, applied to organic products, particularly in the context of local organic production on small farms. The case explores opportunities for growth and indicates possible marketing challenges.作者: 脆弱帶來 時間: 2025-3-22 18:39
Socially Responsible Consumption and Marketing in Practicehe fashion industry. We provide outcomes of these campaigns, including campaign accomplishments, learnings, and implications. In concluding, we acknowledge limitations related to using social media for social change, highlight the ambiguities, and a rationale for ongoing regulatory oversight.作者: 積習難改 時間: 2025-3-22 23:09 作者: correspondent 時間: 2025-3-23 04:32 作者: critique 時間: 2025-3-23 09:35 作者: Agility 時間: 2025-3-23 09:58
Xuecheng Chen,Yuping Wu,Rudolf Holzethe importance of social media, including social listening, brand advocacy, customer engagement, and brand-consumer synergy. Finally, the chapter discusses the examples of two companies—Nike and Starbucks—whose social media practices have led to high levels of well-being for their consumers.作者: CROAK 時間: 2025-3-23 15:31
Richard Sebaggala,Clare Cheromoiing natural, subsequently encouraging the willingness to accept GM alternatives. This article is expected to bring new perspective on GMO and offer insightful implications that are highly relevant for policy makers, advertisers, marketers and retailers.作者: Feedback 時間: 2025-3-23 22:04
https://doi.org/10.1007/978-3-031-63126-9fferent dimensions have different effects on marketing outcomes. Performance of crowdfunding campaigns and consumers’ willingness to pay for crowdfunded products are affected by different dimensions of CSR, but the effects vary in size and even direction.作者: groggy 時間: 2025-3-24 01:54
Nature-Based Social Welfare and Socially Responsible Consumption: Is Circular Economy a Viable Solutonment, as well as (ii) the increasingly popular circular economy proposal. Such a positioning of the consumption phenomenon contributes to deeper socioeconomic analyses of the very understanding of human welfare and technological proposals to revolutionise the ways of producing goods in a capitalist economy.作者: Ischemic-Stroke 時間: 2025-3-24 02:25
An Unexpected Journey: Designing a Framework to Use Social Media for Consumer Well-Beingthe importance of social media, including social listening, brand advocacy, customer engagement, and brand-consumer synergy. Finally, the chapter discusses the examples of two companies—Nike and Starbucks—whose social media practices have led to high levels of well-being for their consumers.作者: 清唱劇 時間: 2025-3-24 07:04
It’s Time to Rethink the Consumption of Genetically Modified Foodsing natural, subsequently encouraging the willingness to accept GM alternatives. This article is expected to bring new perspective on GMO and offer insightful implications that are highly relevant for policy makers, advertisers, marketers and retailers.作者: ANTIC 時間: 2025-3-24 13:51 作者: Jingoism 時間: 2025-3-24 18:33
Book 2022 of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a sim作者: 個阿姨勾引你 時間: 2025-3-24 22:31 作者: 共和國 時間: 2025-3-25 02:34 作者: Corroborate 時間: 2025-3-25 04:55 作者: Contort 時間: 2025-3-25 10:40
ches such as social marketing, sustainability marketing.Is mThis book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practi作者: deceive 時間: 2025-3-25 14:19 作者: 胎兒 時間: 2025-3-25 18:23 作者: Inferior 時間: 2025-3-25 20:37 作者: 翻動 時間: 2025-3-26 01:04
Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better WoThis book is a follow-up of earlier work edited by Jishnu Bhattacharyya and his colleagues on socially responsible marketing and consumers. The movie industry would call it a sequel, e.g., The Matrix Reloaded.作者: AROMA 時間: 2025-3-26 05:16 作者: CAND 時間: 2025-3-26 08:42 作者: Repatriate 時間: 2025-3-26 15:41 作者: Paraplegia 時間: 2025-3-26 20:43
Futoshi Matsumoto,Mika Fukunishi collective ownership toward the larger canvas in terms of environment, society and its well-being are realized by the empowered consumers today resulting in a drive toward collaborative consumption (CC). This shift is fueled further by technology and its influence on the digital consumers. In this 作者: 類型 時間: 2025-3-26 22:34
Yi Yuan,Zixuan Li,Shengda D. Puofit marketing or social marketing courses. For this purpose, a current problem has been selected that affects a vulnerable group such as children and adolescents, bullying. Young and children are a priority in the 2030 Agenda and the greatest hope of change towards sustainability. The United Nation作者: Explosive 時間: 2025-3-27 02:14
Xuecheng Chen,Yuping Wu,Rudolf Holzensumers are using social media to access products-related information. However, it is also providing information that is helpful to consumers for their well-being. The chapter attempts to bridge the gap to use social media for consumer well-being. Firstly, it identifies relevant consumer well-being 作者: AMPLE 時間: 2025-3-27 05:22
Xuecheng Chen,Yuping Wu,Rudolf Holzelanguage barriers, while ease of access to these media applications increases routine engagement. This chapter provides a brief historical overview of social media, specifically addressing how social media has been used for advertising and information dissemination. We then look at two specific soci作者: Arthritis 時間: 2025-3-27 09:26
The Global South Perspective on Corruptionnities by adopting strategies to rope in both potentially easy and difficult consumers. We provide typography of segments—based on gender, political ideology, personality, cultural identity, moral character, and environmental consciousness. With the help of evidence from academic research and indust作者: anatomical 時間: 2025-3-27 16:59 作者: 物質 時間: 2025-3-27 20:42 作者: 神刊 時間: 2025-3-27 22:36
Richard Sebaggala,Clare Cheromoire food security. However, consumers are increasingly refusing to consume GM foods due to their biased personal concerns about health risks associated with GM foods. This practitioner article focuses on discussing this dilemma from ethical view to highlight that rejection to consume GMO foods and op作者: Kernel 時間: 2025-3-28 02:47
Hubble’s Law and the Expanding Universellet Mission (OMM)” in 2017, but many challenges bedeviled it. The multiple barriers to the mission are a lack of awareness of millets’ nutritional value, lack of government subsidies to farmers, absence of production, processing, market integration like other crops, lack of processing technologies 作者: Ophthalmoscope 時間: 2025-3-28 06:51 作者: PHON 時間: 2025-3-28 14:18 作者: 攝取 時間: 2025-3-28 14:35
https://doi.org/10.1007/978-3-031-63126-9SR including, Environment, Employees, Human Rights, and Community well-being on marketing outcomes. Past studies have considered CSR orientation as an aggregate measure of all CSR-related activities, neglecting the fact that different aspects of CSR may have different audience and different effects.作者: 放逐某人 時間: 2025-3-28 21:41
Cyber Warfare: Weapon of Mass Disruption an accountability challenge that the parent brand (Inditex) encountered in its sustainable branding efforts due to a failing supplier (Bravo Tekstil). The unpaid workers of Bravo launched an awareness campaign demanding consumers support for pressuring global brands (Inditex, Mango, and Next) to ke作者: 散開 時間: 2025-3-28 23:32
https://doi.org/10.1007/978-981-19-4457-4Social Marketing; Sustainability Marketing; Green Marketing; Socially Responsible Marketing; Environment作者: 全部逛商店 時間: 2025-3-29 03:51 作者: 相信 時間: 2025-3-29 10:06 作者: 障礙 時間: 2025-3-29 14:26 作者: nominal 時間: 2025-3-29 18:39
Sharing Economy: The Concepts and Caseser bank rental company Energy Master in China—sharing economy has become a robust business model worldwide. According to PwC, sharing global economy revenues would reach US$335 billion by 2025. This has become a thrust area for scholars and practitioners because of the largescale diffusion of digita作者: 的事物 時間: 2025-3-29 23:36
Collaborative Consumption: The Future of Sharing Economy collective ownership toward the larger canvas in terms of environment, society and its well-being are realized by the empowered consumers today resulting in a drive toward collaborative consumption (CC). This shift is fueled further by technology and its influence on the digital consumers. In this 作者: synovial-joint 時間: 2025-3-30 02:26 作者: 賞錢 時間: 2025-3-30 06:30
An Unexpected Journey: Designing a Framework to Use Social Media for Consumer Well-Beingnsumers are using social media to access products-related information. However, it is also providing information that is helpful to consumers for their well-being. The chapter attempts to bridge the gap to use social media for consumer well-being. Firstly, it identifies relevant consumer well-being 作者: 北極人 時間: 2025-3-30 09:27 作者: 四海為家的人 時間: 2025-3-30 12:44
Eco Marketing: Cultivating Green Consumers and Communities—Marketing Strategies to Facilitate Green nities by adopting strategies to rope in both potentially easy and difficult consumers. We provide typography of segments—based on gender, political ideology, personality, cultural identity, moral character, and environmental consciousness. With the help of evidence from academic research and indust作者: 刺耳的聲音 時間: 2025-3-30 18:04
Promoting Mindfulness Behavior at Buffet Restaurante energy needed to produce, transport and store food. In order to promote the measures of food saving in the cafeteria, the interview method was used to understand the reasons and opinions of customers‘ eating behavior. In this study, three self-service restaurants with different consumption levels 作者: Ringworm 時間: 2025-3-30 23:41
How Farmers Present a Sustainable Product to Socially Responsible Consumers—An Approach to Local Orgsponsible consumers..As organic products have more and more consumer affectionate, due to the “back to basics” lifestyle, health, and environmental concerns, local farmers face distribution struggles to drain perishable products in a short period of time and in a local dimension. On the opposite sid作者: left-ventricle 時間: 2025-3-31 03:07 作者: PHAG 時間: 2025-3-31 05:37
Millet and Money Promoting Sustainable Consumption in Southern Orissallet Mission (OMM)” in 2017, but many challenges bedeviled it. The multiple barriers to the mission are a lack of awareness of millets’ nutritional value, lack of government subsidies to farmers, absence of production, processing, market integration like other crops, lack of processing technologies 作者: 公共汽車 時間: 2025-3-31 11:03
An Overview of Corporate Social Responsibility Ads from a Critical Perspective: A Critical Discourseording to liberal approaches stemming from Friedman’s arguments concerning responsibility, the idea of protecting the economic interests of the company is more important than the responsibility of the company to society. On the other hand, critical approaches point to the fact that given the importa作者: 急急忙忙 時間: 2025-3-31 16:38
Extending CSR Accreditation Brands It May Not Always Workhave their activities verified or accredited by independent bodies, such as Fairtrade. Originally established in the agricultural and primary good sector, Fairtrade seeks to ensure firms treat suppliers and their employees fairly (i.e., Fairtrade coffee, Fairtrade chocolate, etc.). Ethical supply ch作者: 遺留之物 時間: 2025-3-31 19:57 作者: 銀版照相 時間: 2025-3-31 23:59
Sustainable Branding in Global Fast-Fashion: Consumers’ and Distant Supply Chain Stakeholders’ Solid an accountability challenge that the parent brand (Inditex) encountered in its sustainable branding efforts due to a failing supplier (Bravo Tekstil). The unpaid workers of Bravo launched an awareness campaign demanding consumers support for pressuring global brands (Inditex, Mango, and Next) to ke
