標題: Titlebook: Celebrity, Social Media Influencers and Brand Performance; Exploring New Dynami Saloomeh Tabari,Qing Shan Ding Book 2024 The Editor(s) (if [打印本頁] 作者: GERM 時間: 2025-3-21 19:26
書目名稱Celebrity, Social Media Influencers and Brand Performance影響因子(影響力)
書目名稱Celebrity, Social Media Influencers and Brand Performance影響因子(影響力)學科排名
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書目名稱Celebrity, Social Media Influencers and Brand Performance網(wǎng)絡公開度學科排名
書目名稱Celebrity, Social Media Influencers and Brand Performance被引頻次
書目名稱Celebrity, Social Media Influencers and Brand Performance被引頻次學科排名
書目名稱Celebrity, Social Media Influencers and Brand Performance年度引用
書目名稱Celebrity, Social Media Influencers and Brand Performance年度引用學科排名
書目名稱Celebrity, Social Media Influencers and Brand Performance讀者反饋
書目名稱Celebrity, Social Media Influencers and Brand Performance讀者反饋學科排名
作者: osculate 時間: 2025-3-21 21:59 作者: PON 時間: 2025-3-22 02:37 作者: 梯田 時間: 2025-3-22 06:50 作者: 頌揚國家 時間: 2025-3-22 09:52 作者: Bernstein-test 時間: 2025-3-22 14:09
https://doi.org/10.1007/978-4-431-66871-8tage of fashion buyers’ decision-making process (Sudha & Sheena, 2017). Instagram influencers play an active role in shaping fast fashion buyers’ attitudes and purchase intentions towards the latest must-have items. They are considered experts in fast fashion and trendsetters and are the crucial per作者: Bernstein-test 時間: 2025-3-22 19:34 作者: 勾引 時間: 2025-3-23 00:45
Conceptualising Influencer, Brand, and Audience Relationships on Social Media Platforms,rtising processing. The rationale is that judging performance relies upon a blend of hard and soft metrics linked to: reach, context, contracts, attitude, reputation, and power. Finally, we identify five central themes central to user/influencer relationships, which are inspiration, genuineness, tru作者: 植物茂盛 時間: 2025-3-23 04:56
,Research on the Effect of Brand Virtual Influencers on Consumers’ Purchase Intention, these factors indirectly influence purchase intention through their impact on perceived utilitarian and hedonic values. The study highlights the significance of utilitarian and hedonic values in driving consumers’ purchase intentions. Marketers can leverage the positive impact of virtual influencer作者: 雕鏤 時間: 2025-3-23 08:20
Play or Attack? Navigating Identity in the Virtual World, a Conceptual Perspective on Virtual Influvolution of marketing techniques, ethics, motivation and communication. Among the characteristics of a virtual identity, its ability to construct and imitate human identities leads to both play with and an attack on social media users. At the intersection of multi-identities, this chapter goes on to作者: Pituitary-Gland 時間: 2025-3-23 12:06 作者: 尖酸一點 時間: 2025-3-23 14:19
Influencers, Materialism, Mental Health and Sustainability,tage of fashion buyers’ decision-making process (Sudha & Sheena, 2017). Instagram influencers play an active role in shaping fast fashion buyers’ attitudes and purchase intentions towards the latest must-have items. They are considered experts in fast fashion and trendsetters and are the crucial per作者: abnegate 時間: 2025-3-23 18:39
aterialism, causing mental health issues among adolescents, and aiding the development of fast fashion. With this balanced and comprehensive approach, this book is an essential resource for anyone interested in978-3-031-63518-2978-3-031-63516-8作者: MANIA 時間: 2025-3-24 01:51
Celebrity, Social Media Influencers and Brand PerformanceExploring New Dynami作者: forestry 時間: 2025-3-24 06:25 作者: 異端邪說下 時間: 2025-3-24 09:15
Book 2024ue, the book also takes a critical lens, examining their roles in fuelling the growth of materialism, causing mental health issues among adolescents, and aiding the development of fast fashion. With this balanced and comprehensive approach, this book is an essential resource for anyone interested in作者: 鍵琴 時間: 2025-3-24 11:39 作者: Affiliation 時間: 2025-3-24 17:17 作者: Project 時間: 2025-3-24 21:34
https://doi.org/10.1007/978-4-431-68141-0ate endorser, the marketer may enhance attitudes and reinforce behavioural intentions (Knoll & Matthes, 2017) and shape brand perceptions (Erdogan et al., 2001). Companies devoted a lot to celebrity endorsement to exploit emotional bonds between consumers and brands to accomplish higher brand image,作者: Default 時間: 2025-3-24 23:48 作者: dagger 時間: 2025-3-25 07:16
https://doi.org/10.1007/978-4-431-68195-3and value and purchase intentions. This study collected online survey data from 312 Gen Z restaurant customers in the United States in the spring of 2023. The partial least squares structural equation modeling (PLS-SEM) was used to analyze the data and concluded that Gen Z customers’ perceived high 作者: graphy 時間: 2025-3-25 10:47 作者: Congeal 時間: 2025-3-25 13:05 作者: excrete 時間: 2025-3-25 17:59 作者: 低位的人或事 時間: 2025-3-25 21:19
Advances in Superconductivity VIave emerged on social media platforms as computer-generated imagery avatars with credible and authentic identities that resemble humans. They are equipped with artificial intelligence and rendered visually as an immersive, real-time constructed human being in a digital world. The virtual influencer 作者: Morphine 時間: 2025-3-26 00:46 作者: synovial-joint 時間: 2025-3-26 07:52 作者: Proclaim 時間: 2025-3-26 11:08 作者: aneurysm 時間: 2025-3-26 15:02
Saloomeh Tabari,Qing Shan DingOffers a comprehensive understanding of how celebrity and influencer endorsements affect brand performances.Discusses the future of marketing and branding.Covers hot topics such as gen Z, travel desti作者: 傷心 時間: 2025-3-26 19:07
http://image.papertrans.cn/d/image/242044.jpg作者: lesion 時間: 2025-3-27 01:02
Introduction,ate endorser, the marketer may enhance attitudes and reinforce behavioural intentions (Knoll & Matthes, 2017) and shape brand perceptions (Erdogan et al., 2001). Companies devoted a lot to celebrity endorsement to exploit emotional bonds between consumers and brands to accomplish higher brand image,作者: 填滿 時間: 2025-3-27 05:06
Conceptualising Influencer, Brand, and Audience Relationships on Social Media Platforms,es, definitions as to what constitutes an influencer and/or celebrity have evolved. This is alongside re-evaluations concerning how to classify various forms of influencer marketing communications as the lines become blurred. Furthermore, as influencers move from independent opinion-sharing towards 作者: 夾克怕包裹 時間: 2025-3-27 08:21
,The Effect of Social Media Influencers’ Trustworthiness on Customers’ Perceived Brand Value, and Puand value and purchase intentions. This study collected online survey data from 312 Gen Z restaurant customers in the United States in the spring of 2023. The partial least squares structural equation modeling (PLS-SEM) was used to analyze the data and concluded that Gen Z customers’ perceived high 作者: Arteriography 時間: 2025-3-27 11:05
Impact of Social Media Influencers (SMIs) on Millennials Choosing a Travel Destination,est demographics with considerable purchasing power have become a crucial market segment for the travel and tourism industry. With the rise of social media, travel-related content is increasingly being generated and shared by social media influencers (SMIs) who have amazing following on various soci作者: faculty 時間: 2025-3-27 15:08 作者: dainty 時間: 2025-3-27 19:33
,Research on the Effect of Brand Virtual Influencers on Consumers’ Purchase Intention,eby enhancing consumer interest in purchasing. In the intelligent age, brands are utilizing more and more virtual influencers to enhance their brands’ value. This research study explores the impact of brand virtual influencers on consumer behavior. The data was collected from 486 Chinese consumers v作者: 符合規(guī)定 時間: 2025-3-27 22:21 作者: HAVOC 時間: 2025-3-28 05:28 作者: Feedback 時間: 2025-3-28 08:06 作者: 高興一回 時間: 2025-3-28 12:32
Influencers, Materialism, Mental Health and Sustainability,tic impact on society and consumers is less examined, especially the negative influence on materialism and mental health among adolescents. As suggested by Belk ( 1985), materialism does not necessarily lead to negative outcomes; it could increase compulsive buying behaviour (Islam et al., 2017) wil作者: 鈍劍 時間: 2025-3-28 17:54
https://doi.org/10.1007/978-4-431-68195-3id not identify the significant effect differences between the social influencer’s follower group and the non-follower group. The results of this chapter provide a better understanding of Gen Z consumer behavior and how their consumption behavior is influenced by social media influencers in the same generation.作者: 異教徒 時間: 2025-3-28 22:11
Yoshichika Bando,Hisao Yamauchitionized the way people consume information and make decisions, and the travel industry is no exception. This chapter aims to identify how social media influencers impact millennials’ decisions about where to visit in the UK.作者: Magnificent 時間: 2025-3-29 00:07 作者: 絆住 時間: 2025-3-29 06:10 作者: AORTA 時間: 2025-3-29 07:36
,The Effect of Social Media Influencers’ Trustworthiness on Customers’ Perceived Brand Value, and Puid not identify the significant effect differences between the social influencer’s follower group and the non-follower group. The results of this chapter provide a better understanding of Gen Z consumer behavior and how their consumption behavior is influenced by social media influencers in the same generation.作者: stressors 時間: 2025-3-29 12:29
