標題: Titlebook: Customer Relationship Management; Concept, Strategy, a V. Kumar,Werner Reinartz Textbook Nov 20122nd edition Springer-Verlag GmbH Germany, [打印本頁] 作者: 里程表 時間: 2025-3-21 19:04
書目名稱Customer Relationship Management影響因子(影響力)
書目名稱Customer Relationship Management影響因子(影響力)學科排名
書目名稱Customer Relationship Management網絡公開度
書目名稱Customer Relationship Management網絡公開度學科排名
書目名稱Customer Relationship Management被引頻次
書目名稱Customer Relationship Management被引頻次學科排名
書目名稱Customer Relationship Management年度引用
書目名稱Customer Relationship Management年度引用學科排名
書目名稱Customer Relationship Management讀者反饋
書目名稱Customer Relationship Management讀者反饋學科排名
作者: angina-pectoris 時間: 2025-3-21 22:58
http://image.papertrans.cn/d/image/241616.jpg作者: landmark 時間: 2025-3-22 04:04
https://doi.org/10.1007/978-3-642-20110-3Customer Lifetime Value; Customer Loyality; Customer Relationship Management; Database Marketing; Market作者: 使長胖 時間: 2025-3-22 06:30
Springer-Verlag GmbH Germany, part of Springer Nature 2012作者: 尋找 時間: 2025-3-22 11:44
A Dictionary of Neurological Signsigns of changing. It is critical for businesses to understand how strategic and customer-centric CRM can support their efforts to achieve their corporative objectives. Thus, this first chapter offers a detailed overview of the key terms and introduces important constructs that readers will need to r作者: Macronutrients 時間: 2025-3-22 14:08
Andrew J. Larner MA MD MRCP (UK) DHMSAomer Value, and the Satisfaction-Loyalty-Profit Chain. Whereas past research and traditional mass-marketing identified the general needs of particular segments, recent research has shown that the rapid growth of technology has helped to gather a wealth of data on individual customers. This developme作者: Macronutrients 時間: 2025-3-22 18:00
A Dictionary of Neurological Signsrs for developing and implementing efficient, effective customer management strategies. Section 3.2 introduces the four main components of a CRM strategy: customer-management orientation, integration and alignment of organizational processes, information capture and alignment of technology, and CRM 作者: FLASK 時間: 2025-3-23 00:40
Andrew J. Larner MA MD MRCP (UK) DHMSAlements of a CRM System such as the company to customer touch points that cover sales, marketing, and service functions, (2) ascertaining the ROI of the planned CRM initiative by considering the costs and implementation timeframe, and (3) the project and data requirements for the deployment of the C作者: bile648 時間: 2025-3-23 02:54
Andrew J. Larner MA MD MRCP (UK) DHMSAheir outcomes. This chapter reviews traditional marketing metrics and introduces various primary customer-based metrics for acquisition and customer activity measurement, before it explains some popular customer-based metrics. Some of the primary customer-based metrics introduced in this chapter for作者: Indict 時間: 2025-3-23 07:35
Andrew J. Larner MA MD MRCP (UK) DHMSAthis differential resource allocation is the economic value of the respective customer to the firm. Thus, before one can start to manage customers, one must have developed a thorough understanding of how to compute the value contribution each customer makes to a firm. Various economic concepts and p作者: 壯觀的游行 時間: 2025-3-23 10:44 作者: 緩和 時間: 2025-3-23 16:13
Andrew J. Larner MA MD MRCP (UK) DHMSAexplains customer databases by categorizing the types of databases, illustrating the benefits of marketing databases, and highlighting the uses of marketing databases. The chapter shows the different levels and methods of categorizing the databases by their respective main business function, informa作者: MAPLE 時間: 2025-3-23 19:28
Andrew J. Larner MA MD MRCP (UK) DHMSAcan cost the firm millions of dollars, cause operational inefficiencies, or even drive away customers. In order to avoid these adverse results, firms should recognize and understand the various CRM implementation strategies that are best fitted to their needs. This chapter shows three strategies ass作者: 縮影 時間: 2025-3-24 00:25 作者: BUDGE 時間: 2025-3-24 05:37 作者: Morbid 時間: 2025-3-24 08:08
A Dictionary of Neurological Signsnies interact with their customers. Current multichannel-issues that firms are facing nowadays are presented and insights into the management of the respective challenges are provided. In Sect. 12.2, the role of channels in creating and maintaining customer relationships is introduced including a di作者: constitutional 時間: 2025-3-24 12:41 作者: 成份 時間: 2025-3-24 17:38
https://doi.org/10.1007/978-1-4613-8944-6At the same time, they are faced with a growing reluctance of customers to disclose their personal information or to allow tracking of their behaviors because of privacy concerns. This chapter discusses the concept of customer privacy concerns and the respective implications for successful CRM pract作者: 靦腆 時間: 2025-3-24 19:31 作者: 柔軟 時間: 2025-3-25 02:07
Textbook Nov 20122nd editionmic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master‘s degree students, and executives who want a detailed and conceptually sound insight into the field of CRM..作者: Terminal 時間: 2025-3-25 04:03 作者: 遷移 時間: 2025-3-25 10:19
Using Databasesly, the uses of these databases that firms can deploy, including identifying profitable customers, improving communication to individual customers, and positively influencing various aspects of business operations are highlighted.作者: Nonporous 時間: 2025-3-25 14:56 作者: flex336 時間: 2025-3-25 16:31 作者: DEFER 時間: 2025-3-25 23:09
https://doi.org/10.1007/978-1-4613-8944-6tions concerning privacy in a cross-country comparison. Sections 14.4–14.6 continue with presenting the underlying psychological processes and respective customer responses which are summarized in a comprehensive conceptual framework. At the end of this chapter, implications for a responsible privacy handling related to CRM are drawn.作者: MENT 時間: 2025-3-26 02:01 作者: 傾聽 時間: 2025-3-26 06:36 作者: Insatiable 時間: 2025-3-26 09:31 作者: Ornithologist 時間: 2025-3-26 14:18
ees.Numerous cases show direct application of concepts, thus.Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the un作者: 散布 時間: 2025-3-26 20:16
Andrew J. Larner MA MD MRCP (UK) DHMSActivity measurement, before it explains some popular customer-based metrics. Some of the primary customer-based metrics introduced in this chapter form the inputs to derive customer value—the key metric that drives decision making in the age of data-based marketing.作者: 重疊 時間: 2025-3-27 00:44
Customer Analytics Part Ictivity measurement, before it explains some popular customer-based metrics. Some of the primary customer-based metrics introduced in this chapter form the inputs to derive customer value—the key metric that drives decision making in the age of data-based marketing.作者: ARK 時間: 2025-3-27 02:43 作者: 語源學 時間: 2025-3-27 07:33 作者: 遺留之物 時間: 2025-3-27 09:45 作者: 無力更進 時間: 2025-3-27 17:00
Andrew J. Larner MA MD MRCP (UK) DHMSAated with the case study of Credite Est (name disguised), a French mid-tier bank. Finally, the case study, “Yapi Kredi—Predictive Model–Based cross-sell Campaign,” shows a comprehensive application of data mining.作者: PARA 時間: 2025-3-27 19:35
Strategic CRMstrategy implementation. The following section explores the main steps for developing a CRM strategy, before the chapter concludes with an investigation of ways to manage relationships with key stakeholders, including suppliers, employees, and investors.作者: 過份 時間: 2025-3-28 00:49
Implementing the CRM StrategyRM project. To explain the process of CRM implementation, this chapter reviews a case study involving British financial service company Capital One. This case highlights the factors that impact the implementation of CRM in an organization.作者: 顯示 時間: 2025-3-28 05:01
Customer Analytics Part IIrocedures have been developed that help us to achieve this. Chapter 5 proceeds to conceptualize strategic metrics of customer value and introduces popular customer selection strategies and techniques to evaluate these strategies.作者: 收到 時間: 2025-3-28 07:48
Data Miningated with the case study of Credite Est (name disguised), a French mid-tier bank. Finally, the case study, “Yapi Kredi—Predictive Model–Based cross-sell Campaign,” shows a comprehensive application of data mining.作者: Anticonvulsants 時間: 2025-3-28 11:01
Strategic Customer Relationship Management Todayigns of changing. It is critical for businesses to understand how strategic and customer-centric CRM can support their efforts to achieve their corporative objectives. Thus, this first chapter offers a detailed overview of the key terms and introduces important constructs that readers will need to r作者: CAMEO 時間: 2025-3-28 15:34
Relationship Marketing and the Concept of Customer Valueomer Value, and the Satisfaction-Loyalty-Profit Chain. Whereas past research and traditional mass-marketing identified the general needs of particular segments, recent research has shown that the rapid growth of technology has helped to gather a wealth of data on individual customers. This developme作者: 有法律效應 時間: 2025-3-28 22:19
Strategic CRMrs for developing and implementing efficient, effective customer management strategies. Section 3.2 introduces the four main components of a CRM strategy: customer-management orientation, integration and alignment of organizational processes, information capture and alignment of technology, and CRM 作者: 正式通知 時間: 2025-3-28 23:51
Implementing the CRM Strategylements of a CRM System such as the company to customer touch points that cover sales, marketing, and service functions, (2) ascertaining the ROI of the planned CRM initiative by considering the costs and implementation timeframe, and (3) the project and data requirements for the deployment of the C作者: HERTZ 時間: 2025-3-29 04:21 作者: 大范圍流行 時間: 2025-3-29 09:29
Customer Analytics Part IIthis differential resource allocation is the economic value of the respective customer to the firm. Thus, before one can start to manage customers, one must have developed a thorough understanding of how to compute the value contribution each customer makes to a firm. Various economic concepts and p作者: 觀察 時間: 2025-3-29 12:53 作者: Blemish 時間: 2025-3-29 18:31 作者: 幻想 時間: 2025-3-29 22:08
Software Tools and Dashboardscan cost the firm millions of dollars, cause operational inefficiencies, or even drive away customers. In order to avoid these adverse results, firms should recognize and understand the various CRM implementation strategies that are best fitted to their needs. This chapter shows three strategies ass作者: ARM 時間: 2025-3-30 00:13
Loyalty Programs: Design and Effectivenessoduction into the strategic use of this tool by presenting several industry examples. In two parts, it deals with the design and the effectiveness of LPs. Initially, this chapter details the objectives and design of various loyalty programs, along with several LP failures that highlight the elements作者: Genetics 時間: 2025-3-30 04:51 作者: Cervical-Spine 時間: 2025-3-30 11:04 作者: 調情 時間: 2025-3-30 13:48 作者: Generator 時間: 2025-3-30 16:51
