作者: 刻苦讀書 時間: 2025-3-21 21:51 作者: POLYP 時間: 2025-3-22 00:24
https://doi.org/10.1007/978-1-4419-1223-7y competitive and customers get increasingly demanding. In order to stay relevant, companies must create value . the customers while at the same time extracting enough value . them. Strategically implemented CRM is a key component to meet this challenge by balancing Customer Perceived Value and Comp作者: 表兩個 時間: 2025-3-22 06:45 作者: hereditary 時間: 2025-3-22 10:37
https://doi.org/10.1007/978-1-4419-1223-7lements of a CRM System such as the company to customer touch points that cover sales, marketing, and service functions, (2) ascertaining the ROI of the planned CRM initiative by considering the costs and implementation timeframe, and (3) the project and data requirements for the deployment of the C作者: 溺愛 時間: 2025-3-22 15:46
https://doi.org/10.1007/978-1-4419-1223-7heir outcomes. This chapter reviews traditional marketing metrics and introduces various primary customer-based metrics for acquisition and customer activity measurement, before it explains some popular customer-based metrics. Some of the primary customer-based metrics introduced in this chapter for作者: 溺愛 時間: 2025-3-22 19:01
https://doi.org/10.1007/978-1-4419-1223-7this differential resource allocation is the economic value of the respective customer to the firm. Thus, before one can start to manage customers, one must have developed a thorough understanding of how to compute the value contribution each customer makes to a firm. Various economic concepts and p作者: Laconic 時間: 2025-3-23 00:38 作者: Aphorism 時間: 2025-3-23 04:41
https://doi.org/10.1007/978-1-4419-1223-7explains customer databases by categorizing the types of databases, illustrating the benefits of marketing databases, and highlighting the uses of marketing databases. The chapter shows the different levels and methods of categorizing the databases by their respective main business function, informa作者: 細(xì)節(jié) 時間: 2025-3-23 07:07 作者: Explosive 時間: 2025-3-23 12:46 作者: Incorruptible 時間: 2025-3-23 16:13
https://doi.org/10.1007/978-94-011-6028-5 capture customer’s interest, and thereby achieve precise marketing goals. Marketing campaigns can be used by firms to identify prospective customers, acquire customers, and retain and reward existing customers. The four phases that are required for a successful campaign management process are: (1) 作者: LAIR 時間: 2025-3-23 20:45
https://doi.org/10.1007/978-94-011-6028-5light the internal and external perspectives of Sales Force Management (SFM), an important construct of CRM strategy implementation in a setting where both parties involved are companies or institutions. With the main objectives being the building and maintenance of stronger buyer-seller relationshi作者: Cryptic 時間: 2025-3-24 00:39
D. W. G. Ballentyne,D. R. LovettAt the same time, they are faced with a growing reluctance of customers to disclose their personal information or to allow tracking of their behaviors because of privacy concerns. This chapter discusses the concept of customer privacy concerns and the respective implications for successful CRM pract作者: 植物茂盛 時間: 2025-3-24 05:20
https://doi.org/10.1007/978-94-011-6028-5s, but also large risks. Consumers and firms act and interact on social media platforms in various ways: from exchanging thoughts and recommendations about products and services, seeking help or stating complaints, up to taking part in challenges and co-creation activities. The spectrum of what soci作者: seduce 時間: 2025-3-24 08:09
https://doi.org/10.1007/978-3-662-55381-7Customer Lifetime Value; Customer Loyality; Customer Relationship Management; Database Marketing; Market作者: 不自然 時間: 2025-3-24 13:40 作者: 背叛者 時間: 2025-3-24 15:10 作者: MAG 時間: 2025-3-24 21:59 作者: restrain 時間: 2025-3-25 02:07 作者: miracle 時間: 2025-3-25 03:22
https://doi.org/10.1007/978-1-4419-1223-7ctivity measurement, before it explains some popular customer-based metrics. Some of the primary customer-based metrics introduced in this chapter form the inputs to derive customer value—the key metric that drives decision making in the age of data-based marketing.作者: committed 時間: 2025-3-25 08:01
Textbook 2018Latest editionaders obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case st作者: Incumbent 時間: 2025-3-25 14:15 作者: Mystic 時間: 2025-3-25 18:20
https://doi.org/10.1007/978-94-011-6028-5of which presents unique challenges for management: word-of-mouth (WOM) and its impact on brands, return on social media campaigns, brand sales in the entertainment industry, and social couponing. Each paragraph discusses the factors that determine success and failure in social media management, and gives recommendations for marketers.作者: 用不完 時間: 2025-3-25 21:13
Using Databasesly, the uses of these databases that firms can deploy, including identifying profitable customers, improving communication to individual customers, and positively influencing various aspects of business operations are highlighted.作者: Anthrp 時間: 2025-3-26 04:03
CRM in Social Mediaof which presents unique challenges for management: word-of-mouth (WOM) and its impact on brands, return on social media campaigns, brand sales in the entertainment industry, and social couponing. Each paragraph discusses the factors that determine success and failure in social media management, and gives recommendations for marketers.作者: orthodox 時間: 2025-3-26 07:58
Customer Analytics Part Ictivity measurement, before it explains some popular customer-based metrics. Some of the primary customer-based metrics introduced in this chapter form the inputs to derive customer value—the key metric that drives decision making in the age of data-based marketing.作者: 夾死提手勢 時間: 2025-3-26 09:40 作者: ALT 時間: 2025-3-26 14:37 作者: Anthology 時間: 2025-3-26 17:18
https://doi.org/10.1007/978-1-4419-1223-7rocedures have been developed that help us to achieve this. Chapter 5 proceeds to conceptualize strategic metrics of customer value and introduces popular customer selection strategies and techniques to evaluate these strategies.作者: Acetaldehyde 時間: 2025-3-26 21:54
https://doi.org/10.1007/978-1-4419-1223-7ated with the case study of Credite Est (name disguised), a French mid-tier bank. Finally, the case study, “Yapi Kredi—Predictive Model–Based cross-sell Campaign,” shows a comprehensive application of data mining.作者: labile 時間: 2025-3-27 01:32
Strategic CRMstrategy implementation. The following section explores the main steps for developing a CRM strategy, before the chapter concludes with an investigation of ways to manage relationships with key stakeholders, including suppliers, employees, and investors.作者: 蝕刻術(shù) 時間: 2025-3-27 07:21
Implementing the CRM StrategyRM project. To explain the process of CRM implementation, this chapter reviews a case study involving British financial service company Capital One. This case highlights the factors that impact the implementation of CRM in an organization.作者: Disk199 時間: 2025-3-27 11:59 作者: incision 時間: 2025-3-27 17:38
Data Miningated with the case study of Credite Est (name disguised), a French mid-tier bank. Finally, the case study, “Yapi Kredi—Predictive Model–Based cross-sell Campaign,” shows a comprehensive application of data mining.作者: 高談闊論 時間: 2025-3-27 20:49 作者: Adrenaline 時間: 2025-3-28 01:53 作者: 越自我 時間: 2025-3-28 04:52 作者: 內(nèi)疚 時間: 2025-3-28 07:39 作者: 共同給與 時間: 2025-3-28 11:44
Strategic CRM Todayigns of changing. It is critical for businesses to understand how strategic and customer-centric CRM can support their efforts to achieve their corporative objectives. Thus, this first chapter offers a detailed overview of the key terms and introduces important constructs that readers will need to r作者: Obvious 時間: 2025-3-28 15:04
Concepts of Customer Valuey competitive and customers get increasingly demanding. In order to stay relevant, companies must create value . the customers while at the same time extracting enough value . them. Strategically implemented CRM is a key component to meet this challenge by balancing Customer Perceived Value and Comp作者: 殺人 時間: 2025-3-28 20:51 作者: 中止 時間: 2025-3-29 02:12
Implementing the CRM Strategylements of a CRM System such as the company to customer touch points that cover sales, marketing, and service functions, (2) ascertaining the ROI of the planned CRM initiative by considering the costs and implementation timeframe, and (3) the project and data requirements for the deployment of the C作者: 高興去去 時間: 2025-3-29 06:09 作者: fertilizer 時間: 2025-3-29 09:36
Customer Analytics Part IIthis differential resource allocation is the economic value of the respective customer to the firm. Thus, before one can start to manage customers, one must have developed a thorough understanding of how to compute the value contribution each customer makes to a firm. Various economic concepts and p作者: 現(xiàn)實 時間: 2025-3-29 15:21
Data Miningreaks down into five subsections: defining the business objectives, getting the raw data, identifying relevant variables, gaining customer insight, and acting. The discussion of these steps will help the reader understand the overall process of data mining. Furthermore, the process steps are illustr作者: Notorious 時間: 2025-3-29 18:50
Using Databasesexplains customer databases by categorizing the types of databases, illustrating the benefits of marketing databases, and highlighting the uses of marketing databases. The chapter shows the different levels and methods of categorizing the databases by their respective main business function, informa作者: CHURL 時間: 2025-3-29 22:42 作者: euphoria 時間: 2025-3-30 03:33 作者: CHOP 時間: 2025-3-30 08:00 作者: Retrieval 時間: 2025-3-30 12:09 作者: Verify 時間: 2025-3-30 16:08 作者: liaison 時間: 2025-3-30 17:11 作者: 用肘 時間: 2025-3-30 21:13
2192-4333 a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain..978-3-662-58554-2978-3-662-55381-7Series ISSN 2192-4333 Series E-ISSN 2192-4341 作者: 殺子女者 時間: 2025-3-31 02:19
Textbook 2018Latest editionion for advanced undergraduate students, master‘s degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain..
