標(biāo)題: Titlebook: Customer Engagement in Theory and Practice; A Marketing Manageme Katarzyna ?yminkowska Book 2019 The Editor(s) (if applicable) and The Auth [打印本頁(yè)] 作者: Kennedy 時(shí)間: 2025-3-21 19:19
書(shū)目名稱Customer Engagement in Theory and Practice影響因子(影響力)
書(shū)目名稱Customer Engagement in Theory and Practice影響因子(影響力)學(xué)科排名
書(shū)目名稱Customer Engagement in Theory and Practice網(wǎng)絡(luò)公開(kāi)度
書(shū)目名稱Customer Engagement in Theory and Practice網(wǎng)絡(luò)公開(kāi)度學(xué)科排名
書(shū)目名稱Customer Engagement in Theory and Practice被引頻次
書(shū)目名稱Customer Engagement in Theory and Practice被引頻次學(xué)科排名
書(shū)目名稱Customer Engagement in Theory and Practice年度引用
書(shū)目名稱Customer Engagement in Theory and Practice年度引用學(xué)科排名
書(shū)目名稱Customer Engagement in Theory and Practice讀者反饋
書(shū)目名稱Customer Engagement in Theory and Practice讀者反饋學(xué)科排名
作者: CRP743 時(shí)間: 2025-3-21 22:01 作者: 音樂(lè)會(huì) 時(shí)間: 2025-3-22 03:45
https://doi.org/10.1007/978-3-030-24777-5 marketing process, this chapter offers the comprehensive framework of CE management. From the firm standpoint, the formation of value proposition is not the exclusive domain of a company, because customer may actively attend this process. On the other hand, such an activism (engagement) may bring c作者: Banister 時(shí)間: 2025-3-22 07:32 作者: Epidural-Space 時(shí)間: 2025-3-22 12:48 作者: 逃避責(zé)任 時(shí)間: 2025-3-22 14:13
Robot: Multiuse Tool and Ethical Agentcts. ?yminkowska provides the macro-scale analysis of firms’ practices in collaborating with its clients, based on the OECD and CIS data, and reveals significant disproportions across countries. On the other hand, she finds the importance of customers as source of information for innovation is quite作者: 逃避責(zé)任 時(shí)間: 2025-3-22 18:19
A Consumer‘s Guide to Archaeological Scienceons for further enhancement of the effective and efficient customer engagement management in the marketing field. ?yminkowska provides a summary guide useful for further advanced research in the fields of engagement marketing, engagement orientation, or customer engagement-based business models, tha作者: 考古學(xué) 時(shí)間: 2025-3-22 23:54 作者: 我就不公正 時(shí)間: 2025-3-23 03:30
http://image.papertrans.cn/d/image/241585.jpg作者: 信條 時(shí)間: 2025-3-23 08:52 作者: 衍生 時(shí)間: 2025-3-23 10:34
The Editor(s) (if applicable) and The Author(s) 2019作者: 全能 時(shí)間: 2025-3-23 13:54
Conclusion, useful for further advanced research in the fields of engagement marketing, engagement orientation, or customer engagement-based business models, that form likely looking stream in marketing domain for business and academia.作者: Deduct 時(shí)間: 2025-3-23 19:11
Robot: Multiuse Tool and Ethical Agentsh consumers across all markets under study. She discovers that customer motivations, associated with customer goals and values, are more influential drivers of CE than customer involvement or loyalty. This chapter also highlights the role of hedonic and utilitarian motivations in driving the customer engagement.作者: 表臉 時(shí)間: 2025-3-24 01:44
Michael Anderson,Susan Leigh Anderson positive impact of CE management process on firm performance, this chapter confirms immaturity of CE management process in firms indicating the gaps that need to be addressed in order to minimize the risks and thus manage customer engagement profitably.作者: 慢慢啃 時(shí)間: 2025-3-24 06:06 作者: 同來(lái)核對(duì) 時(shí)間: 2025-3-24 07:54
Book 2019 brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer engagement by analysing empirical data compiled from firms operating in the consumer goods and services sectors, as well as from the consumers themselve作者: 恃強(qiáng)凌弱的人 時(shí)間: 2025-3-24 11:32 作者: 袋鼠 時(shí)間: 2025-3-24 17:05
https://doi.org/10.1007/978-3-030-24777-5d on behavioural interpretation and enriched with attitudinal factors of customer behaviour that are exposed in multidimensional, attitudinal perspective. Consequently, ?yminkowska proposes the typology of customer engagement forms (types) including customers’ communication, customer complaints, and customer collaboration.作者: 改正 時(shí)間: 2025-3-24 19:37 作者: 免除責(zé)任 時(shí)間: 2025-3-25 00:29 作者: 雪白 時(shí)間: 2025-3-25 03:21
Interpreting Customer Engagement in the Marketing Discipline,d on behavioural interpretation and enriched with attitudinal factors of customer behaviour that are exposed in multidimensional, attitudinal perspective. Consequently, ?yminkowska proposes the typology of customer engagement forms (types) including customers’ communication, customer complaints, and customer collaboration.作者: 洞穴 時(shí)間: 2025-3-25 07:31
Placing Customer Engagement Within Marketing Management,th the firm perspective on value (i.e. the components of the CE management process, and CE benefits and risk for the firms) and consumer view on value (i.e. values or motives that drive customer engagement).作者: AORTA 時(shí)間: 2025-3-25 13:17
Why Do Customers Engage?,sh consumers across all markets under study. She discovers that customer motivations, associated with customer goals and values, are more influential drivers of CE than customer involvement or loyalty. This chapter also highlights the role of hedonic and utilitarian motivations in driving the customer engagement.作者: 暫時(shí)中止 時(shí)間: 2025-3-25 17:45 作者: 翻動(dòng) 時(shí)間: 2025-3-25 20:21 作者: 不吉祥的女人 時(shí)間: 2025-3-26 04:01 作者: 含沙射影 時(shí)間: 2025-3-26 07:38 作者: 散步 時(shí)間: 2025-3-26 11:16
A Consumer‘s Guide to Archaeological Science useful for further advanced research in the fields of engagement marketing, engagement orientation, or customer engagement-based business models, that form likely looking stream in marketing domain for business and academia.作者: 嬉耍 時(shí)間: 2025-3-26 12:56
ent, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management.. .?.978-3-030-11677-4作者: insipid 時(shí)間: 2025-3-26 19:04 作者: 允許 時(shí)間: 2025-3-26 23:25
Interpreting Customer Engagement in the Marketing Discipline,erpretations, forms, and models and confronts them with other marketing categories to recognize the originality of distinct CE understandings in the marketing discipline. She systemizes CE knowledge adapting the integrative approach and brings together the contributions from parallel streams that ev作者: Mingle 時(shí)間: 2025-3-27 01:21
Placing Customer Engagement Within Marketing Management, marketing process, this chapter offers the comprehensive framework of CE management. From the firm standpoint, the formation of value proposition is not the exclusive domain of a company, because customer may actively attend this process. On the other hand, such an activism (engagement) may bring c作者: Nonthreatening 時(shí)間: 2025-3-27 06:06
Why Do Customers Engage?,pter sheds light on CE drivers from consumer perspective and implies the repertory of customer incentives that need to be developed by firms for profitable customer engagement management on consumer markets. Based on the survey of 2080 consumers ?yminkowska reveals rather low CE intensity among Poli作者: 激勵(lì) 時(shí)間: 2025-3-27 10:46
,Firms’ Practices in Customer Engagement Management,wska reveals current practices in the CE management and its firm-level effects across distinct industries, including benefits and risks. She uncovers rather low intensity of CE in firms’ practices and some disparities across CE forms, industries, and types of business. Although ?yminkowska finds the作者: limber 時(shí)間: 2025-3-27 15:08
Customer Engagement Trends and Perspectives in Modern Business,cts. ?yminkowska provides the macro-scale analysis of firms’ practices in collaborating with its clients, based on the OECD and CIS data, and reveals significant disproportions across countries. On the other hand, she finds the importance of customers as source of information for innovation is quite作者: 鴕鳥(niǎo) 時(shí)間: 2025-3-27 18:17 作者: REP 時(shí)間: 2025-3-27 23:00
https://doi.org/10.1007/978-3-7091-8064-8Gasturbine; Lokomotivantrieb; Schiffsantrieb; Turbine
