標(biāo)題: Titlebook: Cultural Heritage Marketing; A Relationship Marke Izabella Parowicz Book 2019 The Editor(s) (if applicable) and The Author(s) 2019 Conserva [打印本頁] 作者: 烈酒 時(shí)間: 2025-3-21 16:21
書目名稱Cultural Heritage Marketing影響因子(影響力)
作者: 顯赫的人 時(shí)間: 2025-3-22 00:17 作者: 哺乳動(dòng)物 時(shí)間: 2025-3-22 00:25
Characteristics of Heritage Conservation Services,one by those who have never had an opportunity to use them. It explains how heritage conservation services are to be interpreted in the language of marketing and management. The sources of competitive advantage in conservation services are presented, that is, ways in which conservation service provi作者: NOCT 時(shí)間: 2025-3-22 05:08
Customers, Employees and Communication,ision process are discussed. Customer uncertainty is presented as the factor most likely to prevent them from the decision to buy. Subsequently, this chapter takes a closer look at waiting time management. Next, the marketing power of the word of mouth is discussed. Considerations are taken about wa作者: CANDY 時(shí)間: 2025-3-22 11:16
Processes and Scenarios,paid to customers’ involvement in the conservation service process. Subsequently, a service scenario, which expounds its elements and stages from the customer’s point of view, is presented. As an additional, particularly useful marketing instrument, a customer journey is discussed: a diagram depicti作者: Panther 時(shí)間: 2025-3-22 14:04 作者: Panther 時(shí)間: 2025-3-22 18:51 作者: forthy 時(shí)間: 2025-3-23 00:59 作者: 改變 時(shí)間: 2025-3-23 04:25 作者: 博識(shí) 時(shí)間: 2025-3-23 06:59
http://image.papertrans.cn/d/image/240803.jpg作者: 媒介 時(shí)間: 2025-3-23 09:43
emic literature review is offered indicating the scarcity of researchers’ interest in this topic thus far. Furthermore, this chapter provides definitions of terms to be used throughout this book, clearly differentiating between those terms that are usually (though not always rightly) considered syno作者: 放肆的你 時(shí)間: 2025-3-23 14:29
s are presented in this chapter. These considerations are followed by a discussion of the applicability of marketing in the area of heritage conservation, particularly with regard to private, individual customers. An introduction into the concept of relationship marketing (as proposed by the Nordic 作者: 2否定 時(shí)間: 2025-3-23 20:46
one by those who have never had an opportunity to use them. It explains how heritage conservation services are to be interpreted in the language of marketing and management. The sources of competitive advantage in conservation services are presented, that is, ways in which conservation service provi作者: GRATE 時(shí)間: 2025-3-23 23:10 作者: 熔巖 時(shí)間: 2025-3-24 05:02 作者: Ccu106 時(shí)間: 2025-3-24 07:11
arketing, the aim is principally of a financial nature as it serves to increase the income of the providers of the service concerned, and at the same time, to raise the benefit for and the satisfaction of the customer. By contrast, social marketing aims for aggregated behavioural change; it uses mar作者: 爆米花 時(shí)間: 2025-3-24 13:44
the following aspects are thoroughly analysed: the conservation service product (understood as a set of benefits aiming to satisfy customers’ needs), the quality of conservation services and the price of conservation services.作者: Calculus 時(shí)間: 2025-3-24 15:52 作者: 嚴(yán)厲批評(píng) 時(shí)間: 2025-3-24 19:08
Bringing Marketing into Heritage Conservation Services,ion, particularly with regard to private, individual customers. An introduction into the concept of relationship marketing (as proposed by the Nordic School of Service Marketing) is offered. It is explained why the relationship marketing concept is much more applicable to heritage conservation services than the classical marketing-mix approach.作者: BAN 時(shí)間: 2025-3-25 00:36 作者: Occupation 時(shí)間: 2025-3-25 04:33 作者: 協(xié)定 時(shí)間: 2025-3-25 11:17 作者: synovitis 時(shí)間: 2025-3-25 12:38
Wang Qiys to proactively stimulate and generate good word of mouth. In particular, differences between satisfaction and delight are analysed. The final section of this chapter is dedicated to internal marketing that aims at motivating and empowering employees in order to be able to deliver a satisfying customer experience.作者: deactivate 時(shí)間: 2025-3-25 17:08
keting principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon certain behaviours for the benefit of individuals, groups or society as a whole. Possible ways of merging commercial and social marketing activities in conservators’ daily practice are discussed.作者: OUTRE 時(shí)間: 2025-3-25 23:56
hose involved in the heritage conservation service, to bette.Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Ins作者: ironic 時(shí)間: 2025-3-26 01:12
ion, particularly with regard to private, individual customers. An introduction into the concept of relationship marketing (as proposed by the Nordic School of Service Marketing) is offered. It is explained why the relationship marketing concept is much more applicable to heritage conservation services than the classical marketing-mix approach.作者: Euthyroid 時(shí)間: 2025-3-26 05:46
Wang Qicustomer’s point of view, is presented. As an additional, particularly useful marketing instrument, a customer journey is discussed: a diagram depicting how the customer’s affective involvement in the service process evolves across time.作者: 去掉 時(shí)間: 2025-3-26 09:54
y rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services..978-3-030-00287-9作者: 名字的誤用 時(shí)間: 2025-3-26 16:20
Book 2019nd practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the?relationship marketing?approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this b作者: Asseverate 時(shí)間: 2025-3-26 18:49 作者: 向外 時(shí)間: 2025-3-26 21:31
Customers, Employees and Communication,ys to proactively stimulate and generate good word of mouth. In particular, differences between satisfaction and delight are analysed. The final section of this chapter is dedicated to internal marketing that aims at motivating and empowering employees in order to be able to deliver a satisfying customer experience.作者: photophobia 時(shí)間: 2025-3-27 01:06
Summary: Commercial Versus Social Marketing of Heritage Conservation Services,keting principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon certain behaviours for the benefit of individuals, groups or society as a whole. Possible ways of merging commercial and social marketing activities in conservators’ daily practice are discussed.作者: 癡呆 時(shí)間: 2025-3-27 09:04
ry (DSC), thermomechanometry (TMA) and dynamic mechanical analysis (DMA). .This book covers two domains: .-Fundamentals of thermal properties of cellulose, polysaccharides and lignin (Chapters 3 to 5); ..-Developments of new biocompatible polymers derived from plant materials (Chapters 6 to 8). .Thi作者: Fantasy 時(shí)間: 2025-3-27 10:58
o provide the reader with the basis for interpretation of MDCT findings. Many excellent 2D multiplanar and 3D figures illustrating typical CT findings of various conditions will serve as a clinical reference for the reader..978-3-319-83617-1978-3-319-46904-1作者: DRAFT 時(shí)間: 2025-3-27 15:28
Biofilm-Infected Pressure Ulcers: Current Knowledge and Emerging Treatment Strategies,n the elderly. The loss of barrier function in pressure ulcers increases the risk of microbial colonisation, which will lead to the development of a biofilm within the wound. Microbial biofilms are complex communities of microorganisms that attach to surfaces and secrete extracellular polymeric subs作者: faddish 時(shí)間: 2025-3-27 18:14
Nicolas Beldiceanu,Irit Katriel,Sven Thielispiele und Interessantes für zwischendurch; Das Wichtige noch mal in der Randspalte; Fragen (+ L?sungen) am Schluss. ..Chemie / Physik – Jetzt macht′s Klick.978-3-540-49777-6Series ISSN 0937-7433 Series E-ISSN 2512-5214 作者: 否決 時(shí)間: 2025-3-27 23:17
