標(biāo)題: Titlebook: Contemporary Thoughts on Corporate Branding and Corporate Identity Management; T. C. Melewar,Elif Karaosmano?lu Book 2008 Palgrave Macmill [打印本頁] 作者: 要旨 時間: 2025-3-21 16:12
書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management影響因子(影響力)
書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management影響因子(影響力)學(xué)科排名
書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management網(wǎng)絡(luò)公開度
書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management被引頻次
書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management被引頻次學(xué)科排名
書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management年度引用
書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management年度引用學(xué)科排名
書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management讀者反饋
書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management讀者反饋學(xué)科排名
作者: 法律 時間: 2025-3-21 23:11
Contemporary Thoughts on Corporate Branding and Corporate Identity Management作者: Myocarditis 時間: 2025-3-22 01:45
Contemporary Thoughts on Corporate Branding and Corporate Identity Management978-0-230-58322-1作者: 占卜者 時間: 2025-3-22 06:50 作者: 搖曳的微光 時間: 2025-3-22 10:16 作者: 噴油井 時間: 2025-3-22 15:03 作者: 噴油井 時間: 2025-3-22 18:13
https://doi.org/10.1057/9780230583221brand; branding; communication; corporate identity; Image; marketing; reputation; strategic management作者: inferno 時間: 2025-3-22 23:40 作者: insidious 時間: 2025-3-23 01:25 作者: 男生如果明白 時間: 2025-3-23 07:13
Introduction,The concepts of corporate branding and corporate identity have gained considerable interest both in academic and practitioner circles. These concepts are particularly salient to strategic management and marketing disciplines, providing new lenses through which an organization’s central attributes may be nurtured and altered.作者: quiet-sleep 時間: 2025-3-23 13:23
,Corporations as Storytellers — Stakeholders as Image Builders: Towards Impressive Corporate Communi corporate images and identities — including a classification of image types. We argue for a reconsideration of these contributions if corporate communication is to be other than auto-communication, fixes or acronyms. Our discussion draws on company examples such as Hamburg-Mannheimer, Ramb?ll, Shell, Burger King and Scandinavian Airlines.作者: 被告 時間: 2025-3-23 15:58
thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.978-1-349-36062-8978-0-230-58322-1作者: facilitate 時間: 2025-3-23 18:18 作者: 細(xì)胞學(xué) 時間: 2025-3-24 01:23 作者: investigate 時間: 2025-3-24 05:56 作者: 蔑視 時間: 2025-3-24 09:07 作者: 梯田 時間: 2025-3-24 12:15
https://doi.org/10.1007/978-1-349-26508-4ories in customer relationships. We build on recent interest in the marketing literature in identity and develop a conceptual model of consumer brand identification in business relationships. Corporate identity has often been the entity that can be created/manipulated in design and marketing. Seen t作者: 道學(xué)氣 時間: 2025-3-24 17:45
https://doi.org/10.1007/978-1-349-26508-4creative reputation and strengthens their organizational brand. This research uses an inductive approach based upon thematic network analysis to explore organizational creativity and identity. Its aim is to uncover their relationship with the brand, within a business-to-business context. It asks ‘wh作者: Hemodialysis 時間: 2025-3-24 21:14 作者: Myelin 時間: 2025-3-25 01:50 作者: Proponent 時間: 2025-3-25 06:17
,The Reason for Drinking in Hardy’s ,a widespread activity. However, from 1995 to 2004 only about half of all re-branding activities were successful. In this article, we focus on strategic corporate re-branding and provide a conceptual framework for managing it. We identify seven key factors that contribute to success, and present both作者: alcoholism 時間: 2025-3-25 08:02 作者: Medley 時間: 2025-3-25 15:26 作者: HACK 時間: 2025-3-25 16:27 作者: GUISE 時間: 2025-3-25 20:22
Branding: A Social Contract between a Business and Its Customer,s. The authors make the case that customer value, created through brand-building efforts, leads to long-term profitability and competitive advantage. This article is the first to suggest that social-contract theory explains the mechanism by which customers perceive brands as promises.作者: entrance 時間: 2025-3-26 01:52 作者: 無意 時間: 2025-3-26 07:34 作者: 小丑 時間: 2025-3-26 10:42 作者: 慢跑鞋 時間: 2025-3-26 13:21
,Vanbrugh’s , and Other Adaptations,he organization’s name and its associated brands are dominant forces in the cultural landscape. This essay explores the concept of branding and considers the influence of advertising/marketing in relation to branding, and most importantly, the ramifications for public relationships with internal and external stakeholders.作者: 討好美人 時間: 2025-3-26 18:15 作者: Frequency 時間: 2025-3-26 21:15 作者: 外形 時間: 2025-3-27 02:10 作者: 統(tǒng)治人類 時間: 2025-3-27 08:54 作者: helper-T-cells 時間: 2025-3-27 10:30 作者: Impugn 時間: 2025-3-27 14:40
Corporate Identity as Strategic Management Communication: A Working Framework,corporate artifacts, symbolism, shared values, the nature of employee relationships and mental schemata. There is no ‘fixed’ solution to corporate-identity management as such, but there is a framework that fosters flexible positioning when executing the associated corporate identity mix. The process is an important management communication issue.作者: AROMA 時間: 2025-3-27 20:48 作者: 最有利 時間: 2025-3-27 22:14
https://doi.org/10.1007/978-1-349-26508-4he organization as a corporate brand. We offer this as providing theoretical foundations for a perspective integrating corporate branding, identity and communications. This is a timely contribution to issues of identity in marketing theory and practice.作者: 助記 時間: 2025-3-28 05:56 作者: 成績上升 時間: 2025-3-28 07:57
Brand Identification: A Theory-based Construct for Conceptualizing Links between Corporate Brandinghe organization as a corporate brand. We offer this as providing theoretical foundations for a perspective integrating corporate branding, identity and communications. This is a timely contribution to issues of identity in marketing theory and practice.作者: 四牛在彎曲 時間: 2025-3-28 14:05 作者: Radiation 時間: 2025-3-28 18:33
Vanbrugh and Farquhar on the Modern Stage,s. The authors make the case that customer value, created through brand-building efforts, leads to long-term profitability and competitive advantage. This article is the first to suggest that social-contract theory explains the mechanism by which customers perceive brands as promises.作者: 變化無常 時間: 2025-3-28 20:38 作者: 使服水土 時間: 2025-3-29 01:17
,The Reason for Drinking in Hardy’s ,c corporate re-branding and provide a conceptual framework for managing it. We identify seven key factors that contribute to success, and present both failures and best-practice cases to illustrate the seven success factors. We conclude with a model that presents strategic corporate re-branding as a dynamic process.作者: 中止 時間: 2025-3-29 05:18
Branding: A Social Contract between a Business and Its Customer,ggest that customer-perceived value increases when businesses practice ethical behaviours that bridge the gap between business and customer communities. The authors make the case that customer value, created through brand-building efforts, leads to long-term profitability and competitive advantage. 作者: 確定 時間: 2025-3-29 09:09
A Multiple Stakeholder Perspective for Measuring Corporate Brand Equity: Linking Corporate Brand Eqhighlighting the importance of corporate brand equity; 2) proposing a measure for corporate brand equity; and 3) linking corporate brand equity with corporate performance. A conceptual model is presented which integrates the multiple stakeholders’ salient values in corporate brand equity valuation. 作者: 惡名聲 時間: 2025-3-29 12:32 作者: 令人苦惱 時間: 2025-3-29 18:36
Vision, Image, Reputation and Relationships: Critical Drivers in Developing an Airport City,ucts (vision, image, reputation and relationships) and links between them underpinned a conceptual model for this pre-structured case research (Yin, 1994). Depth interviews with 60 government and business stakeholders were supplemented with interviews and focus groups among middle managers. A reputa作者: 使服水土 時間: 2025-3-29 19:46
Brand Identification: A Theory-based Construct for Conceptualizing Links between Corporate Brandingories in customer relationships. We build on recent interest in the marketing literature in identity and develop a conceptual model of consumer brand identification in business relationships. Corporate identity has often been the entity that can be created/manipulated in design and marketing. Seen t作者: 高度 時間: 2025-3-30 01:25 作者: 以煙熏消毒 時間: 2025-3-30 04:52
Corporate Identity as Strategic Management Communication: A Working Framework, the key prior research on the concept and posit an integrative working framework of the dimensions and determinants of corporate identity. The framework incorporates the original constructs of strategy, structure and culture as well as a set of additional constructs related to management processes 作者: Pruritus 時間: 2025-3-30 09:54 作者: 簡潔 時間: 2025-3-30 16:07
Strategic Corporate Re-branding,a widespread activity. However, from 1995 to 2004 only about half of all re-branding activities were successful. In this article, we focus on strategic corporate re-branding and provide a conceptual framework for managing it. We identify seven key factors that contribute to success, and present both作者: 改變 時間: 2025-3-30 19:18
Renault-Nissan: A Study into the Advantages of a Prior Strategic Alliance in the Development of a Pn the development of a new corporate identity post-merger. This paper considers whether a prior strategic alliance could be of benefit in developing and installing a new post-merger corporate identity. In order to do this the framework that is suggested by Melewar and Jenkins (2000) is applied to th作者: 貞潔 時間: 2025-3-30 23:01
,Corporations as Storytellers — Stakeholders as Image Builders: Towards Impressive Corporate Communi corporate images and identities — including a classification of image types. We argue for a reconsideration of these contributions if corporate communication is to be other than auto-communication, fixes or acronyms. Our discussion draws on company examples such as Hamburg-Mannheimer, Ramb?ll, Shel
