標(biāo)題: Titlebook: Consumer Brand Relationships; Meaning, Measuring, Marc Fetscherin,Tobias Heilmann Book 2015 Palgrave Macmillan, a division of Macmillan Pu [打印本頁(yè)] 作者: Arthur 時(shí)間: 2025-3-21 18:37
書(shū)目名稱Consumer Brand Relationships影響因子(影響力)
作者: 抗體 時(shí)間: 2025-3-21 23:14
A. C. Fleischer,C. M. Herbert,D. M. KeppleFullerton, 2005) and brand identification (Escalas and Bettman, 2003). The brand relationship paradigm has been successful because of its relevance for understanding brand loyalty, conceptualized as long-lasting relationships with the brand that rely on deep, underlying feelings toward it (Fournier,作者: 輕率的你 時(shí)間: 2025-3-22 02:27 作者: 失誤 時(shí)間: 2025-3-22 05:24
Steven V. Ley,Caroline M. R. Lowout to better understand the difference between consumer brand bonds and consumer-possession bonds. Based on their extant literature review, Kleine and Baker (2004) recommend clarifying these concepts that express bonds with brands and possessions, using terms such as ‘brand relationships’ (Edson Es作者: Influx 時(shí)間: 2025-3-22 11:37
https://doi.org/10.1007/978-3-642-75158-5 an exclusive and loyal nature since this can be very beneficial (Sheth and Parvatiyar, 1995). This was also the central theme in the book .(Roberts, 2004), which stipulated that great brands need more than just respect to earn undying loyalty from their consumers. In 2004, Roberts posited that resp作者: 憂傷 時(shí)間: 2025-3-22 14:45 作者: 憂傷 時(shí)間: 2025-3-22 18:22
J. Stadler,A. H. H?lscher,J. Roder,J. Langeride to deep disappointment, anger, and hate. Sports managers view their teams as brands to be managed (Gladden and Funk, 2002). Sports teams, like other brands, generate diverse brand meanings in the minds of sports consumers. They have a strong symbolic dimension. First, sports spectating is a vis作者: Acclaim 時(shí)間: 2025-3-22 23:41 作者: CLOUT 時(shí)間: 2025-3-23 05:09 作者: 笨重 時(shí)間: 2025-3-23 05:34 作者: 從屬 時(shí)間: 2025-3-23 13:47 作者: Infantry 時(shí)間: 2025-3-23 17:04 作者: 潔凈 時(shí)間: 2025-3-23 21:58
http://image.papertrans.cn/c/image/236172.jpg作者: fixed-joint 時(shí)間: 2025-3-24 00:52 作者: 小口啜飲 時(shí)間: 2025-3-24 02:51
https://doi.org/10.1057/9781137427120brand; branding; commodity market; consumer; personality作者: 煩擾 時(shí)間: 2025-3-24 08:18
978-1-349-49101-8Palgrave Macmillan, a division of Macmillan Publishers Limited 2015作者: 遺傳 時(shí)間: 2025-3-24 11:50 作者: Compatriot 時(shí)間: 2025-3-24 18:24 作者: reserve 時(shí)間: 2025-3-24 21:53
Role of Brand Love in Consumer Brand RelationshipsFullerton, 2005) and brand identification (Escalas and Bettman, 2003). The brand relationship paradigm has been successful because of its relevance for understanding brand loyalty, conceptualized as long-lasting relationships with the brand that rely on deep, underlying feelings toward it (Fournier,作者: Kinetic 時(shí)間: 2025-3-25 00:54
Will You Defend Your Loved Brand?ansactions started to be replaced by a focus on relationships, and so the focus shifted from products to brands. Initially, the importance of relationships was recognized among the different marketing players, manufacturers, suppliers, distributors, and then somehow customers. But the real shift in 作者: 對(duì)待 時(shí)間: 2025-3-25 06:44
Evolution of Luxury Brand Love Intensity over Timeout to better understand the difference between consumer brand bonds and consumer-possession bonds. Based on their extant literature review, Kleine and Baker (2004) recommend clarifying these concepts that express bonds with brands and possessions, using terms such as ‘brand relationships’ (Edson Es作者: 在前面 時(shí)間: 2025-3-25 10:07
Product Type and Personality in Brand Relationships an exclusive and loyal nature since this can be very beneficial (Sheth and Parvatiyar, 1995). This was also the central theme in the book .(Roberts, 2004), which stipulated that great brands need more than just respect to earn undying loyalty from their consumers. In 2004, Roberts posited that resp作者: Distribution 時(shí)間: 2025-3-25 14:50
The Personality of Brand Loversts. Previous studies have found that talk about love is more than a colorful figure of speech (Ahuvia, 1993). There is mounting evidence that consumers use mental schemas and processes such as love not only in interpersonal contexts (“I love you”) but also in consumption contexts (“I love my car”) (作者: 晚間 時(shí)間: 2025-3-25 17:52 作者: 細(xì)節(jié) 時(shí)間: 2025-3-25 20:39
A New Consumer Brand Relationships Framework a consumer-focused competitive advantage. For consumers, these differential aspects may act as a signal of achieving expectation, which will provide more confidence and believability that the brand will meet their expectations (Kim ., 2008). The extant literature on consumer brand management has ex作者: Accommodation 時(shí)間: 2025-3-26 00:46
Brand Relationships in the Commodity Market soon. Among these variations, perhaps one in particular significantly attracts observers: the location’s architecture. The works of Antonio Gaudi, in Barcelona (Church of the Holy Family, Batlló House, among others), the Arc de Triomphe, in Paris, and the Hoover Dam, on the Colorado River, United S作者: 熟練 時(shí)間: 2025-3-26 07:06
Measuring and Managing Brand Love: The BERA Platformonsumers and brands. It connects many indicators that address a fundamental question asked by many marketing and brand managers with whom we have variously worked: “How can we ensure people love or come to love our brand(s)?” And, intriguingly, while brand owners seek deep connection — consumer love作者: 諷刺滑稽戲劇 時(shí)間: 2025-3-26 11:36
Brand Relationships Ruleas psychology, management, marketing, and communications. This book provides an up-to-date contribution from academics and practitioners from various disciplines. We thank and congratulate chapter authors for their significant contributions to the CBR field.作者: 松馳 時(shí)間: 2025-3-26 14:58
Role of Brand Love in Consumer Brand Relationshipswhat generates a love relationship (e.g., trust) and what its behavioral consequences may be (e.g., repeat purchase). For example, brand love may be influenced by product or brand characteristics (e.g., hedonic product, brand quality) and may influence loyalty toward the brand (Batra .., 2012; Carro作者: Pruritus 時(shí)間: 2025-3-26 20:13 作者: Libido 時(shí)間: 2025-3-26 21:01
Sonographie beim akuten Abdomenas psychology, management, marketing, and communications. This book provides an up-to-date contribution from academics and practitioners from various disciplines. We thank and congratulate chapter authors for their significant contributions to the CBR field.作者: 使乳化 時(shí)間: 2025-3-27 03:41 作者: 連接 時(shí)間: 2025-3-27 08:14 作者: 分開(kāi) 時(shí)間: 2025-3-27 09:57
ionship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.978-1-349-49101-8978-1-137-42712-0作者: synovitis 時(shí)間: 2025-3-27 17:28 作者: insipid 時(shí)間: 2025-3-27 18:05 作者: 傀儡 時(shí)間: 2025-3-28 01:34
https://doi.org/10.1007/978-3-642-75158-5ect for the brand is required, but that only when brand love is obtained can the hearts of followers be unlocked. Since then it seems as if brand love has become the Holy Grail for brand marketing research.作者: 編輯才信任 時(shí)間: 2025-3-28 02:08
Preparation of Activated Magnesium,ucts or services. And the quest began from this focal shift, how consumers respond to the brand offerings and efforts, how they relate themselves to brands, how they feel about brands, and how and what they attribute to the brands to which they feel related.作者: 厚臉皮 時(shí)間: 2025-3-28 08:53
Steven V. Ley,Caroline M. R. Lowll and Ahuvia 2006), ‘possession attachment’ (Ahuvia 2005a; Belk 1988; Kleine and Baker 2004; Kleine III ., 1995; Wallendorf and Arnould 1988), and ‘possession love’ (Lastovicka and Sirianni 2011). In particular, they highly recommend a study on how possession attachment evolves into brand meaning over time.作者: 鍍金 時(shí)間: 2025-3-28 11:48 作者: quiet-sleep 時(shí)間: 2025-3-28 15:48 作者: floodgate 時(shí)間: 2025-3-28 21:49
Will You Defend Your Loved Brand?ucts or services. And the quest began from this focal shift, how consumers respond to the brand offerings and efforts, how they relate themselves to brands, how they feel about brands, and how and what they attribute to the brands to which they feel related.作者: 暗諷 時(shí)間: 2025-3-29 00:04
