標(biāo)題: Titlebook: Commodity Marketing; Strategies, Concepts Margit Enke,Anja Geigenmüller,Alexander Leischnig Book 20221st edition The Editor(s) (if applicab [打印本頁] 作者: FLAW 時間: 2025-3-21 18:50
書目名稱Commodity Marketing影響因子(影響力)
書目名稱Commodity Marketing影響因子(影響力)學(xué)科排名
書目名稱Commodity Marketing網(wǎng)絡(luò)公開度
書目名稱Commodity Marketing網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Commodity Marketing被引頻次
書目名稱Commodity Marketing被引頻次學(xué)科排名
書目名稱Commodity Marketing年度引用
書目名稱Commodity Marketing年度引用學(xué)科排名
書目名稱Commodity Marketing讀者反饋
書目名稱Commodity Marketing讀者反饋學(xué)科排名
作者: BARB 時間: 2025-3-21 22:09 作者: 雄偉 時間: 2025-3-22 02:11
Commodities in the Service Sector: Particularities and Implications for Marketingo as “commoditization,” has progressed further in recent years. Commodity offers can be observed in the industrial as well as the consumer sector. The development of new business models, e.g., operator or subscription models, such as IT or software as a service models, is a reaction to the commoditi作者: 壯觀的游行 時間: 2025-3-22 07:41 作者: 勤勉 時間: 2025-3-22 09:46 作者: Glaci冰 時間: 2025-3-22 14:40 作者: Glaci冰 時間: 2025-3-22 19:52 作者: 和平主義者 時間: 2025-3-22 22:08
On Price Roles and Budget Brandingevaluation of budget brands by examining the roles of the price cue. A shopper intercept study with customers of retailers in Switzerland provides the data, which was analyzed using fuzzy-set qualitative comparative analysis (fsQCA). The findings of this study offer new insights into the complex pat作者: 盡管 時間: 2025-3-23 01:51
Customer Participation and Commodity Marketing as a newly discovered dimension in marketing thinking offers novel routes for commodity marketing. Customer co-production and customer co-creation of value-in-use are two genuine variants of customer participation. In this chapter, the authors demonstrate how a customer participation perspective ca作者: 法官 時間: 2025-3-23 07:21
An Economic View on Group Buying as Marketing Approach for Commoditiesd consumer markets (B2C). Whereas the old perspective in marketing primarily focuses on transactions with single customers, the group-buying approach switches the attention toward multiple buyers that purchase the same or different products at the same time. The concept is especially useful for the 作者: 悄悄移動 時間: 2025-3-23 09:49
Commodities and Customer Loyalty: Squaring of the Circle?ent contribution examines whether customer loyalty is possible for commodities. Proceeding from several levels of the buying process, generally valid approaches for creating customer loyalty are firstly identified. This is followed by an examination of the transferability of these approaches to comm作者: LAIR 時間: 2025-3-23 15:14
Updates on the Connection Between Customer Relationship Management and Commoditizationll products become commodities at some level. Product innovation, globalization, competition intensity, and technology evolution have increased the speed of commoditization in most industries. The main objective in a highly commoditized industry is to avoid a price war. Innovation, migration from pr作者: fabricate 時間: 2025-3-23 18:48 作者: JOG 時間: 2025-3-23 22:40 作者: 輕率看法 時間: 2025-3-24 06:08
Differentiating the Indifferent: Dealing with Commoditization Paradox Through Innovationead to further profit erosion. It takes the view that understanding, imaging, and planning . can be differentiated is the first step in making a commoditized product differentiated through different approaches to innovation?(.). In this sense, marketing and innovation as two functions need to be ope作者: assail 時間: 2025-3-24 09:35 作者: narcotic 時間: 2025-3-24 14:08
Influencer Marketing as a Counterstrategy to the Commoditization of Marketing Communications: A Biblocial media-based influencer marketing as a counterstrategy to effectively position products and brands in the market. Social media-based influencer marketing has also attracted considerable attention in marketing research, with numerous studies shedding light on the contingencies that shape success作者: 流浪 時間: 2025-3-24 17:00
Margit Enke,Anja Geigenmüller,Alexander LeischnigSummarizes the state of the art on commodity marketing with practical advice.Provides strategies, frameworks, and approaches for commodity marketing.Shares best practices for different industries faci作者: aesthetician 時間: 2025-3-24 22:54 作者: Nonporous 時間: 2025-3-25 00:29 作者: fabricate 時間: 2025-3-25 04:21 作者: 聰明 時間: 2025-3-25 10:12 作者: 譏笑 時間: 2025-3-25 14:17
Non-Transformative Social Interactionies. This article aims to further the understanding of commodity marketing by further illuminating key concepts and processes. In addition, this article discusses different drivers of commoditization, distinguishing between company-related, offering-related, buyer-related and market-related factors.作者: 愚蠢人 時間: 2025-3-25 18:26 作者: 從屬 時間: 2025-3-25 20:19 作者: initiate 時間: 2025-3-26 04:02
https://doi.org/10.1057/9780230609181ntiated in a volatile market environment. In other words, they practice astute and proactive price-volume management. The key success factors include timely data availability and excellent data management, intelligent contract and price models, and simple guidelines for price differentiation. They a作者: Blanch 時間: 2025-3-26 05:52
Martha Augoustinos,Damien Riggstition-oriented pricing policy, pricing—in the form of negotiations—plays a special role in this regard. Both business-to-business markets (e.g., due to the frequent lack of list prices) and business-to-consumer markets (e.g., due to the granting of discounts having been made easier) show an increas作者: CLEFT 時間: 2025-3-26 10:40 作者: 硬化 時間: 2025-3-26 16:21
https://doi.org/10.1007/978-3-031-59831-9 of offerings. The telecommunications market in particular became highly homogenized in recent years. Consumers perceive only minor to no differences in the quality of service. Various marketing activities, which are competitively geared primarily to price, have certainly contributed to this commodi作者: LITHE 時間: 2025-3-26 19:45
Culture, Stereotypes, and Social Behaviour,evaluation of budget brands by examining the roles of the price cue. A shopper intercept study with customers of retailers in Switzerland provides the data, which was analyzed using fuzzy-set qualitative comparative analysis (fsQCA). The findings of this study offer new insights into the complex pat作者: 離開可分裂 時間: 2025-3-26 22:43
Gender, Development and Social Change as a newly discovered dimension in marketing thinking offers novel routes for commodity marketing. Customer co-production and customer co-creation of value-in-use are two genuine variants of customer participation. In this chapter, the authors demonstrate how a customer participation perspective ca作者: bromide 時間: 2025-3-27 02:34 作者: GUEER 時間: 2025-3-27 05:32
Indirect methods of data collectionent contribution examines whether customer loyalty is possible for commodities. Proceeding from several levels of the buying process, generally valid approaches for creating customer loyalty are firstly identified. This is followed by an examination of the transferability of these approaches to comm作者: 斜 時間: 2025-3-27 13:01 作者: 暗諷 時間: 2025-3-27 16:29 作者: 同步左右 時間: 2025-3-27 17:59
Central tendency and dispersionty marketing relies upon a delicate blending of supply and demand variables, the strategic approach employed in this chapter is to explore commodity marketing within the context of customer intimacy, value differentiation, coordinated decision-making, and operational excellence. The example provided作者: 廢除 時間: 2025-3-28 01:27 作者: 心胸狹窄 時間: 2025-3-28 05:34
https://doi.org/10.1057/9780230360839refers to the importance of the brand as purchase decision criterion for customers in purchase situations. Based on a brief review of prior work on the relevance of brands for commodity products, this article discusses the merits of configuration theory as an inquiry system to further the understand作者: CHANT 時間: 2025-3-28 08:47
Social Research after the Cultural Turnocial media-based influencer marketing as a counterstrategy to effectively position products and brands in the market. Social media-based influencer marketing has also attracted considerable attention in marketing research, with numerous studies shedding light on the contingencies that shape success作者: urethritis 時間: 2025-3-28 11:38 作者: Canary 時間: 2025-3-28 16:56 作者: Binge-Drinking 時間: 2025-3-28 21:37
A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Wbetween rational and heuristic modes of choice, willingness-to-pay ranges, and latitudes of price acceptance. We also base a set of pricing and combined price-and-communication strategies on this framework. One interesting implication is that these pricing strategies are specific to target groups am作者: ALOFT 時間: 2025-3-29 00:21 作者: 會犯錯誤 時間: 2025-3-29 06:17
Updates on the Connection Between Customer Relationship Management and Commoditization strengthens customer loyalty. CRM allows organizations to develop genuine relationships with each customer; keeping the most valuable customers, expanding relationships with customers with high potential value, and maximizing the value of customers with low potential and low current value. In this 作者: 銀版照相 時間: 2025-3-29 08:42 作者: lanugo 時間: 2025-3-29 13:21 作者: 感情 時間: 2025-3-29 18:36 作者: HEAVY 時間: 2025-3-29 20:47 作者: 凝乳 時間: 2025-3-30 01:28 作者: Constrain 時間: 2025-3-30 04:43
Gender, Development and Social Changerom the seller’s perspective increasing market share, financial benefits, the reduction of production and sales costs as well as the reduced marginal return, and the threat of a negative price spiral dominate the picture. From the customers’ perspective, the price reduction and, especially, occurrin作者: 墊子 時間: 2025-3-30 09:56
Central tendency and dispersion strengthens customer loyalty. CRM allows organizations to develop genuine relationships with each customer; keeping the most valuable customers, expanding relationships with customers with high potential value, and maximizing the value of customers with low potential and low current value. In this 作者: Vaginismus 時間: 2025-3-30 15:44 作者: WATER 時間: 2025-3-30 17:00 作者: 熔巖 時間: 2025-3-30 21:19
Book 20221st editionizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services..作者: Asseverate 時間: 2025-3-31 04:24 作者: Licentious 時間: 2025-3-31 05:23 作者: G-spot 時間: 2025-3-31 09:56 作者: 牽索 時間: 2025-3-31 14:24
On Price Roles and Budget Brandingterns of price perceptions for evaluation and consideration of low-price offerings and contribute to the understanding of equifinality, causal asymmetry, and valence reversals in the study of price as cue.作者: 宴會 時間: 2025-3-31 19:37
Book 20221st edition. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guid作者: 吸引力 時間: 2025-4-1 00:55
https://doi.org/10.1007/978-3-031-59831-9 chapter presents the results of an empirical study on price knowledge and price discount expectations of telecommunications customers. The findings show that customers have high normative price discount expectations; four in five customers expect discounts on their return to a previous telecommunications provider.作者: arthrodesis 時間: 2025-4-1 02:39
