標題: Titlebook: Co-Branding; The Science of Allia Tom Blackett (Deputy chairman of Interbrand Group Book 1999 Palgrave Macmillan, a division of Macmillan [打印本頁] 作者: SORB 時間: 2025-3-21 17:16
書目名稱Co-Branding影響因子(影響力)
書目名稱Co-Branding影響因子(影響力)學科排名
書目名稱Co-Branding網絡公開度
書目名稱Co-Branding網絡公開度學科排名
書目名稱Co-Branding被引頻次
書目名稱Co-Branding被引頻次學科排名
書目名稱Co-Branding年度引用
書目名稱Co-Branding年度引用學科排名
書目名稱Co-Branding讀者反饋
書目名稱Co-Branding讀者反饋學科排名
作者: 排他 時間: 2025-3-21 23:50
Co-Branding Opportunities and Benefits,y new income stream or to boost sales of existing products and for new brands it may bring immediate credibility in a normally sceptical marketplace. Co-branding may reduce the need for costly investment in targeting new markets or be a means of overcoming non-financial barriers to entry, of gaining作者: MAUVE 時間: 2025-3-22 01:26
The Risks and Pitfalls of Co-Branding,considerable risks to your brand’s reputation if you choose the wrong partner brand or if your partner brand suffers a setback in the marketplace or receives bad publicity for some reason. As with selecting a partner in any other business context, it pays to make sure that you have thoroughly invest作者: Silent-Ischemia 時間: 2025-3-22 08:15 作者: concubine 時間: 2025-3-22 09:53
Ingredient Branding, differ in that they are a component of the end product. This chapter will look at what lies behind this generic and often misused name in an attempt to establish what ingredient branding is. We will then investigate what has to be taken into account when moving into ingredient branding (the why?) a作者: enumaerate 時間: 2025-3-22 15:40 作者: enumaerate 時間: 2025-3-22 17:43
Creating Economic Value Through Co-Branding,r 1 have been established to create economic benefits for all participants, the financial measurement and valuation of these benefits is a very complex matter. To make the principles and applications of the valuation of co-branding structures more transparent, this chapter will for the most part foc作者: Expurgate 時間: 2025-3-22 21:22
The Future of Co-Branding,this reason rarely a fruitful occupation. It seems hardly appropriate, however, to conclude this book on co-branding without some attempt to forecast what the next few years may have in store. There is every indication that increasing prosperity — particularly in Asia and Latin America — will contin作者: Cuisine 時間: 2025-3-23 01:55
http://image.papertrans.cn/c/image/228573.jpg作者: 難管 時間: 2025-3-23 06:27 作者: 束縛 時間: 2025-3-23 13:10
Palgrave Macmillan, a division of Macmillan Publishers Limited 1999作者: 猛然一拉 時間: 2025-3-23 17:22
https://doi.org/10.1007/978-3-642-48166-6Asia and the Latin American countries, where rapidly increasing prosperity has created huge markets for consumer goods and services which Western companies have been quick to exploit. In the more mature markets too there has been steady growth accompanied by technological developments, which a few y作者: Fsh238 時間: 2025-3-23 18:14
Anwendungen und Anwendbarkeit des Modells,y new income stream or to boost sales of existing products and for new brands it may bring immediate credibility in a normally sceptical marketplace. Co-branding may reduce the need for costly investment in targeting new markets or be a means of overcoming non-financial barriers to entry, of gaining作者: 獨白 時間: 2025-3-23 22:12
Anwendungen und Anwendbarkeit des Modells,considerable risks to your brand’s reputation if you choose the wrong partner brand or if your partner brand suffers a setback in the marketplace or receives bad publicity for some reason. As with selecting a partner in any other business context, it pays to make sure that you have thoroughly invest作者: backdrop 時間: 2025-3-24 05:35 作者: genuine 時間: 2025-3-24 07:14 作者: ACE-inhibitor 時間: 2025-3-24 12:49 作者: 清晰 時間: 2025-3-24 15:13 作者: interference 時間: 2025-3-24 22:46
Verteilung einer Zufallsvariablenthis reason rarely a fruitful occupation. It seems hardly appropriate, however, to conclude this book on co-branding without some attempt to forecast what the next few years may have in store. There is every indication that increasing prosperity — particularly in Asia and Latin America — will contin作者: 關心 時間: 2025-3-25 02:51 作者: 眉毛 時間: 2025-3-25 07:06
https://doi.org/10.1007/978-3-662-69504-3 nature of the products or services concerned and the countries in which they are produced and marketed, some additional considerations may also impact upon the project and require specialized legal advice that is beyond the scope of a book such as this.作者: Decline 時間: 2025-3-25 10:13 作者: conspicuous 時間: 2025-3-25 14:10
Legal Aspects of Co-Branding and Trademark Licensing, nature of the products or services concerned and the countries in which they are produced and marketed, some additional considerations may also impact upon the project and require specialized legal advice that is beyond the scope of a book such as this.作者: intangibility 時間: 2025-3-25 15:50 作者: 聾子 時間: 2025-3-25 20:48
https://doi.org/10.1007/978-3-662-69504-3x matter. To make the principles and applications of the valuation of co-branding structures more transparent, this chapter will for the most part focus on the visible co-operation of two independently owned brands in the sale of a new product or service with its own identifiable earnings stream.作者: PIZZA 時間: 2025-3-26 00:29
Creating Economic Value Through Co-Branding,x matter. To make the principles and applications of the valuation of co-branding structures more transparent, this chapter will for the most part focus on the visible co-operation of two independently owned brands in the sale of a new product or service with its own identifiable earnings stream.作者: expeditious 時間: 2025-3-26 07:33 作者: Bravado 時間: 2025-3-26 11:06
https://doi.org/10.1007/978-3-642-48166-6ears ago would have been quite inconceivable. These factors, underpinned by a period of unprecedented geopolitical stability, have helped to create a climate of commercial opportunity that is unmatched in the history of the world.作者: GOUGE 時間: 2025-3-26 13:04 作者: 糾纏 時間: 2025-3-26 18:21 作者: 幾何學家 時間: 2025-3-26 22:07
,Co-Branding — a Retailer’s Opportunity,ness with other brands from different and, in some cases, competitive categories to enhance the vitality and the dynamism of their offers. Staying on top is tough; increasing the lead is tougher, so why not get help from another leader?作者: Infelicity 時間: 2025-3-27 03:30 作者: 金絲雀 時間: 2025-3-27 06:41 作者: Eructation 時間: 2025-3-27 10:56 作者: 發(fā)源 時間: 2025-3-27 16:08
Verteilung einer Zufallsvariablenpings of tomorrow? Much will depend on political and societal factors: critically the extent to which the ‘enterprise culture’ model is embraced by developing countries; and whether, and how, public attitudes towards big corporations change.作者: Obscure 時間: 2025-3-27 18:02
Co-Branding Opportunities and Benefits,es a brand may even be used in co-branding applications before it has been established as a separate entity in the marketplace and be the way in which its reputation is first established. Let us look in more detail at these advantages作者: muscle-fibers 時間: 2025-3-28 01:40
The Future of Co-Branding,pings of tomorrow? Much will depend on political and societal factors: critically the extent to which the ‘enterprise culture’ model is embraced by developing countries; and whether, and how, public attitudes towards big corporations change.作者: Optic-Disk 時間: 2025-3-28 05:13 作者: Hippocampus 時間: 2025-3-28 06:22
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