標(biāo)題: Titlebook: China Branding; Cases from Zhejiang Martin J. Liu,Jun Luo Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive licens [打印本頁(yè)] 作者: 底的根除 時(shí)間: 2025-3-21 19:24
書(shū)目名稱China Branding影響因子(影響力)
作者: Jocose 時(shí)間: 2025-3-21 21:29 作者: 翻布尋找 時(shí)間: 2025-3-22 04:22
https://doi.org/10.1007/0-306-47634-7al and value creative goal. We included this traditional industry in our book with the idea of illustrating how good organizational behavior can transform even a traditional company into a value-added cooperation. A reputable brand is built from a bonded group of employees.作者: 解決 時(shí)間: 2025-3-22 04:44 作者: 發(fā)芽 時(shí)間: 2025-3-22 11:19 作者: fallible 時(shí)間: 2025-3-22 13:50
Book 2019ndustry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the “ZhejiangMade” brand to improve the? perception of pr作者: fallible 時(shí)間: 2025-3-22 19:24
https://doi.org/10.1007/0-306-47634-7only gain its technical capabilities but also harvested market insights and branding. Through the case study, readers are able to see a clear path of how a small domestic firm explored and exploited limited resources to gain its competitive advantages and successfully grew from no name, to be known and to be an industry benchmark.作者: 勤勞 時(shí)間: 2025-3-22 23:21 作者: 持續(xù) 時(shí)間: 2025-3-23 04:42
Radical Addition of Macromolecules to C60,analysis of Yinlun suggests that product excellence, customer excellence, and operational excellence are core value-based strategies adopted by the company in becoming the industry leader in the automobile radiators and machine tools industry in China and the global markets.作者: 我吃花盤旋 時(shí)間: 2025-3-23 08:29
Radical Addition of Macromolecules to C60,ness and reputation, strategic positioning of products has been an important and often ignored contributing factor. This finding has meaningful implications on the brand building process of Chinese manufacturers and on the policy-making of governments.作者: 彩色的蠟筆 時(shí)間: 2025-3-23 11:09
Book 2019ing together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.作者: BILE 時(shí)間: 2025-3-23 16:56
From No Body to Some Body: A Resource Based View Approach for the Branding of a Manufacturer,only gain its technical capabilities but also harvested market insights and branding. Through the case study, readers are able to see a clear path of how a small domestic firm explored and exploited limited resources to gain its competitive advantages and successfully grew from no name, to be known and to be an industry benchmark.作者: 異端邪說(shuō)下 時(shí)間: 2025-3-23 19:47
Standing Out in the Crowd in the B2B Market: A Success Story from Xinhai Technology Group,rviewed the Xinhai group twice and adopted thematic analysis. We also proposed a revised Customer-Based Brand Equity model for B2B companies to analyze the Xinhai Case. This paper provides comprehension for building and extending brands by B2B firms by identifying three phases of the Xinhai group and analyzing their efforts in each phase.作者: 加花粗鄙人 時(shí)間: 2025-3-24 00:43
Crafting a Successful Business Strategy: A Case of Zhejiang Yinlun Machinery Co. Ltd.,analysis of Yinlun suggests that product excellence, customer excellence, and operational excellence are core value-based strategies adopted by the company in becoming the industry leader in the automobile radiators and machine tools industry in China and the global markets.作者: Mnemonics 時(shí)間: 2025-3-24 03:32 作者: Mammal 時(shí)間: 2025-3-24 09:53 作者: 迅速飛過(guò) 時(shí)間: 2025-3-24 11:04
Basic Data on Fullerenes and Free Radicals,and customer value treasured by the company. Moreover, the strategic brand management is discussed, which allows readers to think deeply about the importance of branding in the development of a business.作者: 邪惡的你 時(shí)間: 2025-3-24 15:41
Azafullerenes in Radical Reactions,ion and functional/user side of the innovation system and institutional environment in which it operates. Feida’s strategy is to expand internationally to foreign markets but it is facing significant challenges in that process.作者: Adherent 時(shí)間: 2025-3-24 19:45 作者: 形容詞詞尾 時(shí)間: 2025-3-25 00:32
,Place Umbrella Branding and the Provision of Quality: A Case Study of the “ZhejiangMade” Brand,s chapter attempts to explore how the local government in China develops a place umbrella branding strategy and investigate the measures it has taken to keep the cohesiveness of the brand partners and extend the unifying brand value across local offers.作者: 傻瓜 時(shí)間: 2025-3-25 04:46
Branding in the Context of Globalization: A Case Study of Baoxiniao,and customer value treasured by the company. Moreover, the strategic brand management is discussed, which allows readers to think deeply about the importance of branding in the development of a business.作者: Immunotherapy 時(shí)間: 2025-3-25 10:11 作者: expound 時(shí)間: 2025-3-25 14:58
Customer Orientation and Brand Performance: A Study of ROBAM,recisely a customer orientation is and how customer orientation could be successfully applied into brand performance. The following chapters will illustrate ROBAM’s customer-oriented success from the following perspectives: technology innovation, institutional innovation, and enhancement of cultural confidence.作者: 發(fā)芽 時(shí)間: 2025-3-25 17:11
,Place Umbrella Branding and the Provision of Quality: A Case Study of the “ZhejiangMade” Brand,ic and international markets. The Zhejing provincial government in China has applied a place umbrella branding strategy and created the “ZhejiangMade” brand to develop or maintain the competitive advantage of Chinese manufacturing firms. The core value of the “ZhejiangMade” brand is to provide produ作者: 充滿人 時(shí)間: 2025-3-25 22:56
Branding in the Context of Globalization: A Case Study of Baoxiniao,ationship is always desired, where relevant activities that help to attract consumers and recognize the value of the brand would be appreciated. Facing the challenges of globalization and the more complex market, many Chinese brands are seeking ways for an international transformation. This chapter 作者: 不開(kāi)心 時(shí)間: 2025-3-26 03:36 作者: 博識(shí) 時(shí)間: 2025-3-26 07:55 作者: Graphite 時(shí)間: 2025-3-26 10:12 作者: 就職 時(shí)間: 2025-3-26 13:25 作者: Phenothiazines 時(shí)間: 2025-3-26 17:40 作者: Control-Group 時(shí)間: 2025-3-26 21:06
Weixing: A Plastic Pipe Industry Leader Who Succeeded with Manufacturing Upgrading and Long-Term R&of the company originated from its high-end brands, innovation-driven development, and its pricing strategy. The premium price allows the company to continuously focus on enhancing its product quality and production efficiency. The technologic output and high product quality has allowed the company 作者: 制度 時(shí)間: 2025-3-27 04:00
Deli Group: A Five Force Behavioral Culture,re. The company discussed, in this case, evolved from a small manufacturing firm to a successful industrial giant through adoption of a multidimensional and value creative goal. We included this traditional industry in our book with the idea of illustrating how good organizational behavior can trans作者: verdict 時(shí)間: 2025-3-27 05:23 作者: GRATE 時(shí)間: 2025-3-27 12:16
onal markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.978-981-13-9320-4978-981-13-9318-1作者: GRACE 時(shí)間: 2025-3-27 14:57
Radical Addition to Fullerene Derivatives,ic and international markets. The Zhejing provincial government in China has applied a place umbrella branding strategy and created the “ZhejiangMade” brand to develop or maintain the competitive advantage of Chinese manufacturing firms. The core value of the “ZhejiangMade” brand is to provide produ作者: Cardioplegia 時(shí)間: 2025-3-27 21:43
Basic Data on Fullerenes and Free Radicals,ationship is always desired, where relevant activities that help to attract consumers and recognize the value of the brand would be appreciated. Facing the challenges of globalization and the more complex market, many Chinese brands are seeking ways for an international transformation. This chapter 作者: 熒光 時(shí)間: 2025-3-27 23:52 作者: glucagon 時(shí)間: 2025-3-28 04:02 作者: 名字的誤用 時(shí)間: 2025-3-28 08:40
Azafullerenes in Radical Reactions,er satisfaction. However, there remains a lack of successful Chinese cases that apply customer-oriented philosophy for brand success. With regard to the new circumstances of the global economic slowdown and fast technology upgrading within the manufacturing industry, ROBAM’s prosperity is undoubtedl作者: Offbeat 時(shí)間: 2025-3-28 13:38
Radical Addition of Macromolecules to C60,Since 2010, Xinhai has extended their business to the healthcare equipment domain and has become an essential player in this industry. The way that Xinhai created their brand value could provide abundant insights for other B2B firms. To have a better understanding of Xinhai’s brand building, we inte作者: musicologist 時(shí)間: 2025-3-28 16:01
Radical Addition of Macromolecules to C60,articipation from all functional areas of an organization besides marketing to identify what market segments to target and how to deliver superior value to customers. The purpose of this article is to explore the process of crafting a business strategy at Zhejiang Yinlun Machinery Co. Ltd. The case 作者: recession 時(shí)間: 2025-3-28 20:33
Azafullerenes in Radical Reactions,of the company originated from its high-end brands, innovation-driven development, and its pricing strategy. The premium price allows the company to continuously focus on enhancing its product quality and production efficiency. The technologic output and high product quality has allowed the company 作者: EXULT 時(shí)間: 2025-3-29 01:11 作者: 類人猿 時(shí)間: 2025-3-29 07:04 作者: nautical 時(shí)間: 2025-3-29 07:37
