標(biāo)題: Titlebook: Celebrating the Past and Future of Marketing and Discovery with Social Impact; 2021 AMS Virtual Ann Juliann Allen,Bruna Jochims,Shuang Wu C [打印本頁] 作者: 解毒藥 時(shí)間: 2025-3-21 17:30
書目名稱Celebrating the Past and Future of Marketing and Discovery with Social Impact影響因子(影響力)
書目名稱Celebrating the Past and Future of Marketing and Discovery with Social Impact影響因子(影響力)學(xué)科排名
書目名稱Celebrating the Past and Future of Marketing and Discovery with Social Impact網(wǎng)絡(luò)公開度
書目名稱Celebrating the Past and Future of Marketing and Discovery with Social Impact網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Celebrating the Past and Future of Marketing and Discovery with Social Impact被引頻次
書目名稱Celebrating the Past and Future of Marketing and Discovery with Social Impact被引頻次學(xué)科排名
書目名稱Celebrating the Past and Future of Marketing and Discovery with Social Impact年度引用
書目名稱Celebrating the Past and Future of Marketing and Discovery with Social Impact年度引用學(xué)科排名
書目名稱Celebrating the Past and Future of Marketing and Discovery with Social Impact讀者反饋
書目名稱Celebrating the Past and Future of Marketing and Discovery with Social Impact讀者反饋學(xué)科排名
作者: NAIVE 時(shí)間: 2025-3-21 21:23
Disk Oscillations in Radial Directiontimate purchasing decision. Research suggests that framing these corporate responses in a certain way can strongly influence observers’ attitude towards the company (e.g., Her and Seo 2017; Tran et al. 2020). However, some of the existing conclusions have to be revised in the light of the present st作者: Palliation 時(shí)間: 2025-3-22 02:10 作者: CHART 時(shí)間: 2025-3-22 05:53 作者: Limerick 時(shí)間: 2025-3-22 08:54
Origin of Active Pollination and Mutualismomplete explanation of the differentiation criteria). There is currently no research on how service providers’ explanations of dynamic pricing influence consumers’ perceptions and behaviors, particularly of the price-disadvantaged customers. This study will lead to a better understanding of whether 作者: lattice 時(shí)間: 2025-3-22 15:50 作者: lattice 時(shí)間: 2025-3-22 18:33
Diversity of Phyllanthaceae Plantsliers, consumers and other stakeholders) are seen as co-creators, and this experience adds value for processes. The SDL implies interactivity and unity among beneficiaries, suggesting a focus on working together to integrate resources to create mutual value. From the crossing references related to b作者: 滔滔不絕地說 時(shí)間: 2025-3-22 23:37
Diversity of Phyllanthaceae Plantsattitude, and brand image) will be examined..Based on the literature review and proposed hypotheses, we expected a more substantial meaning transfer from the celebrity condition than a non-celebrity condition. Also, we anticipated the moderating effect of an individual’s implicit self-theory. Partic作者: abreast 時(shí)間: 2025-3-23 01:29
Reinforced Specificity of Pollinator Mothshavior. The majority of the interviewees was familiar with the phenomenon and had already tactically cancelled their service contracts in different industries. The study shows that especially the price comparisons of existing customers with up to four reference groups are decisive for tactical churn作者: 文字 時(shí)間: 2025-3-23 07:19 作者: ATP861 時(shí)間: 2025-3-23 09:51 作者: 袖章 時(shí)間: 2025-3-23 17:50 作者: Carcinogen 時(shí)間: 2025-3-23 18:53
https://doi.org/10.1007/978-4-431-66865-7rict diet and exercise program, are often associated with pain (Liu, Mattila, and Bolton 2018). In fact, researchers studying fitness have found that pain is a fundamental component of exercise (O’Connor and Cook 1999). In addition to exercise, diets bring about bodily discomfort as well (Fuhrman et作者: 欺騙手段 時(shí)間: 2025-3-23 22:36
https://doi.org/10.1007/978-4-431-66865-7iversaries) is neglected. Building on three streams of literature (birthdays as rituals, organizational rituals, and corporate brand heritage), this research aims to extend theory on brand management by answering the following research objectives: (a) to understand the ritual associated with brand a作者: Carcinogen 時(shí)間: 2025-3-24 02:37
Systemic Surgical Approach for the Pelviser those images in which figures/people face inwards as opposed to outward, particularly when these figures/people are located away from the center of the framed image toward the periphery (e.g., Chen and Scholl 2014; Minton, Sperber, and Hernik 2020; Palmer and Langlois 2017; Palmer, Gardner and Wi作者: 滔滔不絕地說 時(shí)間: 2025-3-24 07:18 作者: aptitude 時(shí)間: 2025-3-24 11:25 作者: 外觀 時(shí)間: 2025-3-24 18:14 作者: 紡織品 時(shí)間: 2025-3-24 20:21
https://doi.org/10.1007/978-4-431-66865-7 societal priorities (post-materialism) for the country (Inglehart 1977, 1981), political orientation (Nail et al. 2009), and comparative life satisfaction (Meadow et al. 1992) explain voter preference for different political brand personalities in Presidential candidates..In order to select which b作者: 鞠躬 時(shí)間: 2025-3-25 02:36
Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract,g because “brands without an audio presence will have no presence” (Ciccarelli 2019)..Audio branding is defined as “the approach of using unique, proprietary sound and music to convey a brand‘s essence and values. Just as visual branding defines a brand using color and shape, audio branding defines 作者: NAUT 時(shí)間: 2025-3-25 05:07 作者: Offstage 時(shí)間: 2025-3-25 10:10
Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US ConCSR evaluations across cultures—advancing knowledge of how consumers’ CSR authenticity evaluations vary across cultures..The findings showed that various attributes influenced Korean and US respondents differently in their CSR authenticity evaluations. While congruence and transparency positively in作者: 防御 時(shí)間: 2025-3-25 14:44 作者: 無價(jià)值 時(shí)間: 2025-3-25 19:36
Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Companyomplete explanation of the differentiation criteria). There is currently no research on how service providers’ explanations of dynamic pricing influence consumers’ perceptions and behaviors, particularly of the price-disadvantaged customers. This study will lead to a better understanding of whether 作者: 過度 時(shí)間: 2025-3-25 23:17
,“Point-and-Click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedena German industrial component manufacturer in the building sector, our final data set contains 187 observations. Results show a direct, highly significant effect of customer satisfaction and trust and a highly significant total effect of image via customer satisfaction on customer loyalty.作者: micronutrients 時(shí)間: 2025-3-26 00:15 作者: paradigm 時(shí)間: 2025-3-26 04:40
Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: An Abstrattitude, and brand image) will be examined..Based on the literature review and proposed hypotheses, we expected a more substantial meaning transfer from the celebrity condition than a non-celebrity condition. Also, we anticipated the moderating effect of an individual’s implicit self-theory. Partic作者: 流動(dòng)性 時(shí)間: 2025-3-26 09:47
Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants: An Absthavior. The majority of the interviewees was familiar with the phenomenon and had already tactically cancelled their service contracts in different industries. The study shows that especially the price comparisons of existing customers with up to four reference groups are decisive for tactical churn作者: 投票 時(shí)間: 2025-3-26 16:17
Digital Voice Assistants in Service Encounters: An Abstract,ce assistants can either reduce workload or replace human call center agents..The empirical results present a general willingness of consumers to engage with digital voice assistants in such service encounters. Consumers expect such service encounters to be free of effort and that the technical syst作者: esculent 時(shí)間: 2025-3-26 17:34 作者: 粘 時(shí)間: 2025-3-26 22:00 作者: 螢火蟲 時(shí)間: 2025-3-27 03:26
Deserving Pleasure through Pain: An Abstract,rict diet and exercise program, are often associated with pain (Liu, Mattila, and Bolton 2018). In fact, researchers studying fitness have found that pain is a fundamental component of exercise (O’Connor and Cook 1999). In addition to exercise, diets bring about bodily discomfort as well (Fuhrman et作者: 不發(fā)音 時(shí)間: 2025-3-27 06:20
,From Birthdays to Anniversaries: The Rituals of Celebrating a Brand’s Age?Insights and Research Ageiversaries) is neglected. Building on three streams of literature (birthdays as rituals, organizational rituals, and corporate brand heritage), this research aims to extend theory on brand management by answering the following research objectives: (a) to understand the ritual associated with brand a作者: 攝取 時(shí)間: 2025-3-27 10:01
What Are You Looking At? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insiger those images in which figures/people face inwards as opposed to outward, particularly when these figures/people are located away from the center of the framed image toward the periphery (e.g., Chen and Scholl 2014; Minton, Sperber, and Hernik 2020; Palmer and Langlois 2017; Palmer, Gardner and Wi作者: Harbor 時(shí)間: 2025-3-27 16:00 作者: Chagrin 時(shí)間: 2025-3-27 20:57
Self-Augmentation and Consumer Experiences: An Exploratory Study: An Abstract,s‘ lives and decisions, it is essential to continue expanding the research into the lived experience of AR-mediated shopping (Chylinski et al. 2020). Hence this paper focuses on the self-augmentation experiences through the virtual product try-on apps. The virtual try-on apps let consumers try out v作者: 易改變 時(shí)間: 2025-3-27 22:15 作者: 媒介 時(shí)間: 2025-3-28 02:29
Brand Personality of Presidential Candidates: An Abstract, societal priorities (post-materialism) for the country (Inglehart 1977, 1981), political orientation (Nail et al. 2009), and comparative life satisfaction (Meadow et al. 1992) explain voter preference for different political brand personalities in Presidential candidates..In order to select which b作者: 啞巴 時(shí)間: 2025-3-28 08:26 作者: Vertebra 時(shí)間: 2025-3-28 12:01 作者: Carbon-Monoxide 時(shí)間: 2025-3-28 17:11
2363-6165 its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this 978-3-030-95348-5978-3-030-95346-1Series ISSN 2363-6165 Series E-ISSN 2363-6173 作者: 歡樂中國 時(shí)間: 2025-3-28 22:48
Juliann Allen,Bruna Jochims,Shuang WuCelebrates the history of marketing while also exploring its future.Presents theories for more efficient and impactful responses by marketers.Explores the influence of artificial intelligence, virtual作者: 不利 時(shí)間: 2025-3-29 02:08 作者: 帽子 時(shí)間: 2025-3-29 07:09 作者: disparage 時(shí)間: 2025-3-29 07:42 作者: 令人悲傷 時(shí)間: 2025-3-29 14:08 作者: 狂熱文化 時(shí)間: 2025-3-29 19:38
Overstability of Oscillations by Viscosity. Houses are becoming more voice-activated every day turning lights and sound. We are telling Alexa and Google daily to not only play our favorite music and podcasts but to buy our groceries and clothes. By the end of 2021, 23.5 million people will have made a purchase using a smart speaker (eMarket作者: faction 時(shí)間: 2025-3-29 22:54 作者: POWER 時(shí)間: 2025-3-30 01:52 作者: set598 時(shí)間: 2025-3-30 06:19
https://doi.org/10.1007/978-4-431-56208-5d as an offshoot of place branding, destination branding tends to be focused mainly on achieving tourism objectives (Braun 2012). One key antecedent of the increased global competition for tourists is the opening of emerging markets. Emerging markets have been positioned as the “growth engines of th作者: Bouquet 時(shí)間: 2025-3-30 10:37
Origin of Active Pollination and Mutualismthers. Price-disadvantaged customers are likely to develop lower fairness perceptions and to engage in retaliatory behavior. As few companies disclose information about the pricing criteria, customers are often left feeling confused, which can result in higher perceptions of price complexity. Theref作者: 600 時(shí)間: 2025-3-30 13:51 作者: Lumbar-Stenosis 時(shí)間: 2025-3-30 19:33 作者: 雕鏤 時(shí)間: 2025-3-30 21:16 作者: Amplify 時(shí)間: 2025-3-31 03:40 作者: Glycogen 時(shí)間: 2025-3-31 07:29
Ultra-Flexible Organic Electronics, are at the forefront of organizational frontlines, service encounters, and customer experience. In the wake of digitalization and artificial intelligence, companies embrace such technologies by rule-based automating business processes. One area of application for digital voice assistants is service作者: 外面 時(shí)間: 2025-3-31 11:50
https://doi.org/10.1007/978-4-431-66865-7stomer journey in one channel and close deal at another channel and as there is no barrier between channels, the customers enjoy complete and seamless shopping experience. This behavior is also regarded as channel switching behavior, which is closely related to the "free-riding behavior". Since 2014作者: Recess 時(shí)間: 2025-3-31 13:32
Systemic Surgical Approach for the Pelvisdy from the inside (Lee et al. 2020). Although sounding like a speculative fiction storyline, this high-tech scenario is at the heart of the Transhumanism movement. Transhumanists envision the creation of “more-than-humans” by the integration of cybernetic devices and biochemical solutions with the 作者: explicit 時(shí)間: 2025-3-31 17:39 作者: ARCHE 時(shí)間: 2025-4-1 00:41 作者: 維持 時(shí)間: 2025-4-1 04:28
Systemic Surgical Approach for the Pelvisign elements are more appealing and informative to visitors than other design elements. Visitors will most likely be more inclined to spend more time looking at more appealing design elements than others. In turn, these appealing design elements will have greater influence on the purchase behavior o作者: Customary 時(shí)間: 2025-4-1 09:47
Systemic Surgical Approach for the Pelvisia environment today is characterized by a myriad of sources providing innumerable amounts of information, expressed as opinion or fact, about every imaginable subject in a public forum. There is some evidence that social media users do not exhibit different levels of trust in articles published by 作者: Agility 時(shí)間: 2025-4-1 10:46
Operative Treatment of Pelvic Tumorsted Reality (AR) for virtual product experiences (Pantano 2015). AR refers to the superimposing of the digital content on consumers‘ real-world contexts, thereby bridging the gap between physical and virtual purchase situations (Mealy 2018). Two popular AR-based applications are Ikea place (furnitur作者: 出汗 時(shí)間: 2025-4-1 14:49
https://doi.org/10.1007/978-4-431-66865-7showrooming to shoplifting. Shoplifting can be a tremendous burden on retailers’ bottom lines. While FLEs have traditionally served customers, the role of these employees has evolved and expanded to include monitoring and enforcement of customers’ deviant behaviors. Thus, the role of FLEs has evolve
