標(biāo)題: Titlebook: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?; Proceedings of the 2 Kacy K. Kim Conference proceedings 2016 [打印本頁] 作者: purulent 時(shí)間: 2025-3-21 18:45
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作者: 激怒某人 時(shí)間: 2025-3-21 23:58 作者: 漂亮 時(shí)間: 2025-3-22 03:30
https://doi.org/10.1007/978-3-8350-9538-0f website characteristics to decrease product returns. In order to do so, the paper presents the results of an experiment designed to test the impact of certain cues, such as the level of product information, on an online shopping website on the intention to return merchandise.作者: BATE 時(shí)間: 2025-3-22 07:26
Does a Spoonful of Sugar-Free Make Food Look Healthier? Healthy Implicit Associations for Sugar-Freee., orange juice) are associated with healthiness when their labels emphasize the presence (vs. the absence) of a particular ingredient, which is the case of a product . (vs. .). We suggest that prevention and promotion focus can explain these effects.作者: 高原 時(shí)間: 2025-3-22 11:41 作者: 逃避現(xiàn)實(shí) 時(shí)間: 2025-3-22 13:03
The Impact of Website Stimuli on Product Returns in Online Retailing: A Structured Abstractf website characteristics to decrease product returns. In order to do so, the paper presents the results of an experiment designed to test the impact of certain cues, such as the level of product information, on an online shopping website on the intention to return merchandise.作者: 逃避現(xiàn)實(shí) 時(shí)間: 2025-3-22 19:12 作者: Jejune 時(shí)間: 2025-3-22 22:40
Conference proceedings 2016quitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money i作者: 聰明 時(shí)間: 2025-3-23 03:27
2363-6165 arious areas for marketing science such as marketing strateg.This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot es作者: Nonflammable 時(shí)間: 2025-3-23 06:35 作者: 釋放 時(shí)間: 2025-3-23 12:29
https://doi.org/10.1007/978-3-8350-9538-0d-of-mouth (E-WOM), propelled the Old Spice brand into the forefront of consumers’ minds, increased brand awareness, and inspired people to share the video links with their family, friends, and coworkers.作者: Psychogenic 時(shí)間: 2025-3-23 14:55
An Investigative Model to Explain Unhealthy Food and Beverage Purchase Intentionsd beef and soft drinks made with artificial sugar offer consumers paltry health benefits. As both corn-fed beef and soft drinks are copiously offered in the food and beverage industry, we use these unhealthy food and beverage options as outcome variables in our proposed model.作者: semble 時(shí)間: 2025-3-23 22:01 作者: Keratectomy 時(shí)間: 2025-3-24 00:44
Is It Beneficial for Luxury Brands to Embrace CSR Practices?its, the gap between the universe of luxury products and that of sustainable development, a negative impact of ecological criteria when included in luxury items, and the many selection criteria that come into play when purchasing luxury products. We end our paper with some recommendations for responsible corporate communication.作者: 啪心兒跳動(dòng) 時(shí)間: 2025-3-24 02:33 作者: 倔強(qiáng)一點(diǎn) 時(shí)間: 2025-3-24 08:03 作者: 可商量 時(shí)間: 2025-3-24 11:19 作者: 厭倦嗎你 時(shí)間: 2025-3-24 15:05 作者: heart-murmur 時(shí)間: 2025-3-24 22:14
Kacy K. KimIncludes the full proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference.Provides insights and strategies related to various areas for marketing science such as marketing strateg作者: 叫喊 時(shí)間: 2025-3-24 23:18 作者: defuse 時(shí)間: 2025-3-25 03:19
https://doi.org/10.1007/978-3-8350-9520-5ument in the luxury sector. Adopting a qualitative methodology involving 39 French consumers, our paper identifies five reasons why luxury managers may be reluctant to promote sustainable development, i.e., the perception of the low environmental impact of the luxury industry, socially related benef作者: 愛社交 時(shí)間: 2025-3-25 07:44 作者: ALLEY 時(shí)間: 2025-3-25 14:10
https://doi.org/10.1007/978-3-8350-9520-5y, the global counterfeit luxury industry has grown to be a lucrative market. Counterfeit goods are replicated inauthentic designer brands (e.g., Prada, Louis Vuitton) that are sold through various channels across the globe. Counterfeit goods generate nearly $200 billion annually in losses for globa作者: Enervate 時(shí)間: 2025-3-25 16:39 作者: LAY 時(shí)間: 2025-3-25 22:54
https://doi.org/10.1007/978-3-8350-9520-5isfied before. Our work has a psychological view of satiation, which is based on the premise that satiation is not determined by past consumptions but is constructed. Our work focuses on the cognitive process of preferences construction including the inferences about fluency of retrieval. We showed 作者: Corroborate 時(shí)間: 2025-3-26 00:25
https://doi.org/10.1007/978-3-8350-9538-0 diet. Portrayals in the media further distinguish these two views. Linked to the . food and beverage adherent and particular to our research, corn-fed beef and soft drinks made with artificial sugar offer consumers paltry health benefits. As both corn-fed beef and soft drinks are copiously offered 作者: Blood-Vessels 時(shí)間: 2025-3-26 07:54 作者: GROWL 時(shí)間: 2025-3-26 11:22 作者: 沉默 時(shí)間: 2025-3-26 13:07 作者: Melodrama 時(shí)間: 2025-3-26 17:14
https://doi.org/10.1007/978-3-8350-9538-0rcial was viewed more than 13 million times on YouTube, a social media video-sharing site. This viral marketing campaign, also known as electronic word-of-mouth (E-WOM), propelled the Old Spice brand into the forefront of consumers’ minds, increased brand awareness, and inspired people to share the 作者: Mosaic 時(shí)間: 2025-3-26 23:03
https://doi.org/10.1007/978-3-8350-9538-0nd Lehmann 2006). Key to building strong brands lies in the way firms manage their brands. This capability called brand management includes all the activities that firms undertake to develop and maintain brands (Low and Fullerton 1994). Brand managers are the ones who manage brands and hence become 作者: Extort 時(shí)間: 2025-3-27 04:25 作者: Incumbent 時(shí)間: 2025-3-27 05:18
https://doi.org/10.1007/978-3-8350-9538-0sign, empowered to make decisions about class structure, and free to make choices in assignments. Over a period of three academic terms, researchers taught experimental course sections utilizing CCD methods (i.e., employing various pedagogical techniques including syllabus building, “flex-tures,” fr作者: vitreous-humor 時(shí)間: 2025-3-27 12:02 作者: HERTZ 時(shí)間: 2025-3-27 17:19 作者: notice 時(shí)間: 2025-3-27 18:18 作者: 異教徒 時(shí)間: 2025-3-27 23:29
https://doi.org/10.1007/978-3-319-26647-3Academy of Marketing Science; Marketing Research; Marketing Strategy; Consumer Behavior; Marketing Commu作者: 和平主義者 時(shí)間: 2025-3-28 04:19 作者: UNT 時(shí)間: 2025-3-28 09:02 作者: INTER 時(shí)間: 2025-3-28 12:34
The Impact of Retrieval Difficulty on Satiationed their favorite drink expressed more desire to consume the drink again than those who only remembered their last consumption. Moreover, individuals who were informed that the recall task is difficult had no relevant effect on their desire.作者: athlete’s-foot 時(shí)間: 2025-3-28 15:00
Web Atmospherics Effect on Intention to Purchase: A Case of Online Apparel Stores separate atmospherics are advantageous to one another. Lastly, the effect of consumers’ emotional states on their intention to purchase was researched, which also distinguished the presence of significant relationship. Findings of the present study are giving useful implications for future studies,作者: monopoly 時(shí)間: 2025-3-28 20:36 作者: archetype 時(shí)間: 2025-3-29 01:39 作者: FAZE 時(shí)間: 2025-3-29 06:32 作者: 心胸狹窄 時(shí)間: 2025-3-29 07:47
https://doi.org/10.1007/978-3-8350-9520-5ed their favorite drink expressed more desire to consume the drink again than those who only remembered their last consumption. Moreover, individuals who were informed that the recall task is difficult had no relevant effect on their desire.作者: ADORE 時(shí)間: 2025-3-29 14:42 作者: 套索 時(shí)間: 2025-3-29 15:55
https://doi.org/10.1007/978-3-8350-9538-0focus. Relying on the knowledge or capability-based perspective (Barreto 2010; Cohen and Levinthal 1990; Helfat and Petraf 2009; Kogut 1988; Levinthal and March 1993), we argue that for effective brand management firms need to have certain capabilities and knowledge. The brand management capability 作者: habitat 時(shí)間: 2025-3-29 20:47
https://doi.org/10.1007/978-3-8350-9538-0ssors. Interestingly, the positive effects associated with CCD teaching techniques are also consistent for students with high and low levels of two control variables (the preference for consistency and the separateness-connectedness self-schema).作者: 運(yùn)動(dòng)吧 時(shí)間: 2025-3-30 02:13 作者: Inclement 時(shí)間: 2025-3-30 06:41
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?Proceedings of the 2作者: neutralize 時(shí)間: 2025-3-30 11:10 作者: 革新 時(shí)間: 2025-3-30 13:38
Is It Beneficial for Luxury Brands to Embrace CSR Practices?ument in the luxury sector. Adopting a qualitative methodology involving 39 French consumers, our paper identifies five reasons why luxury managers may be reluctant to promote sustainable development, i.e., the perception of the low environmental impact of the luxury industry, socially related benef作者: LIMIT 時(shí)間: 2025-3-30 17:32
Need for Status as a Motive for the Conspicuous Consumption of Cause-Related Goodsions represent a person’s perceived or actual place in society, be it related to character traits, religious affiliations, professional associations, or even wealth and social standing. One of the recognized phenomenon of display as a representation is conspicuous consumption, defined as the intenti
