標(biāo)題: Titlebook: Business-to-Business Marketing Communications; Value and Efficiency Ioannis Rizomyliotis,Kleopatra Konstantoulaki,Ioan Book 2017 The Editor [打印本頁] 作者: Sediment 時(shí)間: 2025-3-21 17:03
書目名稱Business-to-Business Marketing Communications影響因子(影響力)
作者: Tonometry 時(shí)間: 2025-3-21 23:20 作者: 大溝 時(shí)間: 2025-3-22 01:58
The Current Media Landscape in Business-to-Business Markets,ill, they continue to signify a large share of B2B marketing communication budgets globally. In light of this seeming situation, the authors make an attempt to portray the current B2B media landscape, suggesting that print media may be losing ground to digital tactics, but still represent an importa作者: largesse 時(shí)間: 2025-3-22 05:42 作者: 彎彎曲曲 時(shí)間: 2025-3-22 10:04
Achieving Advertising Effectiveness Through Innovation,gely lies on their behavior toward innovation, which can lead to a competitive advantage. Similarly, their ability to incorporate innovation into their marketing function is critical and in a way determines the success of many organizations. The authors suggest that regardless of the nature of the m作者: 新陳代謝 時(shí)間: 2025-3-22 14:06
What Is Next for Business-to-Business Marketing Communication?, operate against a background of financial uncertainty and, thus, are in seek for more sophisticated measures of accountability. Recession had a severe impact on advertising budgets given that advertising is still regarded as a cost rather than an investment by manufacturers. At the same time, digit作者: Lasting 時(shí)間: 2025-3-22 17:47 作者: ANTIC 時(shí)間: 2025-3-22 23:14 作者: 修改 時(shí)間: 2025-3-23 05:24 作者: Preserve 時(shí)間: 2025-3-23 09:00 作者: Fibrillation 時(shí)間: 2025-3-23 12:55
Business-to-Business Marketing Communication During Recession,s for B2B organizations, especially during recession, given its contribution to the creation of robust relationships with customers. According to the authors, effective B2B marketing communication should be viewed as an asset; it is an investment for businesses rather than a cost.作者: 芭蕾舞女演員 時(shí)間: 2025-3-23 16:56
Business-to-Business Print Ad Effectiveness: Some Empirical Evidence,s are becoming more skeptical about the use of print media, partly because of the absence of immediate results and apparent merits deriving from B2B print advertising. As such, the authors aim to contribute to the extant literature by offering some empirical data and some suggestions on how to increase print advertising effectiveness in B2B.作者: 休息 時(shí)間: 2025-3-23 21:15 作者: Lymphocyte 時(shí)間: 2025-3-24 01:27 作者: 滲透 時(shí)間: 2025-3-24 05:37 作者: preeclampsia 時(shí)間: 2025-3-24 07:49
Achieving Advertising Effectiveness Through Innovation,ys appealing to customers. Is that the case for industrial buyers as well? The future is, by all means, digital, but can we get the benefits of innovation without actually adopting the underlying technologies?作者: 美學(xué) 時(shí)間: 2025-3-24 14:03 作者: integral 時(shí)間: 2025-3-24 14:56
https://doi.org/10.1007/978-3-322-85942-6o highlights the differences between way B2B and B2C markets and describes the way businesses operate and communicate in these markets, respectively. Finally, they delve into the particularities of B2B marketing and promotion, which they attempt to clarify with the use of examples.作者: Detoxification 時(shí)間: 2025-3-24 20:41 作者: transplantation 時(shí)間: 2025-3-24 23:12 作者: 重畫只能放棄 時(shí)間: 2025-3-25 06:25 作者: 安定 時(shí)間: 2025-3-25 08:38
literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications..978-3-319-86474-7978-3-319-58783-7作者: WATER 時(shí)間: 2025-3-25 14:00
https://doi.org/10.1007/978-3-322-85942-6y economy. In this context, the authors evaluate the role of marketing communication and refer to its growing importance in B2B area. This chapter also highlights the differences between way B2B and B2C markets and describes the way businesses operate and communicate in these markets, respectively. 作者: 虛構(gòu)的東西 時(shí)間: 2025-3-25 17:27 作者: 窩轉(zhuǎn)脊椎動(dòng)物 時(shí)間: 2025-3-25 23:29 作者: capsule 時(shí)間: 2025-3-26 02:05 作者: 譏笑 時(shí)間: 2025-3-26 08:18
https://doi.org/10.1007/978-3-476-98851-5gely lies on their behavior toward innovation, which can lead to a competitive advantage. Similarly, their ability to incorporate innovation into their marketing function is critical and in a way determines the success of many organizations. The authors suggest that regardless of the nature of the m作者: 過多 時(shí)間: 2025-3-26 11:10 作者: 不溶解 時(shí)間: 2025-3-26 13:56
https://doi.org/10.1007/978-3-319-58783-7media; digital media; online marketing; advertising; B2B Marketing; Marketing Communications; Marketing ef作者: 說笑 時(shí)間: 2025-3-26 19:54 作者: Filibuster 時(shí)間: 2025-3-26 23:28 作者: ANTH 時(shí)間: 2025-3-27 01:18
http://image.papertrans.cn/b/image/192517.jpg作者: promote 時(shí)間: 2025-3-27 07:02 作者: critique 時(shí)間: 2025-3-27 09:30 作者: 意外 時(shí)間: 2025-3-27 16:34
Theoretische Rahmung und Methodologie,ic idea is that attention represents a general purpose limited capacity that can be flexibly allocated in many different ways in response to task demands. The second shift in the . is that attention is increasingly regarded as constituting only one out of a number of different processing resources.作者: 館長 時(shí)間: 2025-3-27 19:50 作者: 提名 時(shí)間: 2025-3-28 01:56
Einleitung,swachstum“ bereits in den sechziger und siebziger Jahren erlebt. ?hnliches gilt für die ., die sich der Analyse von Organisationen des politisch-administrativen Systems verpflichtet fühlt. Hier waren es in demselben Zeitraum vor allem Arbeiten von ?konomen und Finanzwissenschaftlern, die das Wachstu
