標(biāo)題: Titlebook: Business Relationship Management and Marketing; Mastering Business M Michael Kleinaltenkamp,Wulff Plinke,Ingmar Geiger Book 2015 Springer-V [打印本頁] 作者: monster 時間: 2025-3-21 19:12
書目名稱Business Relationship Management and Marketing影響因子(影響力)
書目名稱Business Relationship Management and Marketing影響因子(影響力)學(xué)科排名
書目名稱Business Relationship Management and Marketing網(wǎng)絡(luò)公開度
書目名稱Business Relationship Management and Marketing網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Business Relationship Management and Marketing被引頻次
書目名稱Business Relationship Management and Marketing被引頻次學(xué)科排名
書目名稱Business Relationship Management and Marketing年度引用
書目名稱Business Relationship Management and Marketing年度引用學(xué)科排名
書目名稱Business Relationship Management and Marketing讀者反饋
書目名稱Business Relationship Management and Marketing讀者反饋學(xué)科排名
作者: 矛盾心理 時間: 2025-3-21 23:16
Theoretical Perspectives of Business Relationships: Explanation and Configurationnts the most important theoretical insights related to business relationships as a basis for a better understanding of the actors’ behavior. As research approaches to marketing in business relationships are very heterogeneous, this chapter also intends to create awareness for the significance of the作者: 不要嚴(yán)酷 時間: 2025-3-22 02:50 作者: 螢火蟲 時間: 2025-3-22 08:36
Customer Value and Customer Selection are compensated by the earnings achieved. To answer this question, it is necessary to determine the value of single customers and to make decisions on how to select and shape the relationship with them. The chapter thus presents and explains economic-quantitative and non-monetary criteria to determ作者: 遭受 時間: 2025-3-22 10:20 作者: 小隔間 時間: 2025-3-22 15:49 作者: 惰性氣體 時間: 2025-3-22 20:09 作者: lobster 時間: 2025-3-22 22:19 作者: 先驅(qū) 時間: 2025-3-23 03:54 作者: Indicative 時間: 2025-3-23 08:06
The Civil War and Franco’s Triumphs between one supplying company and one customer, and that focuses its marketing measures on the repurchase behavior of the customer. This chapter gives basic insights into the characteristics and types of business relationships and explains the mechanisms that drive the behavior of the business par作者: SHOCK 時間: 2025-3-23 10:42 作者: 簡潔 時間: 2025-3-23 17:44
https://doi.org/10.1007/978-3-030-72805-2rom the same supplier. This chapter uncovers those reasons based on the generic concept of a market transaction. To forego a transaction, the customer needs to perceive a customer benefit. In business relationships this customer benefit may come from either the elements of the exchange (as in spot m作者: kyphoplasty 時間: 2025-3-23 18:32
https://doi.org/10.1007/978-3-030-72805-2 are compensated by the earnings achieved. To answer this question, it is necessary to determine the value of single customers and to make decisions on how to select and shape the relationship with them. The chapter thus presents and explains economic-quantitative and non-monetary criteria to determ作者: 提煉 時間: 2025-3-24 01:16
Jasminka Hasic Telalovic,Mehmed Kantardziconships are often located somewhere in between pure competitive and pure marketing strategy decisions. They can be distinguished according to a time- and a competitive space dimension. Regarding time, strategic decision-making in business relationship management differs according to the phase of the作者: 精美食品 時間: 2025-3-24 05:57 作者: 迷住 時間: 2025-3-24 08:24
https://doi.org/10.1007/978-3-030-72805-2se the customer. The ultimate goal of applying those instruments is of course customer loyalty, i.e. enduring business relationships as long as they are desired by the supplier. Side effects of employing those instruments are also discussed. The presentation of the different instruments is organized作者: Offstage 時間: 2025-3-24 14:01
(Sweet Oranges) Wastes: The Orange Wealthl options of how to organize key account management, i.e. the interface to important customers with whom the supplier has business relationships. Choices range from part-time marketing by top level managers in smaller firms to dedicated key account management organizations at various level of a bigg作者: 珍奇 時間: 2025-3-24 18:19 作者: 聯(lián)想 時間: 2025-3-24 22:40
https://doi.org/10.1007/978-3-662-43856-5Business-to-Business Marketing; Customer Relationship Management; Key Account Management; Relationship 作者: 無彈性 時間: 2025-3-24 23:54
978-3-662-51379-8Springer-Verlag Berlin Heidelberg 2015作者: 頑固 時間: 2025-3-25 07:08 作者: Gerontology 時間: 2025-3-25 09:14
Michael Kleinaltenkamp,Wulff Plinke,Ingmar GeigerA clear focus on supplier-customer relationships in business-to-business markets.Combines practical relevance for executive education with scientific rigor of the latest research results.Includes conc作者: Ige326 時間: 2025-3-25 14:27 作者: photopsia 時間: 2025-3-25 18:57
Strategies of Business Relationship Managementics. Sometimes, handling parallel business relationships with competing customers demands extra attention. At other instances, employing one’s corporate network to create extra value for customers in a business relationship is an important strategic consideration.作者: 芳香一點 時間: 2025-3-25 20:58
Jasminka Hasic Telalovic,Mehmed Kantardzicics. Sometimes, handling parallel business relationships with competing customers demands extra attention. At other instances, employing one’s corporate network to create extra value for customers in a business relationship is an important strategic consideration.作者: GLOOM 時間: 2025-3-26 01:50
Book 2015cated to illustrating and reflecting these concepts and their corresponding?methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-作者: Popcorn 時間: 2025-3-26 08:15 作者: 結(jié)束 時間: 2025-3-26 11:35 作者: Narrative 時間: 2025-3-26 16:39
https://doi.org/10.1007/978-3-030-72805-2me delivery are two distribution concepts aimed at strengthening supplier-customer bonds. Complaint management and fostering personal relationships between supplier and customer personnel are discussed as important communication instruments. Finally, creating innovative pricing models can also help strengthen customer loyalty.作者: Pelvic-Floor 時間: 2025-3-26 19:11 作者: 孤僻 時間: 2025-3-26 23:23 作者: 易達到 時間: 2025-3-27 02:05
Phenomenon and Challenge to Managementtners involved. Here, a major differentiation is the one between a de-facto and a planned business relationship as these basic settings have a huge impact on the actors and their activities. Furthermore, aspects of internationalization of and responsibility in business relationships are covered.作者: 參考書目 時間: 2025-3-27 07:11 作者: JOT 時間: 2025-3-27 10:58 作者: Proclaim 時間: 2025-3-27 16:44
2192-4333 cientific rigor of the latest research results.Includes concRelationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding?methods and in作者: 過去分詞 時間: 2025-3-27 19:38 作者: 不能根除 時間: 2025-3-28 00:14
The Civil War and Franco’s Triumphtners involved. Here, a major differentiation is the one between a de-facto and a planned business relationship as these basic settings have a huge impact on the actors and their activities. Furthermore, aspects of internationalization of and responsibility in business relationships are covered.作者: 寒冷 時間: 2025-3-28 03:58
https://doi.org/10.1007/978-3-030-72805-2ine customer value. Moreover, it discusses the multi-dimensional approaches used in this field like customer contribution margin, customer lifetime value, customer portfolios etc. Finally, it shows how such customer evaluation models can be applied and what the basic principles of customer value controlling are.作者: 薄荷醇 時間: 2025-3-28 07:03 作者: Benzodiazepines 時間: 2025-3-28 13:30 作者: 合唱團 時間: 2025-3-28 14:54
https://doi.org/10.1007/978-3-030-72805-2the supplier and describes how different contracting options can help its endeavors to bind the customer. The chapter is rounded off with the different phases of a business relationship and how the customer’s purchasing behavior may change over time.作者: obtuse 時間: 2025-3-28 19:42
(Sweet Oranges) Wastes: The Orange Wealthsitions, i.e. the key account managers. Since many business relationships necessitate interaction between a variety of supplier firm and customer firm functions, key account management teams and their specificities are also discussed. Finally, the chapter takes a look at how business relationship management can be monitored and controlled.作者: HAIL 時間: 2025-3-28 23:10 作者: 有發(fā)明天才 時間: 2025-3-29 06:38 作者: 開頭 時間: 2025-3-29 07:55 作者: 狂熱文化 時間: 2025-3-29 11:35
10樓作者: conception 時間: 2025-3-29 16:53
10樓
