標(biāo)題: Titlebook: Building Models for Marketing Decisions; Peter S. H. Leeflang,Dick R. Wittink,Philippe A. N Book 2000 Springer Science+Business Media Dord [打印本頁(yè)] 作者: SPIR 時(shí)間: 2025-3-21 17:54
書(shū)目名稱Building Models for Marketing Decisions影響因子(影響力)
書(shū)目名稱Building Models for Marketing Decisions影響因子(影響力)學(xué)科排名
書(shū)目名稱Building Models for Marketing Decisions網(wǎng)絡(luò)公開(kāi)度
書(shū)目名稱Building Models for Marketing Decisions網(wǎng)絡(luò)公開(kāi)度學(xué)科排名
書(shū)目名稱Building Models for Marketing Decisions被引頻次
書(shū)目名稱Building Models for Marketing Decisions被引頻次學(xué)科排名
書(shū)目名稱Building Models for Marketing Decisions年度引用
書(shū)目名稱Building Models for Marketing Decisions年度引用學(xué)科排名
書(shū)目名稱Building Models for Marketing Decisions讀者反饋
書(shū)目名稱Building Models for Marketing Decisions讀者反饋學(xué)科排名
作者: 謙虛的人 時(shí)間: 2025-3-21 22:23
https://doi.org/10.1007/3-540-31224-2mber of ways of representing these elements, the differentiating dimension being the “degree of explicitness”. We distinguish implicit models, verbal models, formalized models, and numerically specified models, and illustrate different methods of representing systems with an example.作者: 轉(zhuǎn)向 時(shí)間: 2025-3-22 00:56 作者: gospel 時(shí)間: 2025-3-22 08:01 作者: Finasteride 時(shí)間: 2025-3-22 11:17 作者: 善于 時(shí)間: 2025-3-22 15:20 作者: Coma704 時(shí)間: 2025-3-22 19:21
Sustainable Development: An Overview,The classic approach to model building consists of three major parts:作者: avenge 時(shí)間: 2025-3-23 00:17 作者: 食草 時(shí)間: 2025-3-23 03:21
Mathematical Background to Decision MakingThus, stochastic models take the probabilistic nature of consumers’ behavior into account. By contrast, econometric models include an error component that may capture uncertainty due to model misspeciflcation (omitted variables, functional form) or measurement error.作者: 叫喊 時(shí)間: 2025-3-23 06:55
Case Study: Reduction of Domestic WasteIn this chapter we discuss specification issues that transcend the intended use of a model (Chapter 8), the specific level of demand (Chapter 9), the amount of behavioral detail (Chapter 10) and the specific models discussed in Chapters 11–13.作者: Anal-Canal 時(shí)間: 2025-3-23 11:08 作者: 能夠支付 時(shí)間: 2025-3-23 16:28
A typology of marketing modelsMarketing models can be classified on many dimensions. In this chapter, we present several classifications. In model building, the following dimensions are of particular relevance:作者: Androgen 時(shí)間: 2025-3-23 21:54
Elements of model buildingThe classic approach to model building consists of three major parts:作者: 假裝是你 時(shí)間: 2025-3-23 22:58 作者: 新義 時(shí)間: 2025-3-24 04:38 作者: 競(jìng)選運(yùn)動(dòng) 時(shí)間: 2025-3-24 08:38
Model specification issuesIn this chapter we discuss specification issues that transcend the intended use of a model (Chapter 8), the specific level of demand (Chapter 9), the amount of behavioral detail (Chapter 10) and the specific models discussed in Chapters 11–13.作者: implore 時(shí)間: 2025-3-24 12:24
https://doi.org/10.1007/978-1-4615-4050-2Brand; Promotion; distribution; marketing; pricing作者: abnegate 時(shí)間: 2025-3-24 16:19
978-0-7923-7813-6Springer Science+Business Media Dordrecht 2000作者: d-limonene 時(shí)間: 2025-3-24 19:51
Case Study: Transport Decision Makings have been developed to advance marketing knowledge and to aid management decision making. Several state-of-the-art textbooks review and discuss many of the models.1 This book is a revised version of Building Implementable Marketing Models (BIMM).2 BIMM was not positioned as a “state-of-the-art boo作者: 不可接觸 時(shí)間: 2025-3-24 23:55
https://doi.org/10.1007/3-540-31224-2mber of ways of representing these elements, the differentiating dimension being the “degree of explicitness”. We distinguish implicit models, verbal models, formalized models, and numerically specified models, and illustrate different methods of representing systems with an example.作者: 賞心悅目 時(shí)間: 2025-3-25 03:33 作者: boisterous 時(shí)間: 2025-3-25 07:45
Multi-Criteria Decision Support Methodse should ideally satisfy in order to stand a good chance of being implemented. The likelihood of model acceptance depends also, as indicated in Chapter 4, on other criteria which have little or nothing to do with model structure. We consider those other criteria in Chapter 19.作者: Antioxidant 時(shí)間: 2025-3-25 12:21 作者: 整理 時(shí)間: 2025-3-25 18:43 作者: STYX 時(shí)間: 2025-3-25 21:21
Mathematical Background to Decision Makingof the (early) 1980s and (early) 1990s was characterized by minimal growth in many markets. Further, a higher rate of new-product introductions and reactions to new entries2 may result from as well as contribute to a higher intensity of competition.作者: 沉著 時(shí)間: 2025-3-26 02:55
State Space System Representationsands in the detergent product category. Each individual brand may at some time have been positioned to serve a specific consumer segment. However, if each brand manager maximizes the performance of a brand independently of other brands in the same category sold by the same firm, then the distinction作者: 伴隨而來(lái) 時(shí)間: 2025-3-26 06:17 作者: 煩擾 時(shí)間: 2025-3-26 09:13 作者: 轉(zhuǎn)折點(diǎn) 時(shí)間: 2025-3-26 16:08
International Series in Quantitative Marketinghttp://image.papertrans.cn/b/image/191698.jpg作者: 喚起 時(shí)間: 2025-3-26 19:58
Classifying marketing models according to degree of explicitnessmber of ways of representing these elements, the differentiating dimension being the “degree of explicitness”. We distinguish implicit models, verbal models, formalized models, and numerically specified models, and illustrate different methods of representing systems with an example.作者: 圣人 時(shí)間: 2025-3-26 21:26
Implementation criteria with respect to model structuree should ideally satisfy in order to stand a good chance of being implemented. The likelihood of model acceptance depends also, as indicated in Chapter 4, on other criteria which have little or nothing to do with model structure. We consider those other criteria in Chapter 19.作者: 莎草 時(shí)間: 2025-3-27 01:48
Modeling competitionof the (early) 1980s and (early) 1990s was characterized by minimal growth in many markets. Further, a higher rate of new-product introductions and reactions to new entries2 may result from as well as contribute to a higher intensity of competition.作者: 填滿 時(shí)間: 2025-3-27 08:23
Book 2000g decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgmen作者: 手段 時(shí)間: 2025-3-27 10:10
Introductionk”. Instead, it elaborated on the following steps in the model-building process: specification, estimation, validation, and use of the model. In the current book we maintain the focus on these steps, with the aim to contribute to the increased implementation of marketing models.作者: Compassionate 時(shí)間: 2025-3-27 17:32 作者: 不發(fā)音 時(shí)間: 2025-3-27 20:14 作者: Hyperalgesia 時(shí)間: 2025-3-28 02:01 作者: 膠狀 時(shí)間: 2025-3-28 05:56 作者: 出處 時(shí)間: 2025-3-28 07:06
Specifying models according to level of demandstinctions can be made between segments, regions, etc. In this chapter we concentrate on aggregate demand models for the three classes of demand functions, mentioned above. In Section 9.2, we discuss product class sales models.作者: 注意力集中 時(shí)間: 2025-3-28 14:05 作者: archetype 時(shí)間: 2025-3-28 18:16 作者: FLOAT 時(shí)間: 2025-3-28 18:44 作者: 緯線 時(shí)間: 2025-3-29 00:05
Estimation and testingss-sectional data. Estimation methods for pooled time-series and cross-sectional data are discussed in Section 16.2. In Section 16.3 we introduce estimation methods that are suitable when one or more assumptions required for the simplest methods are violated.作者: Indicative 時(shí)間: 2025-3-29 03:57 作者: Synovial-Fluid 時(shí)間: 2025-3-29 07:23 作者: beta-cells 時(shí)間: 2025-3-29 14:03 作者: 有偏見(jiàn) 時(shí)間: 2025-3-29 19:12 作者: 相符 時(shí)間: 2025-3-29 21:51
Organizing dataication stage, variables are categorized (e.g. criterion versus predictor) and operationalized. Also, plausible functional forms have to be considered. Sometimes data are available or can be obtained without much effort. In other cases it may be necessary to develop specific instruments for the measurement of variables.作者: 胖人手藝好 時(shí)間: 2025-3-30 03:58
Peter S. H. Leeflang,Dick R. Wittink,Philippe A. N作者: 和音 時(shí)間: 2025-3-30 05:08 作者: 同音 時(shí)間: 2025-3-30 10:35 作者: 附錄 時(shí)間: 2025-3-30 15:39
Introductions have been developed to advance marketing knowledge and to aid management decision making. Several state-of-the-art textbooks review and discuss many of the models.1 This book is a revised version of Building Implementable Marketing Models (BIMM).2 BIMM was not positioned as a “state-of-the-art boo作者: 防止 時(shí)間: 2025-3-30 17:59 作者: 叫喊 時(shí)間: 2025-3-30 23:38 作者: champaign 時(shí)間: 2025-3-31 01:27
Implementation criteria with respect to model structuree should ideally satisfy in order to stand a good chance of being implemented. The likelihood of model acceptance depends also, as indicated in Chapter 4, on other criteria which have little or nothing to do with model structure. We consider those other criteria in Chapter 19.作者: 詳細(xì)目錄 時(shí)間: 2025-3-31 06:02
Specifying models according to level of demandh a classification is useful because model specification — both in terms of variables and mathematical form — can have features that are distinct for each of these three categories. In addition, we can distinguish models of individual- and aggregate demand, which we discuss in Section 9.1. Individua作者: allergy 時(shí)間: 2025-3-31 13:01
