標(biāo)題: Titlebook: Building Implementable Marketing Models; Philippe A. Naert,Peter S. H. Leeflang Book 1978 Springer Science+Business Media Dordrecht 1978 a [打印本頁] 作者: Clinical-Trial 時間: 2025-3-21 16:26
書目名稱Building Implementable Marketing Models影響因子(影響力)
作者: capillaries 時間: 2025-3-21 21:31
Implementation criteria with respect to model structureh a model structure should satisfy in order to stand a good chance of being implemented. The likelihood of model acceptance depends also, as was indicated in Chapter 4, on a number of other criteria which have little or nothing to do with model structure. These will be analysed in Chapter 13.作者: 北京人起源 時間: 2025-3-22 03:56 作者: Accrue 時間: 2025-3-22 05:35
Specifying models according to amount of behavioural detailhe amount of . detail a model contains. It should be clear that ‘a(chǎn)mount of behavioural detail’ is a quantity which is not easy to measure. In general, comparing two models in terms of the dimension behavioural detail will have to be qualitative. A higher level of behavioural detail will normally mea作者: Myocyte 時間: 2025-3-22 10:44
Parameterization. And first of all, data are needed in order to be able to determine model parameters. Specification forces the decision maker to be explicit about which variables influence other variables and in which way. At the same time, specification will point to which data concerning what variables are to be作者: CHASM 時間: 2025-3-22 16:27 作者: prostate-gland 時間: 2025-3-22 17:30 作者: 慢慢流出 時間: 2025-3-22 23:10
Some cost-benefit considerations in marketing model buildinged whether or not to go ahead with a model building project. That is, the project has been, or should have been, evaluated on a cost-benefit basis and the expected benefits sufficiently exceeded the expected costs, a justification for going ahead with the project. Of course some companies might deci作者: Apraxia 時間: 2025-3-23 04:35 作者: 觀點(diǎn) 時間: 2025-3-23 07:56 作者: synovitis 時間: 2025-3-23 10:48
978-90-207-0674-1Springer Science+Business Media Dordrecht 1978作者: A精確的 時間: 2025-3-23 16:14 作者: 格子架 時間: 2025-3-23 18:26
Ordinary Differential Equationsh a model structure should satisfy in order to stand a good chance of being implemented. The likelihood of model acceptance depends also, as was indicated in Chapter 4, on a number of other criteria which have little or nothing to do with model structure. These will be analysed in Chapter 13.作者: laparoscopy 時間: 2025-3-23 22:21
https://doi.org/10.1007/978-3-540-44697-2.. As was indicated there, such a classification may be useful because model specification — both in terms of variables and mathematical form — will show some distinctive features relative to each of thesethree categories.作者: incontinence 時間: 2025-3-24 04:52 作者: ABIDE 時間: 2025-3-24 09:36 作者: Ardent 時間: 2025-3-24 14:16
https://doi.org/10.1007/978-3-540-44697-2rt. This step is called validation, or also verification or evaluation. Validation or validity has different meanings in different sciences. Faivre and Sanchez (1975), for example, present abrief survey of its meanings in philosophy, behavioural science, economics, operations research and management作者: IRATE 時間: 2025-3-24 16:12 作者: Introduction 時間: 2025-3-24 23:01
https://doi.org/10.1007/978-3-540-44697-2ed whether or not to go ahead with a model building project. That is, the project has been, or should have been, evaluated on a cost-benefit basis and the expected benefits sufficiently exceeded the expected costs, a justification for going ahead with the project. Of course some companies might deci作者: majestic 時間: 2025-3-24 23:18
Vector Transformation and Cartesian Tensorsumber of ways of representing these elements, the differentiating dimension being the ‘degree of explicitness’. As such, we distinguish implicit models, verbal models, formalized models, and numerically specified models. The different methods of representing systems will be illustrated with an example.作者: Entropion 時間: 2025-3-25 03:54
Ordinary Differential Equationsh a model structure should satisfy in order to stand a good chance of being implemented. The likelihood of model acceptance depends also, as was indicated in Chapter 4, on a number of other criteria which have little or nothing to do with model structure. These will be analysed in Chapter 13.作者: Heresy 時間: 2025-3-25 10:04 作者: 溫和女人 時間: 2025-3-25 14:20 作者: 寒冷 時間: 2025-3-25 19:23
Implementation criteria with respect to model structureh a model structure should satisfy in order to stand a good chance of being implemented. The likelihood of model acceptance depends also, as was indicated in Chapter 4, on a number of other criteria which have little or nothing to do with model structure. These will be analysed in Chapter 13.作者: 圓錐體 時間: 2025-3-25 23:09 作者: 極微小 時間: 2025-3-26 03:21 作者: 極小 時間: 2025-3-26 06:34
Ordinary Differential EquationsBefore going into details of how to build marketing models, it might be important to have an idea of the potential benefits that could possibly be derived from such models.作者: invulnerable 時間: 2025-3-26 11:30 作者: 邪惡的你 時間: 2025-3-26 15:13 作者: Fester 時間: 2025-3-26 18:34
https://doi.org/10.1007/978-3-540-30270-4In this chapter, models will be classified according to three distinguishable purposes or intended uses, namely:作者: Paleontology 時間: 2025-3-27 00:18
https://doi.org/10.1007/978-3-540-44697-2There is a fundamental difference between stochastic consumer behaviour models and most models described up to now in that,作者: 制度 時間: 2025-3-27 02:12 作者: 圓錐體 時間: 2025-3-27 08:07 作者: AWL 時間: 2025-3-27 12:22
A typology of marketing modelsMarketing models can be classified on a large number of dimensions. In this chapter, a few such classifications are presented. We have limited ourselves to typologies which could be useful when reading Part II of this book. In model building, the following dimensions are of particular relevance:作者: Dealing 時間: 2025-3-27 17:05
Elements of model buildingIn the classic approach to model building, one generally considers three major steps:作者: 萬神殿 時間: 2025-3-27 19:42
Specifying models according to intended useIn this chapter, models will be classified according to three distinguishable purposes or intended uses, namely:作者: ALT 時間: 2025-3-27 22:46
Stochastic consumer behaviour modelsThere is a fundamental difference between stochastic consumer behaviour models and most models described up to now in that,作者: 錯 時間: 2025-3-28 03:15 作者: Endemic 時間: 2025-3-28 08:44
https://doi.org/10.1007/978-3-540-44697-2ements of their proposed implementation strategy will be returned to in Section 13.2. In order to better understand the impact of these elements, however, it will be instructive to first examine the determinants of implementation, the factors that will contribute to the likelihood of implementation.作者: Priapism 時間: 2025-3-28 13:18
Validation. In Sections 12.2 to 12.4 validation criteria will be discussed that are of particular interest in model building. These are: face validity, statistical validation criteria, and validation criteria related to the intended use of the model. These will be applied to a model without behavioural detail作者: Keshan-disease 時間: 2025-3-28 16:26
Determinants of model implementationements of their proposed implementation strategy will be returned to in Section 13.2. In order to better understand the impact of these elements, however, it will be instructive to first examine the determinants of implementation, the factors that will contribute to the likelihood of implementation.作者: 沙文主義 時間: 2025-3-28 21:50
Book 1978terial by about fifty per cent. Several meetings between the co-authors produced further refinements in the text and the sequence of chapters and sections, after which Philippe Naert again totally reworked the whole text. This led to a new expansion, again by fifty per cent, of the second iteration.作者: 心神不寧 時間: 2025-3-29 00:34
riginal material by about fifty per cent. Several meetings between the co-authors produced further refinements in the text and the sequence of chapters and sections, after which Philippe Naert again totally reworked the whole text. This led to a new expansion, again by fifty per cent, of the second iteration.978-90-207-0674-1978-1-4615-6586-4作者: 規(guī)范要多 時間: 2025-3-29 06:05 作者: Leisureliness 時間: 2025-3-29 09:06
https://doi.org/10.1007/978-3-540-44697-2 comparing two models in terms of the dimension behavioural detail will have to be qualitative. A higher level of behavioural detail will normally mean a larger number of variables, and, more in particular, the presence of a variety of intervening ones. It will also imply more equations and more parameters to estimate.作者: 令人心醉 時間: 2025-3-29 14:10
Specifying models according to amount of behavioural detail comparing two models in terms of the dimension behavioural detail will have to be qualitative. A higher level of behavioural detail will normally mean a larger number of variables, and, more in particular, the presence of a variety of intervening ones. It will also imply more equations and more parameters to estimate.作者: 整潔漂亮 時間: 2025-3-29 16:59
https://doi.org/10.1007/978-3-540-44697-2 collected.. Sometimes they are available or can be obtained without much effort. In other cases specific measurement instruments have to be developed, or the data exist but are more difficult to obtain.作者: Prognosis 時間: 2025-3-29 20:00
https://doi.org/10.1007/978-3-540-44697-2de on model building simply because competitors use models, or just because model building is the in thing to do. Here we will be more concerned with the rational decision maker who wants to explore whether using a model as decision support for solving real problems can be justified on economic grounds.作者: Perineum 時間: 2025-3-30 01:33 作者: 進(jìn)取心 時間: 2025-3-30 06:58
Parameterization collected.. Sometimes they are available or can be obtained without much effort. In other cases specific measurement instruments have to be developed, or the data exist but are more difficult to obtain.作者: 假裝是你 時間: 2025-3-30 08:57
Some cost-benefit considerations in marketing model buildingde on model building simply because competitors use models, or just because model building is the in thing to do. Here we will be more concerned with the rational decision maker who wants to explore whether using a model as decision support for solving real problems can be justified on economic grounds.作者: 嘴唇可修剪 時間: 2025-3-30 15:44
runter nicht zuletzt der damaligen DDR am Anfang. Sie motivierten im Frühjahr 1990 einen der Herausgeber, sich um die Einrichtung einer sogenannten Ad-hoc- Gruppe mit dem Thema "Nation und Nationalismus in den neunziger Jahren" für den Anfang Oktober in Frankfurt a. M. stattfindenden 25. Deutschen S
