標題: Titlebook: Building Brands Directly; Creating Business Va Stewart Pearson Book 1996 Stewart Pearson 1996 Advertising.business.business model.business [打印本頁] 作者: Denial 時間: 2025-3-21 19:03
書目名稱Building Brands Directly影響因子(影響力)
作者: Conflagration 時間: 2025-3-21 21:40
From Mass to Data-Driven Marketing post-purchase evaluation. Based on these stages, marketing theorists have developed a parallel model for marketing communications called the hierarchy of effects. Marketing planners explicitly or implicitly use the hierarchy of effects to assign appropriate roles to the different disciplines and media used in marketing.作者: FEAS 時間: 2025-3-22 03:16
Creating Interactive Advertisingmmercial activity, so must result in sales, but the process by which advertising leads to sales is not well understood. The result is that for business management advertising is often a matter of faith — it is not uncommon to hear of managers who either ‘believe’ in advertising, or otherwise.作者: CARK 時間: 2025-3-22 07:09 作者: 大酒杯 時間: 2025-3-22 12:07 作者: 強化 時間: 2025-3-22 15:09
Controlling Marketing Investmentsmage are intangible. Financial management dislikes risk and discounts forecasts which carry a significant level of uncertainty, but marketing is inherently speculative. Financial management deals in numbers, but marketing is not rigorously measured.作者: 駭人 時間: 2025-3-22 20:54
https://doi.org/10.1007/978-1-349-13771-8Advertising; business; business model; business models; consumer; economics; Image; information; information作者: Anguish 時間: 2025-3-23 00:33 作者: Glucose 時間: 2025-3-23 04:59
Exhaust Processes of Vacuum Tubes,Relationships with customers are individual and private. Marketing to the individual makes fewer headlines than television and is less well understood. It is instructive to analyse companies that are expert in managing their customer interface, to understand their business models and their critical success factors.作者: Cpr951 時間: 2025-3-23 08:38 作者: affect 時間: 2025-3-23 10:46
F. Ren,E. A. Douglas,Stephen J. Pearton. It is vital to create this link. If company value is the objective of marketing strategy, and the measure of marketing effectiveness, marketing can be treated as a strategic investment and can regain a critical role in company direction.作者: ILEUM 時間: 2025-3-23 17:52 作者: 淡紫色花 時間: 2025-3-23 20:41
https://doi.org/10.1007/978-981-16-0534-5Sales promotion is defined by Petersen, in ., as an activity consisting of ‘a(chǎn) featured offer, of tangible advantages not inherent in a product or service, for the achievement of marketing objectives’..作者: 群居男女 時間: 2025-3-24 01:06 作者: 不連貫 時間: 2025-3-24 05:02
Successful Business ModelsRelationships with customers are individual and private. Marketing to the individual makes fewer headlines than television and is less well understood. It is instructive to analyse companies that are expert in managing their customer interface, to understand their business models and their critical success factors.作者: 高原 時間: 2025-3-24 08:48
Marketing Strategy for Brands and CustomersIn business, much of strategy’s meaning and force has been lost through misuse. The . defines strategy as: ‘in circumstances of competition or conflict, as in the theory of games, decision theory, business administration, etc., a plan for successful action based on the rationality and interdependence of the moves of the opposing participants’..作者: exercise 時間: 2025-3-24 14:42 作者: 聾子 時間: 2025-3-24 18:23
From Image to Interactive AdvertisingIncreasingly, advertisers invite customers to respond to press and television advertising. I define interactive advertising as communication that motivates customers to take a direct action towards an experience of, and relationship with, a brand.作者: 植物茂盛 時間: 2025-3-24 22:22
From Sales to Relationship-Building PromotionSales promotion is defined by Petersen, in ., as an activity consisting of ‘a(chǎn) featured offer, of tangible advantages not inherent in a product or service, for the achievement of marketing objectives’..作者: 大酒杯 時間: 2025-3-25 02:48 作者: 強有力 時間: 2025-3-25 06:48 作者: 宣傳 時間: 2025-3-25 09:55
https://doi.org/10.1007/978-3-031-38993-1 post-purchase evaluation. Based on these stages, marketing theorists have developed a parallel model for marketing communications called the hierarchy of effects. Marketing planners explicitly or implicitly use the hierarchy of effects to assign appropriate roles to the different disciplines and me作者: 珍奇 時間: 2025-3-25 14:33 作者: 自由職業(yè)者 時間: 2025-3-25 17:51
Materials for Advanced Batteriese same time an old medium and the first of the new interactive media. From direct to electronic mail is a technological, not a marketing leap. How customers receive and use direct mail by post is relevant to the future of all personalised communication media.作者: 嚴峻考驗 時間: 2025-3-25 23:55 作者: TERRA 時間: 2025-3-26 01:20 作者: AGATE 時間: 2025-3-26 07:03
Advanced Chip-to-Substrate Connections,ncreased cost and fragmentation of media, and by the growth in retail power which has robbed them of most of their ability to compete at the point of sale. Brands have as much to fear as retailers from the potential of home shopping. If brands have little control of their display on supermarket shel作者: 散開 時間: 2025-3-26 09:50
Advanced Chip-to-Substrate Connections, transaction. Banks and other retail financial institutions — building societies in the UK, savings and loans in the US — generate a margin on the transmission of money by lending long term at a higher rate of interest than they pay on short-term deposits. Similarly, life assurance and general insur作者: 自傳 時間: 2025-3-26 16:29
Materials for Biomedical Simulationbusiness marketers could once identify the relatively small number of decision-makers in their target audiences. As business hierarchies become flatter and technical specialists grow in influence, the buying points in customer organisations have increased in number and the varying influences on the 作者: 一罵死割除 時間: 2025-3-26 19:59 作者: Chauvinistic 時間: 2025-3-26 23:40 作者: CLOUT 時間: 2025-3-27 05:10 作者: Lipohypertrophy 時間: 2025-3-27 09:10
Polymers in Building and Construction, the direct channel generates incremental sales, usually from new customers, but potentially from existing customers as well. Direct can be complementary not competitive to retail. But the second advantage is that a direct channel enables a company to regain control over the customer interface, and 作者: indifferent 時間: 2025-3-27 11:12
https://doi.org/10.1007/978-981-16-0534-5ut the understanding that loyalty is an . rather than an activity — that loyalty results from investment in a total business system rather than just marketing communications. I define loyalty as the propensity of customers and staff to behave so as to maximise customer lifetime value.作者: 踉蹌 時間: 2025-3-27 17:15
https://doi.org/10.1007/978-3-031-38993-1 post-purchase evaluation. Based on these stages, marketing theorists have developed a parallel model for marketing communications called the hierarchy of effects. Marketing planners explicitly or implicitly use the hierarchy of effects to assign appropriate roles to the different disciplines and media used in marketing.作者: insurgent 時間: 2025-3-27 19:26 作者: ELUDE 時間: 2025-3-27 23:01 作者: 匯總 時間: 2025-3-28 02:42 作者: 外觀 時間: 2025-3-28 07:14
S. B. Brummer,V. R. Koch,R. D. Rauhmage are intangible. Financial management dislikes risk and discounts forecasts which carry a significant level of uncertainty, but marketing is inherently speculative. Financial management deals in numbers, but marketing is not rigorously measured.作者: 尖酸一點 時間: 2025-3-28 12:24
From Brand Loyalty to Customer Loyaltyut the understanding that loyalty is an . rather than an activity — that loyalty results from investment in a total business system rather than just marketing communications. I define loyalty as the propensity of customers and staff to behave so as to maximise customer lifetime value.作者: Barter 時間: 2025-3-28 16:51 作者: Nutrient 時間: 2025-3-28 20:32
Creating Interactive Advertisingmmercial activity, so must result in sales, but the process by which advertising leads to sales is not well understood. The result is that for business management advertising is often a matter of faith — it is not uncommon to hear of managers who either ‘believe’ in advertising, or otherwise.作者: compose 時間: 2025-3-29 00:51
Creating Interactive Maile same time an old medium and the first of the new interactive media. From direct to electronic mail is a technological, not a marketing leap. How customers receive and use direct mail by post is relevant to the future of all personalised communication media.作者: Rheumatologist 時間: 2025-3-29 06:22 作者: sorbitol 時間: 2025-3-29 10:15 作者: ANNUL 時間: 2025-3-29 12:49
Building Consumer Brands Directlyncreased cost and fragmentation of media, and by the growth in retail power which has robbed them of most of their ability to compete at the point of sale. Brands have as much to fear as retailers from the potential of home shopping. If brands have little control of their display on supermarket shel作者: 引導(dǎo) 時間: 2025-3-29 19:34 作者: Pander 時間: 2025-3-29 20:57 作者: 圓錐 時間: 2025-3-30 01:01
Building Retail Brands Directlyby shopping malls that offer hundreds of stores under the same roof in combination with restaurants and entertainment: a complete family ‘day out’. The extension of opening times to twelve-hour days and seven-day weeks makes the experience available to everyone. Clustered together in retail centres,作者: 寬宏大量 時間: 2025-3-30 04:26
Developing a Marketing Organisationympathetically referred to as ‘delayering’, is towards leaner and flatter organisations. In their rush to cut costs, however, many companies have neglected the potential of their people. And in their attack on middle management in particular, many companies have neglected the role of this level in c作者: ANTIC 時間: 2025-3-30 09:39 作者: 減震 時間: 2025-3-30 15:07
Opening a Direct Channel the direct channel generates incremental sales, usually from new customers, but potentially from existing customers as well. Direct can be complementary not competitive to retail. But the second advantage is that a direct channel enables a company to regain control over the customer interface, and 作者: assail 時間: 2025-3-30 19:03
Nanomaterials as Implantable Sensors,customer focus across a company.’.Marketing should develop its remit to give internal communication to staff equal weight with external communication to customers. This is an action plan for a reorganisation of the marketing function, the integration of marketing with other business functions, and t作者: 膠水 時間: 2025-3-30 22:04 作者: 無畏 時間: 2025-3-31 02:13
Building Business Brands Directlybuying decision have become more difficult to identify. The balance of power in the traditional model of the multiple decision making unit (dmu) has shifted, away from management, to specialists and users who are also choosers (Figure 15.1).作者: Omnipotent 時間: 2025-3-31 07:27
Book 1996e students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today‘s marketing headlines.作者: GLARE 時間: 2025-3-31 11:00 作者: 用手捏 時間: 2025-3-31 16:30
Bituminous Binders and Mixtures,mpanywide database strategy, marketing has access to all data relevant to its customers. And all functions and staff involved with customers can access and use customer data collected by marketing. Customer data is . with other data, and is . to all users throughout the company.作者: LITHE 時間: 2025-3-31 18:54 作者: 墊子 時間: 2025-3-31 22:20 作者: 不如樂死去 時間: 2025-4-1 04:07
