標(biāo)題: Titlebook: Building Brand Value the Playboy Way; Susan Gunelius Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 brand.b [打印本頁] 作者: 充裕 時(shí)間: 2025-3-21 17:12
書目名稱Building Brand Value the Playboy Way影響因子(影響力)
書目名稱Building Brand Value the Playboy Way影響因子(影響力)學(xué)科排名
書目名稱Building Brand Value the Playboy Way網(wǎng)絡(luò)公開度
書目名稱Building Brand Value the Playboy Way網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Building Brand Value the Playboy Way被引頻次
書目名稱Building Brand Value the Playboy Way被引頻次學(xué)科排名
書目名稱Building Brand Value the Playboy Way年度引用
書目名稱Building Brand Value the Playboy Way年度引用學(xué)科排名
書目名稱Building Brand Value the Playboy Way讀者反饋
書目名稱Building Brand Value the Playboy Way讀者反饋學(xué)科排名
作者: osteoclasts 時(shí)間: 2025-3-21 20:49 作者: GREG 時(shí)間: 2025-3-22 02:41
Nurturing a Brandfound the content of . offensive. However, he also met obstacles from sources like the U.S. Postal Service, the police, and the FBI. The 1950s marked the birth of a brand that would take the world by storm and cause social and business changes that no one could have expected.作者: 總 時(shí)間: 2025-3-22 05:10 作者: 條街道往前推 時(shí)間: 2025-3-22 12:32
Growth Explosionon of . magazine was enjoying a comfortable 1 million copies per month with revenues of over $5 million pouring in each year. Playboy had made its mark and was here to stay. By 1961, the company grew to become a $20 million empire, and by 1969, yearly sales hit $96 million with circulation exceeding作者: Occlusion 時(shí)間: 2025-3-22 16:14
Defending the Brandmmunication traveled faster, and they found themselves with more leisure time thanks to better technology. People began to speak out against social inequalities and governmental leadership they didn’t agree with. The simple, self-indulgent lifestyle depicted on the pages of . had to change with soci作者: 預(yù)知 時(shí)間: 2025-3-22 18:57 作者: 壓倒 時(shí)間: 2025-3-22 21:27 作者: Infiltrate 時(shí)間: 2025-3-23 04:54 作者: Free-Radical 時(shí)間: 2025-3-23 08:12 作者: ectropion 時(shí)間: 2025-3-23 11:28
A Changing Worldorse very quickly. The 1980s brought a new focus on conservatism in the macro environment that reached across the United States and affected all parts of the Playboy company. Had the brand not been so strong and so well-recognized around the world, with a loyal base of existing consumers, the 1980s 作者: 過于光澤 時(shí)間: 2025-3-23 16:38
A Changing of the Guardazine sales were falling, and the future looked bleak, the company placed much of its fate on the success of its casinos. In essence, the company made the same mistake it had made time and time again—focusing on short-term gains rather than long-term, sustainable strategies. In 1979, trouble began f作者: NORM 時(shí)間: 2025-3-23 21:16 作者: Constituent 時(shí)間: 2025-3-23 22:35
A New Focusing into domestic life, the brand was left without a vocal advocate. Consumers were confused by the inconsistent message being sent by the Playboy brand and its living embodiment. In the early 1990s, Hugh Hefner reinvented himself for the fifth time, but this time it was like nothing anyone had seen作者: 刺耳的聲音 時(shí)間: 2025-3-24 03:14 作者: Ventilator 時(shí)間: 2025-3-24 08:20
Materials and Processes of Electron Devices individuals owned one, Big Bunny represented the epitome of extravagance, and it was just the first step in Hugh Hefner’s quest to position himself as a successful celebrity living the Playboy fantasy.作者: 小畫像 時(shí)間: 2025-3-24 14:46
Growth Explosion revolution that swept across America. Playboy stood proudly in the forefront of the call for change, and Hugh Hefner spoke out vehemently for the freedoms he felt all people should enjoy. Publicity and the buzz around Hugh Hefner and Playboy continued to grow, and ongoing brand extensions in the 1960s expanded the brand’s reach significantly.作者: ITCH 時(shí)間: 2025-3-24 15:17 作者: contrast-medium 時(shí)間: 2025-3-24 22:36
Maria Antoniadou,Panagiotis Lianos decisions. Hugh Hefner brought the tools of intelligence to the table, but when married with his belief in his product and his ability to accept risks, his men’s lifestyle magazine grew to become one of the most iconic brands in modern history.作者: overreach 時(shí)間: 2025-3-25 01:00 作者: CREEK 時(shí)間: 2025-3-25 04:41
Surface Treatments for Corrosion Protection, did follow some of the rules of branding by ensuring that each brand extension accurately represented the Playboy image and promise. In essence, Hefner was following the three primary steps of branding from the moment Playboy was born.作者: 口味 時(shí)間: 2025-3-25 09:02
Testing Methods for Vacuum Tube Materials,ety in order to remain relevant. For Hugh Hefner, the goal wasn’t so much to retain brand relevancy as it was to be seen as a thought leader defending personal freedoms and fighting against the inequalities he detested for so long.作者: 有幫助 時(shí)間: 2025-3-25 13:02 作者: TAP 時(shí)間: 2025-3-25 16:17
https://doi.org/10.1007/978-3-642-45936-8layboy led the way and became more influential, and more controversial, with each passing year. With notoriety, often comes backlash, and Playboy positioned itself to be at the center of that backlash throughout the 1970s.作者: HAWK 時(shí)間: 2025-3-25 20:49 作者: CLASP 時(shí)間: 2025-3-26 04:01 作者: 適宜 時(shí)間: 2025-3-26 04:36
Exhaust Processes of Vacuum Tubes, before or could have predicted. Former self-reinventions had taken the form of obsessive workaholic and aggressive partier, but the transformation in the 1990s was in stark contrast to the brand message he advocated for the four decades previously.作者: jovial 時(shí)間: 2025-3-26 09:23 作者: Generosity 時(shí)間: 2025-3-26 15:50
Exhaust Processes of Vacuum Tubes,e decade, and Hugh Hefner and the Playboy brand’s public links to sexual liberation and drugs were the topic of choice for many Americans. The cloud hanging over the Playboy brand would get darker before it would clear.作者: 獨(dú)行者 時(shí)間: 2025-3-26 18:14 作者: 艱苦地移動(dòng) 時(shí)間: 2025-3-26 21:06 作者: lactic 時(shí)間: 2025-3-27 04:40
The First Brand Extensions did follow some of the rules of branding by ensuring that each brand extension accurately represented the Playboy image and promise. In essence, Hefner was following the three primary steps of branding from the moment Playboy was born.作者: 紅腫 時(shí)間: 2025-3-27 06:36
Defending the Brandety in order to remain relevant. For Hugh Hefner, the goal wasn’t so much to retain brand relevancy as it was to be seen as a thought leader defending personal freedoms and fighting against the inequalities he detested for so long.作者: 機(jī)構(gòu) 時(shí)間: 2025-3-27 10:26
Living the Brandzines and newspapers as varied as ., and . magazine. Hefner and Playboy were everywhere, and as Hefner’s star rose, so did Playboy’s earnings. In the 1960s, Hefner became the very thing that enamored him most during his youth—a celebrity.作者: Flavouring 時(shí)間: 2025-3-27 16:35 作者: 帽子 時(shí)間: 2025-3-27 18:48
A Brand Peaksroducing, record producing, modeling and limousine services, and more. The writing was on the wall for a long time that the growth of the Playboy brand could not be sustained, but steps were never taken to protect the company from an inevitable crash.作者: Bricklayer 時(shí)間: 2025-3-27 23:52 作者: CANE 時(shí)間: 2025-3-28 02:21 作者: 無力更進(jìn) 時(shí)間: 2025-3-28 09:09
http://image.papertrans.cn/b/image/191585.jpg作者: 羅盤 時(shí)間: 2025-3-28 12:16
Book 2009Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.?It‘s the story of brand building, brand value, brand longevity and the ultimate brand champion.作者: DEMUR 時(shí)間: 2025-3-28 14:44 作者: Kaleidoscope 時(shí)間: 2025-3-28 20:43
978-1-349-36755-9Palgrave Macmillan, a division of Macmillan Publishers Limited 2009作者: 概觀 時(shí)間: 2025-3-29 01:54
Overview: Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.?It‘s the story of brand building, brand value, brand longevity and the ultimate brand champion.978-1-349-36755-9978-0-230-23958-6作者: 燈泡 時(shí)間: 2025-3-29 03:59 作者: 紋章 時(shí)間: 2025-3-29 10:26 作者: 松馳 時(shí)間: 2025-3-29 12:48
Maria Antoniadou,Panagiotis Lianos faced. It can’t hurt that he has an IQ of 152—genius level, which was determined through an IQ test he took as a child. Truth be told, intelligence can be a benefit or a liability when it comes to being an entrepreneur. While it can help a person make sound decisions, it can also prohibit him from 作者: 殺子女者 時(shí)間: 2025-3-29 17:08
Ion Beam Assisted Thin Film Deposition:,70,000 copies of . inaugural issue made their way to newsstands, a 27-year-old Hefner crossed his fingers and hoped the rest of the world was ready for it. The new magazine Hefner delivered took his much-adored . to the next level—a level he thought young men were prepared to enter with him. The rep作者: 毛細(xì)血管 時(shí)間: 2025-3-29 23:42 作者: PLAYS 時(shí)間: 2025-3-30 03:35
Surface Treatments for Corrosion Protection,to new categories, in the 1950s, Hugh Hefner had no knowledge of how traditional marketing plans worked. When he saw opportunities to extend the Playboy brand, he seized them. It could be argued that this was a direct result of his undaunting view of the Playboy lifestyle and . magazine. However, he作者: labyrinth 時(shí)間: 2025-3-30 06:15 作者: CHASE 時(shí)間: 2025-3-30 10:06 作者: DOSE 時(shí)間: 2025-3-30 14:01 作者: 樂章 時(shí)間: 2025-3-30 18:44
https://doi.org/10.1007/978-3-642-45936-8ike the one it had in 1953. No longer dedicated to advocating a specific lifestyle for men, in the 1960s, Playboy advocated liberal thinking and politics while living a life of self-gratification at the same time. As the public rallied around causes related to freedom and equality, Hugh Hefner and P作者: 種屬關(guān)系 時(shí)間: 2025-3-31 00:15
Materials and Processes of Electron Devicesding men’s magazine as well as one of the most influential magazines in the world. Dozens of Playboy clubs, casinos, hotels, and resorts were operating profitably with nearly 1 million members. The brand had expanded into various markets and categories including merchandising, television and movie p作者: Inoperable 時(shí)間: 2025-3-31 01:31
Materials and Processes of Electron Devicesof Jet Bunnies and ten reporters in addition to the Playboy brand champion and a bevy of friends. The Playboy lifestyle had grown so big that the ground could no longer support it, and the party took to the sky. Inside the plane, a Playboy Club was born. The plane was designed to look like a flying 作者: 離開就切除 時(shí)間: 2025-3-31 09:05
