標題: Titlebook: Bringing the Soul Back to Marketing; Proceedings of the 2 Vincent Jeseo,Juliann Allen Conference proceedings 2024 Academy of Marketing Scie [打印本頁] 作者: deferential 時間: 2025-3-21 18:25
書目名稱Bringing the Soul Back to Marketing影響因子(影響力)
書目名稱Bringing the Soul Back to Marketing影響因子(影響力)學科排名
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書目名稱Bringing the Soul Back to Marketing網(wǎng)絡公開度學科排名
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書目名稱Bringing the Soul Back to Marketing被引頻次學科排名
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書目名稱Bringing the Soul Back to Marketing年度引用學科排名
書目名稱Bringing the Soul Back to Marketing讀者反饋
書目名稱Bringing the Soul Back to Marketing讀者反饋學科排名
作者: 開始發(fā)作 時間: 2025-3-21 21:49 作者: 生銹 時間: 2025-3-22 03:41 作者: 多余 時間: 2025-3-22 06:06
Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix,a coffee shop has a limited number of customers and encounters competitors selling similar products. This study investigated BTSC’s marketing strategies as a guideline for new local entrepreneurs to develop their marketing designs. First, in-depth qualitative interviews and focus groups were conduct作者: 健壯 時間: 2025-3-22 09:44
Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosentiments and behaviour, marketing approaches and strategies need to be reimagined which require a structured understanding of the evidence about consumer animosity that has been accumulated in the literature to date. Therefore, the objective of this paper is to provide an overview of consumer animo作者: 浪費物質 時間: 2025-3-22 16:47 作者: 針葉類的樹 時間: 2025-3-22 18:25 作者: Recessive 時間: 2025-3-22 21:37
The Marketing Agency Role in Delineating and Communicating Brand Purpose,helps managers to listen to others and to have the courage to act in line with their brand purpose. The idea of brand purpose has become widely discussed as a way of enhancing the value of brands and their relevance to consumers and other stakeholders. This study aims to gain insights from senior ma作者: Armada 時間: 2025-3-23 03:34
Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Ecrole of religiosity, spirituality, materialism, and minimalism on an individual’s intention to participate in peer-to-peer exchanges as supplier and consumer. Even though consumer research has started exploring the different drivers responsible for participation in sharing economy, research has yet 作者: 轉向 時間: 2025-3-23 06:04 作者: ROOF 時間: 2025-3-23 13:24
Student Perception of Skill-Building with a Faculty-Authored Industry Partner Certificate Program,elopment of undergrad Business and Marketing students. The main research questions include:.The participants in the study were students from MKT 3320 Marketing on the Internet course in the fall of 2020. The participants were invited to complete the anonymous online survey with a link in the learnin作者: Inferior 時間: 2025-3-23 14:39 作者: Badger 時間: 2025-3-23 18:57
2363-6165 se studiesThe “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its?“soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated amidst a myriad of global cha作者: Neuropeptides 時間: 2025-3-23 22:14 作者: gangrene 時間: 2025-3-24 03:13
Organisation of Kidney and Urinary Apparatusstrategies fit McKinsey 7- S’s marketing framework and four external marketing factors of “Static Strategy.” The TOWS Matrix analysis revealed that the following four strategies were employed:1) proactive, 2) remedial, 3) preventive, and 4) reactive. These strategies are recommended for new local entrepreneurs to improve their marketing quality.作者: nominal 時間: 2025-3-24 07:19
Building Secure Relational Networks,. The provided analysis advances the current body of knowledge by providing a comprehensive classification of the determinants and consequences of different types of animosity and offering future research suggestions.作者: 漂泊 時間: 2025-3-24 12:49
Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix,strategies fit McKinsey 7- S’s marketing framework and four external marketing factors of “Static Strategy.” The TOWS Matrix analysis revealed that the following four strategies were employed:1) proactive, 2) remedial, 3) preventive, and 4) reactive. These strategies are recommended for new local entrepreneurs to improve their marketing quality.作者: Abominate 時間: 2025-3-24 16:43
Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animos. The provided analysis advances the current body of knowledge by providing a comprehensive classification of the determinants and consequences of different types of animosity and offering future research suggestions.作者: 好色 時間: 2025-3-24 19:59
Other Potential Segmental Pathologiesd on attribution theory, this study found that ., . received more attention from guests staying at . hotels. Conversely, . was a consideration more prevalent amongst guests staying at . hotels. Practical implications are also discussed.作者: 憂傷 時間: 2025-3-25 02:37
https://doi.org/10.1007/978-1-349-14842-4were conducted and processed by manual analysis. This exploratory research highlights the relevance of enriching the framework of perceived residual value centred on the product with the perceived value of a practice centred on an individual’s mode of consumption in order to better appreciate the choice of an item’s recirculation channel.作者: FAZE 時間: 2025-3-25 03:23
https://doi.org/10.1007/978-3-662-43437-6nsumers’ willingness to accept luxury recommendations, and thus, AI backfires. The study findings have important theoretical and managerial implications, suggesting when AI should be used to provide recommendations for luxury experiences.作者: CAND 時間: 2025-3-25 08:36 作者: Frequency 時間: 2025-3-25 15:25 作者: 閃光東本 時間: 2025-3-25 18:07
AI (vs. Human) Recommendation on Luxury Services,nsumers’ willingness to accept luxury recommendations, and thus, AI backfires. The study findings have important theoretical and managerial implications, suggesting when AI should be used to provide recommendations for luxury experiences.作者: champaign 時間: 2025-3-25 23:47
,Mass Customization’s Online Sales Configurator Capabilities and Purchase Intention: The Roles of Pssychological ownership. Our research contributes to the literature on psychological empowerment by highlighting the dimensions of the e-configurator most likely to increase the perception of power, the psychological ownership and finally the purchase intention.作者: bioavailability 時間: 2025-3-26 01:16 作者: Hearten 時間: 2025-3-26 05:00 作者: 職業(yè) 時間: 2025-3-26 09:15
Online Betting Intentions: The Effect of Perceived Fairness, Navigational Enjoyment and Playing forich needs to ensure open and transparent systems and online interaction processes that can provide excitement and enjoyment to customers. Navigational enjoyment represents an interesting construct that is worthy of further attention in an online business and marketing context. Moreover, playing for 作者: Euphonious 時間: 2025-3-26 14:33 作者: Cytology 時間: 2025-3-26 20:08
Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Ecand peer-to-peer consumer propensity via minimalism. Therefore, results confirm the significance of religiosity, spirituality, materialism, and minimalism as key determinants of one’s intention to participate in peer-to-peer exchanges.作者: 傀儡 時間: 2025-3-26 21:08 作者: Regurgitation 時間: 2025-3-27 03:14 作者: ADJ 時間: 2025-3-27 09:15 作者: 憤世嫉俗者 時間: 2025-3-27 11:49
https://doi.org/10.1007/978-3-319-49721-1sychological ownership. Our research contributes to the literature on psychological empowerment by highlighting the dimensions of the e-configurator most likely to increase the perception of power, the psychological ownership and finally the purchase intention.作者: Congregate 時間: 2025-3-27 15:21
Organisation of Kidney and Urinary Apparatusns, and actual behaviors. The moderators are either contextual or individual factors. All the mediators are related to perceptions. Besides developing a unified conceptual framework of online scarcity messages, the review identifies a tension between marketers’ interest in conversion and consumers’ 作者: Oversee 時間: 2025-3-27 20:12
https://doi.org/10.1007/978-3-031-56407-9receivers). Perceptions of manipulativeness subsequently have a negative impact on the receiver’s online intention to like the post, and offline intention to support the social cause mentioned in the post. Additionally, receivers are more likely to unfollow the actor and avoid the actor’s future pos作者: Ischemia 時間: 2025-3-27 23:14 作者: pericardium 時間: 2025-3-28 04:11 作者: 土產 時間: 2025-3-28 07:54 作者: Stress 時間: 2025-3-28 11:10
Olivier d’Herbemont,Bruno Césarl elements of the assessment-based certificate process, but the students recommended more active learning and project-based learning. 100% reported that they “Strongly Agreed” that both faculty members’ genuine interest in supporting their success and the faculty facilitated success in completion. 5作者: 效果 時間: 2025-3-28 18:14 作者: 歌劇等 時間: 2025-3-28 19:11
Vincent Jeseo,Juliann AllenExamines marketing in a data-driven world.Explores marketing’s contribution to business and society.Features success stories and regional case studies作者: 咒語 時間: 2025-3-29 01:53 作者: 刺耳的聲音 時間: 2025-3-29 03:45 作者: Oratory 時間: 2025-3-29 11:06
978-3-031-53288-7Academy of Marketing Science 2024作者: Introduction 時間: 2025-3-29 13:51 作者: Ointment 時間: 2025-3-29 16:21
Organisation of Kidney and Urinary Apparatusns. While scarcity marketing has long existed in brick-and-mortar settings, its presence in the online setting has changed the dynamics of consumers’ online shopping experiences. However, the literature on online scarcity messages lacks a unified conceptual framework. Therefore, this paper reports a作者: SEVER 時間: 2025-3-29 23:12
Other Potential Segmental Pathologiesaceted approach is applied. First, a content analysis is conducted to transform textual complaints into categorically structured data. Then, an association rule technique is applied to discover potential relationships amongst complaint antecedents and consequences. Utilizing an Apriori rule-based ma作者: 增長 時間: 2025-3-30 00:27
Organisation of Kidney and Urinary Apparatusa coffee shop has a limited number of customers and encounters competitors selling similar products. This study investigated BTSC’s marketing strategies as a guideline for new local entrepreneurs to develop their marketing designs. First, in-depth qualitative interviews and focus groups were conduct作者: 稀釋前 時間: 2025-3-30 07:57
Building Secure Relational Networks,entiments and behaviour, marketing approaches and strategies need to be reimagined which require a structured understanding of the evidence about consumer animosity that has been accumulated in the literature to date. Therefore, the objective of this paper is to provide an overview of consumer animo
