標(biāo)題: Titlebook: Brands and Cultural Analysis; Arthur Asa Berger Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive license to Spri [打印本頁(yè)] 作者: Inspection 時(shí)間: 2025-3-21 18:26
書(shū)目名稱Brands and Cultural Analysis影響因子(影響力)
書(shū)目名稱Brands and Cultural Analysis影響因子(影響力)學(xué)科排名
書(shū)目名稱Brands and Cultural Analysis網(wǎng)絡(luò)公開(kāi)度
書(shū)目名稱Brands and Cultural Analysis網(wǎng)絡(luò)公開(kāi)度學(xué)科排名
書(shū)目名稱Brands and Cultural Analysis被引頻次
書(shū)目名稱Brands and Cultural Analysis被引頻次學(xué)科排名
書(shū)目名稱Brands and Cultural Analysis年度引用
書(shū)目名稱Brands and Cultural Analysis年度引用學(xué)科排名
書(shū)目名稱Brands and Cultural Analysis讀者反饋
書(shū)目名稱Brands and Cultural Analysis讀者反饋學(xué)科排名
作者: 設(shè)想 時(shí)間: 2025-3-21 21:47 作者: 減去 時(shí)間: 2025-3-22 01:24
Brands and the Psycheunconscious, that part of the psyche to which we do not have access. I also discuss the work of Gerald Zaltman, who also deals with the unconscious, and Ernest Dichter, the father of motivation research. Freud’s ideas about the id, ego, and superego are also used to help understand the role brands p作者: arthroplasty 時(shí)間: 2025-3-22 04:50
Brands in Society, Society in Brandss that exist in any society: elitists, individualists, egalitarians, and fatalists. I suggest how each of these lifestyles shapes our choices in automobiles, smartphones, wine, and so on, and our choices in media and popular culture. This leads to a consideration of class differences in societies an作者: ureter 時(shí)間: 2025-3-22 12:45
Marketing Brands and lifestyles) typology, which advertisers use to gain insights into their target audiences, and the role of marketing in consumer cultures. The chapter concludes with a discussion of the growth in the availability of objects to be consumed and with a discussion of “l(fā)ifestyle” in contemporary cons作者: 商談 時(shí)間: 2025-3-22 16:53 作者: sebaceous-gland 時(shí)間: 2025-3-22 21:07 作者: dearth 時(shí)間: 2025-3-22 23:20
Logos and Visual Signifiersll brands rather than products. This leads to an analysis of Starbuck’s logos and whether they have evolved over the years. I suggest that logos are like icebergs and their meanings are connected to the cultures and subcultures in which people live. This discussion parallels my use of the iceberg me作者: Extemporize 時(shí)間: 2025-3-23 03:34 作者: nepotism 時(shí)間: 2025-3-23 05:34
San Francisco as a Brandnefits that tourism brings to a city. This chapter discusses a book, ., which contains information, in different chapters, about many of the different things tourists can do when they visit San Francisco. The chapter offers statistics on tourism in San Francisco and points out that a third of the to作者: 奇怪 時(shí)間: 2025-3-23 10:03
Japan as a Brandm is one of the largest industries in the world, if not the largest. It is a $7.6?trillion industry. Japan is working hard to attract more international tourists, who are put off by Japan’s reputation as being an expensive place to visit, though there are many other countries that are much more expe作者: Melanocytes 時(shí)間: 2025-3-23 16:49 作者: Dri727 時(shí)間: 2025-3-23 21:55 作者: 平息 時(shí)間: 2025-3-23 23:06
Brand Discoursey focused only on language use but has evolved and now deals with images and sound as well. The language used in an interesting advertisement, for Hydracel moisturizer, is analyzed, in considerable detail, to show how the writer of this advertisement used metaphor to make an argument and convince re作者: PANIC 時(shí)間: 2025-3-24 02:24
Mythology and Brandserstand the mythic dimensions of the Harley-Davidson motorcycle company, suggesting it is connected to the myth of Hades. We show this by using my “myth model” in which various aspects of myths, as they inform psychoanalytic theory, historical experience, elite culture, popular culture, and everyday作者: 不愿 時(shí)間: 2025-3-24 09:46 作者: 一起 時(shí)間: 2025-3-24 11:06
https://doi.org/10.1007/978-1-4899-2379-0cult brands, like Apple and Harley-Davidson. I also offer an example of what I call a “myth model” and use it to explain how myths may play a role in our decisions to purchase this or that brand of an object.作者: 討好女人 時(shí)間: 2025-3-24 17:56 作者: 用樹(shù)皮 時(shí)間: 2025-3-24 20:43
Figs. 148 - 186, Tables 25 - 38,, which is developed by the way they advertise themselves and, more recently, in the way they design their ships. Some cruise lines charge $1000 for a ten-day cruise and others charge $8000 for a ten-day cruise on a luxury line.作者: 起草 時(shí)間: 2025-3-24 23:35
Figs. 148 - 186, Tables 25 - 38,to discussion of religions as brands and brands as religions. Changing brands of smartphones from Android to Apple is, I suggest, similar to being converted to a new religion. I conclude with a comparison of Harley-Davidson rallies and religious festivals, which reinforce the attachment of attendees to their consumer cults.作者: 發(fā)誓放棄 時(shí)間: 2025-3-25 06:24
Brands and the Psychecult brands, like Apple and Harley-Davidson. I also offer an example of what I call a “myth model” and use it to explain how myths may play a role in our decisions to purchase this or that brand of an object.作者: Condyle 時(shí)間: 2025-3-25 08:24 作者: delusion 時(shí)間: 2025-3-25 12:46 作者: Nostalgia 時(shí)間: 2025-3-25 17:24 作者: 上下倒置 時(shí)間: 2025-3-25 21:34 作者: 毛細(xì)血管 時(shí)間: 2025-3-26 00:46
Brands in History and History in Brandsto a discussion of postmodernism, which represented a major shift?in American culture and replaced modernism in the United States around 1960. Postmodernism is a culture of consumption and therefore of brands.作者: lethargy 時(shí)間: 2025-3-26 05:19 作者: 玉米棒子 時(shí)間: 2025-3-26 09:55
Brand Discourseaders to use the product. The analysis deals with the difference between scientific thinking and magical thinking in the Hydracel advertisement. The chapter concludes with a discussion of the cultural significance of the language used in a Harley-Davidson description of itself on its Internet page.作者: Canyon 時(shí)間: 2025-3-26 15:25 作者: 不可侵犯 時(shí)間: 2025-3-26 19:07
https://doi.org/10.1007/1-4020-2107-0to a discussion of postmodernism, which represented a major shift?in American culture and replaced modernism in the United States around 1960. Postmodernism is a culture of consumption and therefore of brands.作者: eulogize 時(shí)間: 2025-3-26 21:54
https://doi.org/10.1007/1-4020-2107-0taphor to deal with the human psyche. I use Peirce’s trichotomy of different forms of signs—icon, index, symbol—to discuss logos and consider a number of iconic logos, such as the Michelin Man, Viking Cruises, and the Mercedes Benz three-pointed star. I conclude with a discussion of the use of logos by apps on our smartphones.作者: 魅力 時(shí)間: 2025-3-27 01:12
Figs. 148 - 186, Tables 25 - 38,aders to use the product. The analysis deals with the difference between scientific thinking and magical thinking in the Hydracel advertisement. The chapter concludes with a discussion of the cultural significance of the language used in a Harley-Davidson description of itself on its Internet page.作者: Abominate 時(shí)間: 2025-3-27 08:33
Book 2019lay in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields.? It also quotes from a number of important thinkers whose 作者: 倔強(qiáng)一點(diǎn) 時(shí)間: 2025-3-27 10:45
of the foundational thinkers in Media and Cultural Studies iThis book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studie作者: 內(nèi)部 時(shí)間: 2025-3-27 14:34 作者: 使糾纏 時(shí)間: 2025-3-27 19:56
https://doi.org/10.1007/1-4020-2107-0y-Davidson slogans and the relationship of a Harley-Davidson slogan to American culture and history. I point out that a company’s slogan can connect with people at different levels and have multiple meanings, some of which function at a subliminal level.作者: Infantry 時(shí)間: 2025-3-28 01:44 作者: 去掉 時(shí)間: 2025-3-28 03:28
Figs. 148 - 186, Tables 25 - 38,th model” in which various aspects of myths, as they inform psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life, are examined and applied to Harley-Davidson.作者: Condescending 時(shí)間: 2025-3-28 06:52
Figs. 148 - 186, Tables 25 - 38, theory and its notion that there are four lifestyles in the United States which are all in conflict with one another. This is followed by a discussion of postmodern theory and its relevance to consumer culture and an overview of the contents of some of the chapters.作者: BRAVE 時(shí)間: 2025-3-28 10:59 作者: bioavailability 時(shí)間: 2025-3-28 17:22
Language and Brandsy-Davidson slogans and the relationship of a Harley-Davidson slogan to American culture and history. I point out that a company’s slogan can connect with people at different levels and have multiple meanings, some of which function at a subliminal level.作者: Tortuous 時(shí)間: 2025-3-28 22:37 作者: impaction 時(shí)間: 2025-3-28 23:41 作者: 致命 時(shí)間: 2025-3-29 03:30 作者: 間諜活動(dòng) 時(shí)間: 2025-3-29 07:18
Book 2019yche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.?.作者: recede 時(shí)間: 2025-3-29 13:01
https://doi.org/10.1007/1-4020-2107-0ed, followed by a discussion of the role of fashion in branding. The chapter concludes with a discussion of the self as a collection of brands that we use, and continually change as we redefine ourselves to others.作者: Fracture 時(shí)間: 2025-3-29 16:43
The Branded Selfed, followed by a discussion of the role of fashion in branding. The chapter concludes with a discussion of the self as a collection of brands that we use, and continually change as we redefine ourselves to others.作者: 使入迷 時(shí)間: 2025-3-29 20:11
as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.?.978-3-030-24709-6作者: INCH 時(shí)間: 2025-3-30 00:32 作者: ciliary-body 時(shí)間: 2025-3-30 05:13
https://doi.org/10.1007/1-4020-2107-0 and lifestyles) typology, which advertisers use to gain insights into their target audiences, and the role of marketing in consumer cultures. The chapter concludes with a discussion of the growth in the availability of objects to be consumed and with a discussion of “l(fā)ifestyle” in contemporary consumer societies.作者: 我還要背著他 時(shí)間: 2025-3-30 11:46 作者: 粗俗人 時(shí)間: 2025-3-30 16:01 作者: Conspiracy 時(shí)間: 2025-3-30 18:49
1.1.8 References for the introduction, cultures, and the amount of advertising, for brands, to which we are subjected. It argues that because brands play such a large role in our lives, we don’t pay much attention to them—except, of course, when we decide to buy something.作者: 夸張 時(shí)間: 2025-3-30 22:23 作者: 披肩 時(shí)間: 2025-3-31 02:12
https://doi.org/10.1007/978-1-4899-2379-0unconscious, that part of the psyche to which we do not have access. I also discuss the work of Gerald Zaltman, who also deals with the unconscious, and Ernest Dichter, the father of motivation research. Freud’s ideas about the id, ego, and superego are also used to help understand the role brands p作者: chassis 時(shí)間: 2025-3-31 05:19
https://doi.org/10.1007/1-4020-2107-0s that exist in any society: elitists, individualists, egalitarians, and fatalists. I suggest how each of these lifestyles shapes our choices in automobiles, smartphones, wine, and so on, and our choices in media and popular culture. This leads to a consideration of class differences in societies an作者: Macronutrients 時(shí)間: 2025-3-31 10:50 作者: HAIRY 時(shí)間: 2025-3-31 14:52 作者: 小臼 時(shí)間: 2025-3-31 18:53
https://doi.org/10.1007/1-4020-2107-0out the different modes such as ethos, pathos, and logos. This leads to a discussion of trademarks, popular brands, and slogans, with a focus on Harley-Davidson slogans and the relationship of a Harley-Davidson slogan to American culture and history. I point out that a company’s slogan can connect w作者: CLAP 時(shí)間: 2025-4-1 01:36
https://doi.org/10.1007/1-4020-2107-0ll brands rather than products. This leads to an analysis of Starbuck’s logos and whether they have evolved over the years. I suggest that logos are like icebergs and their meanings are connected to the cultures and subcultures in which people live. This discussion parallels my use of the iceberg me
