標(biāo)題: Titlebook: Brands; The New Wealth Creat Susannah Hart (Director),John Murphy Book 1998 Palgrave Macmillan, a division of Macmillan Publishers Limited [打印本頁(yè)] 作者: 使委屈 時(shí)間: 2025-3-21 16:27
書(shū)目名稱(chēng)Brands影響因子(影響力)
作者: 上下連貫 時(shí)間: 2025-3-21 22:54 作者: 短程旅游 時(shí)間: 2025-3-22 00:51
Springer Series in Materials ScienceThe brand name is arguably the most important element of the branding mix, because it is the one element you hope never to have to change. Packaging designs will be updated, advertising campaigns will change, even product formulations may alter. But the brand name will stay the same.作者: 熔巖 時(shí)間: 2025-3-22 05:42 作者: CLEAR 時(shí)間: 2025-3-22 10:10 作者: entreat 時(shí)間: 2025-3-22 13:11 作者: 捕鯨魚(yú)叉 時(shí)間: 2025-3-22 20:02
New Magneto-Optical Recording MediaAs we have seen from the previous chapter, regardless of the accounting debate about balance sheets, the fact remains that the amount being paid to acquire branded-goods companies such as Rowntree MacIntosh, Pillsbury, Bond Brewing and Nabisco has focused attention on the value of brands and their importance in the net worth of businesses.作者: DEAF 時(shí)間: 2025-3-23 00:18 作者: 滔滔不絕地說(shuō) 時(shí)間: 2025-3-23 04:19 作者: 感情 時(shí)間: 2025-3-23 06:38 作者: indifferent 時(shí)間: 2025-3-23 11:29
Researching Brands,Research has a vital role to play in the life of a brand, both at the initiation phase when the brand is brought to life and in the ongoing process that is involved in successfully maintaining a strong and relevant brand.作者: Amenable 時(shí)間: 2025-3-23 15:52
Branding the Corporation,The key challenge for companies at the end of the twentieth century will be realising the potential of their corporate brands. In today’s markets, companies increasingly compete on the basis of intangible factors and the reputation of the corporation itself is often the most valuable and most misunderstood intangible of all.作者: Blood-Clot 時(shí)間: 2025-3-23 18:08
Commercial Counterfeiting,The nefarious but lucrative business of pirating or counterfeiting genuine trade mark goods has flourished too long unchecked to the incalculable injury of every consumer, of every honest merchant, manufacturer and trader, and has extensively multiplied costly and tedious litigation.作者: 新鮮 時(shí)間: 2025-3-24 01:00
Brand Licensing,As we have seen from the previous chapter, regardless of the accounting debate about balance sheets, the fact remains that the amount being paid to acquire branded-goods companies such as Rowntree MacIntosh, Pillsbury, Bond Brewing and Nabisco has focused attention on the value of brands and their importance in the net worth of businesses.作者: Feckless 時(shí)間: 2025-3-24 05:26 作者: 遺忘 時(shí)間: 2025-3-24 07:23 作者: inhumane 時(shí)間: 2025-3-24 14:19 作者: 地名表 時(shí)間: 2025-3-24 18:04
International Branding,d marketers face a vast frontier of international branding opportunities. Any company that considers itself a major player is shooting itself in the foot if it is not thinking globally. What brought on this new era? What changed a pipe dream into a strategic imperative?作者: aqueduct 時(shí)間: 2025-3-24 20:12
Commodity Branding,ded in the marketplace. A commodity can either be a primary product that is used in the manufacture of processed products, such as oil, which is used to make plastic, or it can be sold as a sourced product, such as drinking water, which is packaged and marketed in bottles.作者: 使熄滅 時(shí)間: 2025-3-25 01:30 作者: 蚊子 時(shí)間: 2025-3-25 06:30 作者: 要求比…更好 時(shí)間: 2025-3-25 10:17 作者: Density 時(shí)間: 2025-3-25 13:47 作者: FAST 時(shí)間: 2025-3-25 18:13 作者: 迷住 時(shí)間: 2025-3-25 20:45
978-0-333-65909-0Palgrave Macmillan, a division of Macmillan Publishers Limited 1998作者: Charlatan 時(shí)間: 2025-3-26 03:30
Myelination and Retarded Myelination, a part in this. More particularly, by identifying their products they have provided purchasers with a means of recognising and specifying them should they wish to repurchase or recommend the products to others.作者: pessimism 時(shí)間: 2025-3-26 06:18 作者: 具體 時(shí)間: 2025-3-26 11:47 作者: Ringworm 時(shí)間: 2025-3-26 12:44
https://doi.org/10.1007/978-3-031-40430-6or services of one undertaking from those of another undertaking. A trade mark may, in particular, consist of words (including personal names), designs, letters, numerals or the shape of goods or their packing.’ While in practice most trade marks consist of a word or words, logos, labels or a combin作者: mechanical 時(shí)間: 2025-3-26 20:27 作者: escalate 時(shí)間: 2025-3-26 22:04
Magnetic Storage Systems Beyond 2000rating for the past forty years in a fiercely competitive marketplace, McDonald’s has established a reputation as one of the world’s most successful franchising organisations. At the heart of this success lies a unique interdependence between franchisor and franchisee that few other companies have b作者: CODA 時(shí)間: 2025-3-27 04:03
Hybrid Straintronics and Magnonics,d marketers face a vast frontier of international branding opportunities. Any company that considers itself a major player is shooting itself in the foot if it is not thinking globally. What brought on this new era? What changed a pipe dream into a strategic imperative?作者: MIME 時(shí)間: 2025-3-27 05:42
C. Roberto Simons-Linares,John J. Vargog helps achieve the enduring, predictable and profitable growth sought by all manufacturers. In the 1990s regional, and ideally global, brand franchises with consumers are increasingly feasible with the rapid recent liberalisation of the world’s economies. Major manufacturers are spreading their bra作者: 使聲音降低 時(shí)間: 2025-3-27 13:31
1.1.3.4 Paramagnetic anisotropy, fast-moving consumer goods (fmcg) producer. If their businesses or fascias are really brands, why does it seem so difficult to run them like Coca-Cola or Levi’s? Why can’t they seem to agree on a clear, effective statement of brand positioning that is concrete and actionable, and that doesn’t chang作者: 離開(kāi) 時(shí)間: 2025-3-27 16:38 作者: 相同 時(shí)間: 2025-3-27 18:22
1.1.9 References to crystal structure,stripped of its marketing support and relegated to cash flow status. Today, however, the prohibitive cost and effort involved in establishing new brands has made brand owners much more conscious of the equity in their existing portfolios, and much less inclined to jettison a brand that isn’t living 作者: 表狀態(tài) 時(shí)間: 2025-3-28 00:05 作者: 譏笑 時(shí)間: 2025-3-28 02:14 作者: 提煉 時(shí)間: 2025-3-28 06:38 作者: limber 時(shí)間: 2025-3-28 11:13
History of Branding,res or goods, whether they were wines or pots, metals or ointments. Messages would be written informing the public that this man, at this address, could make shoes and that the man who lived over there, at that address, was a scribe. The Greeks also used town criers to announce the arrival of ships 作者: projectile 時(shí)間: 2025-3-28 14:47
Brand Packaging,ke their products appeal to consumers. In many situations, such as the cluttered and colourful aisles of the supermarket, brand manufacturers have very little time in which to communicate their point of difference. We have seen elsewhere in this book how differentiated brands are able to stand out f作者: Ceramic 時(shí)間: 2025-3-28 21:12 作者: Vldl379 時(shí)間: 2025-3-29 01:57
Brands as Financial Assets,ess’, is a word heavily encrusted with associations. The acquisition, ownership and distribution of wealth have for centuries excited controversy — often in a way that has little or nothing to do with the nature of wealth itself. If we can try and leave the joys of semantic and moral debate aside, f作者: 軌道 時(shí)間: 2025-3-29 05:31
Brand Franchising,rating for the past forty years in a fiercely competitive marketplace, McDonald’s has established a reputation as one of the world’s most successful franchising organisations. At the heart of this success lies a unique interdependence between franchisor and franchisee that few other companies have b作者: locus-ceruleus 時(shí)間: 2025-3-29 09:10
International Branding,d marketers face a vast frontier of international branding opportunities. Any company that considers itself a major player is shooting itself in the foot if it is not thinking globally. What brought on this new era? What changed a pipe dream into a strategic imperative?作者: 半身雕像 時(shí)間: 2025-3-29 14:36 作者: botany 時(shí)間: 2025-3-29 16:46 作者: Anguish 時(shí)間: 2025-3-29 23:11
Commodity Branding,ded in the marketplace. A commodity can either be a primary product that is used in the manufacture of processed products, such as oil, which is used to make plastic, or it can be sold as a sourced product, such as drinking water, which is packaged and marketed in bottles.作者: 英寸 時(shí)間: 2025-3-30 01:28 作者: jocular 時(shí)間: 2025-3-30 07:02 作者: addition 時(shí)間: 2025-3-30 11:54 作者: gain631 時(shí)間: 2025-3-30 15:11
C. Roberto Simons-Linares,John J. Vargonds as quickly as possible from developed markets such as the USA, France or the UK throughout the Americas, the former communist bloc and the Asian-Pacific region as local market restrictions are broken down and regional market arrangements emerge.作者: 口味 時(shí)間: 2025-3-30 17:07
1.1.9 References to crystal structure,up to expectations — as long as its equity is robust. Indeed, exploiting existing equity for all it is worth, while rationalising the brand spectrum to permit concentration of resources behind key brand properties, has become a major focus of marketing management.作者: 水汽 時(shí)間: 2025-3-31 00:34 作者: miracle 時(shí)間: 2025-3-31 03:37
source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the 作者: 多嘴 時(shí)間: 2025-3-31 08:43 作者: SKIFF 時(shí)間: 2025-3-31 11:17
https://doi.org/10.1007/978-3-031-40430-6s, letters, numerals or the shape of goods or their packing.’ While in practice most trade marks consist of a word or words, logos, labels or a combination of these, trade marks can also consist of one or more of the following;作者: Engaged 時(shí)間: 2025-3-31 17:23
Onset of Dynamical Chaos: Physical Aspects,ten in a way that has little or nothing to do with the nature of wealth itself. If we can try and leave the joys of semantic and moral debate aside, for the purposes of this chapter let us consider ‘wealth’ as the value of all kinds of goods and services that people produce from the resources available to them.作者: 世俗 時(shí)間: 2025-3-31 20:28 作者: CANDY 時(shí)間: 2025-4-1 00:23 作者: 植物學(xué) 時(shí)間: 2025-4-1 03:43 作者: expository 時(shí)間: 2025-4-1 09:32
1.1.3.4 Paramagnetic anisotropy,ioning on the functions of buying, merchandising and retail operations? And how is it possible to build a brand when a single failure such as the bad attitude of a lone checkout operator can wreck carefully built customer loyalty? In short, are retail businesses really ‘brands’, and can they be managed as such?作者: JOG 時(shí)間: 2025-4-1 13:12 作者: 高腳酒杯 時(shí)間: 2025-4-1 15:35 作者: Spinal-Fusion 時(shí)間: 2025-4-1 21:57
Book 1998value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-t作者: Mucosa 時(shí)間: 2025-4-1 23:55
Brand Franchising,een able to emulate. The purpose of this chapter is to examine the historical roots of McDonald’s approach to franchising and to show how this approach has been instrumental in building one of the strongest and commercially most successful brands of the nineties. First, however, must come an introduction to franchising.
