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標題: Titlebook: Branded Component Strategies; Ingredient Branding Stefan Worm Book 2012 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012 nn [打印本頁]

作者: 精明    時間: 2025-3-21 16:48
書目名稱Branded Component Strategies影響因子(影響力)




書目名稱Branded Component Strategies影響因子(影響力)學(xué)科排名




書目名稱Branded Component Strategies網(wǎng)絡(luò)公開度




書目名稱Branded Component Strategies網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Branded Component Strategies被引頻次




書目名稱Branded Component Strategies被引頻次學(xué)科排名




書目名稱Branded Component Strategies年度引用




書目名稱Branded Component Strategies年度引用學(xué)科排名




書目名稱Branded Component Strategies讀者反饋




書目名稱Branded Component Strategies讀者反饋學(xué)科排名





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Book 2012ormance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries..
作者: 放牧    時間: 2025-3-22 17:40
ematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instrument
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Introduction,ressures if they want to remain successful. On the one hand, they are faced with intensifying competition from new players, especially from emerging economies in Asia, who are pushing into the world markets. On the other hand, suppliers are also under huge pressure from their own customers. Many buy
作者: 消散    時間: 2025-3-23 17:51
Theoretical Framework,h used in the development and refinement of the theoretical framework. Next follows the theoretical framework for research question one in section 3.2. The chapter concludes with the theoretical framework for Research question two in section 3.3. Figure 14 illustrates the research context for the tw
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978-3-8349-1919-9Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012
作者: 紋章    時間: 2025-3-24 06:51
A. M. A. De Schepper,H. R. M. Degryseelopment in the marketing discipline. Subsequently, in section 6.2 I focus on the implications of this research for managerial practice. Section 6.3 then examines the methodological implications that can be derived from the study. I then conclude, in section 6.4, with a discussion of the limitations and avenues for future research.
作者: 分解    時間: 2025-3-24 14:42
Discussion,elopment in the marketing discipline. Subsequently, in section 6.2 I focus on the implications of this research for managerial practice. Section 6.3 then examines the methodological implications that can be derived from the study. I then conclude, in section 6.4, with a discussion of the limitations and avenues for future research.
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Literature Review,This chapter reviews the relevant literature for the present study. In section 2.1, I provide on overview of the existing research on value creation in buyer-supplier relationships. In section 2.2, I then examine how brands create value. Finally, I turn to research on branding in business markets in section 2.3.
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Stefan WormIngredient Branding in B2B Markets
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http://image.papertrans.cn/b/image/190412.jpg
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https://doi.org/10.1007/978-3-031-16348-7ressures if they want to remain successful. On the one hand, they are faced with intensifying competition from new players, especially from emerging economies in Asia, who are pushing into the world markets. On the other hand, suppliers are also under huge pressure from their own customers. Many buy
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