標(biāo)題: Titlebook: Brand Strength; Building and Testing Martin G. Walser Book 2004 Deutscher Universit?ts-Verlag/GWV Fachverlage GmbH, Wiesbaden 2004 Markenau [打印本頁(yè)] 作者: MEDAL 時(shí)間: 2025-3-21 16:15
書目名稱Brand Strength影響因子(影響力)
書目名稱Brand Strength影響因子(影響力)學(xué)科排名
書目名稱Brand Strength網(wǎng)絡(luò)公開(kāi)度
書目名稱Brand Strength網(wǎng)絡(luò)公開(kāi)度學(xué)科排名
書目名稱Brand Strength被引頻次
書目名稱Brand Strength被引頻次學(xué)科排名
書目名稱Brand Strength年度引用
書目名稱Brand Strength年度引用學(xué)科排名
書目名稱Brand Strength讀者反饋
書目名稱Brand Strength讀者反饋學(xué)科排名
作者: Innocence 時(shí)間: 2025-3-21 22:31 作者: Repetitions 時(shí)間: 2025-3-22 00:33 作者: 預(yù)知 時(shí)間: 2025-3-22 05:57 作者: 辭職 時(shí)間: 2025-3-22 09:26
Rapid Reconnection and Field Line Topology,brands as valuable company assets was not always as generally accepted. Instead, branding and related issues were seen from an advertising perspective and judged by their ability to “convert prospects” or “make sales” (Feldwick, 1993, p. 93).作者: ostrish 時(shí)間: 2025-3-22 15:19 作者: synovitis 時(shí)間: 2025-3-22 17:45 作者: 晚間 時(shí)間: 2025-3-23 00:01 作者: AROMA 時(shí)間: 2025-3-23 04:59
High-Density Recording and Noise Limitsmber of theories and findings from many areas in research about consumer behavior, advertising and psychology. Besides a systematic discussion of the many ways to measure the strength of a brand, the major result of this work so far is the development of a conceptual, situative model to assess the i作者: 貧困 時(shí)間: 2025-3-23 09:20 作者: 鉆孔 時(shí)間: 2025-3-23 11:12 作者: Capitulate 時(shí)間: 2025-3-23 17:21
https://doi.org/10.1007/978-3-322-81629-0Markenaufbau; Markenbewertung; Markenführung; Markenmanagement; Markenst?rke; Markenwert; design作者: constellation 時(shí)間: 2025-3-23 18:22 作者: monogamy 時(shí)間: 2025-3-24 01:11 作者: jarring 時(shí)間: 2025-3-24 05:40
Annihilation of Quantum Magnetic Fluxes,he historical evolution of brands is depicted, then the issue of defining the concept “brand” is discussed, followed by an indication of brand functions and closing with objects of branding activities.作者: 浪費(fèi)時(shí)間 時(shí)間: 2025-3-24 09:12
Rapid Reconnection and Field Line Topology,brands as valuable company assets was not always as generally accepted. Instead, branding and related issues were seen from an advertising perspective and judged by their ability to “convert prospects” or “make sales” (Feldwick, 1993, p. 93).作者: amnesia 時(shí)間: 2025-3-24 13:12 作者: Limpid 時(shí)間: 2025-3-24 16:55 作者: 擺動(dòng) 時(shí)間: 2025-3-24 20:17 作者: confide 時(shí)間: 2025-3-24 23:49
Brand evaluation,brands as valuable company assets was not always as generally accepted. Instead, branding and related issues were seen from an advertising perspective and judged by their ability to “convert prospects” or “make sales” (Feldwick, 1993, p. 93).作者: mydriatic 時(shí)間: 2025-3-25 03:26 作者: 夸張 時(shí)間: 2025-3-25 09:59
Introduction,Probably every decade in the recent history of branding witnessed the emergence of a movement under the headline “crisis in branding” or “brands in trouble”. The latest version of this dispute was triggered by — what is known in the Marketing literature — as .. A substantial price-cut (-20%) for .-c作者: aerial 時(shí)間: 2025-3-25 15:28 作者: Eosinophils 時(shí)間: 2025-3-25 16:23
Brand evaluation,brands as valuable company assets was not always as generally accepted. Instead, branding and related issues were seen from an advertising perspective and judged by their ability to “convert prospects” or “make sales” (Feldwick, 1993, p. 93).作者: conservative 時(shí)間: 2025-3-25 20:16
Brand strength,minology, there is still room left for differing views of the concept. Similar to the discussion of the brand concept, in the following an attempt is made to collect varying definitions, detect similarities, and finally provide an integrative and potentially consensual definition of brand “strength”作者: 意外 時(shí)間: 2025-3-26 00:20
Measuring brand strength,s to have identified 512 (!) variations to measure brand strength. However, up to now no single approach has achieved the status of being the most widely accepted. The reasons for this situation are diverse. Most importantly it is an outcome of the different understandings of the concept as shown in作者: Resection 時(shí)間: 2025-3-26 08:01
Brand strength formation,ropriate measures to operationalize it (e.g. see Bekmeier, 1994; Dawar, 1998). Though the notion of “building brand strength” is often used (e.g. Keller, 1993/1998; Aaker, 1991; Farquhar, 1990; Barwise, 1993; Rossiter/Lawrence, 1993), the corresponding discussion of promising means to build a strong作者: PANIC 時(shí)間: 2025-3-26 12:14 作者: 非秘密 時(shí)間: 2025-3-26 13:26 作者: anachronistic 時(shí)間: 2025-3-26 17:57
Conclusions,in the introduction to this work are briefly summarized, and the major contributions of this research are highlighted. Second, some implications for further research in the field and some preliminary recommendations for brand management are discussed.作者: Infirm 時(shí)間: 2025-3-26 22:41 作者: Fretful 時(shí)間: 2025-3-27 01:50
C. K. Coogan,Norman S. Ham,G. V. H. Wilson relations will be addressed separately. In addition to singular testing of relations between two specific constructs of interest, an attempt is made to completely test the above causal model using path-analysis.作者: GROUP 時(shí)間: 2025-3-27 09:22
https://doi.org/10.1007/978-3-319-26432-5these claims, however, yielded the impression that actual problems in very specific product categories (e.g. exaggerated price premia) had been incorrectly generalized across all categories, markets and even countries (see Feldwick/Bonnel, 1996). Not surprisingly brands shortly after have been “alive and kicking”.作者: ABOUT 時(shí)間: 2025-3-27 10:27
High-Density Recording and Noise Limitsature of the chosen approach also is a bit “exploratory” in nature, since the tested model is kept rather simple (only one source of information, no mediators). However, aiming at providing empirical evidence rich in content, causal analysis is used in order to test the relationships between the model’s constructs.作者: ROOF 時(shí)間: 2025-3-27 17:07 作者: 情感 時(shí)間: 2025-3-27 20:32
Empirical design,ature of the chosen approach also is a bit “exploratory” in nature, since the tested model is kept rather simple (only one source of information, no mediators). However, aiming at providing empirical evidence rich in content, causal analysis is used in order to test the relationships between the model’s constructs.作者: 體貼 時(shí)間: 2025-3-27 23:37
Book 2004s various subjects as brand value, brand meaning, brand awareness or brand communities. Despite the numerous and widely different approaches to brand research and management, there seems to be general agreement on one point: strong brands are a major asset to any business firm. The questions what co作者: thyroid-hormone 時(shí)間: 2025-3-28 04:29
Magnetic Heads: Special Designs consumer behavior) against which researchers build their measurement models. Finally the varying interest of marketing practitioners and academic researchers tend to produce methods easy to apply and communicate on the one hand, and sophisticated methods, on the other hand.作者: cluster 時(shí)間: 2025-3-28 07:49 作者: 團(tuán)結(jié) 時(shí)間: 2025-3-28 11:02
2628-2038 using on as various subjects as brand value, brand meaning, brand awareness or brand communities. Despite the numerous and widely different approaches to brand research and management, there seems to be general agreement on one point: strong brands are a major asset to any business firm. The questio作者: 死亡 時(shí)間: 2025-3-28 16:32 作者: 拉開(kāi)這車床 時(shí)間: 2025-3-28 21:40 作者: CAND 時(shí)間: 2025-3-29 01:51 作者: Kidnap 時(shí)間: 2025-3-29 06:24
Brand strength formation,er, 1993/1998; Aaker, 1991; Farquhar, 1990; Barwise, 1993; Rossiter/Lawrence, 1993), the corresponding discussion of promising means to build a strong brand, as well as an assessment of the relative importance of these inputs, most of the time is neither systematic nor supported by empirical testing.作者: IDEAS 時(shí)間: 2025-3-29 10:50
Gas Processes, ?. is the gradient in position space, ?. is the gradient in momentum space, and .. is the rate of change in . due to collisions. Noting that .? = -?.φ, we may write Eq. (3–3) in Cartesian coordinates as .where denotes the first derivative with respect to time.作者: 鳥(niǎo)籠 時(shí)間: 2025-3-29 15:14 作者: intelligible 時(shí)間: 2025-3-29 17:59
