標(biāo)題: Titlebook: Brand Storytelling in the Digital Age; Theories, Practice a S M A Moin Book 2020 The Author(s), under exclusive license to Springer Nature [打印本頁(yè)] 作者: Concave 時(shí)間: 2025-3-21 18:08
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書目名稱Brand Storytelling in the Digital Age讀者反饋學(xué)科排名
作者: Outshine 時(shí)間: 2025-3-21 21:09 作者: 你正派 時(shí)間: 2025-3-22 04:10
,Storytelling for Minds: Neuroscience’s Approaches to Branding,nd slow—this chapter explores how consumers think while making brand choices and explains three laws drawing on neurosciences approaches to branding. The chapter also explains how stories make biochemical changes in consumers’ brains and influence their psychology and behaviour; and how marketers ha作者: orthodox 時(shí)間: 2025-3-22 07:30 作者: Cholecystokinin 時(shí)間: 2025-3-22 09:27 作者: Amenable 時(shí)間: 2025-3-22 15:25
Conclusion: The Future of Storytelling,marketers are in the driving seats, customers are controlling the navigation. This chapter invites the opportunity for new research by triggering interest in the future of brand storytelling shaped by AI, VI, AR and big data. Experts predict a creative renaissance: ancient art will meet modern techn作者: Choreography 時(shí)間: 2025-3-22 20:22 作者: 放縱 時(shí)間: 2025-3-23 00:23
https://doi.org/10.1007/978-3-030-59085-7brand management; marketing; neuroscience; digital marketing; modern day marketing作者: judicial 時(shí)間: 2025-3-23 04:49 作者: 思考而得 時(shí)間: 2025-3-23 09:27
,Storytelling for Hearts: Brand–Consumer Conversations in the Digital Age,lling that fosters brand–consumer conversations in the digital age. While explaining different brand stories such as strategic and tactical, the chapter also covers the art of brand storytelling that inspires, influences, and engages consumers.作者: 最高點(diǎn) 時(shí)間: 2025-3-23 11:00 作者: 脖子 時(shí)間: 2025-3-23 14:15 作者: exhibit 時(shí)間: 2025-3-23 20:50 作者: 條街道往前推 時(shí)間: 2025-3-24 01:54 作者: 誤傳 時(shí)間: 2025-3-24 05:12
High Pressure Materials Propertiesnd slow—this chapter explores how consumers think while making brand choices and explains three laws drawing on neurosciences approaches to branding. The chapter also explains how stories make biochemical changes in consumers’ brains and influence their psychology and behaviour; and how marketers ha作者: 尊重 時(shí)間: 2025-3-24 08:25
High Pressure Materials Propertieslling that fosters brand–consumer conversations in the digital age. While explaining different brand stories such as strategic and tactical, the chapter also covers the art of brand storytelling that inspires, influences, and engages consumers.作者: 灰姑娘 時(shí)間: 2025-3-24 12:52
High Pressure Materials Propertiesin transporting customers into the story world, binding them with emotional glue. Used appropriately, they affect customers’ sympathy and love for the protagonists. This chapter, drawing on interdisciplinary literature, introduces a conceptual model and explains the critical elements of story: narra作者: 憂傷 時(shí)間: 2025-3-24 17:54 作者: FLOAT 時(shí)間: 2025-3-24 19:13
https://doi.org/10.1007/978-3-642-41834-1ologies and transform the way brands and consumers converse. Although the future is an unknown, the potential success depends upon how brands become authentic and infuse emotion in an AI-driven world through creating superior stories that promote humanity and resonate with their customers.作者: FORGO 時(shí)間: 2025-3-25 01:47 作者: PURG 時(shí)間: 2025-3-25 07:05
High Pressure Materials Propertiesadvancement of digital technology and proliferation of social media in all aspects of our lives. The chapter also draws on the neuroscience’s perspective of how the brain responses to storytelling and reviews different approaches to brand research with associated brand storytelling.作者: 不足的東西 時(shí)間: 2025-3-25 07:58
High Pressure Materials Propertiespathways to further their research, the practitioners can leverage theoretical insights in creating and evaluating brand stories with an opportunity to transform the practices of brand storytelling and business narratives.作者: 事與愿違 時(shí)間: 2025-3-25 11:43
Introduction: The Ancient Art of Storytelling and the Language of Marketing,e as human beings do but something that defines us. The opening chapter provides a roadmap to navigate through the rest of the chapters, inviting you to join the debate on the role of brand storytelling in the digital age.作者: 減少 時(shí)間: 2025-3-25 19:44
Brand Storytelling: A Review of the Interdisciplinary Literature,advancement of digital technology and proliferation of social media in all aspects of our lives. The chapter also draws on the neuroscience’s perspective of how the brain responses to storytelling and reviews different approaches to brand research with associated brand storytelling.作者: 吹氣 時(shí)間: 2025-3-25 20:01
Character and Plot: Narrative Structure and the Art of Archetype Enactment,pathways to further their research, the practitioners can leverage theoretical insights in creating and evaluating brand stories with an opportunity to transform the practices of brand storytelling and business narratives.作者: Obverse 時(shí)間: 2025-3-26 01:28
communication through storytelling.Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved f作者: 縮短 時(shí)間: 2025-3-26 07:48 作者: Isometric 時(shí)間: 2025-3-26 10:57
,Storytelling for Minds: Neuroscience’s Approaches to Branding,The chapter also explains how stories make biochemical changes in consumers’ brains and influence their psychology and behaviour; and how marketers harness storytelling to affect consumers and drive their emotions. Several examples and case studies underline these behaviours.作者: Obligatory 時(shí)間: 2025-3-26 12:40 作者: 新奇 時(shí)間: 2025-3-26 17:42 作者: enmesh 時(shí)間: 2025-3-26 22:37 作者: Highbrow 時(shí)間: 2025-3-27 03:57
ce, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between acade978-3-030-59085-7作者: HAWK 時(shí)間: 2025-3-27 07:31
Baeten Vincent,Pierre Dardenneealize maximization of service satisfaction composed by customer satisfaction, employee satisfaction and manager satisfaction. The effectiveness of the proposed method is discussed using the results of computer experiments using real data obtained from the Japanese cuisine restaurant.作者: 北極熊 時(shí)間: 2025-3-27 11:50 作者: 衣服 時(shí)間: 2025-3-27 16:48
Book 2018nitor quality. This will appeal to administrators and different ancillary service providers. The medical section plays a major role as combination therapy seems to be the future. An entire section is dedicated to medical weight management with discussions of the dietary and psychological component o作者: 刪減 時(shí)間: 2025-3-27 18:13 作者: infantile 時(shí)間: 2025-3-27 22:17 作者: Nucleate 時(shí)間: 2025-3-28 04:12
Informationstechnologie als Werkzeug der Datengenerierung und Kommunikation im Deutschen IVF-Registiken Bielefeld-Rosenh?he) gelegt. Dabei war einer der wichtigen Motivationspunkte die Tatsache, dass hier ein medizinisches Register — ?hnlich wie die Perinatalerhebung aus München — aus ?rztlicher Initiative heraus aufgebaut werden konnte und nicht durch gesundheitspolitische Verordnungen [., .].
