標(biāo)題: Titlebook: Brand Storming; Managing Brands in t Michele Fioroni,Garry Titterton Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limit [打印本頁] 作者: 明顯 時間: 2025-3-21 19:27
書目名稱Brand Storming影響因子(影響力)
書目名稱Brand Storming影響因子(影響力)學(xué)科排名
書目名稱Brand Storming網(wǎng)絡(luò)公開度
書目名稱Brand Storming網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Brand Storming被引頻次
書目名稱Brand Storming被引頻次學(xué)科排名
書目名稱Brand Storming年度引用
書目名稱Brand Storming年度引用學(xué)科排名
書目名稱Brand Storming讀者反饋
書目名稱Brand Storming讀者反饋學(xué)科排名
作者: meretricious 時間: 2025-3-21 22:22 作者: AGATE 時間: 2025-3-22 01:08
Richard L. Carlin,A. J. van Duyneveldtseems to happen in the workings of a large number of firms. In fact, in many companies the management still continues to believe that defining brand strategy is something to be done in the secret rooms of the marketing department. This is an extremely shortsighted view which decreases the brand’s competitive capacity.作者: hypotension 時間: 2025-3-22 07:38 作者: Malaise 時間: 2025-3-22 09:42 作者: 他去就結(jié)束 時間: 2025-3-22 14:57 作者: 征兵 時間: 2025-3-22 20:59
The Brand’s Genetic Clock the environment by applying acquired knowledge are able to survive and regenerate: the great brands therefore are those which, thanks to this process, are able to develop new skills to cope with the changes which characterize the evolution of society and therefore of markets.作者: 青石板 時間: 2025-3-22 21:27 作者: Harass 時間: 2025-3-23 04:32
Brand Name: “The Importance of Being Earnest”y ancestor with the same name, or the wish to identify with a historical character or, in any case, with myths from the past. Giving a brand a name almost takes on the function of planning and prognosticating the future and implies, in some way, identification with a destiny.作者: dithiolethione 時間: 2025-3-23 09:25 作者: preeclampsia 時間: 2025-3-23 12:45
Developing a Brand in Different Cultural Contextsdifferences between countries and different cultures which can, if not opportunely considered, condition the success of a brand. Therefore, the need has grown to understand the affinities and differences between the markets of the world, particularly when these influence a brand’s commercialization.作者: 財政 時間: 2025-3-23 17:28
High Pressure Materials Properties four consequential steps can be identified: identification of the brand’s target, identification of the principal competitors who can allow the consumer to achieve the same goals, identifying the brand’s differentiation elements, and providing motivation.作者: 向外供接觸 時間: 2025-3-23 19:51 作者: myopia 時間: 2025-3-24 02:01
https://doi.org/10.1007/978-0-230-23351-5brand; branding; business; complexity作者: Feedback 時間: 2025-3-24 04:37 作者: murmur 時間: 2025-3-24 10:10 作者: AROMA 時間: 2025-3-24 13:30 作者: decode 時間: 2025-3-24 16:31
Brand Sex: A Confused Identity Heading Toward Androgynythat these values can take on different connotations depending on the consumer’s gender. In a society where the division of jobs and roles was clearly defined and marked by the relegation of women to only domestic activities, products took on a definite sexual identity.作者: Palpable 時間: 2025-3-24 20:19
https://doi.org/10.1007/978-3-662-65895-6Nothing is any longer immune from brands. Even the fantastic world of fairy tales, represented these days by cartoons, is profoundly pervaded by them. Every representation of modernity, be it real or imaginary, takes place in a setting of brands, with brands an integral part of the narrative process.作者: PET-scan 時間: 2025-3-25 01:57
https://doi.org/10.1007/978-1-4757-5691-3The big challenge which marketing has to face today is that of making human brands which by their very nature are not so human. Man’s tendency to anthropomorphize inanimate objects has acquired deep roots down through the centuries and involves very different areas of social life, from religion to politics, and even the family.作者: fulmination 時間: 2025-3-25 04:05 作者: Oration 時間: 2025-3-25 10:12 作者: output 時間: 2025-3-25 13:14 作者: vocation 時間: 2025-3-25 18:02
The Brand as a Social Phenomenon and Cultural IconNothing is any longer immune from brands. Even the fantastic world of fairy tales, represented these days by cartoons, is profoundly pervaded by them. Every representation of modernity, be it real or imaginary, takes place in a setting of brands, with brands an integral part of the narrative process.作者: Fierce 時間: 2025-3-25 22:43 作者: adipose-tissue 時間: 2025-3-26 02:17 作者: 鋸齒狀 時間: 2025-3-26 06:09
Performance Anxiety and the Illusion of QualityThere are three elements which all brand definitions have in common, and they are the functional and emotional attributes and the promise offered by the product, understood in terms of expectations, guarantee and safety.作者: Osteoarthritis 時間: 2025-3-26 09:59 作者: ATOPY 時間: 2025-3-26 13:48 作者: 使成整體 時間: 2025-3-26 19:18 作者: 自作多情 時間: 2025-3-26 23:09
Paramagnetism: Zero-Field Splittings,ange through a process of constant learning. As in the natural process of evolution of the species, only those brands which adapt easily to changes in the environment by applying acquired knowledge are able to survive and regenerate: the great brands therefore are those which, thanks to this process作者: 收到 時間: 2025-3-27 01:30
Richard L. Carlin,A. J. van Duyneveldt that brand planning must involve . the entire organization of the company and not be the exclusive prerogative of the marketing department, as often seems to happen in the workings of a large number of firms. In fact, in many companies the management still continues to believe that defining brand s作者: compassion 時間: 2025-3-27 06:17 作者: 厚顏無恥 時間: 2025-3-27 13:05
High Pressure Materials Propertiesthat these values can take on different connotations depending on the consumer’s gender. In a society where the division of jobs and roles was clearly defined and marked by the relegation of women to only domestic activities, products took on a definite sexual identity.作者: 斥責(zé) 時間: 2025-3-27 13:40
High Pressure Materials Propertiesenses toward directions which used to seem unimaginable, on the other has generated a sort of dehumanization of society. The affirmation of ever more virtual environments and the progressive overcoming of physical constraints in every sphere has in fact marked a progressive slowing down in the devel作者: 600 時間: 2025-3-27 18:59
High Pressure Materials Propertiesmotivate purchase and consumption, a response enriched by the multiple meanings attributed to those goals. An effective positioning of a brand requires the systematic evaluation of some crucial elements, and is the routine followed by companies when generating and consolidating a brand. To this end,作者: Extort 時間: 2025-3-28 00:43 作者: Delectable 時間: 2025-3-28 02:05
High Pressure Materials Propertiesthe need to develop their business in new countries. Although in the international market many physical barriers have fallen there are still profound differences between countries and different cultures which can, if not opportunely considered, condition the success of a brand. Therefore, the need h作者: 植物群 時間: 2025-3-28 06:17
http://image.papertrans.cn/b/image/190406.jpg作者: 包租車船 時間: 2025-3-28 13:04
Overview: We have witnessed a revolution in the way consumers relate to a product;?increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer?a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.978-1-349-30800-2978-0-230-23351-5作者: kyphoplasty 時間: 2025-3-28 18:08
https://doi.org/10.1007/978-3-662-66460-5ly demonstrates how faith, belief and community can become the basis of new marketing strategies.1 In fact, examples of advertising campaigns where an approach employing ultimate reality, the superior aim of existence or even mysticism as the main theme are not rare.作者: 我怕被刺穿 時間: 2025-3-28 22:15 作者: 鋸齒狀 時間: 2025-3-29 01:46 作者: 不可比擬 時間: 2025-3-29 06:31
The Brand Between Emotions and Experiencesot be reproduced in a virtual environment: experiences and senses. The use of experience as a basis for developing new marketing strategies today represents an effective way of retrieving “psychological satisfaction” in purchasing and consumption models, by making it possible to build new worlds, ci作者: 通情達(dá)理 時間: 2025-3-29 08:55 作者: countenance 時間: 2025-3-29 15:21 作者: 形容詞詞尾 時間: 2025-3-29 15:57 作者: DEI 時間: 2025-3-29 21:39
The Brand’s Genetic Clockange through a process of constant learning. As in the natural process of evolution of the species, only those brands which adapt easily to changes in the environment by applying acquired knowledge are able to survive and regenerate: the great brands therefore are those which, thanks to this process作者: EVICT 時間: 2025-3-30 00:04 作者: 印第安人 時間: 2025-3-30 04:08 作者: Paradox 時間: 2025-3-30 10:25
Brand Sex: A Confused Identity Heading Toward Androgynythat these values can take on different connotations depending on the consumer’s gender. In a society where the division of jobs and roles was clearly defined and marked by the relegation of women to only domestic activities, products took on a definite sexual identity.作者: 脫離 時間: 2025-3-30 14:38 作者: Semblance 時間: 2025-3-30 17:17
Building a Frame of Reference Between Advantages and Paritymotivate purchase and consumption, a response enriched by the multiple meanings attributed to those goals. An effective positioning of a brand requires the systematic evaluation of some crucial elements, and is the routine followed by companies when generating and consolidating a brand. To this end,作者: Antarctic 時間: 2025-3-30 21:23
Brand Perception and the Power of the Subconsciouse brand, or its use. This means that some associations can indeed emerge in a specific context and remain submerged in another. In other words, the consumer tends to develop awareness of a brand both at a conscious and a subconscious level, reactivating that awareness from an area to which it has be作者: abnegate 時間: 2025-3-31 04:12
Developing a Brand in Different Cultural Contextsthe need to develop their business in new countries. Although in the international market many physical barriers have fallen there are still profound differences between countries and different cultures which can, if not opportunely considered, condition the success of a brand. Therefore, the need h
