標題: Titlebook: Brand Power; Paul Stobart (Director) Book 1994 Paul Stobart 1994 brand.branding.Franchising.marketing.Motive.Retail Brand [打印本頁] 作者: 倒鉤 時間: 2025-3-21 18:02
書目名稱Brand Power影響因子(影響力)
書目名稱Brand Power影響因子(影響力)學科排名
書目名稱Brand Power網(wǎng)絡(luò)公開度
書目名稱Brand Power網(wǎng)絡(luò)公開度學科排名
書目名稱Brand Power被引頻次
書目名稱Brand Power被引頻次學科排名
書目名稱Brand Power年度引用
書目名稱Brand Power年度引用學科排名
書目名稱Brand Power讀者反饋
書目名稱Brand Power讀者反饋學科排名
作者: 聚集 時間: 2025-3-21 23:28 作者: AND 時間: 2025-3-22 04:03 作者: chance 時間: 2025-3-22 04:59
The Management of Global Brands,rkets and micro-markets. These obscure the real issues by creating a cosy sense of over-simplification. They are part of a search for infallible solutions which — fortunately, in my opinion — do not exist in the ever-changing reality of business.作者: decipher 時間: 2025-3-22 12:14 作者: 性別 時間: 2025-3-22 16:00 作者: NUDGE 時間: 2025-3-22 17:55 作者: Exclude 時間: 2025-3-23 01:07
Franchising: How Brand Power Works,ion) has never been developed as a franchising operation and there are no plans to do so in the future. However, as our distribution system is similar in important respects to franchising, and as both approaches reward the entrepreneurial drive of individual proprietors, I feel comfortable discussin作者: 牢騷 時間: 2025-3-23 01:42
Protecting Power Brands,ose profitability would generate funds sufficient not only to sustain the brand’s leadership position but also to support and finance other aspects of the business. The brand was number one in its sector, had a high level of awareness, an unequivocal and distinctive brand image, and it offered benef作者: 敵手 時間: 2025-3-23 08:09 作者: Climate 時間: 2025-3-23 10:19
Brand Power: The Future,ther imperfect and ill-formed way) that certain businesses, which were not especially rich in tangible assets, were performing consistently and powerfully and seemed able to produce superior cash flows to, arguably, more ‘conventional’ companies. Such companies included businesses such as Apple Comp作者: Conflict 時間: 2025-3-23 16:04 作者: LAIR 時間: 2025-3-23 19:08 作者: Vasoconstrictor 時間: 2025-3-24 01:02 作者: Range-Of-Motion 時間: 2025-3-24 05:01 作者: 根除 時間: 2025-3-24 09:23
d support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world‘s leading作者: Charlatan 時間: 2025-3-24 14:08 作者: Valves 時間: 2025-3-24 18:31
https://doi.org/10.1007/978-3-662-54237-8 the business. The brand was number one in its sector, had a high level of awareness, an unequivocal and distinctive brand image, and it offered benefits and qualities readily understood and appreciated by a loyal consumer base. In short, a powerful brand franchise had been created, something of great value.作者: 費解 時間: 2025-3-24 22:10 作者: 使痛苦 時間: 2025-3-24 23:51
Protecting Power Brands, the business. The brand was number one in its sector, had a high level of awareness, an unequivocal and distinctive brand image, and it offered benefits and qualities readily understood and appreciated by a loyal consumer base. In short, a powerful brand franchise had been created, something of great value.作者: Clumsy 時間: 2025-3-25 04:52 作者: 發(fā)展 時間: 2025-3-25 10:40
https://doi.org/10.1007/978-3-662-54237-8 new product development is the responsibility of those same marketing people. Far too much time, money and effort is, in my view, invested in performing autopsies on products that fail and not nearly enough on examining, analysing, perhaps even celebrating, those brands that have succeeded year after year.作者: Fibrinogen 時間: 2025-3-25 14:54
https://doi.org/10.1007/978-3-662-54237-8tation. The real challenge for Guinness is to maintain and extend that brand power. We have, accordingly, maintained a very tight focus on our core spirits and beer brands. It is a fundamental objective of our corporate strategy to concentrate on our core brands and to develop and maintain their strength in all our markets around the world.作者: allergen 時間: 2025-3-25 16:27 作者: Bombast 時間: 2025-3-25 23:30
https://doi.org/10.1007/978-3-662-54237-8nd on branding have, at least until very recently, tended to ignore the retailer’s influence on branding. This omission is surprising since it is clear that retailing has had a profound impact on branding techniques for far more than just the last few years.作者: Horizon 時間: 2025-3-26 02:55
Book 1994tributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.作者: debris 時間: 2025-3-26 06:51 作者: Foreshadow 時間: 2025-3-26 09:40 作者: 砍伐 時間: 2025-3-26 13:46
https://doi.org/10.1007/978-1-349-12840-2brand; branding; Franchising; marketing; Motive; Retail Brand作者: –DOX 時間: 2025-3-26 18:35
The Management of Global Brands,rkets and micro-markets. These obscure the real issues by creating a cosy sense of over-simplification. They are part of a search for infallible solutions which — fortunately, in my opinion — do not exist in the ever-changing reality of business.作者: 蔓藤圖飾 時間: 2025-3-26 23:35 作者: slipped-disk 時間: 2025-3-27 04:34 作者: 大溝 時間: 2025-3-27 07:14 作者: doxazosin 時間: 2025-3-27 10:09
https://doi.org/10.1007/978-3-662-54237-8For decades the Scandinavian market has not taken much notice of branding. But a number of recent events have combined to change this indifference, with the result that branding has now become of central importance to many Scandinavian businesses.作者: Harridan 時間: 2025-3-27 16:27 作者: Indelible 時間: 2025-3-27 19:54
The Importance of Market-Perceived Quality,Power brands are worth billions of dollars for one reason: they mean quality to the consumer. And this in turn means consumer loyalty, repeat purchases, and word-of-mouth advertising.作者: 專心 時間: 2025-3-27 22:09 作者: 接合 時間: 2025-3-28 03:00
Assessing Brand Value,The value of a brand, like that of any other similar economic asset, is the worth . of the benefits of future ownership. In order to calculate brand value one must identify clearly:作者: Conduit 時間: 2025-3-28 08:38
R. T. Pardasani,P. Pardasani,A. Guptathe Old Norse word ., which means to burn. Brands were, and still are, the means by which owners of cattle mark their animals as their own. From branding cattle and other livestock, early man moved on to brand all his other chattels — a potter identified his pots by putting his thumbprint into the w作者: 自然環(huán)境 時間: 2025-3-28 11:34 作者: 滑動 時間: 2025-3-28 15:48 作者: EVICT 時間: 2025-3-28 22:31
R. T. Pardasani,P. Pardasani,A. Guptarkets and micro-markets. These obscure the real issues by creating a cosy sense of over-simplification. They are part of a search for infallible solutions which — fortunately, in my opinion — do not exist in the ever-changing reality of business.作者: 原始 時間: 2025-3-29 00:14 作者: 思鄉(xiāng)病 時間: 2025-3-29 04:54 作者: NEEDY 時間: 2025-3-29 07:59
https://doi.org/10.1007/978-3-662-54237-8ely for granted. Milk, fruit, pasta, water, bread and petrol are all examples of commodity products. Such products are characterised by the fact that they are used very frequently yet have very little image or personality. Commodity products also tend to be priced extremely competitively.作者: capillaries 時間: 2025-3-29 12:18
https://doi.org/10.1007/978-3-662-54237-8ion) has never been developed as a franchising operation and there are no plans to do so in the future. However, as our distribution system is similar in important respects to franchising, and as both approaches reward the entrepreneurial drive of individual proprietors, I feel comfortable discussin作者: FAR 時間: 2025-3-29 18:49 作者: Ambiguous 時間: 2025-3-29 23:02 作者: mortuary 時間: 2025-3-30 00:16 作者: FOLLY 時間: 2025-3-30 04:07
http://image.papertrans.cn/b/image/190401.jpg作者: 不斷的變動 時間: 2025-3-30 10:02
R. T. Pardasani,P. Pardasani,A. Guptarkets and micro-markets. These obscure the real issues by creating a cosy sense of over-simplification. They are part of a search for infallible solutions which — fortunately, in my opinion — do not exist in the ever-changing reality of business.作者: 心胸狹窄 時間: 2025-3-30 14:23 作者: 花費 時間: 2025-3-30 19:49
https://doi.org/10.1007/978-3-662-54237-8w of our corporate branding strategy to ensure that we continue to present a corporate image and brand personality that is relevant and appropriate to our various audiences in Japan and elsewhere in the world. The recommendations arising from this review are now being implemented across the group.作者: 叫喊 時間: 2025-3-30 20:44
subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.978-1-349-12840-2
