標題: Titlebook: Brand Medicine; The Role of Branding Tom Blackett (deputy chairman),Rebecca Robins (sen Book 2001 Tom Blackett and Rebecca Robins 2001 Adve [打印本頁] 作者: Malinger 時間: 2025-3-21 18:19
書目名稱Brand Medicine影響因子(影響力)
書目名稱Brand Medicine影響因子(影響力)學科排名
書目名稱Brand Medicine網(wǎng)絡(luò)公開度
書目名稱Brand Medicine網(wǎng)絡(luò)公開度學科排名
書目名稱Brand Medicine被引頻次
書目名稱Brand Medicine被引頻次學科排名
書目名稱Brand Medicine年度引用
書目名稱Brand Medicine年度引用學科排名
書目名稱Brand Medicine讀者反饋
書目名稱Brand Medicine讀者反饋學科排名
作者: Acetaminophen 時間: 2025-3-21 20:26 作者: sinoatrial-node 時間: 2025-3-22 01:48
R. T. Pardasani,P. Pardasani,A. Guptan functional rather than decorative, and limited to the communication of essential information. But with the increase in brands moving from Rx to OTC, the design of brand packaging will take on a new importance.作者: SENT 時間: 2025-3-22 06:02 作者: Anthrp 時間: 2025-3-22 08:50 作者: 捏造 時間: 2025-3-22 15:12 作者: Condense 時間: 2025-3-22 17:59
978-1-349-42588-4Tom Blackett and Rebecca Robins 2001作者: colloquial 時間: 2025-3-23 01:13
https://doi.org/10.1007/978-3-662-54234-7WordPerfect was the world’s favourite word processing program.作者: 自作多情 時間: 2025-3-23 02:11
R. T. Pardasani,P. Pardasani,A. GuptaAs we have turned the comer into the new millennium, we have found famous brands returning to their product roots — a timely reminder that a successful brand was, and is, simply a very relevant product idea, well executed.作者: 氣候 時間: 2025-3-23 07:25 作者: Confound 時間: 2025-3-23 10:08
The Rx to OTC switch — creating the climate for changeWordPerfect was the world’s favourite word processing program.作者: Distribution 時間: 2025-3-23 17:34
Successful switch strategiesAs we have turned the comer into the new millennium, we have found famous brands returning to their product roots — a timely reminder that a successful brand was, and is, simply a very relevant product idea, well executed.作者: fibula 時間: 2025-3-23 19:23 作者: Peristalsis 時間: 2025-3-24 01:48
Branding and its potential within the pharmaceutical industryelopment of trade, buyers would use brands as a means of distinguishing between the cattle of one farmer and another, and brands quickly became associated with quality and reliability. Thus brands provided buyers with a guide to choice, a role that has remained unchanged to the present day.作者: Type-1-Diabetes 時間: 2025-3-24 05:55
The valuation of pharmaceutical brandsSuch businesses have in the past amply repaid their investors, reflected in increased profits, dividends and share prices. The industry has relied for these profits on the ability of drug companies to pass on rising drug costs to the consumer in higher prices. This ability to charge high prices arises from the economic peculiarity of the industry.作者: 獨裁政府 時間: 2025-3-24 08:15
Brand packaging designn functional rather than decorative, and limited to the communication of essential information. But with the increase in brands moving from Rx to OTC, the design of brand packaging will take on a new importance.作者: aquatic 時間: 2025-3-24 11:40 作者: angina-pectoris 時間: 2025-3-24 15:50 作者: scrutiny 時間: 2025-3-24 22:40 作者: sparse 時間: 2025-3-25 01:16
https://doi.org/10.1007/978-3-662-54234-7Such businesses have in the past amply repaid their investors, reflected in increased profits, dividends and share prices. The industry has relied for these profits on the ability of drug companies to pass on rising drug costs to the consumer in higher prices. This ability to charge high prices aris作者: 極小量 時間: 2025-3-25 04:42
R. T. Pardasani,P. Pardasani,A. Gupta patients or prospects to justify mass consumer spending over and above professional promotion. Those mass brands, in broad-reaching chronic care categories such as allergy, cardiology and metabolics as well as quality of life categories such as hair loss, developed an expertise in reaching and moti作者: 憤慨點吧 時間: 2025-3-25 10:54 作者: verdict 時間: 2025-3-25 11:46 作者: 急性 時間: 2025-3-25 16:44 作者: indenture 時間: 2025-3-25 20:23
https://doi.org/10.1007/978-3-662-54234-7e and wealth creation of an Rx brand. In the course of this chapter, I will set out to establish why the brand name is such a critical part of the branding mix and will look at the legal, linguistic and regulatory issues that need to be considered when developing a brand name for a new drug. I will 作者: 不舒服 時間: 2025-3-26 01:16 作者: 偉大 時間: 2025-3-26 04:29
https://doi.org/10.1007/978-3-662-54234-7n countries. Responding to the needs of the ageing population, and taking advantage of the advanced art of computer technology, sophisticated research by pharmaceutical companies is producing an ever greater number of medicinal products packaged to provide everything from manufacturing efficiencies 作者: Blazon 時間: 2025-3-26 11:09 作者: venous-leak 時間: 2025-3-26 14:28
Introductionrom brands. In most other industries, manufacturers, suppliers of services and retailers use branding techniques to help secure competitive advantage. Indeed, increasingly these days, it is the brand which provides the sole means of differentiation, as . magazine famously said:.What . is asserting i作者: 彎曲道理 時間: 2025-3-26 20:47 作者: 投射 時間: 2025-3-26 23:42
The valuation of pharmaceutical brandsSuch businesses have in the past amply repaid their investors, reflected in increased profits, dividends and share prices. The industry has relied for these profits on the ability of drug companies to pass on rising drug costs to the consumer in higher prices. This ability to charge high prices aris作者: CLAP 時間: 2025-3-27 04:16
Direct-to-consumer branding — the US perspective patients or prospects to justify mass consumer spending over and above professional promotion. Those mass brands, in broad-reaching chronic care categories such as allergy, cardiology and metabolics as well as quality of life categories such as hair loss, developed an expertise in reaching and moti作者: MENT 時間: 2025-3-27 05:34
Direct-to-consumer branding — Europe and Asiauch as Japan and Europe is an intensifying battleground for change. Advocate and reactionary interest groups continue to line up either side of the debate, which is complicated by the political and health professional conservatism that surrounds the business and economic arguments. Pressure is build作者: Alopecia-Areata 時間: 2025-3-27 10:14 作者: nurture 時間: 2025-3-27 13:56
Public relations and its role in pharmaceutical brand buildingople, you will probably get different answers as to why this is the case: its credibility; its flexibility; its efficiency in using the mass media and the Internet; its utility as both a pre-launch and post-launch marketing tool in a regulated environment; its ability to cut through the clutter to r作者: penance 時間: 2025-3-27 19:31
Pharmaceutical brand name developmente and wealth creation of an Rx brand. In the course of this chapter, I will set out to establish why the brand name is such a critical part of the branding mix and will look at the legal, linguistic and regulatory issues that need to be considered when developing a brand name for a new drug. I will 作者: 袖章 時間: 2025-3-28 00:11 作者: Arrhythmia 時間: 2025-3-28 02:12 作者: limber 時間: 2025-3-28 10:14 作者: 藕床生厭倦 時間: 2025-3-28 12:03 作者: MAPLE 時間: 2025-3-28 18:02 作者: 腐蝕 時間: 2025-3-28 19:12 作者: 注視 時間: 2025-3-29 01:10
https://doi.org/10.1007/978-3-662-53971-2s which impact on the creation of pharmaceutical brands as well as the criteria for trade mark searching and protection for pharmaceutical brands. We will then turn our attention to ways of maintaining the brand well after registration and the use of trade mark notices and symbols. We will also touch upon domain names.作者: 小淡水魚 時間: 2025-3-29 04:32
Direct-to-consumer branding — the US perspectivegories such as allergy, cardiology and metabolics as well as quality of life categories such as hair loss, developed an expertise in reaching and motivating their best prospects to request and even demand their drug.作者: CHURL 時間: 2025-3-29 10:58
The role of advertising in branding pharmaceuticals, the debate as to whether the pharmaceutical industry can really succeed in creating brands out of its products through advertising, or whether it even needs to, has gone on for many years. The issue appears to revolve around what we mean by ..作者: MAIZE 時間: 2025-3-29 11:28 作者: 保全 時間: 2025-3-29 16:42 作者: 白楊 時間: 2025-3-29 22:59
https://doi.org/10.1007/978-3-662-54234-7ns outlets that have proliferated in recent years. Any or all of these answers would be appropriate. Public relations has blossomed as a marketing discipline in recent years to gain strong acceptance as a brand-building device.作者: Parallel 時間: 2025-3-30 03:07 作者: TSH582 時間: 2025-3-30 04:58 作者: entitle 時間: 2025-3-30 10:00
Book 2001in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world‘s leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.作者: TEN 時間: 2025-3-30 15:33 作者: 生氣的邊緣 時間: 2025-3-30 18:20 作者: Cubicle 時間: 2025-3-30 21:52
https://doi.org/10.1007/978-3-662-54234-7What type of name would be most appropriate for your new drug? Finally, I will attempt to identify and rationalize some of the naming trends that have established themselves within the industry and venture into making some predictions for the future of pharmaceutical name development.
