標(biāo)題: Titlebook: Brand Management; An Introduction thro Emmanuel Mogaji Textbook 2021 The Editor(s) (if applicable) and The Author(s), under exclusive licen [打印本頁(yè)] 作者: Monroe 時(shí)間: 2025-3-21 19:17
書(shū)目名稱Brand Management影響因子(影響力)
作者: 態(tài)度暖昧 時(shí)間: 2025-3-21 23:36
http://image.papertrans.cn/b/image/190394.jpg作者: 排名真古怪 時(shí)間: 2025-3-22 02:22 作者: MUTE 時(shí)間: 2025-3-22 07:52 作者: Interim 時(shí)間: 2025-3-22 08:54 作者: 欄桿 時(shí)間: 2025-3-22 14:30
https://doi.org/10.1007/978-3-662-54231-6associate poor service with a brand. Brands will have to keep their standards and improve on innovative product development and quality service provision to convince the consumers about their positions. Brands may be placed on pedestals by consumers, but if these same brands do not do well, they wil作者: extrovert 時(shí)間: 2025-3-22 17:59 作者: GRACE 時(shí)間: 2025-3-22 21:25
https://doi.org/10.1007/978-3-662-54231-6grated and seen by the target audience. This chapter explores brand integration, which is a continuous process to bring the brand to the conscious knowledge of the key stakeholders. In some cases, it might be described as a brand advertisement or integrated marketing communications, but the focus is作者: 起草 時(shí)間: 2025-3-23 01:56 作者: 明智的人 時(shí)間: 2025-3-23 05:44 作者: 暖昧關(guān)系 時(shí)間: 2025-3-23 11:04 作者: Trochlea 時(shí)間: 2025-3-23 17:16
R. T. Pardasani,P. Pardasani,A. Guptall, when a brand is no longer profitable, they may be acquired by a bigger and more established brand. The management of this process is critical, as it can influence the success of the merger or acquisition. Brand mergers and acquisitions create multiple brand entities, which are uniquely positione作者: 記成螞蟻 時(shí)間: 2025-3-23 20:02 作者: 放逐 時(shí)間: 2025-3-24 00:42
Magnetic properties of titanocene hydride,rand through engagement. It has, therefore, become critical for brands to be aware of the contemporary issues around brand management, especially the prospects of social media, sustainable consumption and ethical practices. To manage these issues, there is a growing demand for a Chief Brand Officer 作者: Melanoma 時(shí)間: 2025-3-24 04:26 作者: 浪蕩子 時(shí)間: 2025-3-24 06:54 作者: Rct393 時(shí)間: 2025-3-24 10:45
R. T. Pardasani,P. Pardasani,A. Guptaic, and therefore, it should be interpreted in that context; however, there are basic features which all brand philosophies should have. These will be relevant for a brand manager working on a new brand or on an existing brand. Finally, we will look at the benefits and various examples of brand philosophy.作者: 多嘴 時(shí)間: 2025-3-24 16:52 作者: Inferior 時(shí)間: 2025-3-24 21:45
Magnetic properties of titanocene hydride,. Importantly, we will look at the essence of having a brand identity. Even though brand architecture may be more relevant for established brands, this knowledge will be essential for emerging smaller brands which are considering brand extension and acquisitions, to help them plan and identify how they want to structure their sub-brands.作者: detach 時(shí)間: 2025-3-25 01:54 作者: 窩轉(zhuǎn)脊椎動(dòng)物 時(shí)間: 2025-3-25 05:20 作者: 印第安人 時(shí)間: 2025-3-25 09:20 作者: 儀式 時(shí)間: 2025-3-25 13:29 作者: Brain-Imaging 時(shí)間: 2025-3-25 18:10 作者: 全面 時(shí)間: 2025-3-25 20:49 作者: Lacunar-Stroke 時(shí)間: 2025-3-26 03:23 作者: nephritis 時(shí)間: 2025-3-26 06:12
Magnetic properties of titanocene hydride,ial for brand managers. It is essential to know when to take the leap and commit to a financial decision. In addition, we will explore different types of extension, and the advantages and disadvantages of extensions. While brand extension may be a worthwhile business decision, we will examine some critical considerations for brand managers.作者: chapel 時(shí)間: 2025-3-26 09:57
R. T. Pardasani,P. Pardasani,A. Guptanagement. As many brands come together, through merger or acquisition, there is a need to manage these brands and integrate them accordingly. Mergers come with operational and financial challenges, but our focus here is the business challenges. To understand the motivation for mergers, understand the challenges and discuss how to deal with them.作者: 戰(zhàn)役 時(shí)間: 2025-3-26 16:08
Magnetic properties of titanocene hydride,nsibility and think on the spot. In this chapter we discuss how these contemporary issues can be relative, depending on the brand, the market, the customer base and even the country; however, to streamline our discussion, we have identified key stakeholders and the various relationships which shape these issues.作者: Fortuitous 時(shí)間: 2025-3-26 18:18
Introduction to Brand Management,ding approach. For example, a charity organisation has branding needs that differ from a global brand. We will conclude this chapter with what you can expect as a prospective brand manager, what you can do with the knowledge you acquire and the opportunities for career progression.作者: 杠桿支點(diǎn) 時(shí)間: 2025-3-26 23:48
Ethical Branding,tivities is a justification for doing what is right, even though it might be expensive. This then leads to the exploration of the challenges brands may face as they aspire to be more ethical. Importantly, this chapter will consider how to go about ethical branding, recognising that it is a long-term strategy.作者: 美色花錢(qián) 時(shí)間: 2025-3-27 05:07 作者: 必死 時(shí)間: 2025-3-27 06:57 作者: Cabinet 時(shí)間: 2025-3-27 09:53
Brand Mergers and Acquisitions,nagement. As many brands come together, through merger or acquisition, there is a need to manage these brands and integrate them accordingly. Mergers come with operational and financial challenges, but our focus here is the business challenges. To understand the motivation for mergers, understand the challenges and discuss how to deal with them.作者: hauteur 時(shí)間: 2025-3-27 15:19 作者: invade 時(shí)間: 2025-3-27 20:10 作者: detach 時(shí)間: 2025-3-27 23:53
Textbook 2021This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management.?Highlighting the r作者: 最有利 時(shí)間: 2025-3-28 04:48
Introduction to Brand Management,who uses or experiences them: employees, investors, the media and, perhaps most importantly, users. In this chapter we will explore basic misconceptions about brands; brands and branding are not just in the minds of consumers, nor are they just products and they are more than logos. We will discuss 作者: BIBLE 時(shí)間: 2025-3-28 09:48
Ethical Branding, an afterthought. Ethical actions should be integral, inherent and intentional. It should be fully integrated into the activities of the brand. This chapter will focus more on business ethics, which cover ethical branding, and less on consumption ethics, which explain how consumers engage with produ作者: set598 時(shí)間: 2025-3-28 13:52 作者: 構(gòu)想 時(shí)間: 2025-3-28 16:38
Brand Positioning,associate poor service with a brand. Brands will have to keep their standards and improve on innovative product development and quality service provision to convince the consumers about their positions. Brands may be placed on pedestals by consumers, but if these same brands do not do well, they wil作者: Militia 時(shí)間: 2025-3-28 20:41
Brand Identity,ge with a brand. This component moves beyond the brand philosophy, values and positioning, which can be deemed as abstract. The identity is real, and it has become an integral part of brand management. Brands spend a considerable amount of money to develop an identity for their brand to appeal to a 作者: Glutinous 時(shí)間: 2025-3-29 02:37
Brand Integration,grated and seen by the target audience. This chapter explores brand integration, which is a continuous process to bring the brand to the conscious knowledge of the key stakeholders. In some cases, it might be described as a brand advertisement or integrated marketing communications, but the focus is作者: 愉快嗎 時(shí)間: 2025-3-29 05:25 作者: braggadocio 時(shí)間: 2025-3-29 10:04
Brand Equity,grate identities and effectively communicate with stakeholders. This built-up brand becomes valuable and a large part of the intangible assets of a company. Understanding the worth and value of this intangible offer is essential, at least from a management point of view, to justify and evaluate the 作者: Pde5-Inhibitors 時(shí)間: 2025-3-29 14:55
Brand Extension,ice quality may decide to extend their brand. The brand can build on their existing name or come up with a new brand name to make different or related products and enter a new market. This extension is a strategic decision that should not be taken lightly, as there are financial and human resources 作者: Painstaking 時(shí)間: 2025-3-29 18:12 作者: 安心地散步 時(shí)間: 2025-3-29 19:51
Brand Architecture,w essential for the brand manager to arrange new brands and structure them for effective administration and control. This may involve employing more people, perhaps different brand managers for each product line. In this chapter we will explore these arrangements with master brands and sub-brands, t作者: Pandemic 時(shí)間: 2025-3-30 02:00
Contemporary Issues in Brand Management,rand through engagement. It has, therefore, become critical for brands to be aware of the contemporary issues around brand management, especially the prospects of social media, sustainable consumption and ethical practices. To manage these issues, there is a growing demand for a Chief Brand Officer 作者: 媒介 時(shí)間: 2025-3-30 07:43
e never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further..978-3-030-66118-2978-3-030-66119-9
