標(biāo)題: Titlebook: Brand Machines, Sensory Media and Calculative Culture; Sven Brodmerkel,Nicholas Carah Book 2016 The Editor(s) (if applicable) and The Auth [打印本頁] 作者: vein220 時(shí)間: 2025-3-21 16:48
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書目名稱Brand Machines, Sensory Media and Calculative Culture讀者反饋學(xué)科排名
作者: 我不明白 時(shí)間: 2025-3-21 20:25
Instructions: Producing Participation,singly characterised by the incorporation of audience participation into its mode of operation. The chapter features a rich account of the ways the participatory media environment has affected advertising practitioners’ notions of creativity and consumer agency. It then identifies and describes the 作者: 松軟無力 時(shí)間: 2025-3-22 04:05
Impulses: Engineering Behaviour,requirements of the participation paradigm described in Chapter 2. The chapter argues that the advertising industry uses central claims made by the neurosciences and behavioural economics regarding humans’ inherently cognitively flawed nature for simultaneously promoting advertising as a valuable ‘u作者: Basilar-Artery 時(shí)間: 2025-3-22 06:04 作者: Lice692 時(shí)間: 2025-3-22 10:54
Infrastructure: Orchestrating Action,ands. It advances the literature on branding, brand value creation and audience labour by illustrating how this emerging mode of branding makes the participating audience productive beyond just performing the ‘work of watching’ or making themselves available for surveillance (‘the work of being watc作者: Accolade 時(shí)間: 2025-3-22 13:31 作者: Lucubrate 時(shí)間: 2025-3-22 21:00 作者: Compatriot 時(shí)間: 2025-3-23 00:04
ng a new sensory as well as techno-cultural environment, is This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmi作者: Immortal 時(shí)間: 2025-3-23 02:48
https://doi.org/10.1007/978-3-662-54231-6t do not so much rely on the audience believing in certain representations and ideological appeals. Rather, brands create value by governing technological infrastructures that allow for the observation, modulation and calculative calibration of action.作者: 要塞 時(shí)間: 2025-3-23 08:07 作者: 幻想 時(shí)間: 2025-3-23 10:37 作者: 入伍儀式 時(shí)間: 2025-3-23 17:36 作者: confide 時(shí)間: 2025-3-23 18:29
R. T. Pardasani,P. Pardasani,A. Guptaertiser to conduct consumer interactions with the brand and to harness consumer engagement for further calculative modulation on data-driven social media platforms. The affect switch describes the interface between the living body and lived experience of consumers and the calculative capacities of media infrastructure.作者: 緩解 時(shí)間: 2025-3-24 00:02
https://doi.org/10.1007/978-3-662-54231-6hed’). The authors introduce the notion of . for capturing a new branding paradigm that rests on the simultaneous performance of cultural and computational work. Brands develop devices that prompt audiences to tune their experience, attention and bodies into the calculative capacities of media infrastructure.作者: 吹牛需要藝術(shù) 時(shí)間: 2025-3-24 06:15
R. T. Pardasani,P. Pardasani,A. Guptapation and utilise data for hyper-targeted promotional interventions. The authors illustrate this argument by analysing how alcohol brands activate consumers via experiential multimedia campaigns and elicit consumer engagement that produces brand value partly by prompting the circulation of content that is invisible to regulators and the public.作者: 山間窄路 時(shí)間: 2025-3-24 07:44 作者: 背帶 時(shí)間: 2025-3-24 14:38 作者: 聯(lián)邦 時(shí)間: 2025-3-24 18:45 作者: 落葉劑 時(shí)間: 2025-3-24 20:10
I/O Devices: Conducting Interactions,ertiser to conduct consumer interactions with the brand and to harness consumer engagement for further calculative modulation on data-driven social media platforms. The affect switch describes the interface between the living body and lived experience of consumers and the calculative capacities of media infrastructure.作者: Generalize 時(shí)間: 2025-3-25 02:01 作者: 飛行員 時(shí)間: 2025-3-25 06:05
Interventions: Reimagining Advertising,pation and utilise data for hyper-targeted promotional interventions. The authors illustrate this argument by analysing how alcohol brands activate consumers via experiential multimedia campaigns and elicit consumer engagement that produces brand value partly by prompting the circulation of content that is invisible to regulators and the public.作者: neurologist 時(shí)間: 2025-3-25 10:54
R. T. Pardasani,P. Pardasani,A. Gupta. This conceptualisation of the contemporary consumer paradoxically integrates notions of human irrationality and consumer empowerment in a way that it can serve as a moral justification for the utilisation of a wide range of technologies of social influence and control.作者: yohimbine 時(shí)間: 2025-3-25 11:41 作者: faultfinder 時(shí)間: 2025-3-25 17:20
h the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the livi978-1-137-49656-0作者: CAPE 時(shí)間: 2025-3-25 23:11
Brand Machines, Sensory Media and Calculative Culture作者: Tdd526 時(shí)間: 2025-3-26 02:07
Brand Machines, Sensory Media and Calculative Culture978-1-137-49656-0作者: craven 時(shí)間: 2025-3-26 04:44
Book 2016he productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the livi作者: flutter 時(shí)間: 2025-3-26 09:23
https://doi.org/10.1057/978-1-137-49656-0Brands; Branding; Advertising; Algorithms; New Media; Social Media; Sensors; Culture; Mobile devices; Promoti作者: AVERT 時(shí)間: 2025-3-26 16:36
The Editor(s) (if applicable) and The Author(s) 2016作者: 臥虎藏龍 時(shí)間: 2025-3-26 19:10
https://doi.org/10.1007/978-3-662-54231-6couraged to actively participate in the development, mediation and distribution of content, while at the same time these activities are subject to surveillance and big data analysis. Advertisers have to adapt to the shifting economic logic of the ‘a(chǎn)udience marketplace’ in this data-driven, participa作者: 英寸 時(shí)間: 2025-3-26 21:17
https://doi.org/10.1007/978-3-662-54231-6singly characterised by the incorporation of audience participation into its mode of operation. The chapter features a rich account of the ways the participatory media environment has affected advertising practitioners’ notions of creativity and consumer agency. It then identifies and describes the 作者: 襲擊 時(shí)間: 2025-3-27 03:25
R. T. Pardasani,P. Pardasani,A. Guptarequirements of the participation paradigm described in Chapter 2. The chapter argues that the advertising industry uses central claims made by the neurosciences and behavioural economics regarding humans’ inherently cognitively flawed nature for simultaneously promoting advertising as a valuable ‘u作者: PLE 時(shí)間: 2025-3-27 07:35
R. T. Pardasani,P. Pardasani,A. Guptaention, attraction and affect. It illustrates how advertisers create activations that create and utilise synergies between material devices and consumers’ real-world engagement in branded experiences of various kinds. The authors develop the concept of the . to capture the way these devices help adv作者: BRAVE 時(shí)間: 2025-3-27 09:57 作者: 價(jià)值在貶值 時(shí)間: 2025-3-27 16:23
R. T. Pardasani,P. Pardasani,A. Gupta resistance. The chapter argues that the current forms of advertising critique and regulatory oversight—which are predominantly based on the conceptualisation and evaluation of advertising as a form of textual representation—are inadequate for dealing with the way brands orchestrate consumer partici作者: Musculoskeletal 時(shí)間: 2025-3-27 21:12 作者: 流動(dòng)性 時(shí)間: 2025-3-28 00:13 作者: 美食家 時(shí)間: 2025-3-28 02:27
http://image.papertrans.cn/b/image/190393.jpg作者: 打包 時(shí)間: 2025-3-28 07:42 作者: encyclopedia 時(shí)間: 2025-3-28 13:40
