標題: Titlebook: Brand Hate; Navigating Consumer S. Umit Kucuk Book 2019Latest edition The Editor(s) (if applicable) and The Author(s), under exclusive lic [打印本頁] 作者: Eschew 時間: 2025-3-21 17:36
書目名稱Brand Hate影響因子(影響力)
書目名稱Brand Hate影響因子(影響力)學科排名
書目名稱Brand Hate網(wǎng)絡公開度
書目名稱Brand Hate網(wǎng)絡公開度學科排名
書目名稱Brand Hate被引頻次
書目名稱Brand Hate被引頻次學科排名
書目名稱Brand Hate年度引用
書目名稱Brand Hate年度引用學科排名
書目名稱Brand Hate讀者反饋
書目名稱Brand Hate讀者反饋學科排名
作者: Original 時間: 2025-3-21 23:32 作者: Minatory 時間: 2025-3-22 00:25
Book 2019Latest editioncompany on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for作者: chlorosis 時間: 2025-3-22 07:21 作者: 慌張 時間: 2025-3-22 09:34 作者: GIST 時間: 2025-3-22 13:24 作者: 慷慨援助 時間: 2025-3-22 19:13 作者: 高歌 時間: 2025-3-22 21:48
What Is Hate?various forms of hate from low level to high level (or alternatively severe hate) in terms of Sternberg’s Triangular hate model. After reading this chapter, readers should have a basic understanding of the concept of hate and its dimensions.作者: 防止 時間: 2025-3-23 02:11 作者: fatty-streak 時間: 2025-3-23 07:02
R. T. Pardasani,P. Pardasani,A. Guptams of brand hate emotions from various social context such as “brand bullying”. This chapter provides a broader conceptual context about the newly introduced brand hate concept, its components, and degree of brand hate (or defined as “severity of brand hate”).作者: 門閂 時間: 2025-3-23 13:31 作者: myalgia 時間: 2025-3-23 17:36
What Is Brand Hate?ms of brand hate emotions from various social context such as “brand bullying”. This chapter provides a broader conceptual context about the newly introduced brand hate concept, its components, and degree of brand hate (or defined as “severity of brand hate”).作者: 無畏 時間: 2025-3-23 18:07 作者: FLINT 時間: 2025-3-24 00:25 作者: defendant 時間: 2025-3-24 02:40
https://doi.org/10.1007/978-3-662-54231-6i-branding dilution discussions and a way to develop better functioning branding exchange systems for digital markets. Consequently, possible changes in future branding ownership issues for digital markets are also envisioned in this chapter.作者: 可商量 時間: 2025-3-24 09:48
Antecedents of Brand Hates. Narcissism and entitlement are interchangeable as major consumer brand hate indicators in this chapter. Big Five and Agency v. Communion personality traits and their potential interactions with consumer brand hate are also discussed.作者: 恃強凌弱 時間: 2025-3-24 14:31
Legality of Brand Hate: Dilution v. Collusioni-branding dilution discussions and a way to develop better functioning branding exchange systems for digital markets. Consequently, possible changes in future branding ownership issues for digital markets are also envisioned in this chapter.作者: 無意 時間: 2025-3-24 16:34 作者: DUCE 時間: 2025-3-24 21:24 作者: Albumin 時間: 2025-3-25 03:01 作者: 委屈 時間: 2025-3-25 07:15
R. T. Pardasani,P. Pardasani,A. Guptamples in two important components: “threatened egotism” and “perceived injustice”. I focused on threatened egotism and perceive injustice as the major root-causes of feeling of hate and anger. I used Sternberg’s hate classification in order to define the various dimensions of hate. I have discussed 作者: 燈絲 時間: 2025-3-25 11:13 作者: 增強 時間: 2025-3-25 15:13
R. T. Pardasani,P. Pardasani,A. Guptated antecedents as “product and service failures” and “corporate social irresponsibility” with data. Furthermore, I discuss the potential interactions among company-related antecedents as some companies can both serve dysfunctional products and services failures and can be socially irresponsible. Th作者: 彈藥 時間: 2025-3-25 16:12
R. T. Pardasani,P. Pardasani,A. Guptauth (WOM), and consumer boycotting literatures. The changes in consumer responses with the Internet technology and what it means for brand hate is also broadly discussed. The chapter provides classifications about potential consumer responses in both attitudinal and behavioral levels. Potential bran作者: 以煙熏消毒 時間: 2025-3-25 23:40
https://doi.org/10.1007/978-3-662-49202-4d hate. In this chapter, I have revealed the tacit semiotic rules used by brand haters. The chapter provides a broad theoretical discussion about the semiotic characteristics of branding and consumer-generated anti-branding as well as digital anti-branding discourse. The chapter then investigates co作者: 調(diào)味品 時間: 2025-3-26 03:44
https://doi.org/10.1007/978-3-662-54231-6ious anti-branding dilution cases and re-conceptualized brand dilution as a matter of counter-posed brand meaning and associations in digital markets. I have discussed such anti-branding dilution cases from both a blurring and a tarnishment dilution basis. I discussed my interviews with consumers wh作者: liposuction 時間: 2025-3-26 07:09
https://doi.org/10.1007/978-3-662-54231-6nd solutions for market peace. Brand hate management process is discussed in three distinct steps: (1) Listen; (2) Engage; and (3) Negotiation. A specific decision algorithm when dealing with brand haters taking in account of the origin of hate (either company-related or consumer-related brand hate)作者: 無脊椎 時間: 2025-3-26 12:16 作者: MUTE 時間: 2025-3-26 13:58 作者: Deadpan 時間: 2025-3-26 20:15
What Is Hate?mples in two important components: “threatened egotism” and “perceived injustice”. I focused on threatened egotism and perceive injustice as the major root-causes of feeling of hate and anger. I used Sternberg’s hate classification in order to define the various dimensions of hate. I have discussed 作者: perimenopause 時間: 2025-3-26 23:18
What Is Brand Hate?on of brand injustice and unfairness are discussed as the starting point of brand hate. The components of brand hate are conceptualized as “cold”, “cool”, and “hot” brand hate in light of consumer psychology and behavior literature. Types of consumer brand hate and potential hate interactions among 作者: 出價 時間: 2025-3-27 02:16 作者: Chromatic 時間: 2025-3-27 07:11 作者: 催眠藥 時間: 2025-3-27 11:31 作者: 我的巨大 時間: 2025-3-27 14:56 作者: Criteria 時間: 2025-3-27 19:57
Managing Brand Hatend solutions for market peace. Brand hate management process is discussed in three distinct steps: (1) Listen; (2) Engage; and (3) Negotiation. A specific decision algorithm when dealing with brand haters taking in account of the origin of hate (either company-related or consumer-related brand hate)作者: AWRY 時間: 2025-3-27 22:21
Günter SiglThis monographs provides a comprehensive overview over astroparticle physics.To my knowledge there is currently no comparable monograph on the market. Other works typically focus on subtopics such as 作者: 直覺好 時間: 2025-3-28 03:10 作者: MIME 時間: 2025-3-28 10:14
