標題: Titlebook: Brand Choice; Revealing Customers‘ Randolph J. Trappey,Arch G. Woodside Book 2005 Palgrave Macmillan, a division of Macmillan Publishers Li [打印本頁] 作者: Obsolescent 時間: 2025-3-21 19:32
書目名稱Brand Choice影響因子(影響力)
書目名稱Brand Choice影響因子(影響力)學(xué)科排名
書目名稱Brand Choice網(wǎng)絡(luò)公開度
書目名稱Brand Choice網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Brand Choice被引頻次
書目名稱Brand Choice被引頻次學(xué)科排名
書目名稱Brand Choice年度引用
書目名稱Brand Choice年度引用學(xué)科排名
書目名稱Brand Choice讀者反饋
書目名稱Brand Choice讀者反饋學(xué)科排名
作者: DAFT 時間: 2025-3-21 21:16 作者: 缺乏 時間: 2025-3-22 03:07
Modelling Bank Loyalty,ent. More than ever, customer retention is regarded as a critical component of long-term profitability and survival in the financial services sector. Competition within the banking sector has caused financial services institutions to introduce permanent measures aimed both at maintaining and retaini作者: Mosaic 時間: 2025-3-22 04:54
Learning How Linkage Advertising and Prior Experience Affect Customer Behaviour, Linkage advertising “l(fā)inks the up-front advertising to the sale with additional arguments and benefits which the up-front advertising [i.e., the print or broadcast advertisement that includes the linkage offer] didn’t have space or time to include” (Rapp and Collins, 1987). In the United States in 作者: 禮節(jié) 時間: 2025-3-22 10:19
,The Role of Human Cognitive Ability (,) in Consumers’ Automatic and Strategic Processing of Brands,surable factor corresponding to human general intelligence does exist. The factor — Spearman’s ., is a gauge of human cognitive ability generally assessed with standardised IQ and other psychometric tests that have been developed in over a century of research and testing. Such tests of human cogniti作者: Needlework 時間: 2025-3-22 13:22
Conclusions and Implications for Future Research and Marketing Strategy,together into one structure. Though this text encompasses differing studies undertaken through the years — parts of which have been published previously, a common thread of research binds and advances the work as a unified whole.作者: 戰(zhàn)役 時間: 2025-3-22 19:56
Magnetic Monopoles in Spin Ices,together into one structure. Though this text encompasses differing studies undertaken through the years — parts of which have been published previously, a common thread of research binds and advances the work as a unified whole.作者: MAUVE 時間: 2025-3-22 21:22
Imaging Magnetic Microspectroscopy,Holden and Lutz (1992) propose that the reason consumers evoke different brands from long term memory into working memory is that different associates (e.g., benefits, attributes) have stronger links to some brands than others.作者: generic 時間: 2025-3-23 03:04 作者: 食草 時間: 2025-3-23 08:37 作者: Thrombolysis 時間: 2025-3-23 12:46 作者: 線 時間: 2025-3-23 16:29
978-1-349-52357-3Palgrave Macmillan, a division of Macmillan Publishers Limited 2005作者: cardiopulmonary 時間: 2025-3-23 19:47
Scanning Probe Methods for Magnetic Imaging,t value; slowest service) offer valuable tools for marketers wanting to understand the primary associations (i.e., the drivers) a brand owns in the minds of customers. A few such drivers connect to the brand that the consumer identifies as her primary choice. With the research methods described in t作者: Aboveboard 時間: 2025-3-23 22:31
Magnetic Microscopy of Nanostructuresustomer portfolio for a store includes new-primary, loyal-primary, and defector (formerly primary) customers, as well as occasional customers who shop primarily at competing stores. Customers’ attitude-accessibility with respect to first-linking a given store with evaluative attributes may offer use作者: fertilizer 時間: 2025-3-24 04:47
Joel S. Miller,Arthur J. Epsteinent. More than ever, customer retention is regarded as a critical component of long-term profitability and survival in the financial services sector. Competition within the banking sector has caused financial services institutions to introduce permanent measures aimed both at maintaining and retaini作者: right-atrium 時間: 2025-3-24 10:08 作者: 嘲笑 時間: 2025-3-24 11:26 作者: Salivary-Gland 時間: 2025-3-24 15:32 作者: Formidable 時間: 2025-3-24 22:11
Conclusions and Implications for Future Research and Marketing Strategy,together into one structure. Though this text encompasses differing studies undertaken through the years — parts of which have been published previously, a common thread of research binds and advances the work as a unified whole.作者: athlete’s-foot 時間: 2025-3-25 01:43 作者: 歪曲道理 時間: 2025-3-25 06:30
Automatic-Unconscious Process Models of Primary Choice,作者: extinguish 時間: 2025-3-25 10:58 作者: scoliosis 時間: 2025-3-25 12:45
Modelling Bank Loyalty,brands aimed simultaneously at wooing new customers and retaining existing ones. Consequently, insight into brand switching behaviour amongst financial services customers is central to understanding how retention can be affected in the new economy.作者: Inertia 時間: 2025-3-25 17:11 作者: AVOW 時間: 2025-3-25 22:05
,The Role of Human Cognitive Ability (,) in Consumers’ Automatic and Strategic Processing of Brands,ve ability, irrespective of substance or structure, time and again provide evidence that the . factor influences all aspects of human cognition. For a comprehensive review of the discovery of ., cognitive abilities, testing and competing theories to ., see Carroll’s (1993) work.作者: 吹牛者 時間: 2025-3-26 04:05 作者: 愛國者 時間: 2025-3-26 05:31
https://doi.org/10.1007/978-94-011-3254-1the 1990s most advertising expenditures include allocations for creating and sustaining direct links with customers, including such actions such as linkage-advertising, learning and referring to customers by their names in a database marketing programs, and creating “frequency marketing” customer clubs (Cappo, 1992; Frequency Marketing, 1993).作者: nauseate 時間: 2025-3-26 12:26 作者: Albumin 時間: 2025-3-26 12:39 作者: 羽毛長成 時間: 2025-3-26 17:33 作者: Ibd810 時間: 2025-3-27 00:01
Magnetic Microscopy of Nanostructures primarily at competing stores. Customers’ attitude-accessibility with respect to first-linking a given store with evaluative attributes may offer useful information about the reasons for the shopping behaviour of customers in a store’s customer portfolio.作者: folliculitis 時間: 2025-3-27 04:24
Customer Thinking and Brand Choice,nds of customers. A few such drivers connect to the brand that the consumer identifies as her primary choice. With the research methods described in this book, advertising and marketing strategists also learn which, if any, consumers retrieve their brand automatically-unconsciously in connection for important evaluative attributes.作者: Compassionate 時間: 2025-3-27 08:16 作者: Pastry 時間: 2025-3-27 12:28
Book 2005utomatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers‘ strategic thinking, this book advocate作者: 云狀 時間: 2025-3-27 17:04 作者: 分開 時間: 2025-3-27 21:05
https://doi.org/10.1007/978-1-84800-370-5encryption (SHE) scheme. The key contribution is that our presented protocol is highly communication efficient enabling us to obtain reduced communication when compared to traditional MPC protocols for relatively small values of ..作者: figment 時間: 2025-3-27 22:26
Inventory and Monitoring of Invasive Species,es are most abundant, most likely to spread, or most likely to be contained (Byers et al. 2002; Myers et al. 2000). Furthermore, as climate change continues to pose new and uncertain impacts on ecosystems, monitoring at the edge of invasive species’ ranges will become more important to management efforts (Hellmann et al. 2008).作者: 沖突 時間: 2025-3-28 03:41 作者: 青少年 時間: 2025-3-28 06:15
Emily M. Heckman,Carrie M. Bartsch,Eric B. Kreit,Roberto S. Aga,Fahima Ouchenm time to time since then, few would argue against the proposition that most of the significant advances in the technology associated with any scientific discipline result from research designed to enhance our understanding of the fundamental causes for experimental observations, many of which are pursued bec978-94-010-6528-3978-94-009-0091-2作者: companion 時間: 2025-3-28 14:16
Book 2020ications on a foundation of Oracle REST Data Services.?The book also includes a brief introduction to using and managing access to Oracle Machine Learning Notebooks..Cloud computing is a strong industry trend. Mastering the content in this book leaves you well-positioned to make the transition into 作者: 畸形 時間: 2025-3-28 15:49
Book 20031st edition to use the telescope, which celestial objects to observe (with full-page star charts to help find them), what you can expect to see, and how to take and even computer-enhance astronomical photographs.作者: 精密 時間: 2025-3-28 21:03 作者: Fortify 時間: 2025-3-29 00:33
Das Corporate Center in der Medien- und KommunikationsindustrieEine wertorientierte
