標題: Titlebook: Brand Building and Marketing in Key Emerging Markets; A Practitioner’s Gui Niklas Schaffmeister Book 2015 Springer International Publishing [打印本頁] 作者: Traction 時間: 2025-3-21 19:10
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書目名稱Brand Building and Marketing in Key Emerging Markets網絡公開度學科排名
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書目名稱Brand Building and Marketing in Key Emerging Markets被引頻次學科排名
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書目名稱Brand Building and Marketing in Key Emerging Markets讀者反饋學科排名
作者: 彩色 時間: 2025-3-21 23:52 作者: 的闡明 時間: 2025-3-22 03:44
Commonalities and Differences of the Large Emerging Marketst of view. While the local cultures, ethnicities, languages and religions could hardly be more different, some similarities are striking. Those are very important to understand when navigating these new markets in a quest for successful market and brand development. Besides the vast geographic expan作者: fiction 時間: 2025-3-22 05:58
China: Dancing with the Red Dragonl preconditions for successful marketing and brand development. China has already broken many records: The country has become the leading car market, the biggest steel exporter and the undisputed top supplier of manufactured goods. “Socialism with Chinese characteristics” has transformed the country作者: 豐滿有漂亮 時間: 2025-3-22 12:30 作者: 柔美流暢 時間: 2025-3-22 13:37
Russia: A Power Beyond Raw Materialsally integrated economy. In the course of this transition, Russia became the ninth largest economy in the world. During the past decade, its GDP has grown by an average of 4.9?% per year which heavily fueled “Russian Consumerism”. In terms of overall living standards, electricity supply and food pro作者: syncope 時間: 2025-3-22 20:29
Brazil: The Green Giantower. From 2007 to 2012, the GDP grew by a staggering 77.5?%. Oil, gas, agriculture, industry and a huge service sector are the main pillars of the economy. As a very young country, almost 33?% of the 206 million Brazilians are 19 years old or younger?and 85?% of them live in urban centers along the作者: 哭得清醒了 時間: 2025-3-22 22:51 作者: Pulmonary-Veins 時間: 2025-3-23 04:22 作者: Modicum 時間: 2025-3-23 08:56
https://doi.org/10.1007/978-3-319-19482-0Brand adjustment; Brand building; Brand strategy; Emerging growth markets; Localization; Market expansion作者: 誤傳 時間: 2025-3-23 13:28 作者: Soliloquy 時間: 2025-3-23 17:17
Brand Building and Marketing in Key Emerging Markets978-3-319-19482-0Series ISSN 2192-8096 Series E-ISSN 2192-810X 作者: 有偏見 時間: 2025-3-23 22:06 作者: 微粒 時間: 2025-3-24 02:02 作者: granite 時間: 2025-3-24 02:31 作者: Barrister 時間: 2025-3-24 10:24
Magnetic Material for Motor Drive Systemsl preconditions for successful marketing and brand development. China has already broken many records: The country has become the leading car market, the biggest steel exporter and the undisputed top supplier of manufactured goods. “Socialism with Chinese characteristics” has transformed the country作者: MONY 時間: 2025-3-24 10:41 作者: 易于 時間: 2025-3-24 15:49 作者: 食道 時間: 2025-3-24 23:00 作者: dermatomyositis 時間: 2025-3-25 01:58 作者: Pepsin 時間: 2025-3-25 06:59 作者: BIDE 時間: 2025-3-25 09:27
Niklas SchaffmeisterAnalyzes Brazil, Russia, India and China (BRIC) markets from a brand and marketing strategy point of view.Based on scientific research as well as practical insights and case studies across a wide vari作者: BLAND 時間: 2025-3-25 12:21 作者: comely 時間: 2025-3-25 16:00
Book 2015ents?a detailed outline of the Brazil, Russia, India and China (BRIC) markets?to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as ‘one world strategies‘.?The author?reveals the importance of market-driven positi作者: PALMY 時間: 2025-3-25 23:55 作者: 畢業(yè)典禮 時間: 2025-3-26 02:53 作者: pancreas 時間: 2025-3-26 07:22 作者: Lice692 時間: 2025-3-26 11:58 作者: ALT 時間: 2025-3-26 13:36
Introduction 2008 and most economies in Western Europe are more than likely to face slugish growth for several years to come. These developments are forcing forward-looking managers of leading international companies to set their sights more than ever on the large growth markets like the BRICS (Brazil, Russia, 作者: mechanical 時間: 2025-3-26 18:58
The New Paradigm: Market-Driven Approach and Need for a One-World-Strategyows for a global one-size-fits-all approach. The result is a rising need for the capability to adjust brands and marketing to the local market environment as far as needed without getting lost in complexity. Companies need to strike a sound balance?and they need to find their best way?between too mu作者: gastritis 時間: 2025-3-26 22:20 作者: immunity 時間: 2025-3-27 04:38 作者: 哎呦 時間: 2025-3-27 05:53
Russia: A Power Beyond Raw Materialseign ownership. Western managers in Russia know one thing for sure: Western logic does not work here. You do not just go in, invest and sell. Doing business in this country is far more complex and needs a comprehensive understanding of the local context of government, business and consumption.作者: 統治人類 時間: 2025-3-27 10:08 作者: 手勢 時間: 2025-3-27 14:33 作者: epidermis 時間: 2025-3-27 20:26
Beyond the BRICs: A Closing Remark differentiation potential and pricing power and is one of the very few competitive advantages that can be sustained. However, a Western-dominated view of the world will be increasingly challenged?and the BRICs, the MINTs, the N-11 and the thriving nations in Africa like Ghana are just too interesti作者: Morphine 時間: 2025-3-28 00:52
https://doi.org/10.1007/978-94-017-7524-3 2008 and most economies in Western Europe are more than likely to face slugish growth for several years to come. These developments are forcing forward-looking managers of leading international companies to set their sights more than ever on the large growth markets like the BRICS (Brazil, Russia, 作者: Mets552 時間: 2025-3-28 04:45
Magnetic Material for Motor Drive Systemsows for a global one-size-fits-all approach. The result is a rising need for the capability to adjust brands and marketing to the local market environment as far as needed without getting lost in complexity. Companies need to strike a sound balance?and they need to find their best way?between too mu作者: 口音在加重 時間: 2025-3-28 09:59 作者: 抗體 時間: 2025-3-28 11:52
Brad Dodrill,Jeffrey R. Lindemuthn business process outsourcing. It is also the country where more than two-thirds of households and factories need to deal with power cuts almost on a daily basis and where four out of five people live on less than $2 a day. The India chapter helps global marketers to understand the complex Indian s作者: inspiration 時間: 2025-3-28 16:27 作者: appall 時間: 2025-3-28 21:10 作者: Paradox 時間: 2025-3-29 00:26
Alternating Gradient Magnetometryountry-of-origin strategies. As cultural values and specific local preferences are key to understanding consumer needs, this book puts a special focus on cultural values as purchase drivers and a?basis for successful positioning. The strategies are based on first-hand business experience, profession作者: 盡責 時間: 2025-3-29 07:06
