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標(biāo)題: Titlebook: Brand Breakout; How Emerging Market Nirmalya Kumar,Jan-Benedict E. M. Steenkamp Book 2013 Palgrave Macmillan, a division of Macmillan Publ [打印本頁]

作者: firearm    時間: 2025-3-21 18:11
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作者: 粗魯?shù)娜?nbsp;   時間: 2025-3-21 20:35
Thomas J. Dolan,Martin J. Neumannnomic reform, Brazil launched its Plano Real, South Africa replaced its internationally and economically isolated apartheid rule with democratic government, Mexico signed the North America Free Trade Agreement, and the Soviet Union collapsed. Vast countries and their populations opened to the global economy.
作者: 護(hù)航艦    時間: 2025-3-22 00:27
Introduction,nomic reform, Brazil launched its Plano Real, South Africa replaced its internationally and economically isolated apartheid rule with democratic government, Mexico signed the North America Free Trade Agreement, and the Soviet Union collapsed. Vast countries and their populations opened to the global economy.
作者: 脫落    時間: 2025-3-22 08:32
t of brands and insider interviews: drawing on academic and Written by the world‘s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.978-1-137-467
作者: 危機(jī)    時間: 2025-3-22 12:15
Bj?rgvin Hj?rvarsson,Rossitza Pentchevaan brands from the automotive and electronics industries of Japan and South Korea. To make the Millward Brown list, a brand need not be global, just have .. Again, Toyota and Samsung are not the only Asian brands on this list: many domestic Chinese brands have clout, thanks to their monopolistic position in a large domestic market.
作者: 抵制    時間: 2025-3-22 14:12
Springer Tracts in Modern Physicsbuy in bulk based on rational price and quality, not on brand. Branding activities are often unnecessary, and distribution is less important since large global customers have their own distribution capabilities. Even if a firm must set up a distribution network, it need reach only the relatively fewer business customers.
作者: 天真    時間: 2025-3-22 18:20

作者: irritation    時間: 2025-3-22 21:26
Domain Dynamics and Magnetic Noise,omobiles has become iconic and, for a time, was the world’s most coveted automotive brand. No wonder Ratan Tata said that the Tata Group’s chance to own the Jaguar brand was “irresistible.” Overnight, for $2.3 billion, Jaguar came to belong to Tata Motors and India.
作者: 舞蹈編排    時間: 2025-3-23 05:07
Magnetic Interactions and Spin Transportere are, however, exceptions. In certain product categories, originating from a particular emerging market . value to the brand. In this chapter, we map out how brand stewards can leverage aspects of their home country’s culture to go global.
作者: MILL    時間: 2025-3-23 07:02

作者: 單調(diào)性    時間: 2025-3-23 10:06
The Business to Consumer Route,buy in bulk based on rational price and quality, not on brand. Branding activities are often unnecessary, and distribution is less important since large global customers have their own distribution capabilities. Even if a firm must set up a distribution network, it need reach only the relatively fewer business customers.
作者: 下級    時間: 2025-3-23 17:53

作者: Migratory    時間: 2025-3-23 18:08

作者: invade    時間: 2025-3-23 23:42

作者: liposuction    時間: 2025-3-24 02:43
Conclusion,hinese firms will have moved on to multinational operations and global brands. In other words, despite the many obstacles to building global brands from emerging markets, we have tried to demonstrate that by, using the eight routes in this book, some Chinese and other emerging market firms will find ways to overcome them.
作者: 旅行路線    時間: 2025-3-24 06:46
High Speed Magnetoresistive Memories,s “made in Germany” and “made in Mexico.” When we asked executives which of the two cars they preferred, the room filled with laughter. The German one, of course! Their own reaction summarized 10 slides of statistics, that the country of origin can be a brand asset — or a liability.
作者: 過分    時間: 2025-3-24 13:39
https://doi.org/10.1007/978-3-319-22951-5ies supported by their governments at a time when their countries were emerging or recovering from the ravages of war. Their achievements in the global marketplace have inspired emerging countries to build their own national champions, with some notable successes.
作者: 付出    時間: 2025-3-24 17:20
Book 2013Written by the world‘s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
作者: 和平主義者    時間: 2025-3-24 23:01
https://doi.org/10.1057/9781137276629Brands; Asia; Global; Emerging; Market; B2B; brand; branding; business; Global Brands; strategy
作者: prodrome    時間: 2025-3-25 02:34

作者: exercise    時間: 2025-3-25 04:39
Nirmalya Kumar,Jan-Benedict E. M. SteenkampA unique approach to emerging brands, no other book approaches the topic of emerging brands and economies from this angle.An outstanding list of brands and insider interviews: drawing on academic and
作者: 保守    時間: 2025-3-25 08:47

作者: FACET    時間: 2025-3-25 15:05

作者: 相同    時間: 2025-3-25 19:33
Bj?rgvin Hj?rvarsson,Rossitza Pentchevaf the most valuable global brands (Table 1.1). To rank on the Interbrand 100, a brand must have a .. Toyota and Samsung do, along with eight other Asian brands from the automotive and electronics industries of Japan and South Korea. To make the Millward Brown list, a brand need not be global, just h
作者: 中子    時間: 2025-3-25 22:52

作者: Motilin    時間: 2025-3-26 01:10

作者: Jubilation    時間: 2025-3-26 04:20

作者: 和音    時間: 2025-3-26 11:58
High Speed Magnetoresistive Memories,s “made in Germany” and “made in Mexico.” When we asked executives which of the two cars they preferred, the room filled with laughter. The German one, of course! Their own reaction summarized 10 slides of statistics, that the country of origin can be a brand asset — or a liability.
作者: LUT    時間: 2025-3-26 16:15

作者: 小爭吵    時間: 2025-3-26 18:51
https://doi.org/10.1007/978-3-319-22951-5se France has branded this natural resource. Winemakers produce champagne from grapes grown in the Champagne region in the north-east of France; the process requires secondary fermentation of the wine in the bottle to create carbonation. The Champagne winemaking community, under the auspices of the
作者: GOAD    時間: 2025-3-26 22:47

作者: Chauvinistic    時間: 2025-3-27 04:09

作者: Opponent    時間: 2025-3-27 08:59
The Positive Campaign Route,s “made in Germany” and “made in Mexico.” When we asked executives which of the two cars they preferred, the room filled with laughter. The German one, of course! Their own reaction summarized 10 slides of statistics, that the country of origin can be a brand asset — or a liability.
作者: 戰(zhàn)役    時間: 2025-3-27 09:43
The National Champions Route,ies supported by their governments at a time when their countries were emerging or recovering from the ravages of war. Their achievements in the global marketplace have inspired emerging countries to build their own national champions, with some notable successes.
作者: Loathe    時間: 2025-3-27 16:42

作者: invulnerable    時間: 2025-3-27 18:44
https://doi.org/10.1007/978-3-319-22951-5r varieties are allowed), and most aspects of viticulture, including pruning, vineyard yield, the degree of pressing, and the time that the wine must remain on its lees. before bottling. Only after meeting all these requirements may a winemaker label the product “champagne.”
作者: Genteel    時間: 2025-3-27 22:56
The Natural Resources Route,r varieties are allowed), and most aspects of viticulture, including pruning, vineyard yield, the degree of pressing, and the time that the wine must remain on its lees. before bottling. Only after meeting all these requirements may a winemaker label the product “champagne.”
作者: nepotism    時間: 2025-3-28 03:25

作者: compassion    時間: 2025-3-28 07:37
The Asian Tortoise Route,f the most valuable global brands (Table 1.1). To rank on the Interbrand 100, a brand must have a .. Toyota and Samsung do, along with eight other Asian brands from the automotive and electronics industries of Japan and South Korea. To make the Millward Brown list, a brand need not be global, just h
作者: HALL    時間: 2025-3-28 14:13

作者: Reverie    時間: 2025-3-28 16:58

作者: COMA    時間: 2025-3-28 19:17
The Brand Acquisition Route, as James Bond and the winners of Le Mans, the world’s oldest sports car race of endurance and efficiency. The jaguar figure fixed on the hoods of automobiles has become iconic and, for a time, was the world’s most coveted automotive brand. No wonder Ratan Tata said that the Tata Group’s chance to o
作者: 苦笑    時間: 2025-3-29 00:55

作者: 包裹    時間: 2025-3-29 04:06
The Cultural Resources Route, an emerging market reduce its appeal on such dimensions as quality, innovativeness, aesthetics, price/ value, social responsibility, and prestige. There are, however, exceptions. In certain product categories, originating from a particular emerging market . value to the brand. In this chapter, we m
作者: 殺子女者    時間: 2025-3-29 08:32

作者: prodrome    時間: 2025-3-29 11:29
The National Champions Route,ies supported by their governments at a time when their countries were emerging or recovering from the ravages of war. Their achievements in the global marketplace have inspired emerging countries to build their own national champions, with some notable successes.




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