標(biāo)題: Titlebook: Brand Aesthetics; Gérald Mazzalovo Book 2012 Palgrave Macmillan, a division of Macmillan Publishers Limited 2012 aesthetics.brand.manageme [打印本頁] 作者: Espionage 時(shí)間: 2025-3-21 17:50
書目名稱Brand Aesthetics影響因子(影響力)
書目名稱Brand Aesthetics影響因子(影響力)學(xué)科排名
書目名稱Brand Aesthetics網(wǎng)絡(luò)公開度
書目名稱Brand Aesthetics網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Brand Aesthetics被引頻次
書目名稱Brand Aesthetics被引頻次學(xué)科排名
書目名稱Brand Aesthetics年度引用
書目名稱Brand Aesthetics年度引用學(xué)科排名
書目名稱Brand Aesthetics讀者反饋
書目名稱Brand Aesthetics讀者反饋學(xué)科排名
作者: RECUR 時(shí)間: 2025-3-21 23:32
Saturation Transition in the 1D ,-, Model,iscourses related to it, it becomes essential to be constantly abreast of market perceptions and to assess the extent to which the three purposes of the aesthetic treatment of the manifestations are actually perceived.作者: parasite 時(shí)間: 2025-3-22 02:57 作者: 增長 時(shí)間: 2025-3-22 07:31 作者: 六邊形 時(shí)間: 2025-3-22 12:46
Overview: Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.978-1-349-34055-2978-1-137-02560-9作者: 沙發(fā) 時(shí)間: 2025-3-22 14:59 作者: Choreography 時(shí)間: 2025-3-22 18:40
Sine-Gordon Statistical Mechanicsciplines of aesthetics and brand management have come to converge. The starting point of this process of convergence was the advent of experimental aesthetics, when a scientific interest developed in the reaction of groups of people to the form, colour, or graphic aspects of objects or works of art.作者: Deceit 時(shí)間: 2025-3-22 22:31 作者: gustation 時(shí)間: 2025-3-23 04:58 作者: Mhc-Molecule 時(shí)間: 2025-3-23 08:51 作者: Generic-Drug 時(shí)間: 2025-3-23 12:02
U. Balucani,M. G. Pini,V. TognettiTo what extent may this concept, relatively new in its application to brands, help us manage them better? The relevance of the concept of brand aesthetics is based on three main elements:作者: 格子架 時(shí)間: 2025-3-23 17:50
Solitons in a , (,=1/2) Quantum SystemWe have seen in Chapter 1 how the notion of brand aesthetics was introduced in the dual context of the expression of an identity and the production of meaning as the brand is, in the words of the semiotician Gianfranco Marrone (2007), ‘a(chǎn) complex entity of eminently semiotic nature’.作者: 藥物 時(shí)間: 2025-3-23 18:02 作者: 割讓 時(shí)間: 2025-3-23 23:20 作者: dissent 時(shí)間: 2025-3-24 05:13 作者: MAPLE 時(shí)間: 2025-3-24 09:54
Magnetic Field Effect on Biological SystemsIn order to carry out the analysis of consumer preferences for certain linear aspects of brand manifestations, an analytical screen must first be developed with a minimum number of basic linear plastic elements. These basic units must have the following charsacteristics:作者: 蚊子 時(shí)間: 2025-3-24 11:54
Saturation Transition in the 1D ,-, Model,Given the complexity of the multiple meanings that lines generate and that the SINC? square helps structure, it becomes necessary to demonstrate the uses it is possible to draw from these results.作者: 不規(guī)則 時(shí)間: 2025-3-24 16:08
S. Boldyrev,P. Padoan,R. Jimenez,?. NordlundThis investigation in the field of brand aesthetics, through both theoretical and practical considerations, essentially follows utilitarian purposes: to provide brand leaders with the means to better manage their brands, understand their nature as well as the behaviour of consumers, in order to be more competitive.作者: 法律 時(shí)間: 2025-3-24 21:42
Brand Aesthetics: An Oxymoron?The term ‘brand aesthetics’, introduced in 1990 by the semiotician Jean-Marie Floch, continues to surprise, even 20 years later. The juxtaposition of two words rarely combined and drawn from such seemingly incom-patible fields—of aesthetics on the one hand and of trade and marketing on the other—would appear to be something of an oxymoron.作者: CHAR 時(shí)間: 2025-3-25 01:53 作者: ELATE 時(shí)間: 2025-3-25 05:30
Brand IdentityWe have seen in Chapter 1 how the notion of brand aesthetics was introduced in the dual context of the expression of an identity and the production of meaning as the brand is, in the words of the semiotician Gianfranco Marrone (2007), ‘a(chǎn) complex entity of eminently semiotic nature’.作者: 我不怕犧牲 時(shí)間: 2025-3-25 10:38 作者: Ceremony 時(shí)間: 2025-3-25 12:33 作者: 幼兒 時(shí)間: 2025-3-25 16:50 作者: 強(qiáng)制性 時(shí)間: 2025-3-25 23:03 作者: ACRID 時(shí)間: 2025-3-26 02:55 作者: onlooker 時(shí)間: 2025-3-26 07:26
ConclusionsThis investigation in the field of brand aesthetics, through both theoretical and practical considerations, essentially follows utilitarian purposes: to provide brand leaders with the means to better manage their brands, understand their nature as well as the behaviour of consumers, in order to be more competitive.作者: 美色花錢 時(shí)間: 2025-3-26 12:02
Book 2012Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.作者: 收集 時(shí)間: 2025-3-26 15:29 作者: Antecedent 時(shí)間: 2025-3-26 18:20
978-1-349-34055-2Palgrave Macmillan, a division of Macmillan Publishers Limited 2012作者: indignant 時(shí)間: 2025-3-26 23:44
https://doi.org/10.1007/978-3-642-81516-4one 1987: 90–1; Firat and Venkatesh 1995; Postrel 2003). This is what the semiotician Andrea Semprini (2005) defines as ‘the generali-zation and trivialization of the aesthetic paradigm within the develop-ment of postmodern brands’.作者: 水土 時(shí)間: 2025-3-27 01:11 作者: nonchalance 時(shí)間: 2025-3-27 06:35 作者: meditation 時(shí)間: 2025-3-27 12:20
Saturation Transition in the 1D ,-, Model,quires that the interface created by brand manifestations be a ‘permeable membrane in both directions’. If the identity of a brand is the sum of all discourses related to it, it becomes essential to be constantly abreast of market perceptions and to assess the extent to which the three purposes of t作者: 暴行 時(shí)間: 2025-3-27 16:17
http://image.papertrans.cn/b/image/190369.jpg作者: 表示向下 時(shí)間: 2025-3-27 20:23
Introductionone 1987: 90–1; Firat and Venkatesh 1995; Postrel 2003). This is what the semiotician Andrea Semprini (2005) defines as ‘the generali-zation and trivialization of the aesthetic paradigm within the develop-ment of postmodern brands’.作者: ADJ 時(shí)間: 2025-3-28 01:02
Historical Foundations: From Experimental Aesthetics to Postmodernismciplines of aesthetics and brand management have come to converge. The starting point of this process of convergence was the advent of experimental aesthetics, when a scientific interest developed in the reaction of groups of people to the form, colour, or graphic aspects of objects or works of art.作者: buoyant 時(shí)間: 2025-3-28 05:15
Possible Meanings of the Four Linesanalytical exhaustiveness. It serves primarily as the initial phase of the development of the meanings and sensitive implications carried by each of the lines in comparison with the other three. The understanding of the meanings and sensitive implications of the four lines is essential, although not作者: 脖子 時(shí)間: 2025-3-28 08:26
Consumers’ Preferences for the Four Linesquires that the interface created by brand manifestations be a ‘permeable membrane in both directions’. If the identity of a brand is the sum of all discourses related to it, it becomes essential to be constantly abreast of market perceptions and to assess the extent to which the three purposes of t作者: 繞著哥哥問 時(shí)間: 2025-3-28 11:08
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