標(biāo)題: Titlebook: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces; Proceedings of the 2 Nina Krey,Patricia Rossi Conference proce [打印本頁(yè)] 作者: 宣告無(wú)效 時(shí)間: 2025-3-21 18:54
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書(shū)目名稱(chēng)Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces讀者反饋
書(shū)目名稱(chēng)Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces讀者反饋學(xué)科排名
作者: 表被動(dòng) 時(shí)間: 2025-3-21 22:02
Boundary Blurred: A Seamless Customer Experience in Virtual and Real SpacesProceedings of the 2作者: Acumen 時(shí)間: 2025-3-22 01:17 作者: COMA 時(shí)間: 2025-3-22 08:38
What Really Drives Customer-Brand Relationships? Evidence from an Emerging Market: An Abstract,xamining the linkages between brand identification, social adjustive, sense of brand community, and relationship-related behavioral outcomes (sustaining and promoting behaviors). This is significant since the relative importance between identification with brand and with social group may be bound by作者: 新奇 時(shí)間: 2025-3-22 12:39 作者: 沙發(fā) 時(shí)間: 2025-3-22 14:15 作者: hazard 時(shí)間: 2025-3-22 18:50 作者: 量被毀壞 時(shí)間: 2025-3-22 23:40
A Conceptual Framework of Erasmus Students as Advocates of a Country Brand: An Abstract,w the constructs can be measured, using items from several studies (Carroll and Ahuvia 2006; Schouten et al. 2007; Harrison-Walker 2016; Goyette et al. 2010; Maxham III and Netemeyer 2002; Amaro and Duarte 2015; Lam et al. 2010; Netemeyer et al. 2004; Zhang et al. 2017)..This is a conceptual article作者: erythema 時(shí)間: 2025-3-23 01:54 作者: 駕駛 時(shí)間: 2025-3-23 09:27 作者: 我要沮喪 時(shí)間: 2025-3-23 11:24 作者: 進(jìn)入 時(shí)間: 2025-3-23 16:59 作者: 不感興趣 時(shí)間: 2025-3-23 20:38
Ethical Perceptions on Cigarette Marketing: An Abstract,e present paper contributes to our understanding about ethical perception..Responding to the above questions, the study conducts an inquiry into people’s perceptions on key cigarette marketing activities that exist in a society where cigarette industry plays a significant economic role. The ethics m作者: 疼死我了 時(shí)間: 2025-3-24 02:07 作者: synchronous 時(shí)間: 2025-3-24 03:36 作者: 倔強(qiáng)一點(diǎn) 時(shí)間: 2025-3-24 07:05 作者: Pessary 時(shí)間: 2025-3-24 10:54 作者: 脖子 時(shí)間: 2025-3-24 16:36
Special Session: Reviewing the Reviewers-Insights on How to Read, Interpret, and Respond to Reviewee suggests, the main objective of this special panel session is to provide a meaningful interactive dialogue with the audience and several acknowledged excellent editorial reviewers that creates invaluable instructional and tactical insights on not only understanding reviewers but also on how to rea作者: forbid 時(shí)間: 2025-3-24 20:22 作者: IDEAS 時(shí)間: 2025-3-25 03:09 作者: addition 時(shí)間: 2025-3-25 05:27 作者: radiograph 時(shí)間: 2025-3-25 10:26 作者: Grating 時(shí)間: 2025-3-25 11:45
Phase III: Product-to-Slot Assignment,ear of rejection) which are used to define attachment styles in individuals. Previous research showed that individuals who are low in both avoidance and anxiety dimensions are more likely to have trust, friendship, and positive emotions in their relationships (Hazan and Shaver 1987). Previous resear作者: Afflict 時(shí)間: 2025-3-25 17:14 作者: Simulate 時(shí)間: 2025-3-25 21:17
https://doi.org/10.1007/978-94-010-2389-4g. The results suggest that both brand association (.?=?.72 .?
作者: creatine-kinase 時(shí)間: 2025-3-26 01:44
https://doi.org/10.1007/978-3-030-78342-6w the constructs can be measured, using items from several studies (Carroll and Ahuvia 2006; Schouten et al. 2007; Harrison-Walker 2016; Goyette et al. 2010; Maxham III and Netemeyer 2002; Amaro and Duarte 2015; Lam et al. 2010; Netemeyer et al. 2004; Zhang et al. 2017)..This is a conceptual article作者: 裙帶關(guān)系 時(shí)間: 2025-3-26 07:55
https://doi.org/10.1007/978-3-030-78342-6a hotel’s CSR engagement in online reviews, we conducted three semi-structured focus groups. To study which CSR activities smaller hotels communicate to their stakeholders via their webpage, a website analysis was conducted, based on a sample of CSR-certified hotels. To investigate which aspects of 作者: ambivalence 時(shí)間: 2025-3-26 10:26 作者: 稱(chēng)贊 時(shí)間: 2025-3-26 16:00 作者: 無(wú)價(jià)值 時(shí)間: 2025-3-26 19:50
Single-Level Capacitated Lotsizing Problems, negative in the most recent. Where life satisfaction reinforced the positive relationship between religiousness and environmental concern in the past, it now competes with this positive effect..There are several implications for this research. Firms engaging in CSR programs may have traditionally v作者: 柳樹(shù)；枯黃 時(shí)間: 2025-3-26 22:26 作者: 不公開(kāi) 時(shí)間: 2025-3-27 04:57 作者: 圍裙 時(shí)間: 2025-3-27 07:07 作者: Graduated 時(shí)間: 2025-3-27 12:10
Hans-Peter Bürgler,Ekbert Heringisitor satisfaction but also by the degree of tourists’ identity salience, in consistency with the image congruence hypothesis and self-congruence theory. Importantly, the significant effects of visitor satisfaction become nonsignificant when incorporating identity salience, revealing a full mediati作者: Reclaim 時(shí)間: 2025-3-27 14:13 作者: 眨眼 時(shí)間: 2025-3-27 18:08 作者: 面包屑 時(shí)間: 2025-3-27 22:51
Regina B. Baumeister,Rolf B. Baumeisterndicates that ad effectiveness increases with the complementarity of text and picture. Accordingly, the combination of the primarily sensory picture and the symbolic text providing the most diverse information scores best. The findings provide new insights on advertising design that food firms can u作者: Pedagogy 時(shí)間: 2025-3-28 02:52
2363-6165 Features cutting-edge research based on theory and rigorous .“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”? ..Jeff Bezos, Founder and CEO of Amazon.com.This proceedings 作者: idiopathic 時(shí)間: 2025-3-28 09:27 作者: 裙帶關(guān)系 時(shí)間: 2025-3-28 12:30 作者: Chandelier 時(shí)間: 2025-3-28 16:00 作者: Saline 時(shí)間: 2025-3-28 21:49 作者: 幼稚 時(shí)間: 2025-3-29 01:37 作者: 反復(fù)拉緊 時(shí)間: 2025-3-29 06:39 作者: BET 時(shí)間: 2025-3-29 10:54
A Signalling Approach to Enhance the Advertising Effectiveness of Customer-Ideated New Products: Anlying on those customer empowerment strategies (CES). Labelling new products as user driven has proven to have impacts on brand preference and evaluations even on people not participating in the CES, i.e. the non-participating brand audience (Dahl et al. 2014; Fuchs et al. 2013; Fuchs and Schreier 2作者: 削減 時(shí)間: 2025-3-29 13:27 作者: Graduated 時(shí)間: 2025-3-29 17:30 作者: 矛盾 時(shí)間: 2025-3-29 21:41
When Good Brands Do Bad: The Sequel: An Abstract,ich suggests that the positive traits of endorsers are transferred unto the consumer goods which they endorse, we explore whether the opposite principle holds true; do the negative traits associated with a transgressing endorser transfer unto the brands they endorse..We employ Metts’ (1994) definiti作者: angiography 時(shí)間: 2025-3-30 01:44 作者: 放棄 時(shí)間: 2025-3-30 04:17
A Conceptual Framework of Erasmus Students as Advocates of a Country Brand: An Abstract,hey can promote Portugal as a destination to visit or study in. Just as an example, a news story about Erasmus students in Portugal reported that Erasmus students’ family normally visited them during their stay (Ferreira 2015), which shows one of the many facets on how Erasmus students can have an i作者: 脆弱帶來(lái) 時(shí)間: 2025-3-30 09:25 作者: Morbid 時(shí)間: 2025-3-30 14:24
Social Responsibility in Adventure Tourism: Analysis of Companies in the Central Region of Portugalmore active and challenging activities. Although these activities may involve some risks and difficulties, their demand has been growing among individuals with disabilities. With this, the offer of accessible products to individuals with disabilities has been a growing concern between tourism organi作者: 臥虎藏龍 時(shí)間: 2025-3-30 18:22 作者: 子女 時(shí)間: 2025-3-31 00:30
The Evolution of the Impact of Religion and Life Satisfaction on Environmental Concern: An Abstract 2002; Hope and Jones 2014; Mathras et al. 2016). However, these studies have not shown how attitudes toward these constructs have changed over time. The current research uses publicly available data gathered over a 20-year span to show how the relationships between these constructs have evolved..Ou作者: Peculate 時(shí)間: 2025-3-31 03:01 作者: 貪婪的人 時(shí)間: 2025-3-31 07:07 作者: 有效 時(shí)間: 2025-3-31 13:04
Co-Creation in a Marketing Classroom: An Abstract,on of co-creation in contexts of higher education. Co-creation in teaching and learning (T&L) has particular significance as higher education institutions are finding themselves in a market context where students have choice in their learning and where they are in the best position to judge what the作者: DEI 時(shí)間: 2025-3-31 15:42 作者: 出汗 時(shí)間: 2025-3-31 17:35 作者: optic-nerve 時(shí)間: 2025-3-31 22:42
Special Session: Reviewing the Reviewers-Insights on How to Read, Interpret, and Respond to Revieweubmissions and have annual acceptance rates ranging between 7 and 18%, implying that journal reviewers provide editors with information that results in rejecting approximately 32–43% of the manuscripts that enter the journal review process. While there are many potential factors for explaining the e作者: 庇護(hù) 時(shí)間: 2025-4-1 03:43 作者: Fsh238 時(shí)間: 2025-4-1 09:41
Advertising Design in Food Marketing: Comparing the Effectiveness of Sensory, Functional and Symbolvely, for example, which content to set to convince the consumer best. This paper examines the influence of ad content on product evaluation in the context of food products. For ad content, we consider two ad elements, text (either comprising sensory, functional or symbolic messages) and picture. To作者: chondromalacia 時(shí)間: 2025-4-1 14:03
Nina Krey,Patricia RossiExplores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience.Features cutting-edge research based on theory and rigorous 作者: 系列 時(shí)間: 2025-4-1 17:51
Developments in Marketing Science: Proceedings of the Academy of Marketing Sciencehttp://image.papertrans.cn/b/image/189985.jpg作者: Mri485 時(shí)間: 2025-4-1 18:34
https://doi.org/10.1007/978-3-319-99181-8Academy of Marketing Science; Big Data; Enhanced Customer Experience; Customer Behavior; Social Media Ma作者: 諂媚于人 時(shí)間: 2025-4-2 01:47 作者: 催眠 時(shí)間: 2025-4-2 03:08
