標題: Titlebook: Biosurveillance in New Media Marketing; World, Discourse, Re Selena Nemorin Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 [打印本頁] 作者: 使作嘔 時間: 2025-3-21 17:40
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作者: 蘑菇 時間: 2025-3-22 00:05
Book 2018vioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level benea作者: 值得贊賞 時間: 2025-3-22 01:05 作者: 邊緣 時間: 2025-3-22 06:50
Lecture Notes in Computer Scienceratic communicative action. It also introduces the question that called the book into being: Does the discourse of neuromarketing suggest the practice amounts to a reduction of human beings to reflexive relations to triggers external to their targeted consumer niche?作者: 動機 時間: 2025-3-22 12:31 作者: 令人悲傷 時間: 2025-3-22 16:45
Andri Ioannou,Chrystalla Antoniouty (the metaphor of .). It also considers the guiding metaphors that most directly influence the project of popular neuromarketing, including those emerging from behavioural psychology: . and . with some connections to . prevalent in the cognitive sciences.作者: 在前面 時間: 2025-3-22 20:34
Introduction: Advertising Futures,ratic communicative action. It also introduces the question that called the book into being: Does the discourse of neuromarketing suggest the practice amounts to a reduction of human beings to reflexive relations to triggers external to their targeted consumer niche?作者: 上釉彩 時間: 2025-3-22 23:21 作者: arbovirus 時間: 2025-3-23 03:14 作者: Feckless 時間: 2025-3-23 06:40
A Theory of Manipulation: Critical Perspectives,al and theoretical underpinnings of the book: a hybrid of textual analysis and Heideggerian analytics. It explains how Heidegger’s tripartite thesis (., . and .) will be used to analyse how the consumer is represented through the discourse of neuromarketing.作者: Ambulatory 時間: 2025-3-23 13:30
World-Forming: The Agentic Consumer, when practitioners begin to speak about how to ‘treat’ consumers. In other words, while neuromarketing practitioners might understand consumers as agentic, the discourse comprises representations that depict consumers as energy resources to be exploited for material gain.作者: 笨拙處理 時間: 2025-3-23 15:34 作者: conspicuous 時間: 2025-3-23 18:13
https://doi.org/10.1007/978-3-319-58509-3h especially problematic effects on vulnerable populations. The chapter concludes with a consideration of possible ways forward with regard to how the deployment of pervasive neurotechnologies into market research settings ought to be managed.作者: Criteria 時間: 2025-3-24 02:12
Structures of Understanding,sis can reveal the ways in which the discourse of neuromarketing frames consumer thinking in—at times—reductive metaphors. Furthermore, these representations have social and ethical implications in terms of the objectification and instrumentalisation of individuals as tools to be used for advertising ends.作者: adj憂郁的 時間: 2025-3-24 02:48 作者: 語源學 時間: 2025-3-24 07:19 作者: 下級 時間: 2025-3-24 11:46
Ravi Mokashi Punekar,Sarath Paliyath when practitioners begin to speak about how to ‘treat’ consumers. In other words, while neuromarketing practitioners might understand consumers as agentic, the discourse comprises representations that depict consumers as energy resources to be exploited for material gain.作者: obtuse 時間: 2025-3-24 17:03 作者: botany 時間: 2025-3-24 20:42 作者: MAOIS 時間: 2025-3-25 02:28
The Emergence of Neuromarketing,others, this chapter provides a brief overview of the significant technological moments that impacted and changed the way the practice has been conducted over the years in order to place neuromarketing on a continuum, as a modality of late capitalism.作者: 絕緣 時間: 2025-3-25 05:35
Poor in World: Augmenting Animality,y illuminates how certain guiding metaphors play out in the discourse of neuromarketing as dehumanising mechanisms. The idea of human animality has been used to signify the way in which biological-determinist ideology has tended to shape human subjectivities in networked societies.作者: Itinerant 時間: 2025-3-25 08:00
https://doi.org/10.1007/978-3-319-96217-7Neuromarketing; Consumer Surveillance; Technology and Society; Consumer Rights; Cultural Media Environme作者: ineluctable 時間: 2025-3-25 12:05 作者: COW 時間: 2025-3-25 16:47 作者: Acetaldehyde 時間: 2025-3-25 22:17
http://image.papertrans.cn/b/image/188612.jpg作者: Gorilla 時間: 2025-3-26 00:30
Lecture Notes in Computer Scienceysiological data. I refer to this as ‘biosurveillance.’ The section highlights how these techniques are increasingly disrupting the potential of democratic communicative action. It also introduces the question that called the book into being: Does the discourse of neuromarketing suggest the practice作者: 清澈 時間: 2025-3-26 07:29 作者: 骯臟 時間: 2025-3-26 08:28
Lecture Notes in Computer Scienceothers, this chapter provides a brief overview of the significant technological moments that impacted and changed the way the practice has been conducted over the years in order to place neuromarketing on a continuum, as a modality of late capitalism.作者: Cultivate 時間: 2025-3-26 13:50 作者: white-matter 時間: 2025-3-26 18:59 作者: 大門在匯總 時間: 2025-3-27 00:55
Andri Ioannou,Chrystalla Antoniou analyse in more detail how the consumer is represented through the discourse as an inanimate or mechanical object driven to action by an external party (the metaphor of .). It also considers the guiding metaphors that most directly influence the project of popular neuromarketing, including those em作者: Occlusion 時間: 2025-3-27 02:05 作者: archaeology 時間: 2025-3-27 08:22 作者: 變白 時間: 2025-3-27 10:16
https://doi.org/10.1007/978-3-319-58509-3ates neuromarketing discourse as a form of public knowledge dissemination and creation fundamental to a surveillance society. The chapter begins with an account of how neuromarketing seeks to produce biovalue from consumer data, all of which are predicated on the act of instrumentalisation comprisin作者: 疏遠天際 時間: 2025-3-27 15:59
Introduction: Advertising Futures,ysiological data. I refer to this as ‘biosurveillance.’ The section highlights how these techniques are increasingly disrupting the potential of democratic communicative action. It also introduces the question that called the book into being: Does the discourse of neuromarketing suggest the practice作者: 定點 時間: 2025-3-27 18:23
A Theory of Manipulation: Critical Perspectives, cultural studies has taken up marketing over the years, the chapter then considers the role played by discourse for making sense of consumer representations, and how pervasive neuro-technologies are being used by companies for consumer biosurveillance. The discussion also introduces the philosophic作者: 博愛家 時間: 2025-3-28 01:52 作者: 暴露他抗議 時間: 2025-3-28 04:19
The Discursive , of Neuromarketing: For Whom Are These Technologies Working?,nderstand the communicative relationship between the consumer in her own subjective world and the larger world of neuromarketing as a shaper of social worlds. This chapter begins laying the conceptual foundations for a hermeneutic inquiry with a preliminary sketch of neuromarketing as a discursive ‘作者: Insulin 時間: 2025-3-28 09:44
Structures of Understanding, continuum ranging from non-thinking objects and animals to world-forming entities who can be nudged to take consumptive action. The purpose of the chapter is to illustrate how human beings [as Dasein] make meaning in and from the world, and to foreground the complexity of the process of understandi作者: 證實 時間: 2025-3-28 11:57 作者: 親屬 時間: 2025-3-28 15:50 作者: 反抗者 時間: 2025-3-28 22:13
World-Forming: The Agentic Consumer,ision-making as theorised by Daniel Kahneman. This is followed by an explication of human beings as world-forming, and a discussion about how while certain elements of neuromarketing see the consumer as an agentic individual, the discourse nevertheless seems to return to some form of instrumentalism作者: 半導體 時間: 2025-3-29 02:29
Self-Determination and Implications of Mining the Brain,ates neuromarketing discourse as a form of public knowledge dissemination and creation fundamental to a surveillance society. The chapter begins with an account of how neuromarketing seeks to produce biovalue from consumer data, all of which are predicated on the act of instrumentalisation comprisin
