標(biāo)題: Titlebook: B2B Customer Engagement Strategy; An Introduction to M Daniel D. Prior Textbook 2023 The Editor(s) (if applicable) and The Author(s), under [打印本頁] 作者: 變成小松鼠 時(shí)間: 2025-3-21 16:15
書目名稱B2B Customer Engagement Strategy影響因子(影響力)
作者: Neuropeptides 時(shí)間: 2025-3-21 21:10
Customer Analytics and Insight,roving the efficiency of its CE approach. Where companies face more competition and where the CE context is complex, companies must invest more in their insight and analytics as these are ways to gain further understanding of the CE context and are the basis for competitive advantage.作者: 泥沼 時(shí)間: 2025-3-22 02:20 作者: 祖先 時(shí)間: 2025-3-22 07:37
Current Issues in Customer Engagement,merging issues facing CE and the challenges that companies face when dealing with these. The chapter concludes with an overview of emerging trends and the ways in which CE sub-capabilities can help companies respond or adapt to these trends. Overall, this chapter serves as a conclusion to the book.作者: Missile 時(shí)間: 2025-3-22 12:16
Robert C. King (Professor of Genetics)eate between low and high internal consistency as well as low and high horizontal consistency. The most common scenario is where a company has high internal consistency in one CE sub-capability (most notably customer communications) but lacks horizontal consistency (which we describe as scenario).作者: 就職 時(shí)間: 2025-3-22 15:46 作者: 刪減 時(shí)間: 2025-3-22 21:01 作者: Mri485 時(shí)間: 2025-3-22 23:35 作者: 確定 時(shí)間: 2025-3-23 03:02
Textbook 2023cceed.?.With a myriad of case studies, discussion questions and prompts forfurther reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sale作者: 燒瓶 時(shí)間: 2025-3-23 05:57 作者: 饒舌的人 時(shí)間: 2025-3-23 12:33
Customer Relationship Management, customer interactions—the customer journey level and the customer relationship level. Customer relationships involve a big picture, long-term set of customer brand touchpoint interactions over multiple customer journeys. So, the CRM sub-capability centres on sustaining the interest of desirable cus作者: 障礙物 時(shí)間: 2025-3-23 14:03
Customer Analytics and Insight,nce’ makes it important to delineate between each one so that managers have clarity. Most companies have interests in all three, but their differences mean that companies must have a vision and an understanding of each one to be able to implement related resources, processes, and systems effectively作者: 洞穴 時(shí)間: 2025-3-23 18:48
CE Capability Maturity,el of development for a specific CE sub-capability (customer journey management, CRM, customer communications or data analytics and insight), horizontal consistency refers to the degree to which each CE sub-capability delivers on a coherent company CE strategy. We consider four scenarios which delin作者: 銀版照相 時(shí)間: 2025-3-24 00:36 作者: insomnia 時(shí)間: 2025-3-24 04:04
Daniel D. PriorProvides practical guidance for managers and students.Provides a framework to link customer engagement with company strategy.Includes learning objectives, definitions of key terms, examples, case stud作者: 潛伏期 時(shí)間: 2025-3-24 07:10
http://image.papertrans.cn/b/image/180028.jpg作者: prodrome 時(shí)間: 2025-3-24 12:34 作者: encyclopedia 時(shí)間: 2025-3-24 17:07
The Horse, ,, and the Donkey, , customer interactions—the customer journey level and the customer relationship level. Customer relationships involve a big picture, long-term set of customer brand touchpoint interactions over multiple customer journeys. So, the CRM sub-capability centres on sustaining the interest of desirable cus作者: 阻礙 時(shí)間: 2025-3-24 20:16 作者: Aggrandize 時(shí)間: 2025-3-25 03:13
Robert C. King (Professor of Genetics)el of development for a specific CE sub-capability (customer journey management, CRM, customer communications or data analytics and insight), horizontal consistency refers to the degree to which each CE sub-capability delivers on a coherent company CE strategy. We consider four scenarios which delin作者: 大約冬季 時(shí)間: 2025-3-25 06:09 作者: maudtin 時(shí)間: 2025-3-25 08:33
https://doi.org/10.1007/978-3-031-23409-5Sales management; digital marketing; customer insight; marketing strategy; customer orientation作者: preeclampsia 時(shí)間: 2025-3-25 12:35
978-3-031-23408-8The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl作者: Synchronism 時(shí)間: 2025-3-25 17:59
Customer Relationship Management, customer interactions—the customer journey level and the customer relationship level. Customer relationships involve a big picture, long-term set of customer brand touchpoint interactions over multiple customer journeys. So, the CRM sub-capability centres on sustaining the interest of desirable customers over the long term.作者: 物質(zhì) 時(shí)間: 2025-3-25 20:26
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