標(biāo)題: Titlebook: Advances in National Brand and Private Label Marketing; 11th International C Juan Carlos Gázquez-Abad,Nicoletta Occhiocupo,José Conference [打印本頁] 作者: 尤指植物 時間: 2025-3-21 17:51
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作者: AGONY 時間: 2025-3-21 23:42 作者: 可商量 時間: 2025-3-22 04:09
The Impact of Nutri-Score Label on Food Packages on Consumer Responses: An Eye-Tracking Study in Indrol group displays increased attention towards health claims on the FOPL. Importantly, participants showed limited attention to the standard Nutrition Facts Panel (NFP) on back-of-the-package. These findings provide nuanced insights into front-of-package labelling strategies and their implications f作者: 包租車船 時間: 2025-3-22 07:13
Sustainable Line Extensions as a Blueprint for Brand Visibility: Learning from the NoLo Spirits Expevational analysis on 291 stores. The research shows that innovative products at the point-of-sale can give parent brands more shelf-space and visibility, making it easier for consumers to recognize them, increasing the chances of success. Further, the study reveals that retailers tend to favor innov作者: 擴(kuò)張 時間: 2025-3-22 11:09 作者: Protein 時間: 2025-3-22 16:24
2198-7246 iety of theoretical and methodological approaches have been used in these areas...This volume presents the proceedings of this 2024 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions..978-3-031-69194-2978-3-031-69192-8Series ISSN 2198-7246 Series E-ISSN 2198-7254 作者: 東西 時間: 2025-3-22 18:49
,Einleitung, überblick und Grundlagen,Sustainability Commitments of Private Label brands to Public Health. Additionally, it offers insights into future research directions on topics related to store equity of PL brands, store loyalty, e-tailing of PL products, and economic sustainability of PL products. Notably, this pioneering work syn作者: Ccu106 時間: 2025-3-23 00:39
Lineare Vektorfunktionen. Tensorenrol group displays increased attention towards health claims on the FOPL. Importantly, participants showed limited attention to the standard Nutrition Facts Panel (NFP) on back-of-the-package. These findings provide nuanced insights into front-of-package labelling strategies and their implications f作者: Creatinine-Test 時間: 2025-3-23 04:48
Tensorrechnung in analytischer Darstellungvational analysis on 291 stores. The research shows that innovative products at the point-of-sale can give parent brands more shelf-space and visibility, making it easier for consumers to recognize them, increasing the chances of success. Further, the study reveals that retailers tend to favor innov作者: 背景 時間: 2025-3-23 09:12 作者: 招人嫉妒 時間: 2025-3-23 12:01 作者: 倒轉(zhuǎn) 時間: 2025-3-23 17:48
,Der erweiterte Pr?dikatenkalkül,t over 10?years, from 2009 to 2019. The results show a shift in consumer habits towards premium products, which is reflected in the emergence of craft beer. While national brands have a stronger presence, private labels are expected to gain momentum in the coming years.作者: Bombast 時間: 2025-3-23 21:18 作者: Synchronism 時間: 2025-3-23 23:26
Grundzüge der Technischen Schwingungslehreovide an answer by exploring brands’ marketing strategies as an aspect of non-price competition and evaluating circumstances which could indicate the existence of anti-competitive/collusive market behaviour.作者: PLE 時間: 2025-3-24 05:09
Adalbert Duschek,August Hochrainerrated by the individual’s environmental concern and bad conscience during showrooming. Results highlight the strategic relevance for multichannel retailers of offering a click-and-collect option and providing information on the environmental impact of last mile delivery for managing the competitive showrooming issue.作者: accomplishment 時間: 2025-3-24 06:40 作者: 羊齒 時間: 2025-3-24 12:32 作者: Retrieval 時間: 2025-3-24 15:19
,Der erweiterte Pr?dikatenkalkül,el online assortment and its sales share. Additionally, this relationship is found to be positively influenced by the category assortment depth, a moderating factor that does not hold significance in the offline channel.作者: 感情 時間: 2025-3-24 22:17 作者: 血友病 時間: 2025-3-25 01:58 作者: 混合物 時間: 2025-3-25 07:05 作者: 悄悄移動 時間: 2025-3-25 10:08
Building upon Retailers’ Absorptive Capacity to Boost the Innovation Process During Times of Emergenanalyse the data to identify the interrelationships between these variables. The results reveal all variables have strong driving and dependence power, but organisational learning processes and openness to external knowledge are the foundational building blocks of absorptive capacity. Implications for theory and practice are offered.作者: moratorium 時間: 2025-3-25 13:00 作者: 鎮(zhèn)痛劑 時間: 2025-3-25 18:21
Conference proceedings 2024sortment branding strategies, innovation, labelling, co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas...This volume presents the proceedings of this 2024 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions..作者: Exploit 時間: 2025-3-25 21:28 作者: crumble 時間: 2025-3-26 04:10
https://doi.org/10.1007/978-3-662-32930-6ng value, and their overall engagement with the retailer. Following this, this paper seeks to establish a research agenda regarding the impact of emotional value and brand attachment on value co-creation behaviour and engagement of private-label customers.作者: 發(fā)芽 時間: 2025-3-26 08:03
Adalbert Duschek,August Hochrainerchase of counterfeit goods. Conducted in the urban area of Barcelona, the study emphasises the impact of the fun dimension on purchase intentions and the influence of perceived quality on purchasing behaviour. Additionally, it suggests the importance of segmenting the market based on objective criteria such as predisposition to rationality.作者: 預(yù)防注射 時間: 2025-3-26 08:38
Adalbert Duschek,August Hochrainerdapt pricing strategies, maintain traditional marketing practices, and tailor approaches for variables with virtual peculiarities. The implications suggest an omnichannel approach, balancing proven strategies from traditional environments with innovative approaches tailored to the metaverse‘s unique characteristics.作者: 手段 時間: 2025-3-26 13:08 作者: epicondylitis 時間: 2025-3-26 18:17
Emotional Value and Brand Attachment Towards Private Label Brands: The Influence on Value Cocreationng value, and their overall engagement with the retailer. Following this, this paper seeks to establish a research agenda regarding the impact of emotional value and brand attachment on value co-creation behaviour and engagement of private-label customers.作者: OPINE 時間: 2025-3-27 00:10 作者: Abbreviate 時間: 2025-3-27 03:53
What Will Be the Areas of Competition Between NB and PL in the Metaverse?dapt pricing strategies, maintain traditional marketing practices, and tailor approaches for variables with virtual peculiarities. The implications suggest an omnichannel approach, balancing proven strategies from traditional environments with innovative approaches tailored to the metaverse‘s unique characteristics.作者: 偽書 時間: 2025-3-27 05:40
Conference proceedings 2024nd significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers...The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics, and s作者: Nutrient 時間: 2025-3-27 11:01 作者: 顛簸下上 時間: 2025-3-27 13:50
https://doi.org/10.1007/978-3-662-32930-6ew of scientific research, academia, and from the perspective of management, given its business implications. However, the rise of Private Labels, even in some cases competing directly with National Brands, has meant that research addressing both brands simultaneously is still growing. This paper ai作者: 不能逃避 時間: 2025-3-27 19:05 作者: Host142 時間: 2025-3-28 01:22 作者: Parallel 時間: 2025-3-28 05:15 作者: 妨礙 時間: 2025-3-28 09:06 作者: 移植 時間: 2025-3-28 11:58 作者: 進(jìn)入 時間: 2025-3-28 17:42
Lineare Vektorfunktionen. Tensorenrds healthier options, promoting better eating habits. This study employs the eye-tracking methodology to examine consumers’ attention to front-of-package labels (FOPL) in the context of food product evaluation. Stimuli include FOPL and back-of-package labels (BOPL), with the experimental group expo作者: LITHE 時間: 2025-3-28 19:53
Tensorrechnung in analytischer Darstellungptions, alcoholic beverage companies are innovating by reducing or eliminating alcohol content in their drinks. However, disruptive innovation in the food industry has been estimated to have a success rate of 2%. The concentration in retail and the rise of limited-assortment retailers create a vicio作者: 其他 時間: 2025-3-29 01:44
Tensorrechnung in analytischer Darstellunggrowth of the world‘s population has been accompanied by an unprecedented increase in the volume of meat demand. This growing demand for sustainable meat products derived from the population‘s awareness of the need to develop sustainable consumption habits also means that the brand can play an essen作者: Accede 時間: 2025-3-29 06:57 作者: 斜坡 時間: 2025-3-29 10:51
Adalbert Duschek,August Hochrainer) and private labels (PL). The study identifies the key areas of competition, including price, promotion, quality, visual merchandising, product innovation, packaging, and human resources, using a conceptual approach based on MacInnis’ (.) framework. It assesses their similarities or differences acr作者: MIME 時間: 2025-3-29 11:31
,Der erweiterte Pr?dikatenkalkül,nds and the importance of the in-store assortment in retail management, this research analyses the evolution of the average size of the beer assortment over 10?years, from 2009 to 2019. The results show a shift in consumer habits towards premium products, which is reflected in the emergence of craft作者: 一個姐姐 時間: 2025-3-29 15:54
,Der erweiterte Pr?dikatenkalkül,umption, well established in literature on “bricks-and-mortar” grocery stores, that an increase in the assortment share drives to higher sales share, empirical analysis is provided to verify if the same effect applies for the online channel as well. Cross-sectional analysis based on secondary scanne作者: BLOT 時間: 2025-3-29 19:53 作者: confide 時間: 2025-3-30 01:48 作者: 好色 時間: 2025-3-30 05:58 作者: Cultivate 時間: 2025-3-30 08:58 作者: Acupressure 時間: 2025-3-30 13:16 作者: 獨(dú)輪車 時間: 2025-3-30 18:13 作者: Retrieval 時間: 2025-3-30 23:27
National Brands and Private Label: An Old Friendshipew of scientific research, academia, and from the perspective of management, given its business implications. However, the rise of Private Labels, even in some cases competing directly with National Brands, has meant that research addressing both brands simultaneously is still growing. This paper ai作者: indices 時間: 2025-3-31 02:22 作者: 格言 時間: 2025-3-31 05:44
