標題: Titlebook: Advances in Advertising Research XIV; Harder, Better, Fast Alexandra Vignolles,Martin K.J. Waiguny Book 2024 The Editor(s) (if applicable) [打印本頁] 作者: 欺侮 時間: 2025-3-21 16:51
書目名稱Advances in Advertising Research XIV影響因子(影響力)
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書目名稱Advances in Advertising Research XIV網(wǎng)絡(luò)公開度學科排名
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書目名稱Advances in Advertising Research XIV被引頻次學科排名
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書目名稱Advances in Advertising Research XIV讀者反饋
書目名稱Advances in Advertising Research XIV讀者反饋學科排名
作者: Palpate 時間: 2025-3-21 23:54 作者: 排出 時間: 2025-3-22 01:43
,Let’s Dance a Little Bit: The Effect of Dance Scenes in Commercials on Brand Attitude,es. As a reason for this finding, we show that dance-averse people react unfavorably to dance in commercials. We provide recommendations on how to improve the effectiveness of dance scenes in ad videos.作者: 叫喊 時間: 2025-3-22 08:15 作者: CLAN 時間: 2025-3-22 10:00
Analyzing Verbal Content of Political Spots in the 2020 U.S. Presidential Election,as he refrained from using a comparative or attacking tone in his political advertisements. Trump, on the other hand, utilized logical appeals more frequently than his opponent. The implications from the results were further discussed.作者: Palate 時間: 2025-3-22 14:03 作者: 進入 時間: 2025-3-22 19:29 作者: 使虛弱 時間: 2025-3-22 22:42 作者: recession 時間: 2025-3-23 02:21
Entertainment in News Media Brands: Development of a Structural Model in the USA and India that Leaubsequent findings reveal entertainment‘s mediating influence, positively impacting consumer brand satisfaction and consumer brand engagement (CBE). Moreover, consumer brand satisfaction and CBE mediate the relationship between entertainment and the intention-to-purchase news content from the branded news media website.作者: achlorhydria 時間: 2025-3-23 09:21
The Effect of Humor in Obesity-Prevention Messages and Brand Advertising: A Biometric Study,30 obesity-prevention and brand ads were collected. While the obesity-prevention ads were more likely to motivate avoidance responses, incorporating humor resulted in positive,?approach responses to the obesity-prevention ads in a similar way to?the observed brand advertising.作者: 供過于求 時間: 2025-3-23 10:05 作者: Constant 時間: 2025-3-23 17:27 作者: NATTY 時間: 2025-3-23 21:45
2626-0328 compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, prof作者: Torrid 時間: 2025-3-24 02:09 作者: 黑豹 時間: 2025-3-24 06:22 作者: 思考而得 時間: 2025-3-24 10:10
Ulrich Blum,Alexander Karmann,Hans Wiesmethbuilds on two experiments: One with still ads and one with moving ads to show that primacy effects lead to better recall on Instagram stories both when ads are moving and when they are still. The study opens for more research into the characteristics of social media and their influence on social media advertising.作者: 主講人 時間: 2025-3-24 13:40 作者: infringe 時間: 2025-3-24 16:20 作者: interpose 時間: 2025-3-24 22:20
Grundlagen der Volkswirtschaftslehreluence of hard-selling fashion hauls on the purchase intention of consumers is investigated. The results show that the role of SMIs is comparable to that of traditional salespeople. The hard-selling appeal of fashion hauls being information-based and direct seems to have a positive behavioral impact.作者: crumble 時間: 2025-3-25 02:05 作者: 改正 時間: 2025-3-25 04:09
https://doi.org/10.1007/978-3-662-54161-6ubsequent findings reveal entertainment‘s mediating influence, positively impacting consumer brand satisfaction and consumer brand engagement (CBE). Moreover, consumer brand satisfaction and CBE mediate the relationship between entertainment and the intention-to-purchase news content from the branded news media website.作者: watertight, 時間: 2025-3-25 09:12 作者: 比目魚 時間: 2025-3-25 13:32
Arnold Heertje,Heinz-Dieter Wenzel effect on negative word-of-mouth. The relationship between perceived greenwashing and negative word-of-mouth is positively moderated by consumer-brand identification. The results shed light on the importance of individual characteristics in explaining perceived greenwashing and subsequent negative word-of-mouth.作者: confederacy 時間: 2025-3-25 17:00
Arnold Heertje,Heinz-Dieter Wenzeladvertising is neutral, and when advertising is an interruption. When combining different advertising conditions with the financial parameters of advertising marketplaces, media companies can better understand whether ad-supported models are supporting a healthy relationship with its audience.作者: arsenal 時間: 2025-3-25 21:47 作者: 路標 時間: 2025-3-26 03:25
https://doi.org/10.1007/978-3-642-57451-1on as an attention primer, facilitating quicker identification of the sponsored content and maintaining viewer attention, which further amplifies persuasion knowledge. Benefits for advertisers and potential implications for regulators are discussed.作者: Mendacious 時間: 2025-3-26 04:59
https://doi.org/10.1007/978-3-658-35173-1nsumers than older generations. Across almost all categories, Gen Zs indicated higher intent to purchase both ethical and unethical products than older generations. Further, it was determined that different generations valued different motives for different product categories.作者: 搜集 時間: 2025-3-26 09:48
https://doi.org/10.1007/978-3-658-35173-1ucidated by the intrinsic allure of textual elements which inherently capture attention, compounded by the automatic engagement of language processing mechanisms that are activated in skilled readers upon visual contact with written material.作者: osteoclasts 時間: 2025-3-26 13:58
https://doi.org/10.1007/978-3-540-77761-8 the results indicate that consumers engage more with cause-related brand posts when these posts are aligned with the brand’s purpose. Importantly, product prominence is not appreciated in this context. Implications are discussed.作者: Feckless 時間: 2025-3-26 16:54 作者: 改變 時間: 2025-3-26 23:23 作者: chlorosis 時間: 2025-3-27 01:56
Content Analysis of the Level of Hegemonic Masculine Traits in Ghanaian Alcohol Advertisements,d . traits. This study adds knowledge on the cross-cultural applicability of Connell‘s theory and traditional masculine traits emphasized in Ghanaian alcohol ads. It aims to inspire further quantitative research on why advertisers use HMTs in alcohol advertisements and how such portrayals affect consumers’ cognitive and affective responses.作者: 豪華 時間: 2025-3-27 08:59 作者: 裂口 時間: 2025-3-27 11:02
Consumer Hypocrisy: When Purchasing Behaviors Are not as Ethical as They Seem,nsumers than older generations. Across almost all categories, Gen Zs indicated higher intent to purchase both ethical and unethical products than older generations. Further, it was determined that different generations valued different motives for different product categories.作者: 帳單 時間: 2025-3-27 15:21 作者: NOMAD 時間: 2025-3-27 20:50
Striving for More Than just Profit: Examining the Relationship Between Cause-Related Brand Posts an the results indicate that consumers engage more with cause-related brand posts when these posts are aligned with the brand’s purpose. Importantly, product prominence is not appreciated in this context. Implications are discussed.作者: 正面 時間: 2025-3-28 01:00
,The Effects of Sponsorship Termination on the Sponsored Team’s Fans and Rival Fans: A Choice Modellng sponsor. However, such studies have not investigated the effects of termination on the brand equity of the exiting brand using measures of personal behaviour (e.g., preferences and willingness to pay). Moreover, the previous research has only focused on the fans of the sponsored team, neglecting 作者: Enzyme 時間: 2025-3-28 02:54
The Effects of Social Media Firestorms on Company Reputation and Consumer Behavior: The Case of Repcore rests on perceptions of arbitrary discrimination against women and is manifested either consciously (hostile sexism) or unconsciously (benevolent sexism). According to Schoon and Eccles (2014), sexism is embedded in the culture of society, reinforcing the division of sexes and reproducing belie作者: defuse 時間: 2025-3-28 09:28
,Let’s Dance a Little Bit: The Effect of Dance Scenes in Commercials on Brand Attitude,view of purposes that dance scenes in promotional videos can have. Next, we present considerations on how to implement dance scenes to achieve these goals. We present results of an exploratory cross-sectional study and an experiment and show that dance has a positive but weak effect on brand attitud作者: arthroplasty 時間: 2025-3-28 12:30
Debunking Greenwashing: Investigating the Individual Drivers of Perceived Greenwashing and Negativereen, while others only talk about going green. The latter is also known as greenwashing, where companies stretch the truth about their environmentally friendly practices. In this study, we focus on consumer perceptions of greenwashing to explain what influences these perceptions have and how consum作者: 對手 時間: 2025-3-28 17:43 作者: Gudgeon 時間: 2025-3-28 22:15
Advertising: A Friend, a Foe, or a Frenemy in Building Healthy Media-Audience Relationships,udiences and generate a profit from that loyalty. Content that serves the desired experiences of the audience is the most important ingredient in the relationship. But what about the role of advertising? Some audiences are advertising avoiders and in certain instances they will pay for an ad-free ex作者: 發(fā)展 時間: 2025-3-28 23:53
Primacy Effect on Instagram Stories,fectiveness of advertising. Previous television research has found that primacy effects (being placed in earlier commercial pods rather than later commercial pods) lead to better brand recall. The aim of this article is to show if primacy effects are also occurring on Instagram stories. The article 作者: FIR 時間: 2025-3-29 03:08
Analyzing Verbal Content of Political Spots in the 2020 U.S. Presidential Election,ntial election to identify similarities and differences. The findings showed that Biden focused more on policy issues than personal image in his ads, while Trump utilized both issues and personal image in his advertising. The study revealed that Biden was less aggressive than Trump in his approach, 作者: Maximize 時間: 2025-3-29 08:00 作者: instate 時間: 2025-3-29 14:50
Marketing Client Perceptions of the Advertising Agency Development Process: Understanding Dispositio focus on dispositional factors in making attributions for why some ads are better than others. This contrasts with those who work for advertising agencies, who put more emphasis on the situational factors leading to more creative work. We explore these issues by surveying large US-based marketing 作者: 他日關(guān)稅重重 時間: 2025-3-29 19:15 作者: 熱烈的歡迎 時間: 2025-3-29 23:44
Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledgof attention they receive from the audience. To address this challenge, this study examines the effects of tailoring disclosures employing cue-based personalization to increase their individual relevance. Using a between-subjects experimental design, we test the effects of tailored and non-tailored 作者: 領(lǐng)巾 時間: 2025-3-30 02:12
Consumer Hypocrisy: When Purchasing Behaviors Are not as Ethical as They Seem,face ethical and unethical versions of products. Recent research suggests Gen Zs and Millennials may be more prone to consumer hypocrisy than older generations. We examined the self-perceptions of four generational cohorts (.?=?402) as ethical versus unethical consumers, as well as their purchase in作者: HILAR 時間: 2025-3-30 07:38 作者: 不出名 時間: 2025-3-30 08:38 作者: 全神貫注于 時間: 2025-3-30 13:17
Entertainment in News Media Brands: Development of a Structural Model in the USA and India that Leaations theory (U&G), this study highlights entertainment‘s pivotal role as a mediating factor, fostering positive brand effects and influencing the intention-to-purchase news content. Conducted through an online cross-cultural survey in the USA and India, Structural Equation Modeling was employed. S作者: 潛伏期 時間: 2025-3-30 17:09 作者: 清洗 時間: 2025-3-30 21:05
Striving for More Than just Profit: Examining the Relationship Between Cause-Related Brand Posts anvotal platform, as it has been a driving force behind public engagement and action, and hence the broader recognition of societal issues. For brands that aim to make a change, it is therefore important to know what types of messages are most likely to evoke consumer engagement. Yet, less is known ab作者: Dna262 時間: 2025-3-31 04:57
Alexandra Vignolles,Martin K.J. WaigunyIncludes latest research on advertising.Contributes to state-of-the-art research.Allows you to discover new research topics作者: 情愛 時間: 2025-3-31 07:32
European Advertising Academyhttp://image.papertrans.cn/b/image/167206.jpg作者: 似少年 時間: 2025-3-31 12:16
Advances in Advertising Research XIV978-3-658-44713-7Series ISSN 2626-0328 Series E-ISSN 2626-0336 作者: PLIC 時間: 2025-3-31 17:15
Arnold Heertje,Heinz-Dieter Wenzelcore rests on perceptions of arbitrary discrimination against women and is manifested either consciously (hostile sexism) or unconsciously (benevolent sexism). According to Schoon and Eccles (2014), sexism is embedded in the culture of society, reinforcing the division of sexes and reproducing beliefs of women‘s inferiority.作者: 緊張過度 時間: 2025-3-31 21:20
https://doi.org/10.1007/978-3-540-77761-8Recently, corporate scandals have become more common. When scandals are publicized, companies face crisis situations. Those companies must then express appropriate messages to the public and stakeholders to repair their reputation.作者: Cholecystokinin 時間: 2025-4-1 00:59 作者: 代替 時間: 2025-4-1 02:53
The Effects of Social Media Firestorms on Company Reputation and Consumer Behavior: The Case of Repcore rests on perceptions of arbitrary discrimination against women and is manifested either consciously (hostile sexism) or unconsciously (benevolent sexism). According to Schoon and Eccles (2014), sexism is embedded in the culture of society, reinforcing the division of sexes and reproducing beliefs of women‘s inferiority.作者: 確認 時間: 2025-4-1 09:31
Volkswirtschaftliche Ideengeschichteng sponsor. However, such studies have not investigated the effects of termination on the brand equity of the exiting brand using measures of personal behaviour (e.g., preferences and willingness to pay). Moreover, the previous research has only focused on the fans of the sponsored team, neglecting 作者: 珍奇 時間: 2025-4-1 14:03 作者: 深陷 時間: 2025-4-1 17:58
Arnold Heertje,Heinz-Dieter Wenzelview of purposes that dance scenes in promotional videos can have. Next, we present considerations on how to implement dance scenes to achieve these goals. We present results of an exploratory cross-sectional study and an experiment and show that dance has a positive but weak effect on brand attitud作者: 縱火 時間: 2025-4-1 22:20 作者: fluffy 時間: 2025-4-1 23:09
