標(biāo)題: Titlebook: Assortment and Merchandising Strategy; Building a Retail Pl Constant Berkhout Book 2019 The Editor(s) (if applicable) and The Author(s), un [打印本頁] 作者: negation 時(shí)間: 2025-3-21 17:25
書目名稱Assortment and Merchandising Strategy影響因子(影響力)
書目名稱Assortment and Merchandising Strategy影響因子(影響力)學(xué)科排名
書目名稱Assortment and Merchandising Strategy網(wǎng)絡(luò)公開度
書目名稱Assortment and Merchandising Strategy網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Assortment and Merchandising Strategy被引頻次
書目名稱Assortment and Merchandising Strategy被引頻次學(xué)科排名
書目名稱Assortment and Merchandising Strategy年度引用
書目名稱Assortment and Merchandising Strategy年度引用學(xué)科排名
書目名稱Assortment and Merchandising Strategy讀者反饋
書目名稱Assortment and Merchandising Strategy讀者反饋學(xué)科排名
作者: 道學(xué)氣 時(shí)間: 2025-3-21 21:28 作者: PARA 時(shí)間: 2025-3-22 01:25 作者: 用肘 時(shí)間: 2025-3-22 05:41
Ways of Organising Assortment,the products. Rules of thumb are no longer sufficient and category managers have the opportunity to make more rational, fact-based driven decisions on space allocation. Berkhout suggests some 15 techniques that make the way of merchandising more effective. These are all supported with academic studi作者: 樣式 時(shí)間: 2025-3-22 11:43
Shopper Characteristics,ety of an assortment. This chapter provides rich practical detail that allows practitioners to optimise the landing zone, navigation, search and selection. Berkhout shows how to make theoretical concepts on shopper typologies work in retail: Shopping momentum, shopper decision tree, maximising versu作者: Magnificent 時(shí)間: 2025-3-22 16:32 作者: 發(fā)生 時(shí)間: 2025-3-22 19:18
Retailer Assortment and Merchandising Plan,opper characteristics and types of shopping missions lead to one integrated assortment and merchandising plan. Category managers take the desired retail brand image as input and work out how they define the category and which products are given special functions such as key value items and traffic b作者: CUB 時(shí)間: 2025-3-22 23:55
Universal Merchandising Guidelines,e attention to products on eye level and the salience of sign-post brands. This allows for universal merchandising guidelines for online and brick-and-mortar stores that are applicable across categories and retail contexts. Berkhout also presents guidelines specifically for online and brick-and-mort作者: 粗糙 時(shí)間: 2025-3-23 02:24
Category Merchandising Role Model, resource allocation across categories, Berkhout presents a category merchandising role framework. Based on (perceived) complexity and familiarity, the categories can assume six different roles for the retailer. Each role comes with very specific and practical recommendations on the type of merchand作者: 解決 時(shí)間: 2025-3-23 07:00 作者: 含水層 時(shí)間: 2025-3-23 11:38 作者: 演講 時(shí)間: 2025-3-23 14:40
Composition of Assortment,nt of entropy and density will help category managers select the right variety and complexity of product attributes. At the same time, Berkhout warns category managers not to make the assortment selection phase too theoretical: The shopper applies various decision strategies that make the final choice seem irrational.作者: 公司 時(shí)間: 2025-3-23 18:15
Constant BerkhoutRepresents the latest thinking by leading academics on assortment and merchandising.Gives pragmatic suggestions and simplified frameworks based on hands-on experience.Provides a framework integrating 作者: 修飾 時(shí)間: 2025-3-24 01:33
http://image.papertrans.cn/b/image/163514.jpg作者: 綁架 時(shí)間: 2025-3-24 05:06
Arm Floating-Point Instructions emphasis on product selection and supplier negotiation. There are many benefits of taking assortment and merchandising decisions in harmony, for example, for practical reasons such as salience and physical fit. In addition, the type of merchandising may change the perception of and satisfaction wit作者: 謙虛的人 時(shí)間: 2025-3-24 09:19 作者: Osteons 時(shí)間: 2025-3-24 11:10 作者: chondromalacia 時(shí)間: 2025-3-24 18:13
https://doi.org/10.1007/978-3-319-95513-1the products. Rules of thumb are no longer sufficient and category managers have the opportunity to make more rational, fact-based driven decisions on space allocation. Berkhout suggests some 15 techniques that make the way of merchandising more effective. These are all supported with academic studi作者: Highbrow 時(shí)間: 2025-3-24 20:01
SSE Floating-Point Instructionsety of an assortment. This chapter provides rich practical detail that allows practitioners to optimise the landing zone, navigation, search and selection. Berkhout shows how to make theoretical concepts on shopper typologies work in retail: Shopping momentum, shopper decision tree, maximising versu作者: 商品 時(shí)間: 2025-3-25 00:30 作者: 不幸的人 時(shí)間: 2025-3-25 05:05 作者: Parallel 時(shí)間: 2025-3-25 09:09
Arm Floating-Point Instructionse attention to products on eye level and the salience of sign-post brands. This allows for universal merchandising guidelines for online and brick-and-mortar stores that are applicable across categories and retail contexts. Berkhout also presents guidelines specifically for online and brick-and-mort作者: peak-flow 時(shí)間: 2025-3-25 12:53
SSE Floating-Point Instructions resource allocation across categories, Berkhout presents a category merchandising role framework. Based on (perceived) complexity and familiarity, the categories can assume six different roles for the retailer. Each role comes with very specific and practical recommendations on the type of merchand作者: expire 時(shí)間: 2025-3-25 16:52
https://doi.org/10.1007/978-3-030-87181-9pper needs. However, this may not be sufficient and the role of online information, store staff and in-store signs needs to be considered for each category. To avoid communication overload, Berkhout presents a communication model that advises on the type of media and messages based on the phase in t作者: Cacophonous 時(shí)間: 2025-3-25 21:34 作者: 悠然 時(shí)間: 2025-3-26 01:02 作者: ZEST 時(shí)間: 2025-3-26 05:27
The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerl作者: CON 時(shí)間: 2025-3-26 08:48 作者: 籠子 時(shí)間: 2025-3-26 14:00 作者: Organization 時(shí)間: 2025-3-26 19:00
d-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with e978-3-030-11163-2作者: 有偏見 時(shí)間: 2025-3-26 21:07 作者: CAPE 時(shí)間: 2025-3-27 03:32
Assortment Size and Space,t the perceived assortment variety is more important than actual size. Finally, Berkhout discusses academic studies that show the limited impact of space elasticities and the effects of “white” space on product aesthetics.作者: mastoid-bone 時(shí)間: 2025-3-27 05:26 作者: configuration 時(shí)間: 2025-3-27 12:30
Book 2019edge research with hands-on, practical frameworks..?.Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety..?.Addressing this作者: Anticoagulants 時(shí)間: 2025-3-27 14:20 作者: 能量守恒 時(shí)間: 2025-3-27 20:01 作者: dissent 時(shí)間: 2025-3-27 23:06 作者: CYT 時(shí)間: 2025-3-28 04:21
https://doi.org/10.1007/978-3-030-87181-9 of these aspects on perceived variety and complexity of assortment. Berkhout applies a model on choice overload to determine how elements such as assortment size and shopping mission interact. Arguments are given to highlight that ‘shopping mission’ is the most decisive factor in explaining choice overload.作者: GRAZE 時(shí)間: 2025-3-28 07:23 作者: AVOW 時(shí)間: 2025-3-28 12:07 作者: Feature 時(shí)間: 2025-3-28 14:45
SSE Floating-Point Instructionse categories can assume six different roles for the retailer. Each role comes with very specific and practical recommendations on the type of merchandising that meets both the shopper expectations and retailer needs.作者: 拱墻 時(shí)間: 2025-3-28 20:34 作者: 致詞 時(shí)間: 2025-3-29 00:28 作者: dilute 時(shí)間: 2025-3-29 05:04 作者: Demonstrate 時(shí)間: 2025-3-29 11:08
